MBA Scheme and Course Description - CTAE-2011-13

7/31/2019 MBA Scheme and Course Description - CTAE-2011-13

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Detailed Scheme and Syllabus

For

MASTER OF BUSINESSADMINISTRATION(ENGINEERING)

College of Technology &Engineering

Maharana Pratap University ofAgriculture and Technology

Udaipur 313001


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M.B.A. PROGRAMME

The two year full time programme is specially meant for engineering graduates and post graduates

in science, and hence offers major specialisation in areas of Engineering Management and minor

specialisation in regular areas. The programme provides a wide range of choices to the studentsresulting in attractive employment opportunities at the completion of the programme by

incorporating a combination of various technical skills and focused decision making in the

business environment. The degree offered will be M.B.A. with specialisation in Production andOperations Management/Information Technology Management/Technology Management.

Minimum educational qualification

The minimum qualification for admission to the programme is Bachelor's Degree inEngineering/Technology/Architecture/Pharmacy/ or M.Sc. in Physics/ Chemistry/ Mathematics or

Statistics.

Eligibility requirements

Candidates who possess the qualifications as in as above are eligible to seek admission to MBA.

Candidates of general category/OBC seeking admission to the postgraduate programmes must have

at least 55% marks or equivalent at the qualifying degree level; SC/ST category candidates, musthave 50% marks or equivalent. The percentage of marks will be considered as aggregate awarded

for the qualifying degree. The SC/ST category candidates must submit the requisite certificate

from a competent authority along with application form.

Admission procedure

Candidates will be selected for admission in the programme on the basis of merit in X, XII andqualifying degree followed by group discussion and the personal interview organised by the

college for the academic session 2011-12.

Number of Seats

The regular intake is 40 in total. Seats for different categories are reserved as per the reservationpolicy implemented by the University. The candidates claiming reservation shall be required tosubmit appropriate certificates at the time of personal interview failing which they shall be treated

in general category only. Any subsequent claim for reservation shall not be entertained.

Credit Structure

1. Core Courses 12 Credits

2. Supporting Courses 24 Credits

3. Electives 18 Credits

4. Non Credit Courses (2)5. Seminar 2 Credits

6. Project 16 Credits

7. Summer Training 4 Credits

Total 76 Credits

Evaluation/Marking Scheme

As per existing post graduate programmes running in the University


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Fee Structure

The schedule of fee for the programme is as follows:

1. University Fee Rs.12000/- per year To be paid at the time of

registration in I and III

semester

2. Tuition Fee Rs.6000/- per year

(exempted for SC/STstudents)

To be paid at the time of

registration in I and IIIsemester

3. Programme Fee Rs.50000/- per semester To be paid at the time of

registration in each semester

4. Hostel Fee As per the fee structure for

PG students

To be paid at the time of

registration in each semester

5. Other Fee not included above will be charged as per the fee structure of PG

programmes.


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MASTER OF BUSINESS ADMINISTRATION

Teaching Schedule & Examination Scheme

The Master of Business Administration (MBA) is a 4 semesters program. The following is the

scheme for teaching and examination of MBA Course.

Course

No.

Course Title Credit Hrs/ week Evaluation (Marks)

L T P Int. Theory Pract. Total

FIRST SEMESTER

Core Courses

1. BM511 Business Organisation &

Management

3 2 2 0 20 80 100

2. BM512 Management Accounting 3 2 2 0 20 80 100

3. BM513 Marketing Management 3 2 2 0 20 80 100

Supporting Courses

4. BM514 Operation & Production Management 3 2 2 0 20 80 100

5. BM515 Quantitative Techniques for

Management

3 2 2 0 20 80 100

6. BM516 Project Management 3 2 2 0 20 80 1007. BM517 Business Communication NC 2 2 0

TOTAL 18 600

SECOND SEMESTER

Core Courses

8. BM521 Managerial Economics 3 2 2 0 20 80 100

9. BM522 Financial Management 3 2 2 0 20 80 100

10. BM523 Human Resource Management 3 2 2 0 20 80 100

Supporting Courses

11. BM524 Business Policy & Strategic

Management

3 2 2 0 20 80 100

12. BM525 Legal Aspects of Business 3 2 2 0 20 80 100

13. BM526 Open Elective 3 2 0 2 20 50 30 10014. BM527 Management Information System NC 2 2 0

TOTAL 18 600

THIRD SEMESTER

Optional Major Courses (Any Four from Focus Module-I elective (A,B,C))

15. Elective-Major-I 3 2 2 0 20 80 100

16. Elective-Major-II 3 2 2 0 20 80 100

17. Elective-Major-III 3 2 2 0 20 80 100

18. Elective-Major-IV 3 2 2 0 20 80 100

Optional Minor Courses (Any Two from Focus Module-II elective(D,E,F))

19. Elective-Minor-I 3 2 2 0 20 80 100

20. Elective-Minor-II 3 2 2 0 20 80 100

21. BM618 Comprehensive Viva 100

22. BM619 Summer Training 4 100

TOTAL 22 800

FOURTH SEMESTER

23. BM621 Seminar 2 100

24. BM622 Project 16 100

TOTAL 18 200

GRAND TOTAL 76 2200 - For these courses, external paper setting will be there.


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MBA (Master of Business Administration)

I- Semester

Course

No.


L T P Int. Th Pr Total

Core Courses

1. BM511 Business Organisation &

Management

3 2 2 0 20 80 100

2. BM512 Management Accounting 3 2 2 0 20 80 100

3. BM513 Marketing Management 3 2 2 0 20 80 100

Supporting Courses

4. BM514 Operation & Production

Management

3 2 2 0 20 80 100

5. BM515 Quantitative Techniques for

Management

3 2 2 0 20 80 100

6. BM516 Project Management 3 2 2 0 20 80 100

7. BM517 Business Communication NC 2 2 0TOTAL 18 600


II- Semester

Course

No.



Core Courses1. BM521 Managerial Economics 3 2 2 0 20 80 100

2. BM522 Financial Management 3 2 2 0 20 80 100

3. BM523 Human Resource

Management

3 2 2 0 20 80 100

Supporting Courses

4. BM524 Business Policy & Strategic

Management

3 2 2 0 20 80 100

5. BM525 Legal Aspects of Business 3 2 2 0 20 80 100

6. BM526 Open Elective* 3 2 0 2 20 50 30 100

7. BM527 Management Information

System

NC 2 2 0

TOTAL 18 600 -For these courses, external paper setting will be there.* Students will select one elective from the list of Open electives.

-Students will undergo forty five days summer training in an organization of repute after II semestewill be evaluated alongwith III semester papers.


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III- Semester

Course

No.

