Mba sylabus(nou]

SYLLABUS Session

2015-2017

DEPARTMENT OFBUSINESS ADMINISTRARTION

NORTH ORISSA UNIVERSITY SRIRAM CHANDRA VIHAR, TAKATPUR BARIPADA, MAYURBHANJ-757003

ORISSA (INDIA)

SEMESTER-1Paper Code-401 ORGANIZATION STRUCTURE AND MANAGEMENT

Unit – IBasic concept relating to management: managerial roles and skills, social and ethical responsibilities of management, planning-Nature, Scope, steps and plans, decision making-types of decision: decision making under containing risk and uncertainty steps in rational decision making, Bounded rationality, Group decision making.

Unit - II Evolution of management thought-classical approach, Behavioral approach, Quantitative approach, contingency approach, system approach, modern approach.

Unit – IIIOrganization-Authority, responsibilities, Accountability, Departmentation, Centralization and Decentralization, Various forms of organization, Design –line and staff, Functional divisional and matria design, organization change –forces for change. Planned VS Reactive change.

Unit – IVOrganization conflict-process of organization conflict, individual, group and organizational conflict, Resolving and eliminating conflict, nature of power and leadership, communication-Meaning, Process, types and Barriers to communication Management in 21st century.

Unit – vCase Analysis- relating to the subject.Of 20 marks internal test to be conducted by the concern teacher as internal and external from the recognized college/University/Dept. of the related subject only. The external will be selected by the controller of Examinations/BOS (MBA).

Reference Books:1. Griffin, Ricky W-Management, AITBS, New Delhi.2. Stonner & freeman- Management, PHI, New Delhi.3. Kneit, Robert-Management, AITBS, New Delhi.

SEMESTER-IBA-403 QUANTITATIVE METHOD FOR MANAGEMENT-I

Unit-IMathematical methods for management: Set theory, Differential and Integral Calculus, Matrix analysis, Application of these methods to real life management problem.

Unit-IIStatistical methods for management of central tendency and dispersion, probability- distribution, sampling and sampling distribution, estimation testing of hypothesis and application of these methods in real life problems.Advance statistics for management: decision theory and decision tree, time services analysis, Multivariate analysis, Application of these to real life problems.

Unit-IIIMeaning of research, objective, types and approaches, Research problem, selection and defining the problem, technique involved in defining a problem meaning need & types of research design.

Unit-IVMethod of data collection: Observation, Interview, Questionnaire, Schedules- types, merits & limitations, sampling design: Implementations of a sample design, steps in sample design, characteristics and types of sample design, Report writing: purpose, contents, technique of writing a report.

Unit-VCase analysis-relating to the subject of 20 marks internal test to be conducted by the concerned teacher as internal and external from the recognized college/university. Dept. of the related subject only. The external will be selected by the controller of examinations.

References Books:1. C.R Kothari, Research Methodology, New Age International Publishers.2. Wilkinson & Bhandarkar, Methodology & Techniques of social research, Himalaya

Publishing House.3. S.R. Bajpayee, Methods of Social Survey and Research, Kitab Ghar.4. N.RAGHAVACHARI, Mathematics for Management.5. R.L. Levin, Statistics of Management.

SEMESTER-IPaper Code-405 ORGANIZATION OF BEHAVIORS-I

Unit-IStudy of organization of Behaviour:- focus and purpose, nature, scope and development, OB Models and models of man research in OB

Unit-IIPersonality-Determinates of personality, Theories of personality, Individual differences, matching personality and jobs, personality and organization perception, meaning, perceptual process, perception and OB.

Unit-IIILearning and Behavior Modification: Learning process, Theories of learning and OB, Behavior modification, Attitudes-Characteristics and components of attitude, attitude and behavior, attitude formation, Measurement of attitude, values and productivity cognitive dissonance theory, attitude, values and job satisfaction.

Unit-IVMotivation- Nature of motivation, motivational process theories of motivation, Need priority model, theory X and theory Y, Two factor theory, E.R.G, Model, achievement theory and power motivation Expectancy-theory equity theory, theory Z, Contingency model.

Unit-VCase Analysis related to the SubjectsOf 20 marks, internal test to be conducted by the concerned teacher as internal and external from the recognized college/University Dept. of the related subject only. The external will be selected by the controller of examination/BOS (MBA).

References Books1. Stephen P. Robbins - Organizational behaviour, PHI.2. L.M.Prasad-Organisation Behaviour-Sultan Chand & sons.3. R.Aswathappa-Organisational behaviour, Himalaya publishing House4. Rao & Narayana- Organisation of behaviour, Konark Publishing House.5. M.N. Rudrabasvaraj-Human factor in management.6. F. Luthance - organisation Behaviour.

SEMESTER-IPaper Code-407 MANAGERIAL ECONOMICS

Unit-INature of business decision-making ,Marginal analysis, Optimization; theory od demand-demand function, income and substitution effects, revealed preference approach and demand forecasts;

Unit-IIProduction and cost-return to scale, cost curves, break even analysis, theory of firm-profit maximization, sales maximization, Organization slack, ownership and control; market structure-competition, Monopoly, Oligopoly.

Unit-IIIMacro economies aggregates and concepts GNP & GDP, aggregate consumption, Gross domestic saving, Gross domestic capital formation WPI, CPI.

Unit-IVInflation, Employment, Balance of payments, Money supply and monetary policy, Fiscal impact and investment, Synthesis of monetary and Real factors.


