RESEARCH REPORT ON CONSUMER BEHAVIOUR

THE WE EK

Journalism with a human touchSubmitted To: Submitted By: -

DeclarationThe project report entitled is submitted to in partial fulfillment of post graduate diploma in management. The report is exclusively and comprehensively prepared and conceptualized by me. All the information and data given here in this project is as per my fullest knowledge collected during my studies and from the various websites. The report is an original work done by me and it has not formed the basis for the award of any other degree or diploma elsewhere.

Place : LUCKNOW Date :

AJAY SINGH

ACKNOWLEDGEMENT

The project report is a result of our rigorous and devoted effort and valuable guidance of Mr.sanjeev Sharma, Mr.Sandeep and it is the result of the traning in malayala manorama, it contains brief history of the organization and its mission / objectives. Malayala manorama is a well known name for its valuable services. The organization is maintaining the quality of the services throughout. I have done my project in malayala manorama, Lucknow. The focus of the project is overview of the various aspects of services basically in Consumer Buying behavior. This project as a summer traning is a partial fulfillment of two year MBA course. In this project we have strived to include all the details regarding the subject and made a sincere effort towards completion of the same.

In this course of training we learned various pratical aspects about the Consumer Buying Behaviour and we knew about the major benefits provided by malayala manorama to their consumers & to the society.

AJAY SINGH MBA IInd semester IPM, LUCKNOW

SECTION : A

INTRODUCTION

OBJECTIVESPRIMARY OBJECTIVE 1. To study consumer behaviors on selecting a product of Malayalamanorama.

2. Consumer feedback about THE WEEK magazine.

SECONDARY OBJECTIVE 1. To identify buying triggers.

2.To identify consumer with the help of consumer interaction. 3.To promote the product. 4.To get feedback from consumer.

RESEARCH DESIGNQuantitative research technique was used for the project. This was intentionally done because the units in which the factors were organized were in quantitative term.

Exploratory research design was used for this project. The main purpose of this research is to interact with consumer and to know the satisfaction level by the product. The major emphasis in such studies is on discovering of ideas and insight methods used this kind of research design are :-

SECTION: D

FINDING AND ANALYSIS

Q.1: Have you heard about THE WEEK magazine?

1. 2.

Yes No

78% 22%

Ques. 2:- Where did you first hear about of THE WEEK magazine?

A B C D

Word of mouth Advertisement Company demonstration News papers

60%

10%

20% 10%

QUES.3:- Have you used this magazine ever before? 1 2 Yes No 64% 26%

Ques.4:- Do you like this magazine ?

1 2

Yes No

56% 44%

Ques.4:- If you ever used this magazine what did you like the most about THE WEEK magazine?

1 2 3 4

Company Overview: Malayala Manorama and CompanyDate of Establishment Revenue Market Cap Corporate Address Branches Management Team Owner Headquarters Website Overview 1888 Not Available Not Available K K Road, Kottayam, Kerala - 686001, India Not Available George Jacob Director Malayala Manorama Group Kottayam manoramaoline.com A wholly owned family enterprise, Malayalam Manorama is an ISO 9001 company. It is India's largest circulated regional newspaper. It has nine units in Kerala and three units outside Kerala. It is the first newspaper for which offices are connected on a high speed Wide Area Network using the fibre optic cable network of the DOT.

The product offering of Malayala Manorama & Company includes The Week, Bashaposhini, Karshakashree, Manorama Weekly, Manorama Annual, Vijayaveedhi , Vanitha, Vanitha Hindi, Kalikkudukka, Magic Pot, Balarama, Balarama Digest, Amar Chitra Katha, Thozhilveedhi, Knowledge Adventure CDROM, Hindi Year Book, English Year Book, Tamil Year Book, Malayalam Year Book, Bengali Year Book and Malayala Manorama Newspaper. The company publishes in five different languages.