Course Title Cred

it

Hrs/ week Evaluation (Marks)


Optional Major Courses (Any Four from Focus Module-I elective (A/B/C))

1. Elective-Major-I 3 2 2 0 20 80 1002. Elective-Major-II 3 2 2 0 20 80 100

3. Elective-Major-III 3 2 2 0 20 80 100

4. Elective-Major-IV 3 2 2 0 20 80 100

Optional Minor Courses (Any Two from Focus Module-II elective(D/E/F))

5. Elective-Minor-I 3 2 2 0 20 80 100

6. Elective-Minor-II 3 2 2 0 20 80 100

7. BM617 Comprehensive Viva* 100

8. BM618 Summer Training 4 100

TOTAL 22 800

Student will choose one group as Major from Focus Module -I (Group A/B/C) and select four

electives from his/her selected major group; and one group as Minor from Focus Module -II.

(Group D/E/F) and select two electives from his/her selected minor group.


IV- Semester

CourseNo.

Course Title Credit

Hrs/ week Evaluation (Marks)L T P Int. Th Pr Total

1. BM621 Seminar 2 2 100

2. BM622 Project* 16 32 100

TOTAL 18 200

* Students will do the project in a concern of repute for four months. The project is real life short

term corporate study. The candidate will be allotted the project by the faculty of the institute. The

student can take his Final Project in the stream of Major specialization (Focus Module-I) only.

-For these courses, external paper setting will be there.


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PROGRAMME ELECTIVES

FOCUS MODULE -I

Group A [PRODUCTION AND OPERATION MANAGEMENT]

1 BM611A Strategic Oriented Production Management System

2 BM612A Computer Integrated Manufacturing System

3 BM613A Total Quality Management

4 BM614A World Class Manufacturing System

5 BM615A Logistics and Supply Chain Management

6 BM616A Business Processing Simulation

7 BM617A Manufacturing Strategy

8 BM618A Business Process Re-Engineering

9 BM619A Value Engineering

Group B [INFORMATION TECHNOLOGY MANAGEMENT]

1 BM611B Business and Data Communication Network2 BM612B Object Relation Data Base Management System

3 BM613B Decision Support System

4 BM614B Advanced Software Development Tool

5 BM615B E-Business Strategy and Implementation

6 BM616B Enterprise Resource Planning

7 BM617B Object Oriented Development Methodologies

8 BM618B Intelligent Systems in Management

9 BM619B Information Security and Risk Management

Group C [TECHNOLOGY MANAGEMENT]

1 BM611C Management of Technology Transfer

2 BM612C Management of Innovation

3 BM613C Design Management

4 BM614C Technology Management: Strategic Perspective

5 BM615C R&D Management

6 BM616C Technology Forecasting and Assessment

7 BM617C Management of New Venture


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FOCUS MODULE -II

Group D [MARKETING]

S.No.Subject

Code Subject

1 BM611D Marketing Research

2 BM612D Sales and Distribution Management

3 BM613D Advertising Management and Sales Promotion4 BM614D Product and Brand Management

5 BM615D International Marketing

6 BM616D Marketing of Services

7 BM617D Rural Marketing

8 BM618D Consumer Behavior

Group E [FINANCE]

1 BM611E International Trade & Finance

2 BM612E Managing Banks and Financial Institution

3 BM613E Financial Engineering

4 BM614E Management Control System

5 BM615E Valuation, Mergers, Acquisition & Corporate control

6 BM616E Management of New Venture

7 BM617E Portfolio Management and Security Analysis

8 BM618E Commodity Markets & Financial Derivatives

Group F [HUMAN RESOURCE MANAGEMENT]

1 BM611F Decision Making and Conflict Management

2 BM612F Training and Development3 BM613F Industrial and Labour Legislation

4 BM614F Strategic Human Resource Planning India

5 BM615F Performance appraisal and Employees Compensation

6 BM616F Industrial Psychology

7 BM617F Managing across Culture

8 BM618F Negotiation Management

9 BM619F International Human Resource Management

OPEN ELECTIVES

S.No. Subject Code Subject

1. BM526A Computer Applications in Management

2. BM526B Business Statistics

3. BM526C Entrepreneurship Development

4. BM526D International Business


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DETAILED

COURSE

DESCRIPTION


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BM 511 Business Organisation & Management

L T P

Credit 2 1 0

Hours 2 2 0

Evolution of Organization and Management Theories. Environment and social Responsibility of

Business. Managerial Functions and process -an overview. Planning- Nature, purpose of planning,

objectives. Strategies & policies, making planning effective. Decision making - Fundamentals,Quantitative and Behavioral aspects. Organization Structures and process including- Line and Staff,

Functional forms of organization design. Organizational Change and Effectiveness. Staffing, Directing

and Leadership- Selection, Appraisal and Development of Staff, Motivation, Communication.

Management Control Theory and process. Concept of Organizational behavior. Dynamics of

Organizational Functioning. Dimensions of personality. Theories of Motivation and Motivational process.

Individual Behavior. Dynamics of Stress Management. Interpersonal Dynamics: Work Group Behavior

and Management of Group Behavior. Transactional Analysis. Leadership Behavior, participative

Leadership and Team Building. Organizational Development Interventions and Change process

Management Development.

BM 512 Management Accounting

L T P

Credit 2 1 0

Hours 2 2 0

Accounting Concepts, Principles and Rules of Double Entry Book keeping. Journal Entries, preparation

of Ledger Accounts and Trial Balance, Adjusting Entries. Preparation of Final Accounts: Profit & Loss

Accounts. Balance Sheet (With special reference to joint stock companies) Income and Expenditure

Accounts. Revenue, Deferred and Capital Expenditure, Fund Flow Analysis. Cost Concepts,

Classification and Cost Control. Material. Labor and Overhead Cost, Apportionment and absorption of

overheads, cost estimation Job Costing, process Costing Standard Costing. Cost Volume profit Analysis

and BEF.

BM 513 Marketing Management

L T P

Credit 2 1 0

Hours 2 2 0

Marketing Philosophy of business. Consumer Behaviour and Consumer Decision Processes. Marketing

Strategies and Monitoring the environment. Segmenting markets and positioning products. Planning

Marketing Programs. Managing Existing products and Developing New Products. Distributing

Management. Marketing Oriented Pricing. Designing the Promotion Mix and Sales Promotion. Managing

the Advertising Programme. Sales Management. Controlling the Marketing Function. Introduction to

Service Marketing. Marketing in Non-profit Organisation. Social Marketing and Global Marketing. Basicprincipal and concept of marketing. Understanding markets segmenting targeting and positioning.

