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New-Age Degrees for New-Age Careers

MBA – Digital Marketing & Ecommerce

New-Age Degrees for New-Age Careers

Private & confidential. Not for circulationMarch 2014© 2016 iNurture www.inurture.co.in

New-Age Degrees for New-Age Careers

Opportunities – Digital Marketing & Ecommerce

Nearly 8 million people did their shopping from one of top 4 online shopping websites in 2012, and the number has grown to 35 million this year. By the end of 2016, this online consumer base will rise to nearly 3 times to 100-million, and over 50 percent of the new buyers could be from Tier-I and Tier-II towns. This makes India one of the wildest-growing e-commerce markets in the Asia Pacific region. Source- nwebkart.com

“According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This market is estimated to touch $7.2 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing” Source - urbanpro.com

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New-Age Degrees for New-Age Careers

About the Domain - Digital Marketing & Ecommerce

Digital Marketing & E-Commerce programme guides students to tackle the complicated new media landscape and the right strategies to reach a large, fragmented audience through creative campaigns.

It also teaches marketing management, creative planning, ideation and creative expression.

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New-Age Degrees for New-Age Careers

MBA - Digital Marketing & Ecommerce - Features

Devised keeping in mind the multitude of managerial responsibilities that a student will be exposed to in today's multi-dimensional workplace A unique mix of strong business conceptual foundation with creative and innovative approaches to business problem solving Inculcates the skills of innovation and original thinking among students Designed to integrate conceptual knowledge with practical application Offers a platform for exciting and rewarding careers

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New-Age Degrees for New-Age Careers

MBA - Digital Marketing & Ecommerce - USP

The program has been designed by industry veterans The curriculum has been prepared with industry requirements in mind Emphasizes practical, application-oriented learning Dual Specialization Guest lectures Makes a student job ready with practical training

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New-Age Degrees for New-Age Careers

Principles of Management Business Communication Managerial Economics Business Statistics Accounting for Managers Organizational Behaviour and HR Financial Management

First Semester

Introduction to Advertising Introduction to Digital Marketing Consumer Behaviour Marketing Management Research Methods in Management Management Information System Retail Management

Second Semester

MBA -Digital Marketing & EcommerceMBA -Digital Marketing & Ecommerce- Curriculum- Curriculum

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New-Age Degrees for New-Age Careers

MBA - Digital Marketing & EcommerceMBA - Digital Marketing & Ecommerce– Curriculum (contd…)

ElectivesSearch Engine OptimizationSocial Media MarketingAnalytics for MarketingMobile MarketingDigital Strategies and PlanningE-Marketing Financial ModelsSummer Internship andViva Voce

Third Semester

ElectivesIdeation and Creative ExpressionEngagement Planning and New MediaIdeas, Brands and BusinessModern Retail and Private BrandingBranded Content and the Future of mediaBrand Planning and Consumer InsightsProject Research & Presentation

Fourth Semester

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New-Age Degrees for New-Age Careers

The iNurture AdvantageThe iNurture Advantage

Pioneer in enabling career-ready formal higher education in India, since the year 2009; collaborated with Kalasalingam University for New-Age programs support

iNurture Advantage

Unique , proven University-Industry Partnership (UIP) model for enhancing employability Curriculum designed as per current industry requirements Programme tailored to produce skilled and ready-to-deploy talent Industry Veterans as Academic Heads and Mentors Emphasis on application-oriented learning Industry focused Enterprise Learning cell with strong corporate network Cloud labs to provide access to latest technology platforms such as Windows 2012, Windows Azure and VMware*100% placement support - DELIVERED*

* Terms & conditions apply ** For all eligible & desirous students

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New-Age Degrees for New-Age Careers

iNurture’s Digital Marketing course covers plethora of topics leading from principles of management, communication, economics, statistics and marketing to core topics such as social media and mobile marketing, analytics, digital strategies and planning. These are critical skill sets required in today’s industry. - Hari Menon, CEO, Big Basket

Corporate Endorsements

“The iNurture course on e-business is relevant to those who venture into the e-commerce industry or currently in the industry and want more information or a formal education in the domain"

- Aparna C Global Head - HR, CloudTags

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New-Age Degrees for New-Age Careers

Our RecruitersOur Recruiters

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New-Age Degrees for New-Age Careers

Good Luck!Good Luck!