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May 4, 2004 WOVD Spring 2004 3
Project Team
Tina Kerchner
Planning & Scheduling Manager
Webmaster
Roland New
Marketing & Sale Manager
David Seals
Research & Development Manager
Chad Hilton Project Manager
Roger Bunce Resources Manager
Quality Assurance Manager
Russell Fox Legal Manager
May 4, 2004 WOVD Spring 2004 5
Problem Statement
Current vehicle diagnostic systems do not offer an integrated, wireless interface which combines predictive and suggestive analysis through data logging and performance monitoring within a real-time environment.
May 4, 2004 WOVD Spring 2004 6
Problem Characteristics
An estimated $20 billion dollars wasted on unnecessary repair every year.
OBD diagnostic codes do not always clearly define the problem.
Current diagnostic systems are not able to monitor a car at all times.
Many diagnostic systems require multiple wires and connectors to be attached to the vehicle.
Modern vehicles are becoming more complex and difficult to understand for owners and technicians alike.
May 4, 2004 WOVD Spring 2004 7
Cryptic Diagnostic Codes
Complex and confusing diagnostic trouble codes.
May 4, 2004 WOVD Spring 2004 8
Multiple Wires & Connectors
Complicated and expensive diagnostic systems require extensive training and support.
May 4, 2004 WOVD Spring 2004 9
A Proposed Solution
The WOVD Smart OBD II Module will provide mechanics and vehicle owners a more convenient and advanced vehicle diagnostic system.
May 4, 2004 WOVD Spring 2004 10
OBD Timeline
1981 - OBD introduced by GM to monitor the emission system in cars
1986 - California required all cars in the state have OBD equipped
1990 - "Clean Air Act of 1990" passed federally requiring all cars to have standardized OBD systems by 1996
1996 - All new cars now come equipped with new OBD-II system
Future - California is proposing an OBD-III system that will implement wireless monitoring of vehicle emissions.
May 4, 2004 WOVD Spring 2004 13
OBD Software Dataflow
Vehicle
Smart OBD-II Module
Vehicle Sensors
PCM
Components’ Status
Diagnostic Codes
Module Data Storage
Diagnostic Codes
Module System
Software
Wireless Bluetooth Transmitter
Diagnostic Data Packet
Diagnostic Data Packet
All measured data is logged within a
database that will assist in long term performance analysis. Five complete drive cycles worth of diagnostic
information will be stored in the module. The option of data logging within the client’s software is an option.
PCM (Power-train Control Module) constantly monitors signals from sensors.PCM sends a reference voltage to a
sensor and measures the return signal for change, then searches a map in its memory for that value
Data packet containing:
1. Vehicle Identification Number2. Vehicle performance data3. Diagnostic trouble codes
May 4, 2004 WOVD Spring 2004 14
OBD Software Dataflow
PC
Wireless Bluetooth Receiver
Diagnostic Data Packet
PC System Software
Diagnostic Data Packet
Diagnostic DataPC Data Storage
User Interface Software
Unpacked Diagnostic Data
User
Legible Vehicle Diagnostics
Data packet containing:
1. Vehicle Identification Number2. Vehicle performance data3. Diagnostic trouble codes
Software will extract data from the
database and will use the given information within a series of analytical and prediction algorithms that will be used
to create detailed gauges, performance charts, upcoming maintenance dates, and potential risks. All of this data will be
displayed to the user.
May 4, 2004 WOVD Spring 2004 20
What WOVD Will Do
Integrate with existing vehicle technology Provide wireless capabilities via Bluetooth Translate diagnostic trouble codes Allow for real-time monitoring, even while the car is in
motion Predict & suggest through data logging Reduce time spent in mechanical analysis
May 4, 2004 WOVD Spring 2004 21
What WOVD Will Not Do
Alter automobile performancePrevent the need for routine maintenancePerform stand-alone
May 4, 2004 WOVD Spring 2004 22
Project Risks
Improper diagnosis of malfunction
Copyrights & patents
Loss of data integrity
Bluetooth wireless interference
Change in government standards
Competition
May 4, 2004 WOVD Spring 2004 23
Management Plan Well Defined Budget
SBIR Phase I funding: $100,000
SBIR Phase II funding: $750,000
SBA Phase III funding: $400,000
Marketing Campaign
Center focus on Ford Motor Company’s SVT vehicle line.
Prove our product will be: Cost effective
Time saving
Profit generating
May 4, 2004 WOVD Spring 2004 24
Management Plan
Hard Resources
Necessary equipment cost
Personnel overhead
Staffing
Required personnel
Task identification and assignment
Duration of employment
May 4, 2004 WOVD Spring 2004 25
Evaluation Plan
Evaluation plan will strive to be comprehensive and ongoing. Each phase will have specific evaluations to be performed. Evaluations will follow milestones.