References Books:-1. Brigham, E.E. Paper, J.L.-Management Economics, Druden Press.2. Ferguson C.T. & Joar Gouid- Micro Economics Theory.3. Gupta G.S –Management Economics4. Mote, Paul & Gupta-Managerial Economics.

SEMESTER-IPaper Code-409 BASIC FINANCIAL ACCOUNTING

Unit-IAccounting Concept, Accounting Conventions, Accounting Standards, External and Internal Users of Accounting Information.

Unit-IIJournals, ledgers, Tribal Balance Trading a/c, P/L Account Balance Sheet with single and joint, Depreciation-Meaning, purpose, factors involved, various Methods

Unit-IIIShares- Accounting for allotment and forfeiture shares and Debentures.

Unit-IVFinancial statement Analysis: Fund Flow & Cash flow Analysis- Meaning and preparation of Funds Flow Statement and Cash Flow Statement, Assessment of Financial health.


References Books:-1. T.S. Grewal - introduction to accounting S.CHAND & Co.2. Shukla & Grewal-Advance Accounting, Kalyani Publishers.3. S.N. Mahesvany –Advanced Accounting.4. R.L. Gupta & M. Radhaswami- Advanced Accounting.(Sultan CHAND & Sons).

SEMESTER-IPaper Code-411 MARKETING MANAGEMENT-I

Unit-IMarketing concept - Nature, Scope and importance of marketing, Marketing Management process, Marketing Environment.

Unit-IIConsumer Behaviour-Meaning, Factors influencing Consumer Behaviour, The consumer decision- making process, Marketing segmentation, Targeting and positioning.

Unit-IIIMarketing Mix: Product life cycle & PLC strategy, product Mix decisions product line decisions, Branding & packing Decisions.

Unit-IVPrice: Price objectives & price determination, Basic Method of setting price, pricing policies and strategies.


References Books:-1. William J./Stanton-Fundamentals of Marketing.2. Phillip Kottler- Principles of Marketing.3. Raja Saxsena-Marketing Management.4. V.S Ramaswamy & Snamakumari- Marketing Management.5. Sharad Kumar- A Text Book of marketing Management.

SEMESTER-IPaper Code-413 FINANCIAL MANAGEMENT-I

Unit-IFinancial Management-Finance and related Discipline, Scope of Finance, Finance Function, Financial Managers Role and Firm’s Objectives, Corporate Securities- Equity share, preference shares Debentures. Unit-IIFinancial Statement Analysis- Ratio Analysis- Leverage Operating and Financial.

Unit-IIIConcept and Relevance of time value of money. Capital budgeting, Determination of cash Flow stream. Techniques Evaluation, Traditional Techniques, Discounted Cash Flow Techniques, Cashes in Capital budgeting decisions.

Unit-IVCost of Capital- Concept of cost of capital, Factor Affecting Cost of capital , Measurement of cost of capital of individual Components, Weighted Average cost of capital Structure Theories Planning ,EBIT-EPS Analysis.


References Books:-1. James C. Vanhonence - Finance Management & Policy2. Weston & Brigham-Management Finance.3. L. M. Pandey - Financial Management.4. R. P. Rastogi-Financial Management Theory, Concept & Problems.

SEMESTER-IPaper Code-415 COMPUTER FOR MANAGEMENT

Unit-IFundamental Concept of computer and application Area, Classification of computer System, Peripheral devices, data representation and binary numbers, computer software.

Unit-IIProgramming concept- Flow Chart, Algorithm, Decision Tables, Programming Languages and packages, Batch Programming, Multi Programming, Parallel Processing.

Unit-IIIALU, Types of Memories, Selection of memory system, Internal Organization of ALU, Role of control Unit Register, Boolean algebra and binary operations, Data Structure, Files and Access mechanism.

Unit-IVStructure Computer Organization, High Level Language, Assembly Language, Assembler, Operating Systems and its role, Virus & Anti-virus and its applications.

Unit-VPractical 50 MarksWindows, MS Word, MS Excel, Accounting Packages, MS-Power Point, MS-DOS-Operating System.

References Books:-1. R.K. Sinha-Computer Fundamentals.2. V.Rajaraman-Fundamentals of Computers3. A.S. Tanebaum- Structure Computer Organization.

SEMESTER-II PaperCode-402 COST & MANAGEMENT ACCOUNTING

Unit-ICost Analysis, Cost Concept and Classification, Elements of Cost, Preparation of cost sheet Allotment and absorption of Overhead.

Unit-IIProcess costing, Job costing, Contract Costing and Application of Process costing for joint products and by products.

Unit-IIIMarginal Costing and breakeven analysis- Application in Decisions Making, Differential Costing.

Unit-IVStandard Costing, Budgeting, Budgetary Control.

Unit-VCase Analysis.

References Books:-1. Sharma & Gupta- Management Accounting, Kalayani Publishers.2. S. N. Maheswari –Principle of Management Accounting, Sultan Chand.3. Jain & Narang-Cost Accounting, Kalayani.4. R. N. Anthony- Management Accounting, Richard D. Irwin.5. N.L.Hingorani- Management Accounting, Sultan Chand & Sons.6. Homgreen- Cost Accounting ,Prentice-Hall 12

SEMESTER-IIPaper Code-404 QUANTITATIVE METHODFOR MANAGEMENT

Unit-IIntroduction to LPP, Formulation LPP, Graphical Methods and Simplex Method, Management problems and case handling.