Product Management. Developing new product. PLC. Product strategies. Pricing concepts decision and

strategies. Distribution Management. Sales Function. Managing Promotion Mix. Advertising and sales

promotion. consumer behaviour aspects. introduction to marketing of services. marketing not for profit

programs. Social marketing and global marketing . E-marketing marketing on the net, adapting the four

Ps to the net, marketing plan for marketing once the Internet. Creating an online presence. Life cycle of a

website. Cyber branding. Advertising on the Internet. Promotion of websites. Increasing access to

websites through search on the Internet.

BM 514 Operations & Production Management

L T P

Credit 2 1 0


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Hours 2 2 0

System concept and Types of OM Systems; Linking Between Manufacturing and Product life cycle;

Manufacturing Strategy and Competitive advantage; Facility Location and Layout; forecastingTechnique, Moving average, first Order Exponential Smoothing, Time Series Model and Qualitative

techniques; Job design, Method Study and Work Measurement and Value analysis; Inventory Control

Models related to Production (Independent Demand); Production Scheduling and control. Aggregate

Planning, Material requirement Planning 9Dependent Demand), Project Management, Maintenance

Management, Statistical Quality control, Total Quality Management, Advanced ManufacturingTechnologies JIT/TQC, Concepts of Supply chain Management. BPR, ERP.

BM 515 Quantitative Techniques for Management

L T PCredit 2 1 0

Hours 2 2 0

Introduction to Business Statistics. Probability Distribution. Sampling Distribution. Sampling Technique.

Estimation, Testing of Hypotheses. Analysis of variance. Introduction to Operation Research (O.R.)

Formulation of Decision problem as Linear Programming Model. Simplex Method. Transportation &

Assignment Model. Decision theory, game theory, Dynamic programming .

BM 516 Project Management

L T P

Credit 2 1 0

Hours 2 2 0

Industrial development, Corporate Growth and Business Development. Product innovation Research and

Development, Formulation and Implementation of R & D Projects. Project Identification and

Formulation; Need Analysis, Resource Surveys, Market Research; Feasibility Analysis. Technical

Feasibility, Technology forecasting, Choice of Technology, Choice of Process Technology Assessment

technology Transfer, Techno Economics Analysis, Appropriate Technology. Analysis of Infrastructure;

Inputs Transports, Elements of Economic Geography, Location, Site Selection. Investment AnalysisPrinciples. Industrial Policy; Incentives and Regulations. Cost Estimating Cost - Benefit Analysis,

Financial Analysis, economic Analysis, Social - Cost Benefit Analysis, UNIDO, World Bank and OECD

Methodologies. Project Financing; Source of Finance, Cost of Capital, Capital Structure, Internal Finance

& Foreign Exchange Regulation, Projects and Contracts Planning and Co-ordination, Project Schedulingand Monitoring Tools and Techniques, Project Management Information System and Documentation,

Computer Applications in Project Management.

BM 521 Managerial Economics

L T P

Credit 2 1 0

Hours 2 2 0

Role and significance of Economics in business. Utility Analysis & consumer behavior. Demand analysis

for Decision making : Demand function and the demand curve; movement along a demand curve and

shift of the demand curve; inter relationship of price, total revenue and marginal revenue; elasticitymeasures and their significance; complements and substitutes. Demand Estimation and Forecasting:

Interviews and surveys; Simulated market situations; direct market survey experiments; regression

analysis of consumer demand; time-series V/s cross section analysis; estimation of regression parameters

and their interpretations. Production and cost analysis; Short-run and long- run cost curves, Break even

analysis. Markets: Output and pricing decisions under pure competition, monopoly and oligopoly; pricing

in practices. Applied Welfare Economics; Capital budgeting and investment decisions.

BM 522 Financial Management


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L T P

Credit 2 1 0

Hours 2 2 0

Financial Management concept and objectives, understanding markets and changing strategies in financial

management, Financial statement analysis. Capital budgeting techniques, Risk and uncertainty analysis, Debt.

Management, Cost of capital, New financial instruments., Capital structure Theories. Working capital

management. Planning and Financing of working capital, Risk analysis in working capital. Receivables and

Inventory Management. Dividend policy Factors, Models and Share valuation, Leasing-types, mechanics,evaluations, hire-purchase vs. leasing

BM 523 Human Resource Management

L T P

Credit 2 1 0

Hours 2 2 0

HRM Environment. Human Resource Planning-Concept, process, and practices, job analysis, basis of HR planning.

Job analysis and design concept, approaches, job description, Human Resource Procurement - Recruitment.

Selection and induction. Training and development, Need Assessment, Methods, Evaluation of a training and

development programmes, Performance Appraisal, MBO. Career Planning-promotion, transfer etc., Latest

Development. Employee compensation, components, monetary and non-monetary rewards, Employeesempowerment, concept and process. Human resource Audit

BM 524 Business policy & Strategic Management

L T PCredit 2 1 0

Hours 2 2 0

Policy and Strategy - Definitions, Purpose, Levels and Areas. Strategic Management Elements. Mission and

Objectives of Organisation and strategic business units. Environmental Analysis and Diagnosis. Strategic Advantage

Analysis. Strategic Alternatives and Choice. Functional strategies. Strategy formulation, implementation and

evaluation. Strategic Management Process.

BM 525 Legal Aspects of Business

L T P

Credit 2 1 0Hours 2 2 0

General Introduction to law; The Indian Contract Act, 1872; Essentials of a valid contract; Offer acceptance,

communication, promise, agreements; Voidable and void agreements; Performance of Contracts; Breach of Contract

and its remedies; Quasi-Contracts; Breach of Contracts; The Sale of Goods Act. 1930: Formation of a Contract,

rights of an unpaid Seller; The Negotiable Instruments Act. 1881:Nature and types of negotiation and Assignment,

Holder-in-Due course, Dis-honour and Discharge of a Negotiable Instrument; The Companies Act, 1965; Nature and

Types of Firms and companies Formation; SEBI; Memorandum and Articles of Association Prospectus allotment of

Shares; Shares and Share Capital; Membership; Borrowing Power; Management and Meetings; Accounts and Audit;Compromise Arrangements and Reconstruction; Prevention of Oppression and Mismanagement; Winding Up;

Income Tax Act; Sales Tax Act; Legal Aspects of Technology Transfer; Intellectual Property; Licensing of Patents,

trademarks and other forms of IP; Provisions regarding control and Regulation of Industries ; MRTP and FEMA,

Consumer Protection act 1986; Legislative Aspects of Personnel Recruitment Compensation; Grievance Redressal,

Industrial Safety and Trade Unions in India.


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Program Electives

Focus Module-I

PRODUCTION AND OPERATIONS MANAGEMENT

BM 611A Strategy Oriented Production Management Systems

L T P

Credit 2 1 0

Hours 2 2 0

Strategic role of production Management-Meshing of Short and Medium Term Operations planning and Control

with Long Term Strategic Goals of the Organization. Concepts of Strategy. hierarchy of strategic decisions.

