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Maya Linson Communications Specialist [email protected] October 19, 2010
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Page 1: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

Maya Linson Communications Specialist

[email protected] October 19, 2010

Page 2: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

Communications Specialist for the National Association of Public Hospitals & Health Systems

MS in Journalism, Specializing in New Media & Media Business Management

Avid social media user & proponent of social change via conversation

Page 3: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

Conversations happen with or w/out you

“It should be abundantly clear by now

that conversation, not facts, is what

drives digital media usage”

--- Rich Gordon, Northwestern University

Readership Institute

Page 4: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

http://vimeo.com/11551721

Page 5: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

http://vimeo.com/11551721

Page 6: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

http://vimeo.com/11551721

Page 7: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

http://vimeo.com/11551721

Page 8: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

http://vimeo.com/11551721

Page 9: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

http://vimeo.com/11551721

Page 10: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

http://vimeo.com/11551721

Page 11: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

http://vimeo.com/11551721

Page 12: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

Quick way to share information

Free

Built-in audience

Page 13: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

Snail Mail

E-mail

Telephone

If Mom will get something out of it, other moms will, too. And dads. And tweens…

Twitter

Facebook

YouTube

Page 14: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

Builds community

Encourages loyalty, compliance

Gives your organization a voice

Train health professionals (video, simulations)

Real-time emergency updates

Correct misinformation

Mobilize the public

Encourage discussion

Promote healthy behaviors

Page 15: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

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Page 16: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

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Page 17: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

Where to get vaccinated

When/who can get vaccinated

Local death toll & infection rates

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Page 18: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

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“Influencers” share content

Online discussion = broader reach

Promote healthy behavior at individual & policy levels

Page 19: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

Facebook: strengthen existing relationships, re-establish former relationships

Twitter: connect w/others who have common interests; for making new relationships

Blogs: greater opportunity for thoughtful reflection, fleshing out ideas

YouTube/Flickr: share media, reinforce messages

Foursquare: location-based relationships

Page 20: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

“Brevity is the soul of wit”

“Username” = someone’s handle (@mlinson) “Tweet” = an update; 140 characters max “Follower” = a user who has subscribed to another

user’s updates “RT” or “Retweet” = resending a user’s update

verbatim to your followers @Reply = placing an “@” in front of a username

will send a publicly viewable message to the specific user

#Hashtag = placing a # in front of a word categorizes updates

Page 21: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

Find people with similar interests (And they will find you!)

Share links to articles, blog posts, photos

Participate in established conversations (#Mdchat, #nursechat, #FollowFriday)

Answer others’ questions or pose new ones to others

Listen…scan the site by searching for keyterms, looking at “trending topics,” etc.

Page 22: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

Act with integrity

Be real and transparent

Give credit where credit is due (RT)

Engage – respond to people, thank people, start conversations

Worried about work affiliation?

Simple disclaimer: “Tweets are my own.”

Page 23: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing

SMUG – Social Media University Global: http://social-media-university-global.org/

Mashable Social Good: http://mashable.com/social-good/

Great slidedeck to introduce you to all that social media has to offer: http://www.slideshare.net/LeeAase/helping-auxilians-tell-their-stories

Twitter Registration Cheat Sheet: http://www.syracusecityschools.com/sites/default/files/u1/ACS-Twitter-Registration.pdf


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