Unit-IILinear Programming, Transportation Problem, Routing and Assignment Models, Game Theory.

Unit-IIISequencing Dynamic Programming, Queuing System, PERT/CPM.

Unit-IVMulti-Objective Decision-making, Non-interacting and interactive Decision-making, Recommended.


References Books:-1. Wagner-Principles of Operating Research.2. K. Swarup, P.K.Gupta, Manmohan-Operations Research.3. Keeney and Raiffa- Decisions with multiple objectives, Wiley, New York.4. H.J. Zimmerman-Fuzzy set theory and its application.

SEMESTER-IIPaper Code-406 ORGANISATION BEHAVIOUR-II

Unit-ILeadership: Definition, Traits, Leadership function and component and components of leadership, leadership styles, leadership approaches, Theories of leadership, Situational leadership.

Unit-IIGroup Dynamics:- Formation of group and stages of group development types of groups, size status and effect of group behaviour, Role relationship, Group norms, Cohesiveness in groups, Models of small group behaviour, understanding Group effectives conflict and conflict resolution.

Unit-IIIManagement of stress: Potential sources of stress, consequences of stress management, strategies, Implication of stress for performance and satisfaction, time management crisis, delegation and information overload.Unit-IVOrganization climate and culture: Factor affecting organizational climate, organization context, structure, process, physical environment, systems, value and norms measuring organizational climate, morale and organizational culture, creating, learning and sustaining culture Organisation development (OD).Unit-VCase Analysis

SEMESTER-IIPaper Code-408 MANAGEMENT INFORMATION SYSTEM

Unit-IConcept of system, subsystem, integrated system, total system, MIS, information requirement of various levels of management Organisation on an information processing unit, MIS and data processing operating elements of information system, MIS and Top-management, structure of information systems.

Unit-II Analysis of information system (i) Fundamental concept, information system life cycle, classical approach, structure approach.

Unit-III Analysis of information system, (ii) structured tools, structured chart, non-graphic, tools, evaluation of system design, coupling cohesion.

Unit-IV Design of information system (i) Fundamental concept of the file design data base design, input-output design, system security.

Unit-V Case Analysis.

References Books:-1. Murdic & Ross- Information system for modern management.2. C.S. Parker-Management information system-strategy and action.3. Lee-introductory system analysis and design (Vol-I & II).4. A Ziya Asktas-Structure Analysis and Design Of Information System.

SEMESTER-IIPaper Code-BA-410 Human Resource Management-I

Unit-IConcept, nature and scope of human resource management, vis-à-vis personnel management, growth and development of human resource management in india, Role and function of personnel manager.

Unit-IIHuman Resource Planning, concept and objective, job analysis, recruitment and selection, selection procedures-tests and interviews, induction, promotion: purpose, transfer policies and procedures types of transfers, separations: different types of separations, management of redundancies.

Unit-IIITraining in organization: its objectives, process of training, different types of training programs, on the job and off the job training, evaluation of training program.

Unit-IVPerformance appraisal: its objective, uses and methods, traditional vs modern method, management by objective (MBO), total quantity management (TQM), Kaizen, JIT, QC, QUALIY OF WORK LIFE (QWL)


References Books:-1. Dale S. Beach, Personnel Management.2. E.B. Flippo, Personnel Management.3. C.B. Mamoria, Personnel Management.4. C.S. Venkat Ratnam and B.K Srivastava, Personnel Management and Human resources.5. P. Armstrong, HRM.6. P. Subba Rao, HRM:Texts and Cases.

SEMESTER-IIPaper Code-412 MARKETING MANAGEMENT-II

Unit-IPlace-Nature & function of marketing channel: channel Design decision, channel management decisions.

Unit-IIPromotion-personal selling (management of sales force) advertising (nature of various media suitable and selection of media), sales promotion public relation.

Unit-IIIMarketing information sys and system and marketing research process-need importance, steps with emphasis on research design.

Unit-IVSpecial topics of marketing: rural marketing (Nature of characteristics of rural markets in India, Marketing-Mix for rural markets), Industrial marketing (Nature & scope of industrial marketing), Global marketing (Tapping into Global markets) Services marketing (Characteristics of services and their marketing implication Retail marketing (Retailer’s marketing decision).


References Books:-1. Philip Kotler-marketing management-analysis planning, implementation and control

MI/1enium Edn.2. Philio Kotler-Principles of marketing.3. W.J. Stanton- fundamentals of marketing(R.I.)4. V.S.Ramaswamy & Namakumari –marketing management-1.5. Ranjan saxena-Marketing managemet-2.6. Richand M.Phill, Alexander & Cross- Induatrial marketing.

SEMESTER-IIPaper Code-414 FINANCE MANAGEMENT

Unit-IDividend policies: Types of dividends, forms of dividends, Factors influencing dividend policy, MM approach, Walter’s approach, Bonus issue and right issue, merger acquisition, amalgamation and takeover.

Unit-IIWorking Capital Management: Concept, types, determinants of working capital, estimating working capital, requirements, cash management, cash planning, Inventory Management-Objectives and techniques, Receivable management.

Unit-IIICapital Market, Capital Market environment, guidelines for issue of new securities, Role of SEBI, Secondary market, regulating for functioning stock market in India.

