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MAYA Multicultural Thinking

Date post: 29-Mar-2016
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Page 1: MAYA Multicultural Thinking
Page 2: MAYA Multicultural Thinking

The groundbreaking multicultural marketing agency, MAYA connects its clients with diverse audiences through creative marketing. Our services include Advertising, Public Relations and Interactive.

Page 3: MAYA Multicultural Thinking

Rikki GeorgeVP

RaquelGarcia-PertusaVP - Accounts

Luis Vasquez-AjmacPresident

Kate Faxon-St. GeorgesAccount Executive

Christine BenitezAccount Supervisor

Monica JeadaSr. Account Executive

Felix GilSr. Graphic Designer

Seleana BinesSr. Account Executive

Giovanny GuzmanCreative Director

Marie-Noelle HuntExecutive Assistant

Page 4: MAYA Multicultural Thinking

A clear, targeted message will stand out from the herd. An ambiguous one will never be embraced.

Advertising

Page 5: MAYA Multicultural Thinking

Pepco OSSE FriendshipIn 2008, MAYA was asked by the D.C. Office of

the State Superintendent of Education (OSSE) to create a campaign that encourages residents to read. MAYA created a public awareness campaign, “Reading…it takes you places!” aimed to evoke the emotions that we all felt as children when read-ing our favorite book.

MAYA was contracted by Friendship Public Charter School in 2008 to brand the school sys-tem and create awareness through communica-tions strategies. The campaign unified messaging and provided consistency in materials for the five campuses.

Since 1992, MAYA has established and main-tained a strong presence for Pepco among its Hispanic customer base and has successfully conveyed Pepco’s message to its target market through fresh advertising campaigns.

Page 6: MAYA Multicultural Thinking

By promoting your brand through public relations, you generate exposure and remain top of mind.

Public Relations

Page 7: MAYA Multicultural Thinking

OMH OCSE FAFSAIn 2003, MAYA was tasked to develop effec-

tive, realistic research-based outreach strategies, including a user-friendly “how-to handbook” to improve outcomes for the Office of Child Support Enforcement (OCSE). MAYA developed “The His-panic Child Support Center,” an online marketing toolkit with tailored child support outreach materi-als in Spanish.

In 2008, MAYA launched a grassroots outreach campaign in Long Beach, Calif. on behalf of the Department of Education’s Federal Student Aid to raise awareness about the Free Application for Federal Student Aid (FAFSA) and encourage His-panic students to pursue higher education.

Since 2007, MAYA has helped the Office of Minority Health (OMH) launch an educational campaign called “A Healthy Baby Begins with You” to raise awareness about the disproportionately high infant mortality rates that exist in the African American community.

Page 8: MAYA Multicultural Thinking

We believe in interactive media as a tool to enhance the impact of a campaign.

Interactive

Page 9: MAYA Multicultural Thinking

OMH

VHDA

OCSE

SBA

Page 10: MAYA Multicultural Thinking

Office of Minority Health

QUALITY HEALTH CARE FOR AMERICA

Some of our clients

Contract Number 200-2007-20792

Government Certifications

Page 11: MAYA Multicultural Thinking

We connect multicultural audiences through creative marketing.

Page 12: MAYA Multicultural Thinking

www.MAYAadvertising.com


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