Malayalam Manorama (Malayalam: ) is a popular Malayalam daily with a very strong readership in Kerala, India. The Manorama group, which manages the newspaper, also runs the Manorama Yearbook, largest circulated yearbook in the region. Malayalam Manorama, which first appeared on 14 March 1890, as a weekly, currently has a readership of over 16 million, with a circulation base of over 18[lakh]] copies. Malayalam Manorama is very popular among Christians and the supporters of the Indian National Congress party in Kerala. Manorama is acclaimed of its highly attractive page layouts. The Malayalam word "manorama" roughly translates to "entertainer". The Week (India), an Indian weekly is also brought out by the Manorama Group. Manorama Yearbook is yet another popular yearly publication by the Kottayam-based Manorama group.

History Of MALAYALA MANORAMA COMPANY LIMITEDA joint stock publishing company, destined to acquire the status of the first joint stock publishing company of Republic of India, was incorporated by in 1888 by Kandathil Varghese Mappillai at, then a small town in the Kingdom of currently, a part of Kerala state, India. The first issue of Malayalam Manorama was published on 22 March 1890 from the press owned by Malankara Metropoltan H.G. Joseph Mar Dionysius of the Orthodox Church. The name Malayalam Manorama was chosen by the poet, Raghavan Nambiar, Villuvarvattathu from Tiruvalla. Kerala Varma granted the symbol which is a part of the Travancore kingdom symbol. In a period of two years, from the date of incorporation until the publication commenced, the company witnessed several challenges. It also publishes an information oriented monthly called Tell Me Why.

Editions Kottayam Thiruvananthapuram Kozhikode Kochi Thrissur Kannur Kollam Palakkad Malappuram Pathanamthitta Bangalore Mangalore Chennai Mumbai Delhi Dubai

Bahrain The newspaper is criticised for its number of advertisement space. The newspaper is known for giving more importance to advertisements and less importance to news.The manorama group are also open promoters of capitalist policies and shows strong opposition to socialism.

Timeline 1888 Malayalam Manorama founded 1890 First issue of Malayalam Manorama was published on 14 March 1892 Publication of Bhashaposhini commenced 1901 Malayalam Manorama becomes bi-weekly 1904 Kandathil Varghese Mappillai, the key figure passes away on 6 July 1915 Malayalam Manorama commences publication of daily World War I supplements 1918 Malayalam Manorama becomes triweekly on 2 July 1928 Malayalam Manorama becomes a daily from 2 July 1929 On 29 May, Akhila Kerala Balajana Sakhyam formed 1930 Malayalam Manoramas first Annual Number appears 1937 Commencement of Malayalam Manorama Weekly from 8 August 1938 Travancore state proscribes Malayalam Manorama on 10 September An issue appears on 14 September from the state of Cochin- from the Kunnamkulam press of the Orthodox church. 1939 K. C. Mammen Mappillai was convicted and imprisoned on trumpeted charges of corruption and fraud 1941 Mammen Mappilla released after being absolved of all false cases 1947 From 29 November, Malayala Manorama re-commences regular publication 1950 Installation of the first rotary press 2007 Becomes the only regional language daily in India to cross 15 lakh copies.

JournalistsProminent journalists who have worked with the Manorama daily or other Manorama publications include Vaikkom Chandrasekharan Nair, E. V. Krishna Pillai, E.V. Sreedharan, T. V. R. Shenoy, K. Gopalakrishnan, Babu Chengannoor, K. R. Chummar, Moorkoth Kunjappa, K. M.Tharakan, T. K. G. Nair, K. G Nedungadi, VKB (V. K. Bhargavan Nair) Others include Thomas Jacob and Joy Sasthampadickal who are currently working.

MAJOR PRODUCTS OF MALAYALA MANORAMA

MALAYALA MANORAMA DAILYLargest circulated and read regional language newspaper daily in India. Circulation: 1.54 million(ABC Jan-jun 2007) Readership: 8.837 million (IRS 2007 Round 1) Cover price: Rs.3.50 (Sunday: Rs 4.00) Periodicity: daily Language: Malayalam

MALAYALA MANORAMA WEEKLYLargest circulated weekly newspaper in India. Circulation: 6.17 lakhs (ABC Jan-jun 2007 ) Readership:22.94 lakhs (IRS 2007 Round 1) Cover price: Rs. 4.00 Periodicity: weekly Language: Malayalam