Unit-IVInnovative Finance, Mutual Fund, Merchant Banking, Venture Capital, Foreign Capital & Collaboration


References Books:-1. Pandey I.M., “Financial Management”, Bikash publication.2. Khan & Jain- “ Financial management” TMH.3. Chandra Prasanna, “Financial Management” T.M.H.4. Weston & Brigham- “Managerial Finance” R.H.W.5. Rostogi, R.P., “ Financial Management” Galgotia publication.6. Gordon and Natarajan, “Financial Market services”, Himalaya Publishing House.7. S. Guruswami,” Financial Market Institutions” Thomson.

SEMESTER-IIPaper Code-416 PRODUCTION AND OPERATION MANAGEMENT-I

Unit-IBasic Concept: Production and operation management function, various production processes and their selection: production and productivity, Measurement of productivity.

Unit-IIWork study: Method study- procedure the techniques: principles of motion Economy and work place design; work measurement; time study and work sampling; performance rating and allowances;

Unit-IIIFacility planning: Facility location factors, principles and techniques used; different layout: Material handling systems and equipment’s.

Unit-IVProduction planning and control: Aggregate planning-basic Strategies Viz level Production ,Chase demand and mixed strategy: Aggregate planning cost: Routing; Scheduling; Gaant Charts, Selection Techniques and concepts, value Analysis; Learning Curve , vertical integration, just in Time System.

Unit-VCase Study.References Books:-

1. S.N. Chery- Production and operation Management, TMH Publication.2. Mayer R.R. Production and operation Management, Mc Graw Hill.3. Schoder R.G. Operations Management, Decession Making in Operations function, Mc-

Graw Hill.4. Riggs J.L Production system, Hon Wiley & Son.5. Aswathappa & Sridhar Bhaat- Production and operation Management, Himalaya

Publications

SEMESTER-IIPaper Code- BA-418 SUMMER PROJECT

At the end of the second semester a student has to undergo on the job training during May-July in an organization for 6-8 weeks to gain practical insight into the real life business. During the summer he/she will prepare a report under the joint-guidance of a company executive and an internal guide from among the faculty members of the department.

Evaluation System:

Project -75 marksViva voce-25 marks

The evaluation will be carried out by the faculty guide and an external member. Attending the summer training is must and submission of report with which students are not promoted to 3rd semester.

BEST OF LUCK

SEMESTER-IIIPaper Code-503 Human Resource Management-II

Unit-IConcept and definition of wages and salary, components of wages, criteria of wage fixation, job evaluation, Method of wage determination in India, wage differential, method of payment, incentive payment.

Unit-IIIndustrial Relation: Concept, values and scope, Approaches to Industrial relation- Unitary, Pluralistic systems and radical approaches, role of state and industrial relation.

Unit-IIITrade Unionism: Concept, function and structure, union registration and recognition. Industrial Dispute: Concept, Forms and types, cause, Prevention and settlement of industrial disputes.

Unit-IVCollective Bargaining- Nature, scope and functions, Theories of bargaining- Marketing, Government and Managerial, Workers participation in management: Nature , scope and objective. Growth of workers participation in india.

Unit-VCase Analysis:References Books:-

1. C.B. Mamoria, Dynamic of Industrial Relation, HPH.2. Sinha, Sinha and Sekar, Industrial Relation and Labour Legislation in india ,3. G. Remanujan, india Labour Movement,4. Arun Monnapa, Industrial Relation,TMH.5. B.r. Patil, Collective Bargaining.

SEMESTER-IIIPaper Code-501 BUSINESS COMMUNICATION

Unit-ICommunication: Definition, concept, process of communication , Dimension of communication in an organization- upward, downward , channels communication, communication strategy, barriers and gateways in communication Situational learning and problem solving.

Unit-IIOral 7 Wilton communication: Process and problems : Role of non –verbal communication, conversion, presentation, probing, listening- levels types, barriers and skills, use in business organization, Pitfalls, requisites for effective written communication with members, management and Government.

Unit-IIIProposal and report writing: Objectives, type-requisites, committee dynamics: Purpose and process of committee formation, type of committees, barriers to effective working in committees.

Unit-IVPre and post meeting Documentation: Preparation of notice, agenda proceeding and minute, follow-up communication in interviews and Negotiations, interviews- process, style and skills, Negotiations- Process, style and skills, Public Relation concept- need importance of RR in Business Organization, various media of public relation.

Unit-VCase Analysis.References Books:-

1. Rai & Rai-Business Communication2. Nagraj & Raja Rao –Essentials of Business Communication.3. Pradhan, Bhende & Thakur-Business Communication.4. R. Pal & J.S Korlahalli- Organization Communication.

SEMESTER-IIIPaper Code-505 PRODUCTION AND OPERATION MANAGEMENT-II

Unit-IProduction Design and Development: Strategies foe new product introduction; development Process: Interaction product and process, interaction, between product and process design, product life cycle.

Unit-IIInventory Management: Concept of inventory; Independent and depended demand inventory Cost, Structure, Deterministic, Inventory models , EQO, Quality discounts periodic review and continuous review inventory control pare to analysis, ABC and other classifications, Principles of Material Requirement Planning.

Unit-IIIQuantity Management: Concept of quality of design, conformance and performance; Quality economics, statistical quality control, Sampling plans and controls charts, Total Quality Management Concepts, Project Management Organization, Network, Principle, Critical Path Method (CPM), PERT; Time Cost trade off.

Unit-IVMaintenance Management and Computer- aided POM- Maintenance and replacement Policies; preventive and breakdown maintenance; Economics of replacement ,individual and Group replacement, predicative maintenance introduction to computer aided process planning ,Computer integrated system.