Strategic Choices in Manufacturing, Capacity-amount, timing, type Facilities-size, location,: specialization (focus)

Process -Span ,scale, flexibility, Vertical-direction ,extent, balances, Integration-alternatives, Vendors-number,

structure, relationship, Quality-strategic role, various dimensions, balance Systems -Organisation, Planning,

Scheduling and Control. Human Resources -People based strategy, various practices Emerging production

management concepts &practices, such as Just-in-Time with examples and cases. Manufacturing strategy

interconnectedness with financial, costing and reward systems and need for change in reporting and evaluationsystems. Service Operations Strategy-comparison with manufacturing strategy.

BM 612A Computer Integrated Manufacturing System

L T P


Microprocessor applications, Local area network software. Computer aided design. Two dimensional drafting. Three

dimensional modeling. Computer aided manufacturing. Robotics and their applications. Computer controlled

material transport system (AGVS). CNC & NC part programming. Flexible manufacturing system : Design and

operations problem, office automation. Application of computer networking and communication in production andservice industries.

BM 613A Total Quality Management

L T P

Credit 2 1 0

Hours 2 2 0

Concept and philosophy of Total Quality Management .Understanding Quality .Quality Maintenance and Quality

assurance, Quality Management Systems ISO 9000, Quality Planning Strategy; Quality audit documentation and

information systems, Quality of work life, Quality circles, Organising and managing employee involvement, Unioninvolvement and managers at various management levels, Statistical and Quantitative Techniques for total Quality

control and assurance of products and process, Quality function development, Taguchi methods for offline control,The need for lifestyle approach to design and evaluation, Careful need for integration of Quality of maintenance,

Reliability and productivity, Integrated Technology, People, Quality and productivity for achieving higher Quality

of life.

BM 614A World Class Manufacturing Systems

L T P

Credit 2 1 0

Hours 2 2 0

The Imperative of WCM, Evolution of WCM. Building Blocks of WCM. Benchmarking for WCM. Advanced

Manufacturing Technology (AMT) for WCM - Definition, Evaluation and their Competitive Potential. AMT's in

Use - CAD/CAM, Computer Aided Process Planning (CAPP). Flexible Manufacturing Systems (FMS), Computer


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Integrated Manufacturing (CIM). Enabling Systems for Word Class Manufacturing (WCM), Just in Time (JIT)

Systems. Group Technology (GT), Design Manufacturing Integration (DMI), Learning Organisation, Integrative

Planning Systems (MRP-II/ERP),Accounting Systems (ABC), Benefits and Economic Justification of WCMs.

Implementations of WCMs. Barriers to Implementation. Strategic Implication of WCM. Role of WCM in

Competitive Strategy. Choice and supplier Selection.

BM 615A Logistics and Supply Chain Management

L T P

Credit 2 1 0

Hours 2 2 0

Role of Supply Chain Management, Scope and Importance. Customer driver Strategies, Logistics and Competitive

Strategy; System View, Co-ordination and Management of Transportation, Inventory, Order Processing, Purchasing,

Warehousing, Materials Handling, Packaging. Customer Service Management. Marketing and Supply ChainInterface, finance and supply Chain Interface. Distribution Policies and Plans. International Logistics, Ocean

Carrier Management. Import-Export Logistic Management Decision Support Models of Supply Chain

Management: Transportation Systems. Warehouse Design, Distribution Policies, Transshipment. Etc. Information

Systems.

BM 616A Business Process Simulation

L T PCredit 2 1 0

Hours 2 2 0

Role of Simulation-Scope and Purchase Involved in Simulation Process. Simulation Modeling-Stochastic Models.

Process generators. 'What If' Scenarios. Simulation Languages, Simulators Simulation software's-Evaluation and

Application case Studies in Corporate Planning, Marketing, Inventory, Scheduling, quality, Capital budgeting.

System Dynamic Models and their Corporate Application.

BM 617A Manufacturing Strategy

L T P

Credit 2 1 0

Hours 2 2 0

Manufacturing's Role in Corporate Strategy, Defining Product Markets, Competitive Priorities and Manufacturing

Tasks. New emerging Paradigms of Manufacturing, Value creation and Flexibility Manufacturing policy

Formulation and Implementation. Structural and Infrastructure. Theory of Constraints Capacity and Facilities

Strategy. Manufacturing Technology Strategy. Vertical Integration Souring and Outsourcing Organizational Focusand Manufacturing Strategy Linkages between Manufacturing & Marketing R&D. Technology and Business

Strategies Strategy Audit and Evaluation. Manufacturing Performance analysis strategies for Engineering and

process industries.

BM 618A Business Process Reengineering

L T P


Management of Change; TQM, Kaizen and ISO 9000, Process Definition, Business Process Structure. Role of

Information Technology. Net Working, Shared Data Base, Distributed Computing & Experts Systems, Process

Redesign and Evaluation, Case Studies - Kodak, Ford Motor, IBM Credit, Etc. The Indian Scene-Private and PublicSector. The Challenges and Imperatives. Detailed BPR Methodologies and Application: Implementation and

Evaluation

BM 619A Value Engineering

L T P

Credit 2 1 0


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Hours 2 2 0

Value: meaning and analysis of function, Meaning of use, esteem and exchange values Anatomy of functions - Basic

Vs Secondary Vs Unnecessary functions -Evaluating functions, Role of Management in value engineering -

Responsibilities - Organization for VE - Orientation of management - budget auditing - Merit recognition. Value

engineering techniques, Scheduling of value engineering activity, Training for value engineering, training of value

engineering, Value management and Life Cycle costing.

INFORMATION TECHNOLOGY SYSTEM MANAGEMENT

BM 611B Business and Data Communication Network

L T P

Credit 2 1 0

Hours 2 2 0

Introduction to Data Communications, Network Applications, Physical Layer, Data Link Layer, Network and

Transport Layer, Local Area Networks, Backbone Networks, Metropolitan and Wide Area Networks, Internet,

Network Security, Network Design, Network Development Life Cycle, Network Management

BM 612B Object Relational Data Base Management System

L T PCredit 2 1 0

Hours 2 2 0

ORDBMS:- ORDBMS, Concepts, Oracle, Architecture, SQL, Logical & Physical Database Structure,

Administering the Oracle Database, Backup & Recovery, Performance Timing, Database Migration, Security Issues

for a Database.

