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Oct
ober
201
0 MBA MATTERSA Newsletter for the Central Florida LGBT Business Community
Volume I, Issue 4
MBA Social p. 2What the Prez Sez p. 4 Chewing the Cud p. 7
Destination Marketing p. 8RED Testimonial p. 12
WHAT’S INSIDE?
PRIDE70,000STRONG.
Page 13
free
Bananas appetizers
and Cash Bar
The Metropolitan Business Association
FREE for MBA members
w h e n Wednesday, Nov. 3, 2010, 6:30–9:00 pm
$10 for guests
let’s go bananas!
MBAOrlando.org
After launching a third successful restaurant, our hosts, Eddie Nickell
& Nick Oliveri, welcome you to Bananas, a Modern American Diner.
Performances by Bananas hostesses will be a highlight of the evening!
n o v e m b e r n e t w o rk i n g /s o c i a l m i x e r
w h e r e 924. N. Mills, next to Funky Monkey Wine Co.
Orlando’s LGBT
Chamber of Commerce
Your Ad Here!Have your ad, web banner and logo
grace MBA communications and reach thousands of
LGBT business professionals throughout the year.
Contact our Marketing Directorfor more details:
Jason Fox Holstein
(407)[email protected]
Event Gifts
Awards & Recognition
Souvenirs
Small Quantities
Quick Service
Local Delivery
Practically Perfect Promotional ProductsYour Promotional & Event Needs
Under One Umbrella
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Business and individual tax returns Multiple-year late fi lings/IRS notices Effective tax planningQuickBooks® Set-up, Training & Support
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Payroll, Bookkeeping & Support ServicesFinancial Statement PreparationFinancial Planning—Domestic Partners, Individuals, & Businesses
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CONTACT US NOW FOR HELP WITH:
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Leah G James, CPA, MSTax & Judy L HinesTelephone: 407.478.4513 | [email protected]
CONTACT US NOW FOR HELP WITH:
TAXESTA
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& Support ServicesFinancial Statement
Payroll, Bookkeeping & Support Services
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Payroll, Bookkeeping & Support Services
OFFICIAL CPA & SPONSOR OF MBA/COME OUT WITH PRIDE
Your Ad Here!Have your ad, web banner and logo
grace MBA communications and reach thousands of
LGBT business professionals throughout the year.
Contact our Marketing Directorfor more details:
Jason Fox Holstein
(407)[email protected]
work of repealing Donʼt Ask, Don ʼt Tell; the fight for Marriage Equality is a battle we must fight daily; it is still considered ok to verbally discriminate against our community in the media.
For instance, in the last few weeks the talking heads on CNN were discussing the need f o r an t i - bu l l y i ng programs, and an anti-gay extremist was boldly stating that “gay” references should be taken out of anti-bullying programs, because if we disallow young people to express their dislike for gays, we are infringing upon their civil rights.
Meanwhile two weeks later, a young boy in Texas takes his own life, because he can n o l o n g e r s t a n d t h e harassment at school for being considered gay. While it looks very promising that the gay adoption ban in F l o r i d a i s g o n e , o u r det rac tors are a l ready looking for ways to further adu l te ra te the F lo r i da
I often hear the question asked:
“ A r e P r i d e celebrations still necessary?”I am aware that many in our community feel that since we have been able to assimilate so much into mainstream culture, perhaps the purpose o f t h e a n n u a l p r i d e celebration has lost its meaning and luster.
The reality is we need pride celebrations more than ever. With regards to civil rights and full equality, we are only slightly ahead of where we were at the time of the Stonewall riots 41 years ago.
Yes, it is no longer “illegal” to be gay, but September 2010 w a s a m o n t h o f d a r k victories for our community: Our leaders in the Senate continued to play political games with each other instead of getting to the real
What the Prez Sez
MBA PresidentDr. David
Baker-Hargrove
5
Constitution by placing an amendment on the ballot to ban gays and lesbians from adopting.
Also, the day before this court decision, our County Mayor used procedural excuses to purposely keep a county Human Rights Ordinance discussion off of the Commissionʼs working agenda.
