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Maya Payne Smart: How to be An Entrepreneur

Date post: 03-Dec-2014
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As part of a weeklong webinar called 'How to be an Entrepreneur as a Business Journalist', Maya Payne Smart walked participants through ways to be successful. Her talk included finding good examples of success, small business guides and publications, and legal and insurance resources.
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How to be an Entrepreneur as a Business Journalist Presented by Maya Payne Smart and Joe Grimm
Transcript
Page 1: Maya Payne Smart: How to be An Entrepreneur

How to be an Entrepreneur

as a Business Journalist

Presented by Maya Payne Smart and Joe Grimm

Page 2: Maya Payne Smart: How to be An Entrepreneur

Course Overview

• Monday: Getting down to business

• Tuesday: Building your support team

• Wednesday: Marketing for journalists

• Thursday: Brand you

• Friday: Live chat with journalist entrepreneurs

Page 3: Maya Payne Smart: How to be An Entrepreneur

Policies and Procedures

• Participation is encouraged

• Feel free to type questions in the chat pod at any time

• Listen for chances to type your answers (“y” for yes and “n” for no) in the chat pod

• Take polls throughout the presentation

• After class e-mail me at [email protected]

Page 4: Maya Payne Smart: How to be An Entrepreneur

Day 1:Getting Down to

BusinessPresented by

Maya Payne Smart

Page 5: Maya Payne Smart: How to be An Entrepreneur

About Me

Page 6: Maya Payne Smart: How to be An Entrepreneur

Today’s Agenda

• Thinking like an entrepreneur

• Setting up shop

• Making it official

• Protecting your assets

Page 7: Maya Payne Smart: How to be An Entrepreneur

Goals for Today

• Grasp the importance of having an entrepreneurial mindset

• Know what equipment and supplies you need to get started

• Learn when and how to incorporate your business and register with local, state and federal authorities

• Understand the true cost of doing business

Page 8: Maya Payne Smart: How to be An Entrepreneur

Thinking Like an Entrepreneur

Page 9: Maya Payne Smart: How to be An Entrepreneur

The Entrepreneurial Mindset

Page 10: Maya Payne Smart: How to be An Entrepreneur

Raising Your Business IQ

• Read business publications

• Talk to business owners

• Seek out business advisors

• Understand and create financial reports

Page 11: Maya Payne Smart: How to be An Entrepreneur

What’s your business worth?

Page 12: Maya Payne Smart: How to be An Entrepreneur

Setting Up Shop

Page 13: Maya Payne Smart: How to be An Entrepreneur

Balanced Budget

Page 14: Maya Payne Smart: How to be An Entrepreneur

The Right Stuff

Page 15: Maya Payne Smart: How to be An Entrepreneur

Buyer Beware

• Efax or stand alone fax

• Stationery

• Magazine subscriptions (Blasphemy!)

• Voice recognition software

• Distant conferences

Page 16: Maya Payne Smart: How to be An Entrepreneur

Making It Official

Page 17: Maya Payne Smart: How to be An Entrepreneur

Choosing a Legal Structure

• Sole proprietorship

• Partnership

• Corporation

• S Corporation

• Limited Liability Company (LLC)

Page 18: Maya Payne Smart: How to be An Entrepreneur

Registering a Business Name

• Naming conventions (sole proprietor, partnership, corporations)

• How to register your business name with the state

• When and how to register a fictitious name, or DBA name

Page 19: Maya Payne Smart: How to be An Entrepreneur

Tax Matters

• Employer identification number (EIN)

• State and local tax registration

Page 20: Maya Payne Smart: How to be An Entrepreneur

Business Licenses and Permits

• State business and occupational licenses

• Local business and occupational licenses

• Signage permit

• Alarm permit

http://business.gov/register/licenses-and-permits

Page 21: Maya Payne Smart: How to be An Entrepreneur

Protecting Your Assets

• Health Insurance

• Disability Insurance

• Commercial Insurance

• Media Perils Liability Insurance

Page 22: Maya Payne Smart: How to be An Entrepreneur

Questions?Please e-mail me at [email protected].