All team members should be involved in evaluation process. Evaluations will be assigned to members by role
Maintaining objectivity of evaluations will require outside consultation.
May 4, 2004 WOVD Spring 2004 26
Evaluation Plan Program Design Reviews
Assessment of the project at the early stages of each phase
Technical Reviews Includes System Requirements Review (SRR), Preliminary Design
Review (PDR) , and Critical Design Reviews (CDR)
Quality Reviews Evaluate the processes used by team members to perform tasks
Evaluate deliverables for compliance with contractual requirements
Recommend corrective and preventive actions if necessary
May 4, 2004 WOVD Spring 2004 27
Evaluation Plan: Phase 0
Phase 0 - Inception and Concept Development (CS 410)
1. Evaluate initial research
2. Evaluate project website
3. Feasibility presentation evaluation
4. Milestones presentation evaluation
5. Evaluate documentation
6. SBIR presentation evaluation
May 4, 2004 WOVD Spring 2004 28
Evaluation Plan: Phase 1
Phase 1 – Lab Prototype and Proof of Concept (CS 411)1. Evaluate material procurement 2. Project description paper evaluation3. Technical support contract paper evaluation4. Budget white paper evaluation5. Product users manual evaluation6. Website evaluation7. Prototype system evaluation 8. Prototype testing evaluation9. Prototype demonstration evaluation10. Initial marketing plan evaluation
May 4, 2004 WOVD Spring 2004 29
Evaluation Plan: Phase 2
Phase 2 – Functional Prototype and Development
1. Customer contract evaluation
2. Purchasing practice evaluation
3. Database system evaluation
4. System software evaluation
5. System testing evaluation
6. Testing evaluation
7. Documentation evaluation
8. Training evaluation
May 4, 2004 WOVD Spring 2004 30
Evaluation Plan: Phase 3
Phase 3 – Production and Out-years
1. Marketing plan evaluation
2. Evaluation of customer acceptance testing
3. Evaluation of changes made
4. Final production evaluation
5. Evaluation of out-years plan
May 4, 2004 WOVD Spring 2004 31
Marketing Plan: Primary Customer
Ford Motor Company
Ford Motor Company is one of the world’s leading vehicle
manufacturers.
Ford owns several vehicle brands.
May 4, 2004 WOVD Spring 2004 32
Market: Primary CustomerFord is among the
leaders in global
automotive
production.
Ford is second, only,
to General Motors and
boasts impressive
sales figures.
http://www.ford.com/en/company/about/corporateCitizenship/principlesProgressPerformance/default.htm
May 4, 2004 WOVD Spring 2004 33
Market: Primary Customer Ford is striving for excellence
in reliability and dependability.
For the past three years, they
have produced vehicles with
LESS than the industry
average for reliability
problems.
Our technologies will further
strengthen their stance on
making vehicles with the
utmost quality and reliability.
http://www.ford.com/en/company/about/corporateCitizenship/principlesProgressPerformance/default.htm
May 4, 2004 WOVD Spring 2004 34
Market: Primary Customer
Approaching Ford with the intent of integrating our
technology into all of their production models is too
costly and risky.
How do we integrate our WOVD product into
Ford’s automobiles with minimal risk?
May 4, 2004 WOVD Spring 2004 36
Market: Primary Customer
SVT will be our focus
within Ford.
SVT produces high end
vehicles for automobile
enthusiasts.
SVT production numbers
are substantially less than
Ford’s as a whole.
Total vehicle production 2003 – 23,904
http://www.svt.ford.com/
May 4, 2004 WOVD Spring 2004 37
Market: Primary Customer
Cost of SVT vehicles are
greater than regular
production vehicles.
Cost to Ford for
incorporating our
technology can be absorbed
easier through SVT
products.
SVT offers high quality,
cutting edge technology.
http://www.svt.ford.com/
May 4, 2004 WOVD Spring 2004 38
Market: Primary Customer
Incentives Ford will have the bragging rights to being the first in the market to
provide this technology as an OEM system.
Further Bolster Ford’s stance on manufacturing reliable, dependable, and
high-quality vehicles.
Free WOVD software will be given to SVT for distribution to the Special
Vehicles Team Owner’s Association (SVTOA).
