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Business Research :Business Research :Course OverviewCourse Overview
Business Research :Business Research :Course OverviewCourse Overview
MBA2216 BUSINESS RESEARCH PROJECTMBA2216 BUSINESS RESEARCH PROJECT
byStephen Ong
Visiting Fellow, Birmingham City University Business School, UK
Visiting Professor, Shenzhen University
Today’s Overview Today’s Overview
Course LeadershipCourse LeadershipCOURSE LEADERCOURSE LEADER
Stephen ONGStephen ONGVisiting Professor, Visiting Professor, Shenzhen University, Shenzhen University, P.R.ChinaP.R.ChinaB.Sc. (Hons) Economics, B.Sc. (Hons) Economics, London School of London School of Economics, University of Economics, University of LondonLondonMBA (International MBA (International Business), University of Business), University of Bradford, UKBradford, UK
EXPERIENCEEXPERIENCE Visiting FellowVisiting Fellow
Lancaster University Lancaster University Management School, UKManagement School, UK
Birmingham City UniversityBirmingham City University Edinburgh Napier UniversityEdinburgh Napier University
Research BackgroundResearch Background Masters research on Masters research on
Japanese Management Japanese Management under Prof.Peter Buckleyunder Prof.Peter Buckley
Government policy studies Government policy studies for Prime Minister’s office, for Prime Minister’s office, MalaysiaMalaysia
Supervised 7 Masters Supervised 7 Masters projects – Casestudies, projects – Casestudies, Action Research, SurveysAction Research, Surveys
Learning ObjectivesLearning ObjectivesThe course aims are : The course aims are :
To introduce students to the different methods of business research.To comprehend the role of research in business decisions.To offer a framework for conducting research in systematic manner in management, marketing, accounting and finance.To help students to develop practical knowledge and skills to understand and carry out research projects.
Learning OutcomesLearning OutcomesUpon completion of the course, the students should be able to: Apply and clarify the research problems, research questions and hypotheses.Critically review the literature in any given topic, documenting the references in the prescribed manner.Explain the different aspects of research strategy, sampling, data collection and data analysis.Able to present and write a research proposal and a business research report.
Course ContentCourse Content Sessions 1-3 : Research DesignSessions 1-3 : Research Design Sessions 4-5 : Data Collection Sessions 4-5 : Data Collection
MethodsMethods Sessions 6-9: Data Types, Sessions 6-9: Data Types,
Measurements and SamplingMeasurements and Sampling Sessions 11-12 Data AnalysisSessions 11-12 Data Analysis Week 13-15 : Report writing and Week 13-15 : Report writing and
presentationpresentation
Course TimetableCourse Timetable(Attendance is Compulsory) (Attendance is Compulsory)
Lecture (Stephen Ong)Lecture (Stephen Ong)Saturday 9:00 pm – 1:00 pm* Saturday 9:00 pm – 1:00 pm*
(C205)(C205)* * Class times will be subject to changes. Notice will be Class times will be subject to changes. Notice will be
given 7 days in advance on LMS.given 7 days in advance on LMS.
AssessmentAssessment
Coursework (100%)Coursework (100%) Individual presentation and Individual presentation and
submission of research submission of research proposal (20%) on selected proposal (20%) on selected topic.topic.
Individual submission of Individual submission of written project paper (80%).written project paper (80%).
Project ProposalProject Proposal
CONTENTCONTENT Selected business research
topic, with the following Sections : Abstract Background
Literature review Research Question Research Objectives Research Model
Methodology Research design Target population Techniques Ethical considerations
Timescale and Resources References
ASSESSMENTASSESSMENT Dissertation of 8-10 Dissertation of 8-10
pages, approximately pages, approximately 1,500 words1,500 words
Report Submission Report Submission Deadline : Week 6Deadline : Week 6
Presentations: Week 6Presentations: Week 6
Project PaperProject Paper
CONTENTCONTENT Selected business
research topic, with the following Sections : Abstract Chapter 1 : Introduction Chapter 2 : Literature review Chapter 3 : Research
Methodology Chapter 4 : Data Analysis and
Findings Chapter 5 : Discussion and
Conclusion References (to follow APA style) Appendices (including Survey
Questionnaire, Data analysis)
ASSESSMENTASSESSMENT Dissertation of 60-80 Dissertation of 60-80
pages, approximately pages, approximately 20,000 words20,000 words
Report Submission Report Submission Deadline : Week 14-28Deadline : Week 14-28
Presentations: Week 15Presentations: Week 15
Resources : E-Learning Resources : E-Learning
LMS for Course Information, Plan, Schedule, LMS for Course Information, Plan, Schedule, Assessment, Assignment DeadlinesAssessment, Assignment Deadlineshttps://mustlms.must.edu.my/
Lecture SlidesLecture Slides
http://www.slideshare.net/stephenongch/ http://www.slideshare.net/stephenongch/
Online learning at Facebook : Gemini RIOnline learning at Facebook : Gemini RI
http://www.facebook.com/?ref=tn_tnmnhttp://www.facebook.com/?ref=tn_tnmn
Resources : Core ReadingResources : Core Reading
APA (American Psychological Association) Referencing System at <http://owl.english.purdue.edu/owl/resource/560/01/>. Note : Citation Style : http://owl.english.purdue.edu/owl/resource/949/01/
Cooper, D.R. and Schindler, P.S.(2011) Business Cooper, D.R. and Schindler, P.S.(2011) Business Research Methods. 11Research Methods. 11thth Edition. McGraw Hill Edition. McGraw Hill
Saunders, L., Lewis, P. and Thornhill, A. (2012) Saunders, L., Lewis, P. and Thornhill, A. (2012) Research Research Methods for Business StudentsMethods for Business Students. 6. 6thth Edition. Prentice Hall. Edition. Prentice Hall.
Zikmund, Babin, Carr and Griffin (2010) Zikmund, Babin, Carr and Griffin (2010) Business Business Research MethodsResearch Methods.. 88thth Edition. South-Western. Edition. South-Western.
Consultation HoursConsultation Hours(By appointment only) (By appointment only)
Stephen Ong (School of Business, Level P)Stephen Ong (School of Business, Level P) Wednesday 3:00 pm – 6:00 pmWednesday 3:00 pm – 6:00 pm Email : [email protected] : [email protected]
QUESTIONS?QUESTIONS?