May 7, 20021 VP-GBDr. Stefan Vieweg

Intelligent communication vehicles

Vodafone’s ad hoc presentation

at the

eSafety Workshop June 10, 2002

Vodafone Dr. Stefan Vieweg

May 7, 20022 VP-GBDr. Stefan Vieweg

Major market drivers for telematics:

Why is open architecture for telematics important :

Outcome of ERTICO‘s Think Tank on open architecture

May 7, 20023 VP-GBDr. Stefan Vieweg

Vehicle manufacturer‘s expectations from telematics

Use and upgrading of own brand

Customer relation-ship for 1:1 marke-ting and CRM

Time to market leadership

Upselling of fea-tures, services

Cost saving through internal process optimization

Economies of scale

Brand perception

Qu

alit

yA

vail

abil

ity

Ad

d.

Rev

enu

eC

ost

red

uct

ion

Economics

Business case(RoI, payback)

Long-term ser-vice operation

assured

Automotive quality (ser-vices, availability)

International availability

International tariff model

...

May 7, 20024 VP-GBDr. Stefan Vieweg

European Telematics Market Potential:The Volume Game

• Assumes telematics as standard on the different car segments • European-wide services available

D: 27%

UK: 14%

I: 15%

Rest of EU 19%

F: 16%

E: 9%

PL, CZ 1.2 mio

Telematics-equipped cars:

Time

May 7, 20025 VP-GBDr. Stefan Vieweg

Telematics services clustering

Manufacturerspecific services

Telemetry/Diagnosis Data WarehouseDirect Marketing

Intern. AvailabilityEmergency

Roadside Assistance

Vehicle-related services

Electronic Trip ReportsTraffic Info

Dyn. NavigationRemote ServicesFleet Solutions

Personalisedservices

PIMInternet/WAP

E-MailNews Group

Travel Concierge (POI)Remote Feature

Download3G services

Cluster 1 2 3

Basic functions:Internationally available, interfaces and platforms, applicable for telematics, e.g. Global-SIM, iVPN, UM, IVR, LBS

Exa

mp

les

May 7, 20026 VP-GBDr. Stefan Vieweg

EmbeddedSIM

Global SIM in the Vehicle

Network Access

Display Handsfree

Service Plattform

Personal SIM

Service Cluster 1(Manufacturer Services)

Service Cluster 2(Vehicle Services)

Service Cluster 3(Personalised Services)

EmbeddedTelematics

Unit

PersonalSIM

Vehicle

•Separation of personal telephony and car-related services•The vehicle has an unique international IP-Address

May 7, 20027 VP-GBDr. Stefan Vieweg

OEM cost and revenue per vehicle (typical example)

May 7, 20028 VP-GBDr. Stefan Vieweg

Current telematics barriers vs. enablers to mass market

Barriers

•High development/integration costs, very high terminal cost

•Differences HW/SW architecture

•Limited volume and penetration

•No International service provisioning

•Limited value proposition

Initiatives/requirements

•Initiatives by key players to create volume based, target priced basic, non-customized HW/SW •Industry-wide HW/SW standard possible due to differentiation on UI and applications, e.g. GTP (Telematics-Forum’s initiatives), GST

•Basic telematics functions as standard in vehicles•Deep integration of HW in the car•Active promotion by OEMs of CRM and internal cost savings / benefits

•EU wide standardised business modeIs for mobile networks and service providers•International seamless access and basic services•Open Platform for third party content services

•Up-selling of additional services for further revenues

May 7, 20029 VP-GBDr. Stefan Vieweg

Automotive Sector

Terminal Industry Sector

The reference in digital mapping

Membership

Service Industry Sector

Validationfor adoption

MobiMeterSpeedAlert

Approval

Telematics Forum RoadmapTelematics Forum Roadmap

GTP 1.0

GATSACP

Scope

WEAT1.0

payTMC1.0

TSSP 1.0

GATS(WAP)

OSGi-VEG3GT

TMC Forum

OAT1.0

Validationfor adoption

GST1.0

2002 2003 2004

DevelopmentImplementation

Validationfor adoption

GST Global System for TelematicsGTP Global Telematics ProtocolWEAT WAP EFI API for TelematicsOAT OSGi API for TelematicsPay TMC encrypted TMCTSSP Telematics Safety and Security Protocol

Adopted external Standard

Telematics Forum Standard

May 7, 200211 VP-GBDr. Stefan Vieweg

Key Messages and Conclusion

•It´s about internationalisation•Seamless access and standardised platform interfaces

•It´s about volume•Establish the right business models to address the mass market

•Telematics enabled cars to become a commodity (cluster 1 services)

•It´s about the right terminal strategy•Telematics engine, integrated systems, personal handset

•It’s about a joint effort of key players•Telematics-Forum might be one of the facilitators