Every year, local anti-gay groups continue to look for new and inventive ways to put pressure on the City of Orlando to make it increasingly more difficult to hold Come Out With Pride, hoping we will eventually give up and go away. The continual fight against them every year is exhausting, disheartening, and very expensive.
Every year, especially in the weeks leading up to Come out With Pride, I ask myself is this really worth it? I get tired of fighting the anti-gay groups; I get tired of being told there is yet another fee or expensive service that I have to find the money for immediately in order for Come Out With Pride to go off as planned; I get tired of seeing my community continually used as a pawn for politicians to play political games with each other; and I think to myself, “if we stopped doing this, would anybody really care?” But then, without fail, every year people tell me that theyʼve attended their very first pride
event and that the excitement and communi ty tha t they ʼve fe l t has encouraged them to live openly, be proud, and stand up for themselves and their community.
And tha t i s why we need pr ide celebrations. If we donʼt stand up for ourselves, no one else will. If we donʼt take pride in ourselves and continually remind ourselves that we deserve the same level of respect, protection, and equality as all other American citizens, our bus inesses, or fami l ies , our relationships, and our psyches will suffer.
We NEED to come together every year to celebrate what weʼve accomplished and remember how far we still have to go. So donʼt be fooled by the outrageous party trappings frivolous behavior. The deeper meaning is not lost and now more necessary than ever.
With Pride,
Dr. Dave
PRIDE is Still Necessary.
President Dr. David Baker-HargroveBHC Assessment & Consulting
Vice President Gina DuncanWells Fargo Branch Manager
Secretary Susanna GarciaVerizon Wireless Account Executive
Treasurer - VACANT
Business Development Director Mikael Audebert
Marketing Director Jason Fox HolsteinFoxy Cow Advertising & Marketing President
Membership Director Ayr PoucherWalt Disney Travel Co. Sales Agent
Programs Director Don WilliamsWatermark Account Executive
Technology Director Troy CochranSymantec Software, Sr. Principle Engineer
Member-at-Large Jeff BuakQuintairos, Prieto, Wood & Boyer Attorneys-at-Law Partner
Member-at-Large Nayte CarrickCarrick Marketing President
Member-at-Large Rose GambaCPA
6
2010 Board of Directors Board BitesScott Pruitt has resigned as Treasurer of MBA. We wish him the best of luck in his future endeavors.
If you are interested in becoming more involved with MBA and think t h e r o l e o f t r e a s u r e r i s a comfortable fit for you, please c o n t a c t D r . D a v e a t [email protected]
We have children killing themselves in this country because they are made fun of for who they are and how they feel.
We have politicians in state capitols across this nation and in D.C. who are advocating for the further stripping of our rights.
We NEED Pride parades and parades of every nationality to raise awareness.
One of our MBA members volunteered at the parade on Sunday. She brought her husband and two children with her. These kids will grow up to accept their GLBT friends in stride with everyone else.
The examples I have come across this weekend at the Come Out With Pride parade prove to me that we are opening up hearts and minds to our cause.
Thank you to everyone who sponsored, volunteered and attended. With 75,000 attendees, we exceeded our expectations by 15,000!
Next year, bring someone with you to the parade. Maybe itʼs someone like my friend. Someone who you know supports you and your relationship. Perhaps youʼve taken for granted how they feel about more general GLBT issues.
Hopefully, weʼll have all of our friends saying “Thank G-d for Pride Parades!”
A college friend of mine visited town last week. Heʼs straight. Heʼs Jewish. He accepts me for who I am and had a wonderful weekend with my boyfriend, my boyfriendʼs mother and me.
But there was something he said that rubbed me the wrong way. We were talking about Come Out With Pride and the inequities that exist among genders, races and orientations in this nation of ours.
He said something along the lines of “I donʼt understand why we have to have parades for every group out there.” Who said that?
Surely no friend of mine! I couldnʼt believe my ears. He was speaking more to nationalities and races than he was to sexual orientation, but that didnʼt make it any more right.
I further disagreed when he said “these parades help bring about differences rather than unite them.” Who said that?
I agreed with him that “it would be nice if groups of people didnʼt feel the need to have these parades and that everyoneʼs rights were recognized equally.” But theyʼre not!
Our GLBT community is still deprived of some 1,100 rights, privileges and benefits that Las Vegas shotgun newly weds receive.
