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Mix & Match Finding the Perfect Balance Between Rewarded and Display Ads
Mix & MatchFinding the Perfect Balance Between Rewarded and Display Ads
Nice to meet you!Dan Ekstein
Sr. Director, Global Business Development
ironSource@ironSource
Reward Vs.Display Advertising
@ironSource
What’s your goal? Brands vs. Performance
Reach vs. The Right Audience vs. Performance
Look-alike models
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Know your options!
Display Advertising@ironSource
Evolution of Display Advertising
Banner Interstitial Video InterstitialIn-Stream Video In-Stream
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Networks DSP Ad Exchanges
Technological Advancement
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Know your options
Social and Search● Massive scale
● Quick growth
● Best targeting
● High cost vs High quality
Know your options
Interstitial● Download volume
● Quality users
● Brand awareness
Know your options
Banners● Brand awareness
● Market share in case of
all-out campaign
● Not optimized for UA
Rewarded Advertising@ ironSource
Know your options
Rewarded Video● High-quality users
● Brand awareness
● High engagement
● High CTR
● High completion rates
Watch this short video and earn 10,000 coins
https://drive.google.com/open?id=0B2L23yMVNq7YUXduOVdxNUpvQmM
Know your options
Rewarded Offerwall● Download volume
● Market share
● Rank increase
● Organic uplift
Finding thePerfect Formula
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IAP
(only 0.5% - 2% see profit, when done right.
Lower success rate)
Rewarded / Incent Ads (not easily integrated into all apps)
Display Ads (easy integration into all apps)
* Players who engage with ads are 2x more likely to make an IAP and spend 40-100% more than players who do not(source: DeveloperTech)
vs.
● Banner
● Interstitial
● In-Stream
● Video Interstitial
● Video In-Stream
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