References Books:-1. Schroeder R.G –Operation Management, Mc. Graw Hill2. Riggs J.L.- Production Systems john Wiley & Sons.3. Dilworth J.B.- Production Operation/Operation Management, Mc Graw Hill.4. Aswathappa & Shridhar Bhat- Production and operation Management.

SEMESTER-IIIPaper Code - BA-507 BUSINESS LAW

Unit-ILaw of Contract: Essential Element of Contract- Offer, Acceptance, Consideration, Free Consent, Legality of object- Capacity of Parties- Breach of Contracts and Remedies-Indemnity, Law of sale goods: Sale vs Agreement or sale, Sale vs Hire Purpose- Condition and warranties, Transfer of Property.

Unit-IICompany Law: Meaning and nature of company, Corporate Personality, Lifting the Corporate Veil, Classification of companies, Formation of Companies, Doctrine of Ultra vires, Doctrine of Indoor Management, Appointment of Directors, Meeting of Directors and Shareholders Resolution.

Unit-IIIThe Competition Act: Competition Commission of india, Duties, Powers & Function of Commission, Duties of Director General, Penalties.

Unit-IVForeign Exchange Management Act: Objective and Definition, Regulations of Foreign Contribution and Hospitality, Power of Inspection of Accounts and Seizure thereof, Offences by Companies.


References Books:-1. Avtar Singh-Principles of Law ,Eastern Book Company ,Lucknow.2. Majumdar & Kapoor- Elements of Mercantile Law, Sultan Chand & Sons, New Delhi.3. P.K. Majumdar-Law of Consumer Protection in india ,Orient Publishing Company ,New

Delhi.4. The Competition Act, 2002.

SEMESTER-IIIELECTIVES

MARKETING MANAGEMENT GROUPPaper Code-511 ADVERTISING & PUBLIC RELATION

Unit-IAdvertising- Nature, Scope, Need, Functions and Types , Social Economic and Legal Aspects of Advertising- Regulation of Adverting.

Unit-IIAdvertising Organisation- Advertising Agency, Function, Structure and Clint- Agency Relationship, The role and working of an Ad. Agency, Ad Budget, Decision,

Unit-IIIAdvertising Media –Media Strategy for Global Advertising, Characteristics of Different Media, Media Planning, Measurement of Ad Effectiveness- Pre Testing & post testing.

Unit-IVRole of Public Relation: The PR Programme, Tool OF Public Relation- Publicity, Corporate Advertising, Social Responsibility of AD and PR, The PR Department- PR Role in Corporate Communication


References Books:-1. Wrigth, Ferner & Zeigler- Advertising, Tata Mc Graw Hill.2. S. Watson Dun & Arnold Burban- Advertising & its in Modern Marketing.3. Willium M. Mincaid Jr.- Promotion of product ideas & Services , Max well , Mc . Millan

International Education.4. Normarn givin, Robert Eng. & Mortan Galper-Promotion Management.

SEMESTER-IIIPaper Code-512 CONSUMER BEHAVIOUR AND MARKETING RESEARCH

Unit-IConsumer Behaviour – Meaning, Scope & importance of its study in marketing. The consumer decision- making process. Environmental influences consumer Behaviour-Personality Perception and Learning.Unit-IIModels of Consumer Behaviour- Nicosia, Howard- Sheth, Engel kollat- Black Well, sheth Family Decision –making models, Diffusion of innovation.

Unit-IIIMarketing Research Process-Research Design, Data Collection, sampling and SAMPLING DESIGNS, Questionnaire planning & execution.Unit-IVTechnique of Data Analysis- Bivariate & Multi- variate Analysis, Report- writing, Consumer Research, Product Research & motivation Research.Unit-VCase Analysis.

References Books:-1. James F. Engel, Roger D, Blackwell & Paul J. Miniard- consumer Behaviour.2. Lean G. Schiffman & Desline lazar Kanuk – consumer Behaviour.3. D.D.Sharma- Marketing Reserch – Principle, Application & Cases.4. D.J.Luck & R. S. Rubin- Mrketing Research.5. G.C Beri-Marketing Research.6. Boyd-Marketing Research L Concept & Cases.

SEMESTER-IIIFINANCIAL MANAGEMENT GROUP

Paper Code-521 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Unit-IConcept of risk and return, Valuation of Securities.

Unit-IIPortfolio Analysis: Simple Diversification, Markowitz, Sharpen diversification CAP/BAPT Selection of Optimal Portfolio.

Unit-IIIFundamental Analysis: Economics Analysis, Industry Analysis, Company Analysis. Technical Analysis indicators, forecasting individual stock Performance measurement of managed portfolios.

Unit-IVEffective Market Hypothesis: Random walk, Portfolio Revision, Performance measurement of managed portfolios.

Unit-VCase Study.

References Books:-1. Jack Clart Francis- Management of investment, Mc. Graw Hill.2. Sharpe Alexander Balien- Investment.3. Jordan & Fisher- Security Analysis and Portfolio Management, Prenticehall.4. Geogerry and Stanley- Fundamental of investment Management ,Irvin Homewood.

SEMESTER-IIIPaper Code-523 MANAGEMENT OF FINANCIAL SERVICES

Unit-IMoney Market: Money Market Instruments, Capital Market- Primary Market, Method of Floating New Issued, Secondary Market, Function.