Who Said That?
7
By Jason Fox HolsteinChewing the Cud
8
EVENT OVERVIEW: Orlando consistently ranks as the number two most visited US destination―but it is also the ninth most visited by gay and lesbian travelers. In fact, gay travel adds more than $2.0 billion dollars and contributes the equivalent of 25,000 jobs to the local Central Florida economy. Unfortunately, only 15 percent of LGBT travelers consider Orlando to be “gay friendly” and recent research shows that all important perception is slipping. What an opportunity for savvy marketing to increase business!
Join the Central Florida Chapter--American Marketing Associat ion, in cooperat ion with the Orlando Metropolitan Business Association (MBA), for a Signature Luncheon Event and Afternoon Workshop on LGBT marketing. Networking begins at 11:15 and the Signature Luncheon is at 11:45. The Workshop will start at 1:15 pm and last to 3:30 pm. The program will be packed with best case examples and practices of gay destination marketing, tourism initiatives and campaigns. The program venue can accommodate 300 attendees and a sold out event is expected.
CONFIRMED NATIONAL SPEAKERS: Mya Lake Reyes, Director of Diversity Marketing, Las
Vegas Convention & Visitors Authority George Carrancho, Director of LGBT Sales, American Airlines Josh Rosenzweig, Senior Vice President of Integrated Marketing and Publicity, Here Media Stephen Murray-Smith, Director at Florida Keys & Key West, Board Member of Key West
Business Guild
LUNCHEON PANEL LEARNING OBJECTIVES: Understand the scope and buying power of this increasing market and the additional tourism
possible with effective targeting Discover what influences the LGBT traveler in travel planning Learn which strategies have been most effective for reaching the gay and lesbian segment Discover the nuances of communicating with this segment, especially when it comes to
positioning accommodations, airlines and attractions as “gay friendly” and inclusive.
Gay and Lesbian Destination Marketing:
Wednesday, Oct. 20, 2010
11:15 a.m. – 3:30 p.m.
Doubletree Hotel at the Entrance to Universal Orlando
5780 Major Boulevard, Orlando FL 32819
REGISTRATION LINK: http://guest.cvent.com/d/
4dqvv9/4W
This event is officially sponsored by the Metropolitan Business Association of Orlando.
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WORKSHOP SESSIONS: The workshop portion will consist of two concurrent sessions lead by our national panelists joined by Orlando-area experts on gay and lesbian marketing. Local panelists will share communications, programs and initiatives that have worked here in the Central Florida market. Each attendee will select two of the breakout groups to attend. The three sessions and moderators are: SESSION 1: Public Agency Perspective
Selling and promoting a destination:
Courting the LGBT traveler means appealing to all “families” Straight talk about attracting gay meetings and events Information websites and internet-based promotions and marketing
Moderated by: Mya Lake Reyes, Director of Diversity Marketing, Las Vegas Convention & Visitors Authority and Stephen Murray-Smith, Director, Florida Keys-Key West Inc.; Board Member of the Key West Business Guild
SESSION 2: Product or Service Perspective
The corporate value of a targeted sales function
Fostering the gay-friendly reputation-what it means for business Advertising and sales tracking Sponsorships, events and community outreach
Moderated by George Carrancho, Director of LGBT Sales, American Airlines
SESSION 3: Media and Information Perspective
Working successfully with the LGBT Media Getting a destination on “gaydar” Press relations and the value of generating unique content What the most popular LGBT destinations and companies are doing right
Moderated by Josh Rosenzweig, Senior Vice President of Integrated Marketing and Publicity, Here Media
Big Business Beyond “Mainstream Orlando”
This event is officially sponsored by the Metropolitan Business Association of Orlando.
10
ATTENDEE PRICING
As a member of the American Marketing Association, Metropolitan Business Association or the Orlando/Orange County Convention & Visitors Bureau, you can attend either the Signature Luncheon or the Workshop for the discounted rate of $25 for each, or $40 for both. The regular, non-member price is $40 for either event or $60 for both.