BM 613B Decision Support System

L T PCredit 2 1 0

Hours 2 2 0

Managerial decision making- decision making process- problem solving techniques- decision styles- case studies,DSS structure- concept-characteristics- components and its capabilities- data models- model category- dialog types,

Data warehouse definition-OLAP and data warehouse-components- architecture- case studies of data warehouse

applications in various industry segments, Conceptual design technical design and implementation creating data

marts for business functions- integrating with operational systems- case studies, Data mining definition-components-

techniques- architecture- design and implementation -case studies of data mining applications in various industry

segments

BM 614B Advanced Software Development Tools

L T P

Credit 2 1 0

Hours 2 2 0

Windows Programming, Visual Basic, Developer/Designer 2000/Power Builder 5.0, Practical using Windows SDX,

X-Windows, Visual Basic and latest available.

BM 615B E-Business Strategy and Implementation

L T P



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Background, Need for E-commerce, Cope of e-commerce, Applications of E-commerce , Branches of e-commerce:Business to business, business to consumer, consumer to consumer, careers in this field,

BM 616B Enterprise Resource Planning

L T P

Credit 2 1 0

Hours 2 2 0

ERP: Evolution, Characteristics, features, components, Need, Evaluation Criteria for ERP Packages, The ERP

Domain, Understanding the business Processes and functions, Business Engineering and ERP, Enterprise Modeling

and Integration for ERP, Advantages of ERP.

BM 617B Object Oriented Development Methodologies

L T P

Credit 2 1 0

Hours 2 2 0

Need of object oriented programming, Procedural languages, The object oriented approach, advantages of OOP

Characteristics of object oriented languages, Objects, Classes, inheritance, Reusability, New Data Types,Polymorphism and overloading. Object oriented Programming using C++. Overview of C++ programming Basic

program construction. Input, Output Statements. Preprocessor Directives, variables, Data Type, Manipulators,

Operators, Type conversion, Looks & Decisions. Structures, Enumerated Data Types, Functions Passing argument

to functions Retring values from functions. Reference arguments. Overloaded function. Inline functions DefaultArguments, Variables and storage classes returning by reference. Object and classes: A simple class. C++ objects as

physical objects. C++ object as Data Type. Constructor land distracters. Objects as function structures can classes.

Classes, Objects and Memory, State class Date Arrays:- Definition array. Array Elements accessing array elements,

Overview array elements, initializing arrays, multidimensional arrays. Passing array to functions. Arrays of

structure. Arrays as class member Date. Arrays of object linking. Operator overloading: Overloading unary operator.

Overloading Binary operators. Data conversion. Pitfalls of Overloading & conversion.

Inheritance: - Derived class and Base class . Derived class constructors. Member functions. Class hierarchies. Public

and print inheritance. Level of inheritance. Multiple inheritance and program development.

Pointers:- Addresses and pointers. Pointers and arrays, Pointers and function pointers and string, MemoryManagement (new and delete ) Pointers to Objects. Linked Lists. Pointers to Pointers.

Files and Streams: - Streams, String I/O, Object I/O, character I/O, Object I/.O, with multiple objects. File pointers,

Command Line arguments.

C++ Class Library: - String class, stack class, Container class hierarchy, Data class, List class, Queue class.

BM 618B Intelligent Systems in Management

L T P

Credit 2 1 0

Hours 2 2 0

Intelligent systems. Adaptive and learning systems. Active information systems. Machine learning techniques.Information management. Knowledge management. Intelligent knowledge-based systems. Expert systems. Data

warehousing and Data mining. Data warehousing for decision support. Data mining methodologies and best

practices. Data mining techniques. Use of data mining techniques for business applications, IndustrialCompetitiveness, Role of Intelligent Systems, Intelligent Solutions, Intelligent Systems: Paying Dividends in

Internal Controls, Risk Analysis Financial Services, Capital Expert System, Auditing, Effective Information

Management Through Artificial Intelligence

BM 619B Information Security and Risk Management

L T P

Credit 2 1 0

Hours 2 2 0


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Trends in IT applications in business and government the need for secured information management components

of IS security case studies. Internet technologies- TCP/IP- Risk management -Denial-of-Service -Unauthorized

Access Firewalls: introduction and types. Data security: essentials- data encryption- encryption standards- cost and

benefit analysis. Access controls- Systems and approaches for physical security- biometric controls- facility control-

controls against natural l calamity disaster recovery and business continuity Planning for Security- Planning for

Contingencies- Policy and Programs- Risk Management: Risk-Risk Management- People and Projects-Personnel

and Security Law and Ethics.

TECHNOLOGY MANAGEMENT

BM 611C Management of Technology Transfer

L T P

Credit 2 1 0

Hours 2 2 0

Process of Technology Transfer: Mechanisms for Technology Transfer, Outsourcing, Licensing, Product Consortia,

and Joint Ventures. Analytical and Empirical Models of Technology Transfer. Technology sourcing: in-house R &D, Other firms, Laboratories, Academia. Technology Pricing Models. Managing Successful Technology Transfer;

Organizational Capabilities, Technology Assimilation and Diffusion. Policy Environment for Technology Transfer.Case Studies in Technology Transfer. Global Technology Transfer and Technology Flows. Role of Multinationals.

Technology Transfer to LDC's and Niches. Technology Learning through Technology Transfer. Regulatory and

Promotional Framework Developing TT Agreements.

BM 612C Management of Innovation

L T P

Credit 2 1 0

Hours 2 2 0

Element of Creativity, Creativity thinking and Creative action, Nature of innovation, Simulating innovation,

Designing and Structuring innovation, Managing ambiguity and paradox, Autonomy and entrepreneurship

techniques of creativity, Element of Organisational excellence, Appraisal system, Innovation and Quality.

BM 613C Design ManagementL T P


Technology & Design. Nature of Design and Development Process. Setting up a Product Design and DevelopmentUnit. Manpower Planning for D & D Unit, Designer Attributes and Designer Selection. Managing Creative design

Teams, Methods of Enhancing Creative Output, Design Brief/Design Evaluation, Costing of Design Effort,

Corporate Design k& Development Policy. Planning a Design Programme, Patenting & Design Registration.

Evaluation of Design. Case Studies.

BM 614C Technology Management: Strategic Perspective

L T P

Credit 2 1 0

Hours 2 2 0

Understanding Technology, Technology-Management integration, Life-cycle approach to technology management,

Technology management, Technology forecasting, Generation and Development, Technology flow, Diffusion and

assessment, Technology transfer, Evaluating technology and concerns of phasing out and upgradation, Strategic

management of technology, Technology operation and quality concerns, Structure and technology, Investing for

technological maintenance and growth, Market factors in technological operation, Human factors in technologicaloperations. Joint ventures, Technology support system, Information networking for technological upgradation.