The price for the WOVD system will be reduced for Ford during the 1st
SVT production run.
http://www.svt.ford.com/
May 4, 2004 WOVD Spring 2004 39
Market: Secondary Customer
After mass production of WOVD equipped vehicles
is underway:
Focus on Retrofitting product for aftermarket
Automobile aftermarket distributor
Summit RacingOne of the largest automotive aftermarket distributors
Proven distribution of Ford aftermarket performance products
May 4, 2004 WOVD Spring 2004 40
Market: Secondary Customer
Promotions
Booths for Promotion and Education of WOVD will be set up at all of the
Summit Racing affiliated events.
Hot August Nights cruise-in event in Reno, Nevada. Nationally recognized car
show, Super Summit, at the Tallmadge, Ohio facility.
NHRA national events: SummitRacing.com Nationals in Las Vegas, Summit
Racing Equipment Southern Nationals in Atlanta, and the Pontiac Excitement
Nationals Presented By Summit Racing in Columbus.
NHRA Summit Sport Compact Drag Racing Series.
TruckFest West at the Sparks, Nevada facility and TruckFest at the headquarters in
Tallmadge, Ohio.
May 4, 2004 WOVD Spring 2004 41
Market: Contract Aspects
Manufacturer’s Initial Contract Limited Production on SVT models
Price break for initial run
Prove feasibility
Manufacturer’s Mass Production Contract After SVT run proven successful, mass integration begins
Cost to Ford will decrease due to increased volume
Distribution Contract Summit Racing distribution contracts for aftermarket
May 4, 2004 WOVD Spring 2004 42
Competition Matrix
Data S
torag
e
Predict
ive A
nalys
is
Sugge
stive
Ana
lysis
Wire
less
Integ
rated
Hard
ware
Univers
al
OBD Cod
e Ana
lysis
Real T
ime
Upgrad
eable
No Rec
urrin
g Fee
ADC 2000 XOnstarAEC CJ-IINology Dyno & OBD II ScanSoftware for CarsCar SoftSmart OBD-2 Module
May 4, 2004 WOVD Spring 2004 43
Funding Plan
Funding requirements based on:
Staff salaries and overhead
SBIR Funding
Phase 1 - $100,000 SBIR Grant
Phase 2 - $750,000 SBIR Grant
SBA Grant
Phase 3 - $400,000
Required Resources
May 4, 2004 WOVD Spring 2004 44
Resource Plan: Phase I
Office SpaceDesktop ComputersPrintersOperating Systems Software
May 4, 2004 WOVD Spring 2004 45
Resource Plan: Phase II
Office SpaceDesktop ComputersPrintersOperating Systems SoftwareLaptopPDAFunctional Prototype Components
May 4, 2004 WOVD Spring 2004 46
Resource Plan: Phase III
Office SpaceDesktop ComputersPrintersOperating Systems SoftwareMarketingComputer MediaDocumentation Production MediaProduction Components
May 4, 2004 WOVD Spring 2004 47
Staffing Plan: Phase I Personnel
C++ Programmers Java Programmer MySQL Programmer Legal Manager Marketing and Sales Manager Planning and Scheduling Manager Project Manager Quality Assurance Manager Research and Development Manager Resources Manager Software Development Supervisor Technical Document Specialist Webmaster/Illustrator
Consultants: OBD Expert ( General) Lawyer Software Engineer
May 4, 2004 WOVD Spring 2004 48
Staffing Plan: Phase II Personnel
Administrative Assistant C++ Programmer Computer Engineer Customer Support Technician Human Resource Manager Lawyer Legal Manager Marketing and Sales Manager Mechanic MySQL Programmer Project Manager Quality Assurance Manager Webmaster/Illustrator
Research and Development Manager Resources Manager Software Development Supervisor System Supervisor Technical Document Specialist
Consultants: Mechanical Engineer OBD Expert(s) OBD Expert( Ford Specific) Software Engineer(s)
May 4, 2004 WOVD Spring 2004 49
Staffing Plan: Phase III Personnel
C++ Programmer Computer Engineer Customer Support Technician Human Resource Manager Lawyer Legal Manager Marketing and Sales Manager Mechanic MySQL Programmer Planning and Scheduling Manager Project Manager Quality Assurance Manager Research and Development Manager