Unit-IISecurities Exchange and Board of india, Functions, powers, SEBI, Guidelines for Primary Market, Secondary Market, Under writers , Brokers, Investor Protection , National Stock Exchange.

Unit-IIIMerchant Banking: Merchant Banking in india, Merchant Banks and Services Commercial Banks, Venture Capital : Meaning, Features, Indian Scenario.

Unit-IVCredit Reacting: Credit Rating in india, Benefits of Credit Rating, Credit Rating Agencies in india, Rating Methodology, Credit Rating Symbols, Limitations, Mutual Funds: Importance Classification, Advantages, Performance of Mutual Funds in india.

Unit-V

Case Study.

References Books:-1. J.C. Verma- Merchant Banking.2. Goordon, Natraj- Financial Market & Service, Himalaya Publishing House.3. R.V. Kamatha, S.A Keshan & t. Viswanath- The Principles Practice of Leasing Lease,

Asia , England, 2000,.4. Machraju H.R –Merchant Banking Principles & Practice New Age International Pvt. Ltd.

SEMESTER-IIIHUMAN RESOURCE MANAGEMENT GROUP

Paper Code-531 HUMAN RESOURCE PLANNING

Unit-IConcept, Importance, Objective of Human Resources Planning, Types of HR Plan, Dimensions of Human Resources Planning, Approaches: Social Demand Approach, Rate of Return Approach and Manpower Requirement Approach.

Unit-IIHuman Resources Information System, Types of Information, Sources of information at Micro and Micro Level, Procedure for Gathering Data Manpower Reporting.

Unit-IIIManpower forecasting and projections, causes of demand and supply Forecasting, Method of Demand and Supply Forecasting at Micro Level.

Unit-IVCareer Planning: Concept, Purpose, Objective, Difference between Career Planning and Manpower Planning, Career Planning VS. Succession Planning, Processing of Career Planning and Development, HR Audit and Accounting.


References Books:-

1. D.J. Bell- Planning Corporate Manpower.2. Gareth Stainer- Manpower Planning.3. Gordan Mc Beath-Manpower Planning4. IGNOW Materisl.

SEMESTER-IIIPaper Code-533 COMPENSATION MANAGEMENT

Unit-IIndustrial Relation: Concept and values and scope, approaches to industrial relations- unitary, Pluralistic and redical, approaches, Role of State and Industrial Relations.

Unit-IITrade Unionism, Concept function, union rivalry and leadership, Growth of Trade Unions in india, Theories on trade unionism- selling Pearlman, Sidney & Beatrie Webb ,Karl Marx, Robert Hoxie and Mahatma Gandhi ,Industrial Dispute: Caused and remedial measurement of disputes procedure for settlement of disputes in india, code of discipline.

Unit-IIICollective Bargaining- Origin and function,Composition of the bargaining agents and process of bargaining. Recent trends in collective bargaining in india. Theories of collective Bargaining by N.W. Chamberlain, Walton and Mackersise ,Allan Flanders and Sidney & Beatrice Webb. Collective Bargaining in U.K. and U.S.A.

Unit-IVWorkers Participation in Management, concept, Scope, Forms and Functions, Origin and growth of workers’ participation in india. Workers Participation in other countries: Co- determination in Germany and Quality Circles in Japan.


References Books:-

1. B.R. Patil- Collective Bargaining.2. N.W. Chamerlain- Collective Bargaining.3. P.K. Mohanty- Collection Bargaining in Steel Industry in india4. K.M. Sahoo- Industrial Democracy.5. G. Ramanujan- Indian Labor Movement.

SEMESTER-IIIPaper Code-BA-535 Industrial Relations

Unit-IIndustrial Relation: Concept, Values and Scope, Approach to Industrial relation- Unitary, Pluralistic System and Radical Approaches, Role of State and Industrial Relation, Future scenario of union-management relationship.

Unit-IITrade Unionism: Concept, Function, Union rivalry and Leadership, Growth of Trade unions in india. Theories on Trade Unionism- Selling Pearlman, Sidney & Beatrice Webb, Karl Marx, Robert Hoxie and Mahatma Gandhi. Employee Grievance: Approaches, Nature, Cause of grievances, grievance procedure grievance and Industrial Relations, Code of Conduct, Code of Disciplinary procedure, Prevention and settlement of Industrial Disputes.

Unit-IIICollective Bargaining- Origin and Function, Composition of the Bargaining agents and process of bargaining, Recent trends in collective bargaining in india, Theories of Collective Bargaining by N.W. Chamberline, Walton and Mockeries, Allan Flander and Sidney and Beatrice Webb. Collective bargaining in UK and USA.

Unit-IVWorkers participation in management: Concept, Scope, Forms and Function, Origin and growth of workers Participation in india, Workers Participation in other Countries: Co-determination in Germany and Quality Circle in Japan.


References Books:-

1. B.R. Patil- Collective Bargaining.2. N.W. Chamerlain- Collective Bargaining.3. P.K. Mohanty- Collection Bargaining in Steel Industry in india4. K.M. Sahoo- Industrial Democracy.5. G. Ramanujan- Indian Labor Movement.

BEST OF LUCK

SEMESTER –IVPaper Code-502 STRETEGIC MANAGEMENT

Unit-IGeneral Concept: Mission, Objective and strategy, SWOT analysis strategy and product life cycle, comparative displays, design of corporate identity.