Page 23: Maya Payne Smart: How to be An Entrepreneur

Day 2:Building Your Team

Presented by Maya Payne Smart

Page 24: Maya Payne Smart: How to be An Entrepreneur

Today’s Agenda

• Identifying your business model

• Documenting your work flow

• Defining your ideal role

• Delegating the rest (up, down and sideways)

Page 25: Maya Payne Smart: How to be An Entrepreneur

Goals for Today

• Understand that you must have great clarity about your goals in order for others to help you

• Recognize that no one succeeds alone and that your network determines your net worth

• Learn when and how to foster strong relationships with people inside and outside of your company

Page 26: Maya Payne Smart: How to be An Entrepreneur

Model 1: Freelancing

Page 27: Maya Payne Smart: How to be An Entrepreneur

Model 1:Freelancing

Page 28: Maya Payne Smart: How to be An Entrepreneur

Model 2:Author/Speaker

Page 29: Maya Payne Smart: How to be An Entrepreneur

Model 2:Author/Speaker

Page 30: Maya Payne Smart: How to be An Entrepreneur

Model 3:Freemium

Page 31: Maya Payne Smart: How to be An Entrepreneur

Model 3:Freemium

Page 32: Maya Payne Smart: How to be An Entrepreneur

Documenting Workflow

• Generate story idea

• Pitch to client

• Negotiate contract

• Conduct online research

• Schedule interviews

• Conduct interviews

• Write article

• Proofread and fact check

• Submit to editor

• Revise

• Invoice

• Remind

• Collect

• Deposit check

Page 33: Maya Payne Smart: How to be An Entrepreneur

How Work Disappears

• Define what’s important

• Neglect the unimportant

• Automate what you can

• Do your job

• Delegate the rest

Page 34: Maya Payne Smart: How to be An Entrepreneur

What’s Your Job?

• Generate story idea

• Pitch to client

• Negotiate contract

• Conduct online research

• Schedule interviews

• Conduct interviews

• Write article

• Proofread and fact check

• Submit to editor

• Revise

• Invoice

• Remind

• Collect

• Deposit check

Page 35: Maya Payne Smart: How to be An Entrepreneur

Delegating…

Page 36: Maya Payne Smart: How to be An Entrepreneur

You Can’t Delegate…

• Working out

• Eating well

• Relaxing

• Friendships

• Family

• Ultimate responsibility

Page 37: Maya Payne Smart: How to be An Entrepreneur

Getting Unstuck

• What’s standing between you and this action step?

• What pay off are you getting from staying stuck?

• How can your team help you move forward?

• What can you do to minimize fear/anxiety/risk so you are motivated to act?

• What next steps can lead to the big leap?

Page 38: Maya Payne Smart: How to be An Entrepreneur

Questions?Please e-mail me at [email protected].

Page 39: Maya Payne Smart: How to be An Entrepreneur

Day 3:Marketing for

JournalistsPresented by

Maya Payne Smart

Page 40: Maya Payne Smart: How to be An Entrepreneur

Today’s Agenda

• Choosing a niche

• Defining your target market

• Pursuing sales

• Minding journalistic ethics and standards

Page 41: Maya Payne Smart: How to be An Entrepreneur

Goals for Today

• Understand why specialization pays

• Grasp the importance of market research

• Learn tried and true methods for building your platform and broadening your network

• Recognize ethical issues

Page 42: Maya Payne Smart: How to be An Entrepreneur

The Process

Page 43: Maya Payne Smart: How to be An Entrepreneur

Get Niche Quick

Page 44: Maya Payne Smart: How to be An Entrepreneur

Why?

• Builds expertise

• Improves the quality of your stories

• Shortens your research time

• Allows you to negotiate higher pay

• Attracts assignments and resources to you

Page 45: Maya Payne Smart: How to be An Entrepreneur

How To

• Monitor news in your niche with RSS feeds

• Attend conference and events related to your niche

• Pursue assignments in your niche

• Blog in your niche (see beatblogging.org for best practices)

Page 46: Maya Payne Smart: How to be An Entrepreneur

One Niche, Multiple Expressions

Page 47: Maya Payne Smart: How to be An Entrepreneur

What’s Hot Now?

Source: Magazine Publishers of America

Page 48: Maya Payne Smart: How to be An Entrepreneur

Walking the Line

JournalistMarketer

Page 49: Maya Payne Smart: How to be An Entrepreneur

Freelance Marketing

Page 50: Maya Payne Smart: How to be An Entrepreneur

Freemium Marketing

Page 51: Maya Payne Smart: How to be An Entrepreneur

What’s Your Story?

Page 52: Maya Payne Smart: How to be An Entrepreneur

Selling Your Story

• Articles

• Websites/Blogs

• Speaking

• Professional groups and directories

• Social media

• Conferences and events

Page 53: Maya Payne Smart: How to be An Entrepreneur

Staying Connected

Page 54: Maya Payne Smart: How to be An Entrepreneur

Questions?Please e-mail me at

[email protected].


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