Resources Manager System Supervisor Webmaster/Illustrator
Consultants: Media Consultant OBD Expert (General Perspective)
May 4, 2004 WOVD Spring 2004 50
Phase 0: Defined Deliverables
Phase 0: CS 410 (1/13/04 – 5/4/04) Conceptual Plan
Module Description
Software Data Flow
SBIR Phase I Grant Proposal
Working Project Website
May 4, 2004 WOVD Spring 2004 51
Phase I: Defined Deliverables
CS 411 (6/18/04 – 12/15/04)
Lab Module Prototype Software Simulator of WOVD System
Complete Client-End Software Suite
Smart, Randomized Data Generation
Thorough Software Testing
SBIR Phase II Grant Proposal
May 4, 2004 WOVD Spring 2004 52
Phase II: Defined Deliverables
Critical Design (1/03/05 – 6/16/06)
Contract agreement with Ford Motor Company
Functional prototypeFord SVT test module
Complete Client-End Software Suite
Smart, Randomized Data Generation
Thorough Software Testing
Tested Prototype
Training
May 4, 2004 WOVD Spring 2004 53
Phase III: Defined Deliverables
Production & Out Years (6/19/06 – 4/19/07) Marketing Plan (to include other vehicle manufacturers)
Customer Acceptance Testing
Product Finalization
Out-Year Strategy
Out-Year Organization
Shift to Out-Years
May 4, 2004 WOVD Spring 2004 54
Project Budget: By Phase
Phase I: $85,817Phase II: $136,778Phase III: $772,084
-------------------------------
Total: $994,679
May 4, 2004 WOVD Spring 2004 55
Project Budget: Phase I
Resources: Hardware and Software Amount Cost Each Cost Resources: PersonnelHourly Rate Hours Cost
Hardware: C++ Programmers $18 1040 $18,720Desktops 10 $1,500 $15,000 Java Programmer $18 45 $810Color Laser Printer (with print server) 1 $2,000 $2,000 MySQL Programmer $23 55 $1,265Software: Lawyer $30 20 $600RedHat Linux 1 $2,500 $2,500 Legal Manager $23 22 $506JBuilder X Developer 1 $500 $500 Marketing and Sales Manager $22 27 $594MySQL Server Pro (1 License) 1 $495 $495 Planning and Scheduling Manager $19 20 $380Open Office 10 $0 $0 Project Manager $27 22 $594GNU CC 1 $0 $0 Quality Assurance Manager $19 13 $247
Research and Development Manager $25 24 $600Resources Manager $25 20 $500
$20,495 Software Development Supervisor $25 59 $1,475Resource: Consultants Rate Hours Cost Technical Document Specialist $14 30 $420OBD Expert ( General) $65 80 $5,200 Webmaster/Illustrator $17 165 $2,805Lawyer $70 40 $2,800 $29,516Software Engineer $80 200 $16,000 Overhead: $11,806.40
$24,000 Total $85,817
Phase I (131 days, 6/18/04 through 12/15/04)
May 4, 2004 WOVD Spring 2004 56
Project Budget: Phase II
Resources: Hardware Amount Cost Each Cost Resources: PersonnelHourly Rate Hours Cost
Laptop 1 $1,500.00 $1,500 Administrative Assistant $10 1000 $10,000PDA 1 $500.00 $500 C++ Programmer $18 1239 $22,302BlueTooth Component Toshiba TC35651) 10 $4.00 $40 Computer Engineer $30 480 $14,400Bluetooth Network Cards 5 $50.00 $250 Customer Support Technician $15 10 $150Ford EEC-V 104 Pin PCM Adaptor 10 $20.00 $200 Human Resource Manager $20 300 $6,000Injection Molding 10 $1.25 $13 Lawyer $30 85 $2,550Mounting Brackets Set 10 $0.89 $9 Legal Manager $23 65 $1,495Wiring Set 10 $0.23 $2 Marketing and Sales Manager $22 50 $1,100
Mechanic $20 80 $1,600$2,514 MySQL Programmer $23 246 $5,658
Resource: Consultants Rate Hours Cost Project Manager $27 74 $1,998Mechanical Engineer $60 60 $3,600 Quality Assurance Manager $19 119 $2,261
Research and Development Manager $25 138 $3,450Resources Manager $25 74 $1,850Software Development Supervisor $25 242 $6,050
OBD Expert(s) $65 80 $5,200 System Supervisor $21 15 $315OBD Expert( Ford Specific) $65 40 $2,600 Technical Document Specialist $14 160 $2,240Software Engineer(s) 80 248 $19,840 Webmaster/Illustrator $17 10 $170
$73,589$31,240 Overhead $29,436
Total $136,778
Phase II (360 days, 1/3/05 through 5/5/06)
May 4, 2004 WOVD Spring 2004 57
Project Budget: Phase III