Unit-IIProcess of strategy formation: Porter’s 5- Bocks model-strategy towards buyers and suppliers, genetic strategies- cost, Difference and focus strategies, market signals and competitive moves, competitor selection, recent developments in strategy, core competence, strategic vision, strategic intent, Achieving national competitive advantage.

Unit-IIIAlternative strategies: Stability and growth strategy, vertical integration and capacity expansion, Division, Diversification, Mergers and acquisition, strategic alliances, Retrenchment strategy.

Unit-IVImplementation of strategy: Implementation variable, Organisation structure Leadership, Value and aspiration and management: Social Responsibility of Business; Evaluation of corporate strategy.

Unit-VCase Analysis.References Books:-

1. Michael Porter- Competitive strategy, Free Press.2. Ansoff-Corporate strategy, Pelican.3. Ansoff- Strategic Management Macmillan.4. Srivastave-Corporate Strategy and Planning Himalaya.5. Chistenson Andrews, Guth & Porter, Business Policy , Text & Cases, Irwin.6. Sharpin – Strategic Mnagement, Mc Graw Hill.7. Smith, Griman- Dynamic of competitive Strategy, Stage.

SEMESTER-IVPaper Code-504 BUSINESS ETHICS AND CORPORATE GOVERNANCE

Unit-INature of ethics, why be moral, how to deal with moral differences(relativism),distinction between fact and value, Distinction between law and ethics, moral development (Kohi berg), Ethics and Business, Why be moral in business, the evaluation of business ethics corporation as moral agent.

Unit-IIUnderstanding moral dellema, moral problems and paradoxes, applying moral reasoning in the solution of business, Utilitarianism jermy Bentham(the Hodonistic calculus and J.S Mill(altruism)” maximum good foe maximum number Deontology (Immaanuel Kant) The categorical imperative, the good will, Virtue and business career, economic, justice, Distributive justice juhn Ranals, Personal Liberty(Robert Nozic).

Unit-IIIEthical issues in marketing Fee markets monopoly, truth in advertising, product safety, fairness and efficiency in financial market insider trading worker right and duties- worker places safety- discrimination-(based on sex,caste and colour)whistle blowing, Economical degradation How of international Business , International regulation in global economy, social responsibility of multinationals in host country, individual value/ organization value quality of life Marerialism and quality of life(western perspective) spiritualism and quality of life (the ancient indian perspective) The purusarthas.Unit-IVRecent Trends on Corporate Governance: The meaning of Governance, who actually governs, the conventional idea of governance, The changing view of Corporate Governance, Social responsibility and human face of governanceUnit-VCase Analysis.

References Books:-

1. Richad T. de- Business Ethics(Third ed) Mac Millan Publishing Co. 1990.2. Velasques- Manual G. Business Ethics : Concept and cases. (Third edition). Prentice Hall,

Engel Wood Cliff, 1992.3. Hosmer Le Rue Tone Hosmer- The Ethics of Mnagement. Universal Book Stall New

Delhi,1999.4. Sherlekar. S.A- Ethics in Management, Himalaya Publishing House, 1999.5. Raj rutuparna- A study in Business Himalaya Publishing House, 1999.6. Jaskson, Jenifer- An Introduction to Business Ethics , Black Well, 1996.

SEMESTER-IVPaper Code -506 E-COMMERCE

Unit-IIntroduction to E-Commerce Technologies, Types, Usefulness, Functions and Component of E-Commerce.

Unit-IIData Mining: Data Collection, Preparation, Visualization, Methods and tools Intelligent Software Agents: Agent frame work in java, Agents and Voyager, agents in E-Commerce.

Unit-IIIXML AND JAVA Multitier application, development using XML document messaging.

Unit-IVWAP AND WML: Mobile Communication Fundamentals, Blue tooth WAP AND WML, Mobile Commerce, and Cryptography: Simple Algorithms and implementations

Unit-VTransaction in E-Commerce: Model of electronic money, Authentication agencies, transaction issues and e-security.

SEMESTER-IVPaper Code-BA-510 SEMINAR AND COMPREHENSIVE VIVA-VOCE

(A). Seminar:Seminar performance will be evaluated by a committee of internal teacher. It will have the following components

a. Quality of material :25 marksb. Quality of Presentation :15 marksc. Participation :10 marks

Total : 50 marks(B) Comprehensive viva-voce:a. This shall be done by a committee of teacher with participation of an External Expert from an institution/Industry of repute.b. The chairman of the committee shall forward the score within the prescribed data to the university. He/she shall also maintain all records for inspection by the university for least a semester.c. Minimum Score for a pass in viva-voce is 50 percent of the marks allotted for this.d. Total Marks allotted for this is 50.

SEMESTER-IVMARKETING MANAGEMENT GROUP

Paper Code-512 SALES AND DISTRIBUTION MANAGEMENT

Unit-IManagement of sales, Force- Requirement, selection, training Motivation, & Compensation of sales Force.

Unit-IIControl Evaluation of Sales Force, Sales Quotas, Sales Territories, Forms of sales Organisation.

Unit-IIIDistribution Management: Channel Behaviour 7 Organisation , Channel design decision, Channel Management decision.

Unit-IVPhysical Distribution - Nature, Objective, Warehousing, Inventory & Transportation Management.


References Books:-

1. Still Candiff & Govoni- Sales Management Decisions, Stretegies & Cases.2. Rolph E. Ehderson, Joseph F. Fair & Alan J Bush – Professional Sales Management3. Albert Dumm & Eugeri, Johson- Managing your sales Term4. Sterms, Foster & Woodside- Marketing Channels, System & Stretegies.