VANITHA : MALAYALAMLargest read and circulated Womens magazine in India. Circulation: 4.79 lakhs(ABC Jan-Jun 2007) Readership: 30.67 lakhs(IRS 2007 Round 1) Cover Price: Rs. 14 Periodicity: fortnightly Language: Malayalam

BALRAMA:Largest read and circulated childrens weekly in India. Circulation: 2.74 lakhs(ABC Jan-Jun 2007) Readership: 21.24 lakhs (IRS 2007 Round 1) Cover price : Rs. 8 Periodicity: weekly Language: Malayalam

VANITHA HINDIOne of the major womens magazine in India. Circulation:1.74 lakhs(ABC July- Dec 2007) Readership:7.90 lakhs (IRS 2007 Round 2) Cover price: Rs. 20 Periodicity: monthly Language : Hindi

Magic PotLargest selling magazine for nursery school children in India. Circulation: not available(ABC Jan-June 2007) Readership: 0.92 lakhs (IRS 2007 Round 1) Cover price: Rs. 12 Periodicity: Fortnightly Language: English

MANORAMA YEARBOOK: EnglishLargest circulated yearbook in India. Circulation: 2.44 lakhs (ABC Jan- Dec 2006) Readership: Not available in IRS/NRS Cover price: Rs. 130/ Periodicity: annual Language: English

AMONGST OTHER PRODUCTS ARE THE

THE WEEK MAGAZINE

THE MAN

TELL ME WHY

AND MANY MORE

THE WEEK MAGAZINE

The Week is Indias fastest growing G.I.E.M i.e. General Interest English Magazine. Its periodicity is one week. It has about 3.5 lakh readers and is under continuous growth in the number of readers. Cover price of this magazine is Rs. 20. The Week is fastest growing news magazine having a circulation both nationally and internationally. It is written and designed to be fast, clear and concise and easy to follow magazine for every educated home and concerned citizens. It is packed with latest news and views from every corner of India plus highlights from whole world.

THE WEEK CONTENTSThe Week magazine has a wide variety of contents which cover great range of articles from all the fields may be it is the: cover story, aperitif, letters,

current events, special reports, statescan, development , society, art and style, cinema, forecast, global village, etc the sexes

time out biz buzz last word

COVER STORYColumn of cover story covers the most talked about topic of the week or any such topic which is very sensitive and needs to be given special attention, may be it is related to politics, society, business or art or style. This column covers a long description of the topic chosen and also interviews egarding the topic from eminent personalities of the concerned fields and also some other related information.

APERITIFThis is the column where small articles covering news from all over the country and which are worth mentioning are published. These articles are very small and are of just two or three sentences long. These articles give a brief idea of the various happenings which went by throughout the past week. This column also contains a sub-column called Power Point where Sachidananda Murthi,Resident Editor, Delhi, puts his words into ink on any specific issue. There is also a column of milestones which covers milestones set by the various personalities in different fields. Aperitif also covers one more sub-column point blank which covers the quotes as said by eminent personalities of the world and which has been found worth mentioning.

LETTERSColumn of Letters contains letters from the readers of The Week magazine regarding various queries related to any field.

CURRENT EVENTS

As the name suggests this column gives the information regarding the most recent events that took place throughout the world. Thus, this magazine acts as a very good informative diary for all the people who love to be updated with the newest information.

ART AND STYLEThis column is a very beautiful and very colorful column and depicts the imaginative power of the human kind and shows beautiful works of art and style by various artists, who may be fashion designers, interior designers, painters, various other technological designers. India is a place where art is worshipped and columns like this provides the worshippers with a sense of contentment when they get to see such beautiful imaginations personified on paper. Thus, overall, this is a very good column to make people be a fan of this magazine.

STATESCANStatescan contains an article on any specific news of particularly one state from all over India. The news may be of any kind whether it is political unrest in U.P. or attacks on non-maharashtrians in Maharashtra.

SPECIAL REPORTSpecial report focuses mainly on drawing societys , administrators, officials and everybody else attention on a most sensitive issue which has to be taken utmost care of and which needs needs immediate actions to be taken to be brought onto the path required.