BM 615C R &D Management


18/26

L T P

Credit 2 1 0

Hours 2 2 0

Introduction, Nature of planning, Choice and objectives of technological forecasting. Proposal preparation and

motivative effort to initiate the research and development programme, concept of creativity, Group approach to

idea generation, conditions for successful growth of creative ideas to realization, Quality of research personnel and

staff selection, Organisation and special problems of research and development, Conducting a research and

development project, Scheduling, monitoring, and decision making for cost effectiveness, Accountability andresponsibility.

BM 616C Technology Forecasting and Assessment

L T P


Forecasting to Support Technological Strategic and Operational Planning. Elements of A Forecasting Process.

Forecasting Techniques Based on Time Series Models, Precursor, envelope Curves and Experience Curves.

Technical Assessment, Delphi Method, Qualitative Techniques based on Morphological Analysis and technological

Gap analysis. Organising for Technology Forecasting. Technology in Social Context Assessment: Components;

Problems Definition, Description. Social Description, Forecasts. Impact Identification, Measures, and Assessment.Strategies for Assessment, Bounding of assessment. Impact Analysis, economic Impact Analysis. Qualitative and

Quantitative facets. Assessment of Risks and Uncertainty. Safety and environment Regulation. Critiques.

BM 617C Management of New Ventures

L T P

Credit 2 1 0

Hours 2 2 0

Concept of New Ventures; New Venture Management; An Overview Managing Issue of Different FrontsSimultaneously. Strategic and Operational Implication. Project Reassessment: Problems in Implementation, Cost

and Item Overruns, Recasting Assumption, New Environmental Framework, Project Viability. Technology

Absorption: Product and Process Technologies. Appropriate Technology. Import/Indigenous Availability of

Technology. Policy Issues in Finance: Shortage of Operating Funds. Sources of Funds and How to Tap Them,

Venture Capital Financing. Policy Issues in Marketing: Characteristics of Marketing. New Venture Products and

Services. Constraints. Successful Strategies in Practice. Networking, in New Venture: Networking with Industries,

Networking with Institution, Type of Networking, Survival and Growth Networking. Operational and Strategic

Networking. Developing Systems in New Venture: Planning for Growth, Change in Structure and Systems. New

Ventures and Strategic Planning.


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Focus Module-II

MARKETING MANAGEMENT

BM 611D Marketing Research

L T P


Nature and Scope of Marketing Research, Marketing Research process, Research Design, Methods of Data

Collection, Sampling Procedure in Marketing research, Analysis of data, Qualitative and Quantitative research.

Attitude Measurement techniques, Discriminate analysis, factor analysis, and clustering analysis, multidimensional

scaling and conjoining analysis. Application Marketing Research. Ethical issues in Marketing Research.

BM 612D Sales and Distribution Management

L T P

Credit 2 1 0

Hours 2 2 0

Personal Sales, Industrial Sales, Sales Force, Sales quota, sales territory, Sales Role in marketing mix, Selling skills,

mid-career sales challenges and advanced sales management. Channels of distribution, Designing of Marketing

Channels, Channel selection, Pricing of Channels, Distribution system- Direct, Vertical, Horizontal, Physical

distribution strategy, Operation of Logistic System.

BM 613D Advertising Management and Sales Promotion

L T P

Credit 2 1 0

Hours 2 2 0

Role & objective of marketing communication in the marketing programme. Stimulation of primary and selective

Method. Role of advertising in the marketing Mix. Processes of marketing communication-Will Schramm's Model.Two step flow communication. Theory of cognitive dissonance, Determination of target audience, cultural,

demographic, social class, consumer attitudes, Definition of advertising goals, DAGMAR approach. Building of

advertising programme, message theme headline, layout. Copy logo, appeals Media planning. Determining

advertising expenditure, determining advertising effectiveness. Rational testing, opinion and attitude test, recall and

controlled experiments in the field, Advertising Research, consumer groups, product analysis and market analysis

Advertising organization, Advertising agency, legal, ethical and social aspects of advertising.

BM 614D Products and Brand Management

L T P

Credit 2 1 0

Hours 2 2 0

New product development process, the research techniques used in this process, launching strategy of a new

product, management of the product over its life cycle, product portfolio analysis and management, Product

positioning, Integrated Marketing Communication and Public policy issues in product management. Broadly, theconcept of this course would be: Idea Generation; Concept Testing; Concept Evaluation; Product Testing; Packaging

Research; Brand Name Research; Sales Promotion Research; Pre-test Marketing and Test Marketing; Launching

Strategy for a New Product; Product Life Cycle Management; Product Portfolio Analysis and Management.

Concept of branding and function of a brand, the brand identity system, Brand Extension, how to build a strong

brand on Indian context, brand leveraging strategies, contrasting and brand development in FMCG sector with that

of technology products, brand equity, Brand Personality, Brand Image, Retailing.

BM 615D International Marketing


20/26

L T P

Credit 2 1 0

Hours 2 2 0

International Marketing: Definition, concept and setting, Distinction between international trade, marketing and

business. Economic environment of international marketing. International institutions-World Bank, International

Monetary Fund, UNCTAD, GATT, Custom Union, Common Markets, Free trade zones, Economic communities.

Constraints on international marketing. Fiscal and non-fiscal barriers, non-tariff barriers. Trading partner bilateral

trade agreement, commodities agreements and G.S.P. India and world trade, Import and Export policy. Directionand Quantum of India's Exports. Institutional Infrastructure for Export Promotion. Export Promotion Council, Public

Sector Trading Agencies, ECGC, Commodity Board etc. Procedure and Documents: Registration of Exporters,

export quotations, Production and clearance of goods for exports, shipping and transportation insurance, negotiation

of documents. Instrument of payment: open account, bills of exchange, letter of credit. Export Finance, International

Marketing. Mix: identification of markets, Product policy, international product life cycle, promotion strategy

pricing strategy and distribution strategy. Various form of International business.

BM 616D Marketing of Services

L T P


The Challenge of Services; Understanding Services; Designing and Delivering Services; Managing Capacity and

Managing Demand; The Search for Service Quality; Customer Service; The Human Dimension in Services

Managing; Organization and Integration.

Services as maker Concept. Types of services: Social, Financial, Physical, Economic, Domestic and Culture.

Growth of service sector in Indian Economy. Application of Marketing Research. Tools and Techniques in

analyzing Service markets. Behaviour Models. Planning and service Marketing Mix. Evolution of concept of service

Package. Pricing and Distribution of services. Mass and Localized of service Packages. Organising Institutional setup for Service Marketing. Information and Auditing of Marketing at Services.