SEMESTER-IVPaper Code-514 INTERNATIONAL MARKETING

Unit-IInternational marketing: Nature & Scope, International Vs. Domestic Marketing, Global Marketing Environment.

Unit-IIProduct Planning & Pricing for export, overseas distribution & Promoting Product Globally.

Unit-IIIExport: Import Policy, Role of Regional Economic Grouping- EEC UNCTAD, WTO.

Unit-IVExport Documentation & Procedure, Role of State Trading Corporation Export Promotion Council.

Unit-VCase Analysis

SEMESTER –IVFINANCIAL MANAGEMENT GROUP

Paper Code-522 WORKING CAPITAL MANAGEMENT

Unit-IWorking capital management: Introduction, Determinates of working capital. Operating Cycle, working capital Estimation, determining financing Mix Financing Current Asset, Banking Committee Norms.

Unit-IICash Management: Motives of Holding Cash, Objective of Cash Management, Cash Budget, Cash Management Models, Management of Float.

Unit-IIIReceivable Management: Introduction, Objective, Credit Policies, Credit Terms, Collection Policies, Monitoring and Control of Receivable.

Unit-IVInventory Management: Introduction, Objectives, Need to hold inventories, inventory management Techniques, Safety Stock, Inventory Pricing and Financing.


References Books:-1. V.K Bhalla-Working Capital Management, Anmol Publications, New Delhi.2. I.M. Pandey- Financial Management, Vikas Publishing House , New Delhi.3. Prasanna Chandra-Financial Management, Prentice Hall, New Delhi.4. Hill and Sartoris- Short Term Financial Management, Prentice Hall, New Delhi.

SEMESTER-IVPaper Code-2 INTERNATIONAL FINANCE

Unit-IFinancial Management in a Global Context: Why Study international Finance. The Finance Function, the Emerging Challenges, Recent Changes in Global Financial Markets

Unit-IIObjective of the firm, Risk Management and wealth Mesemination. The nature of exposure and risk: Approach, Clarification of foreign Exchange Exposure and Risk, Exchange rates, Interest rates, Inflation rates and Exposure.

Unit-IIIBalance of payments: What is the Balance of Payment? Balance of Payment categories, Accounting Principles in Balance of Payments, Valuation and Training, Components of balance of payment, Meaning of Deficit Surplus in the Balance of Payments.

Unit-IVForeign Exchange Market: Structure of the foreign Exchange Market, Mechanic of Currency Trading, Types of Transaction and settlement Dares, Forwards, Swaps, Options Futures.

Unit-VCase Analysis

References Books:-1. Shapiro- Multinational Financial Management,2. Giddy- Global Financial Market.3. Devid F. Derosa- Managing Exchange Risk.

SEMESTER-IVPaper Code-BA-532 HUMAN RESOURCE DEVELOPMENT

Unit-IConcept and Objective of Human Resource Development, HRD Matrix, HRD Climate, Elements and measurement of HRD Climate, Workers development: Objective, HRD as a system, HRD- A function, Quality circle- A tool for worker development, Job enrichment.

Unit-IILine Manager and HRD, The supervisor and HR, Motivation aspects of HRD practices in india with reference to manufacturing and service sectors- SAIL and State Bank of India,

Unit-IIIImportance of training and management development- Its needs and objectives in organization ,Method of determining training, principles of training, Learning and learning theories, techniques of management development- job rotation under study methods case study, incident method, role playing .in basket exercise, management game & T-Group training.

Unit-IVPerformance appraisal: its objective, uses and methods, Management by objectives (MBO), Potential Appraisal, Performance appraisal in selected organization (SAIL, NALCO).


References Books:-

1. U.Pareek and T.V. Rao, Designing and Managing Human Resources System.2. Lynton and Pareek, Training and Development.3. R.Rayagopal, Human Resource Development.4. S.Mangaraj, Human Resource Development Practices.5. T.V.rao and K.K.Verma, Alternative Approaches and Strategies of HRD.6. Arun Monnapa, Industrial Relation, TMH

SEMESTER-IVPaper Code-534 LABOUR LEGISLATIONS

Unit-INeed, Objectives, Scope of labour legislation, Growth of Labour legislations in india, legislation on working condition- The Factories Act. 1948. The Mines Act. 1952. The Plantation Labour Act.1951.Unit-IILegislation on Industrial Relation- The Trade Unions Act. 1926. The Industrial Employment (Standing Orders) Act. 1946, Industrial Disputes Act. 1947.

Unit-IIILegislation on social Security - The Workmen’s Compensation Act. 1923. The E.S.I Act. 1948. The EPF Act. 1952. Maternity Benefit Act. 1961, payment of Gratuity Act. 1972.Unit-IVLegislation concerning Wages- The minimum Wages Act. 1948. The Payment of wages Act. 1936. The Payment of Bonus Act. 1965. The Equal Remuneration Act. 1976.


References Books:-1. N.D. Kapoor-Labour Law.2. P.L. Mallik – Industrial Law.3. G.P. Sinha & PR.N. Sinha- Industrial Relation nd Labour Legislation in india.4. Mamoria and Mamoria- Dynamic of industrial Relation in india.5. C.B. Mamoria- Dynamic of Labour Legislation.6. A.M. Sharma- Industrial Jurisprudence and Labour Legislation.

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