CINEMA

Cinema is the column which desires to fulfill the wants of Bollywood and Hollywood lovers and provides them with spicy news from all the corners of the world related to the cinema world.

SOCIETYThis column of The Week magazine brings to the front the various issues related to the society and thus develops peoples concern regarding that issue and hence makes the society a bit aware of any injustice being done to anyone, any environmental damage, any flaw going on in any system, any wrong being done to society, the various social evils or any other thing.

FORECASTForecast as the name suggests gives the horoscope of people belonging to different zodiac signs. The predictions are made by Mr. K.K. Vamanan Nampoorthiri.

THE SEXESIt is the column wherein the famous writer, Shobhaa De speaks about any issue putting her own views and her own thoughts into words.

TIME OUTThis column gives the news about the various events or shows or other things like seasonal wears etc. which have soon begun or are about to begin and thus forces people to go for these things as soon as possible and that is how the name goes like.

BIZ BUZZ

The column of Biz Buzz gives the news of the corporate sector and talks about the various changes going on in the bigger companies throughout the world, their CEOs, their General Managers and the growing competition and the job opportunities created, if any.

LAST WORDLast Word is the column wherein people like Amjad Ali Khan, Mahesh Dattani and Jon Stock put their views regarding some issue, from India and the whole world, at the last page of The Week magazine. This is the article that ends up the weekly news magazine.

HEALTH

SUBSCRIPTION MAGAZINE

DETAILS

OFTHE

WEEK

Subscriptions for The Week magazine can be: Short term subscription. Long term subscriptions. Short term subscriptions are for a period of 6 months whereas long term subscriptions are for 1 year, 3years or 5years. Attractive gifts are given to the subscribers with these subscriptions. Subscriptions are the best way for the promotion of The Week magazine and these are helping a lot to build up the position of the magazine. The summer trainees were to do the promotion through the 6 monthly subscription plans. The various subscription plans are describe :

5 YEARS SUBSCRIPTION Total issues of The Week magazine offered in 5 years(52*5): 260 New stand price of 260 issues(260*52) Rs. 5200 Discount on 5 year subscription(50% of 5200) Rs. 2600 Thus ,subscription cost of 5 year subscriptions (5200-2600) Rs. 2600 : : :

Gift: GE Cordless Phone/leather bag pack , mrp Rs. 1395/1595 Balance amount Rs.1205/1005

: : :

Cost per copy (1005/260) Rs.3.86 Copies to be delivered through courier

3YEARS SUBSCRIPTION Total issues of The Week in 3 years(52*3) 156 New stand price of 156 issues (156*20) Rs. 3120 Discount on 3 year subscriptions(45% of 3120) Rs. 1421 Subscription cost of 3 year subscription Rs. 1699 Gift : Beetel Caller ID Phone or 3 year subscription TMY/ Rs.995/720 1year TM Balance amount Rs.704 Cost per copy Rs. 4.51 Copies will be sent by courier : : : : : : :

1 YEAR SUBSCRIPTION

Total issues of The Week in 1 year Newstand price of 52 issues Rs. 1040 Discount on 1 year subscription Rs. 441 Cost of 1 year subscription Rs. 599 Gift: TraveBag Rs. 240 OR 1 year TMW// Leather Wallet Rs. 240 Balance amount Rs. 399 Cost per copy Rs. 7.67

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52 :

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:

:

:

:

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Copies will be sent by courier

6 MONTHS SUBSCRIPTION Total no. of issues in 6 months 26 Newstand price of 26 subscriptions Rs.520 Discount on 6 months subscription Rs. 190 Cost of 6 months subscription Rs. 330 : : : :

Gifts: I Manorama Yearbook and 1 Britannica Encyclopedia CD Rs. 330 Cost per copy almost free Copies will be sent by courier

: :

ANALYSISQ.1 AGE? 15-25 25-40 40-50 50-60

QUALIFICATION ? UNDER GRADUATE GRADUATE POST GRADUATE OTHERS

PROFESSION? STUDENT BUSINESS SALARIED OTHERS

MONTHLY INCOME?