BM 617D Rural Marketing

L T P

Credit 2 1 0

Hours 2 2 0

Rural production and products: agricultural and non-agricultural products; types of rural production and products;

Market functionaries: Concept of supply chain management and Value Addition; Involved in marketing of

agricultural and non-agricultural products (with special reference to artisanal products); Problems of marketing;

Role of co-operative agencies in marketing of agricultural and non-agricultural product.

BM 618D Consumer Behaviour

L T P

Credit 2 1 0

Hours 2 2 0

Concept and Scope of Consumer Behavior, Theories of Consumer Behavior; Consumer Needs and Motivation;

Personality and Consumer Behaviour; Consumer Perception; Consumer Learning; Consumer Attitudes and AttitudeFormation; Information Processing; Group Dynamics; Cultural Influences; Diffusion of Innovation; Post Purchase;

Consumer Behavior and Marketing Strategy. Consumer decision Making Model, Family Decision making, social

and cultural aspect of Consumer Behavior.

FINANCIAL MANAGEMENT

BM 611E International Trade & Finance

L T P


21/26

Credit 2 1 0

Hours 2 2 0

International Monetary Systems, Exchange Rates and Foreign Exchange Markets, Tariffs, Restrictions and Their

Impact on International Trade, Theories of International Trade, Macroeconomics Policy in an Open Economy,

International financial Integration, the Role of Foreign Direct Investment and Multinationals in a Developing

Economy.

BM 612E Managing Banks and Financial InstitutionL T P

Credit 2 1 0

Hours 2 2 0

Economic role and Primary Objective of Financial Institutions, Environment of Financial Institutions, Nature of

Assets and Liabilities of financial Institutions, Financial Management of Non Bank financial Intermediates,Management of Bank Portfolios.

BM 613E Financial Engineering

L T P


Introduction to Financial Engineering. Contributory Factors. Conceptual Tools of Financial Engineering Valuation

Relationships, Return Measurement, And Risk Measurement. Dept Instruments, Interest Rates and Exchange Rates.

Speculation, Arbitrage and Market Efficiency. Treasurers Perspective. Physical Tools of Financial Engineering:

Futures and Forwards, swaps, Single period and Multi-period Options, Fixed Income securities, Recent Innovations,

Equity and Equity Related Instruments, Hybrid Securities. Asset-Liability Management. Hedging and Related Risk

Management Techniques. Leverage Buyout Arbitrage. Tax-Driven Deals Future Trends.

BM 614E Management Control System

L T P

Credit 2 1 0

Hours 2 2 0

Strategic Planning and Management Control, Operational Control. Responsibility Centers and Profit Centers,

Identification of Profit Centers, Creation of Profit Centers, Profit Centers as Control systems, Decentralization and

Profit Centre, Mechanics of Determining Profit Objectives of Profit Centre. Problems and Perspectives of TransferPricing. Determining Divisional Goals in a Multi-Divisional Company. Problems of Growth and Corporate Control.

Financial Goal Setting, Responsibility Budgeting, MBO, Human Problems with Budgets, Zero Based Budgeting.

Manufacturing Control, Marketing control, R&D Control, Project Control, Administrative Control Etc. Management

Audit.

BM 615E Valuation, Merger, Acquisition & Corporate Control

L T P

Credit 2 1 0

Hours 2 2 0

Company value and Valuation Methods. Strategic Implications of Mergers, Acquisitions and Restructuring.

Theories of Mergers and Divestitures. Deal Structuring, Financial Restructuring. Acquisitions and Take-overs.Objectives, Models, Regulatory Environment and Government policy. MAT Code. Managerial Strategies. Value

Chain and Vertical Integration Perspectives. Risk Analysis and Management.

BM 616E Management of New Ventures

L T P

Credit 2 1 0


22/26

Hours 2 2 0

Concept of New Ventures: New Venture Management: An Overview Managing Issue of Different Fronts

Simultaneous; Strategic and Operational Implication Project Reassessment: Problems in Implementation, Cost and

Item Overruns, Recasting Assumptions, New Environmental Framework, Project viability Technology Absorption:

Policy Issues in Finance: Shortage of Operating Funds. Sources of Funds and How to Tap Them. Venture Capital

financing Policy Issues in Marketing: Characteristics of Marketing. New Venture Products and services. Constraints.

Successful Strategies in Practice. Networking. In New Venture: Networking with Industries. Networking with

Institution, Type of Networking, survival and Growth Networking, Operational and Strategic Networking.

Developing systems in New Venture: Planning for Growth, Change in Structure and Systems. New Ventures andStrategic Planning.

BM 617E Portfolio Management and Security Analysis

L T P

Credit 2 1 0

Hours 2 2 0

Background, Portfolio Risk and Return, Begin Tracking Portfolio, Securities markets and International Investments,

Mutual Funds, Asset Allocation Decisions, Security Market Indicators, Portfolio Management, Asset Pricing

Models, Efficient Markets, Equity Valuation, Fixed Income Securities, Portfolio Monitoring

BM 618E Commodity Markets & Financial Derivates

L T P

Credit 2 1 0

Hours 2 2 0

Understanding commodity markets, Types of commodities and their characteristics, Concept of commodity market

liquidity, Distribution of commodity returns, Commodity Options and Futures, Introduction to derivatives,

Derivative Instruments, Market Index, special regulatory requirements, money markets, financial futures andoptions, principles of exchange traded futures and options, principles of clearing, margin, delivery and settlement,

trading, hedging and investment strategies,

(A) HUMAN RESOURCE MANAGEMENT

BM 611F Decision Making and Conflict Management

L T P

Credit 2 1 0

Hours 2 2 0

Decisions Making : Nature & Types of Decisions Making and Managerial Roles.

Centralized versus decentralized decision making.

Behavioural Analysis of Decision Making.Group Decision Making.

Conflicts in Decision Making, Role Conflicts - Social Conflict. Managing Conflicts. Conflicts Avoidance

Techniques. Idea Testing in Decision Making. Decision making by Consensus Participative Management.

Leadership and Power.

BM 612F Training and Development

L T P

Credit 2 1 0

Hours 2 2 0

Management training Process and Objectives : Conceptual Framework. Learning process and Training. Methods of

Training Needs Identification, Levels of Training on the Job and Off - the Job Training.


23/26

Designing and Planning training programmes.

Role of Training Departments : Styles of Coordination. Trainer Qualities and Skills.

Management Training Methods : Lectures, Case Method, Incident Process, Role Playing, Management Games,

Sensitivity, Training, Programmed Instruction, Use of Audio - Visual Aids.

Management Training and Organisation Development.

Process of Action Research.

Evaluation of Management Training : Strategies & Techniques.Educational Technology and Future of Management Training.

