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May 2015 – APEC Secretariat
Presented by
Jennifer Juo, Communications ManagerAPEC Communications and Public Affairs Unit
Copyright © 2015 APEC Secretariat
APEC Communications Partner Network: Update
Communications Partner Network: What is it?
Copyright © 2013 APEC Secretariat
Goal: To collaborate on communicating shared APEC topics to stakeholders, the media and the general public
The more voices that speak about our shared APEC topicsthrough social media, blogs, seminars, the more people we will reach!
APEC Communications Partner NetworkWhat APEC can offer
APEC Communications Partner Network: What APEC can offer
• Mutual Sharing of Content on Social Media, email and website
• Joint Seminars
• Placing Opinion Articles in Local Media
• Possible blog on APEC LinkedIn
Communications Partner Network: What We Have Done So Far
Copyright © 2013 APEC Secretariat
Hired Edelman—internationally recognized social media and digital firm—Feb 2015-Feb 2017
• Enhance APEC’s social media engagement• Develop partner relationships with key social media influencers • Curate APEC content to be posted on social media
ASCC members welcome to take advantage of Edelman by providing us with reports, publications, blogs for posting on social media!
Communications Partner Network: What We Have Done So Far
Copyright © 2013 APEC Secretariat
Implemented Joint Outreach Seminars with ASCC on APEC topics:
Australia: APEC Seminar at ASCC Griffith University in Brisbane, Australia on 14 August 2015 with Dr Bollard as speaker
The Philippines: APEC Seminar with PIDS and ASCC Griffith in Manila, the Philippines Sept 2015-TBC
We welcome more partners!
Communications Partner Network: What We Have Done So Far
Copyright © 2013 APEC Secretariat
Revamped ASCC page on the APEC Website per request at last meeting
Includes historical links to past conference proceedings 2011-2013
Communications Partner Network: What’s Next?
Copyright © 2013 APEC Secretariat
We welcome your ideas for collaborating further!
Contact us at the APEC Secretariat:
• Jennifer Juo, Communications Manager, [email protected] • Michael Chapnick, Director of Communications and Public Affairs Unit,
Follow us on social media
Visit us at www.apec.org
Like us on Facebook pagewww.facebook.com/APECnews
Follow us on Twitter @APEC@Bollard_APEC
Follow us on our LinkedIn Company Pagewww.linkedin.com