EVENT DAY SCHEDULE11:15 a.m. – 11:45 a.m. Registration & Networking11:45 a.m. – 1 p.m. Luncheon with Panel Presentation1 p.m. – 1:15 p.m. Break1:15 p.m. – 2:15 p.m. Workshop Session (choose one out of three)2:15 p.m. – 2:30 p.m. Break2:30 p.m. – 3:30 p.m. Workshop Session (choose one out of three)
ABOUT AMA-CENTRAL FLORIDA CHAPTER
The Central Florida Chapter of the American Marketing Association is the leading organization for marketing professionals in the Orlando area. We are focused on advancing professional and career development opportunities for our members, while facilitating powerful business and collaborative connections throughout the Orlando marketing community.
The Central Florida Chapter of the American Marketing Association is comprised of dynamic marketing professionals that represent the industrial and commercial diversity of our region. Our membership area covers Greater Orlando's Tri-County area (Orange, Seminole and Osceola Counties), as well as the Space Coast (Brevard and Volusia Counties).
The chapter holds Monthly Signature Event Luncheons on the second Wednesday of the month. Attendance ranges from 60 to 125 people and attracts a large number of non-members. The 2009-2010 chapter survey indicates that 94 percent of attendees rated the monthly programs as “excellent” or “very good.” When asked how likely they would be to attend another event, the survey indicated that 98 percent responded “extremely likely” or “very likely.” For more information visit www.amacentralflorida.org .
This event is officially sponsored by the Metropolitan Business Association of Orlando.
RED Group - CentralMeets @ 11:30 a.m.
@ The CenterSecond & Fourth Tuesdays:
October 26November 9 & 23Contact Carolyn Taylor
RED Group DirectorJason Fox Holstein407-949-2111
www.MBARED.org
RED Group - SouthMeets @ 11:30 a.m.
@ IKEA
First & Third Wednesdays:November 3 & 17
Contact Mark Cady407-404-4171
The Referral Exchange Development Group, affectionately known as RED Group, is a referral based networking organization that is dedicated to helping one another grow our business by creating relationships t h a t m o s t o t h e r n e t w o r k i n g organizations simply cannot provide.
We achieve this through a concept called category exclusivity. This means that once you join, you are the only business allowed to represent your profession, essentially locking your competition out of the group. In an organization, like MBA, where there can be a number of companies in any given profession, having this exc lus i v i t y can be a d i s t i nc t advan tage in acqu i r i ng more business.
By understanding other peopleʼs businesses and how to pass referrals, w e d i s c o v e r h o w t o b e t t e r communicate our own business needs to other people and inevitably see the results by the number of referrals that we close. Hence the motto... thinking RED will have your business seeing GREEN.
What is RED Group?
11
PRIDE 70,000 STRONG.
THANKSTO
YOU.
13
You guys outdid yourselves. The event was amazing. My partner and I took our daughters and we had a great time. There was entertainment for all ages, our girls 7 and 16 both had fun. THANK YOU! -- LuLu
i had the best time ! it was my fi r s t p r i d e e v e r ♥ a n d I LOVEDDD it . -- Samantha
So proud to be gay! - Sue
w e h a d a n a m a z i n g a n d memorable time yesterday...it was my husband and i's first time and we were skeptical at 1st of going bcuz he's straight and i m b i b u t e v e r y 1 w a s s o respectful and we had a great t i m e ! ! ! w e a r e d e fi n i t e l y a t t e n d i n g m a n y m o r e events...muahzzzzzz xoxo and ty - Jeanette
Complete Photo Gallery available at facebook.com/comeoutwithpride
G r a n d M a r s h a l a n d Olympic Gold Medalist Greg Louganis with MBA Vi c e P r e s i d e n t G i n a Duncan on the Wells Fargo Stagecoach.
Come Out With Pride staff l e a d e v e r y o n e i n a moment of silence to honor the recent string of LGBT teen suicides.
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Just wanted to drop you all a note to let you know that I was really blown away by COWP this year. As someone looking from the outside in I can tell you that the machine seemed well oiled. At one point I turned to my partner Donald and had a moment of awe that this HUGE festival is put on entirely by volunteers.
The timing of this massive festival could not have been more perfect as we push our county commission to protect us. Thank you for organizing all year to show in clear terms the power and presence of the LGBT community. - Joe
Martha Wash performing to thousands of fans.
Pridols winner Sunshine Mathews singing to the crowd.