BM 613F Industrial and Labour LegislationL T P

Credit 2 1 0

Hours 2 2 0

Wages & Bonus

-- Payment of Wages Act, 1936

-- Minimum Wages Act, 1948

-- Payment of Bonus Act, 1965

Social Security

-- Workmen's Compensation Act, 1923

-- Employee's State Insurance Act, 1948

-- Employee's Provident Fund Act, 1952-- Maternity Benefit Act, 1961

-- Payment of Gratuity Act, 1972Industrial Relation

-- Trade Union Act, 1926

-- Industrial Dispute Act, 1947

Condition of Work

-- Industrial Employment (Standing Order Act, 1946)

-- Factory Act, 1948

-- Shops & Establishment Act

Interpretation of these laws.

BM 614F Strategic Human resource Planning In IndiaL T P

Credit 2 1 0

Hours 2 2 0

Public policy with regard to Manpower at different level, Choice in Corporate strategy on manpower. Forecasting

future manpower requirement, Analysis of stock and flows of corporate manpower. Anticipating future manpower

needs, technique & methods used in training & development & designing, establishing & operating programmes in

the area.

BM 615F Performance Appraisal and Employees Compensation

L T PCredit 2 1 0

Hours 2 2 0

Conceptual & theoretical framework for wages. Economic Reasoning, Socio-Economic Concern, National Policy,

Corporate Consideration & Compensation Management. Components of wages & salary packages, Statutoryprovision governing wages & salary & fringe benefits, Working of different Institution like Wage Board, Pay

Commission, Leading Issue & tools related to wages & salary administration. Recent trend in wage policy in India.

BM 616F Industrial Psychology

L T P

Credit 2 1 0

Hours 2 2 0


24/26

Place of Psychology in Industry, Psychology of Attitude, Morale & Group Processes, use of Psychological test in

selection & placement, Motivation & work, Fatigue, Working Environment, Psychological factors in Labour,

Turnover, Frustration as a factor in behaviour, Causation in Behaviour.

BM 617F Managing Across Culture

L T P


Changing scenario of Business, Globalization, Business dealing from different culture backgrounds. Behavioral

issue in Joint venture, mergers, Acquisition, Technical Collaborations. Major Trading Partners-USA, Japan,

Germany, South East Asia, Organizational Systems, Similarities and Differences. Manager and Management in

these counties. Evolution of Business norms. Work Ethics, Management values. Socio-culture Environment. Culture

Alliance and Culture Shocks. Psychological and social adjustments. Analyzing and Diagnosing and Diagnosing

Culture Differences. Sensitivity, Work Values, Culture Symbols.

BM 618F Negotiation Management

L T P


Introduction to negotiation, negotiation strategy, negotiation strategy continued, ethics in negotiation, jobnegotiations, negotiation & mediation, complex, group negotiation, multiparty negotiations, distributive bargaining,

integrative bargaining international negotiation, Ethics in negotiation.

BM 619F International Human Resource Management

L T P


Introduction, Emerging Trends, Global Leadership and Team Development, Creating a Global Mindset,

Understanding Culture, Basic Building Blocks of IHRM, Models of IHRM, Economic/Political Integration and

Global Trade, Staffing and Training, International Compensation and Motivating, Performance Management,

Managing Performance and Repatriating, Ethics and Social Responsibility, International Labour Relations, HRM

practices in different countries


25/26

Open Electives

BM 526A Computer Applications in Management

L T P

Credit 2 1 0

Hours 2 2 0

Element of Computer System Set-Up; Different PC _ Software Packages; Modes of Data processing; SoftwareDevelopment Process; File Design & Report Design; Data File Structures; Program Development Cycle; Flow

charting; Input-Process-Output Analysis; Report Generation & Label Generation; Programming Concepts; Use of

Files in Programming; Presentation Graphics, Data Communications; Management of Data Processing Systems inBusiness Organizations; Introduction to Internet.

BM 526B Business Statistics

L T P

Credit 2 1 0

Hours 2 2 0

Introduction of Statistics and elements of sampling; Sampling methodology, sampling distribution, random simple

numbers, Sampling from continuous probability distribution, Destination-introduction, properties of estimators,maximum likelihood estimators, interval estimation and examples, Hypothesis testing of large samplesconceptual

frame work of Hypothesis testing problems, Hypothesis testing of Binomial Proportion, Hypothesis testing about

mean of a population, Inference from small samplesHypothesis testing for mean of a normal distribution, forequality of two normal means, Two sample test with paired observations, small sample test for the variance of a

Normal distribution, Small sample test For equality of variances in two Normal distribution, Confidence Interval for

the mean and variance of a normal Distribution in small sample, Goodness of Fit test, Analysis of Variance,

Regression and Correlation, Decision Theory.

BM 526C Entrepreneurship Development

L T P

Credit 2 1 0

Hours 2 2 0

Innovation and Entrepreneurship: Role of Entrepreneur, Entrepreneurial Skills and Abilities; Business Incubators;

New Venture Creation and Management; Project Formulation and appraisal; Innovation; technology Development

and Commercialization; Role of financial an Development Institutions; Venture Capital; Corporate

Entrepreneurship; Developing the Business: business idea; Business Plan; Marketing; Financial and Organizational

Plan; Managing the Venture: Early Operations; growth and Expansion; Ending the Venture; Management of

Growth; International Entrepreneurship : Opportunities and Problems; Entrepreneurs as Leader; Entrepreneurial

Organization; Entrepreneurs in small Business Enterprises; entrepreneurship Development Institutions.

BM 526D International Business

L T P


Problems and Prospects of International Operations; management of International Operations: Evaluation ofInternational Projects; Multinational companies and its Roles in Respect of inflow of Capital and Transfer of

Technology; Preparation of Feasibility Report of Export Oriented Projects; Indias Joint Ventures Abroad:

Objectives and Scope, Types of Joint Ventures; International Operations of Joint Ventures, Government Policies and

Legal Factors; Future of Multinational Enterprises; Problems and Prospects of Indian Business Abroad. Social and

Ethical Issues and Future of International Business.


26/26

Non-Credit Courses

BM 517 Business Communications

L T P

Credit 0 0 0

Hours 2 2 0

Objective: To help develop skills for effective communication in business environment. Short Syllabus:

communication in Formative Stages; CV, Interviews, Group Discussions and Report Writing,

Communication at Work; Verbal, Written, Individual and Mass, Legal and Press; New Techniques in

Communication

BM 527 Management Information Systems

L T PCredit 0 0 0

Hours 2 2 0

Decision Making and MIS; Latest Trends in Information Technology & Information Systems; Internet

Based Application, Different Aspects of Computer Based Information Systems; Deciding on IS

Architecture; Structured Systems Analysis; System Development, IS Strategy and Effects of IT on

Competition; Socio Economic Impact of Information Technology.; Principles of and Practices in SQL

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