Resources: Hardware Cost Resources: Personnel Hourly RateHours CostBlueTooth Component Toshiba TC35651) 20,000 $4.00 $80,000 C++ Programmer $18 667 $12,006Bluetooth Network Cards 5 $50.00 $250 Computer Engineer $30 80 $2,400Ford EEC-V 104 Pin PCM Adaptor 20,000 $20.00 $400,000 Customer Support Technician $15 160 $2,400Injection Molding 40,000 $1.25 $50,000 Human Resource Manager $20 300 $6,000Mounting Brackets Set 20,000 $0.89 $17,800 Lawyer $30 13 $390Wiring Set 20,000 $0.23 $4,600 Legal Manager $23 117 $2,69116 pin j1962 male 20,000 $1.19 $23,800 Marketing and Sales Manager $22 169 $3,718
$576,450 Mechanic $20 50 $1,000Resources: Miscellaneous MySQL Programmer $23 200 $4,600Computer Media (cdr, cases) 40,000 $0.80 $32,000 Planning and Scheduling Manager $19 104 $1,976Documentation Reproduction 40,000 $1.00 $40,000 Project Manager $27 167 $4,509
Quality Assurance Manager $19 60 $1,140Research and Development Manager $25 104 $2,600Resources Manager $25 104 $2,600System Supervisor $21 60 $1,260
$72,000 Webmaster/Illustrator $17 60 $1,020Resource: Consultants Rate Hours CostMedia Consultant $30 20 $600 $50,310OBD Expert (General Perspective) $65 40 $2,600 Overhead $20,124
Total $722,084$3,200
Phase III (230 days, 6/19/06 through 4/19/07)
May 4, 2004 WOVD Spring 2004 58
Profit Analysis
0
500000
1000000
1500000
2000000
2500000
0 1990 3980 5970 7960 9950 11940 13930 15920 17910 19900
Number of Units
Dol
lars
Total Fixed Costs Total Variable Costs Total Sales Revenues
May 4, 2004 WOVD Spring 2004 59
Profit AnalysisNumber of Units Total Fixed Costs Total Variable Costs Total Sales Revenues
0 $994,995 $0 $0995 $994,995 $0 $99,5001990 $994,995 $0 $199,0002985 $994,995 $0 $298,5003980 $994,995 $0 $398,0004975 $994,995 $0 $497,5005970 $994,995 $0 $597,0006965 $994,995 $0 $696,5007960 $994,995 $0 $796,0008955 $994,995 $0 $895,5009950 $994,995 $0 $995,000
10945 $994,995 $0 $1,094,50011940 $994,995 $0 $1,194,00012935 $994,995 $0 $1,293,50013930 $994,995 $0 $1,393,00014925 $994,995 $0 $1,492,50015920 $994,995 $0 $1,592,00016915 $994,995 $0 $1,691,50017910 $994,995 $0 $1,791,00018905 $994,995 $0 $1,890,50019900 $994,995 $0 $1,990,000
May 4, 2004 WOVD Spring 2004 60
Conclusion
The integration of WOVD into the next generation of
automobiles will:
Give a peace of mind to future owners
Promote a more solid understanding of vehicle
performance to the consumer
Allow for manufacturers to dramatically reduce equipment
costs
Aid to reduce the cost of unnecessary expense
May 4, 2004 WOVD Spring 2004 61
Appendices
A: Lab Prototype Software
B: Project WBS
C: Project GANTT
May 4, 2004 WOVD Spring 2004 62
Data Log
WOVD Simulator
Initialize Simulation
DTC Processing
Real-Time Tables
Real-Time Graphing
System Analysis
Appendix A: Top Level Design
May 4, 2004 WOVD Spring 2004 63
Appendix A: Prototype Software: Initialization
Data Report
Initialize Simulation
DataGeneration
DTCGeneration
Packet Receiver
Data Packet Generation
SimulationReport
May 4, 2004 WOVD Spring 2004 64
Appendix A: Prototype Software: DTC Processing
DTC Processing
Load DTC List
Clear DTC List
Display DTC Details
Print DTC Data
May 4, 2004 WOVD Spring 2004 65
Appendix A: Prototype Software: Real-Time Graphing
Real-Time Graphing
Sensor Selection
Graph Generation
Graphing Reports
Graph Controls
Multiple Graphing Capability
May 4, 2004 WOVD Spring 2004 66
Appendix A: Prototype Software: Real-Time Tables
Real-Time Tables
Load DTC List
Analytical Algorithms
Generate Table
Print Results
May 4, 2004 WOVD Spring 2004 67
Appendix A: Prototype Software: System Analysis
Display Analysis
System Analysis
Load DTC List
Select DTC
Print Report
Display DTC Count
Clear DTC List
May 4, 2004 WOVD Spring 2004 68
Appendix A: Prototype Module: Data Logging
Save Current Log
Data Logging
Begin Logging
Manage Display Table
Clear Current Log
Variable History Log
Print Current Log