MBuilders Social Media - gen Y advantage...6/27/2013 6 Tweeting? • Inform people about updates...

6/27/2013

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How Social Media Can Help Grow Your Business

Linda Le

Create your own: http://www.someecards.com/© gen Y advantage 2013

The way we are doing business is changing

© gen Y advantage 2013

GFC

• Businesses and customers tightening up cash flow

• More competitors on the market

hi i l• Everything is on sale

• Competitors are competing on price

• Customers looking for bargains


Globalization/Technology

• Has made us information junkies

• Smart phones – everything at our fingertips

d i b i li• Customers doing business online

• Changing the way we buy, sell, interact

• Power is with the customer

© gen Y advantage 2013 © gen Y advantage 2013

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There are approximately

2 billion internet users in the world and

at least 50% of them useat least 50% of them use social networks


It’s not what you know…

It’s not who you know…

It’s knows you!


Before you start

•Who?

• Their biggest problems?Their biggest problems?

• Their biggest need?

• Their biggest desire?


Your target market

•Where do they ‘live’ online?

• How do they use social media?

• How does your competitors use social media?


How do you fit in?


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• 56% of consumers will recommend a certain brand after becoming a fan

• 77% of consumers interact with businesses on Facebook before purchasing productsFacebook before purchasing products

• 50% of users log on every single day


Business Page


Business VS Profile Page

Business Page

• Anyone can find you

• Searchable by Google

• Business Functions

Profile Page

• Friend limit 5000

• No business functionality

• Bore friends/family with

• No limit to Likes

• Mini Website

• Engagement metrics

ybusiness/work

• Against TOS!



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You must first get the…


Get people to Like your page

• Friends/family• Business Cards• Email Signatures• Shop signage• Invoices/receipts• Newsletters• Website/Blog• Other social media sites• Call to action…


Use the ‘Promote Page’ Function


‘Boost Post’


Dominate!

• 27% of the time on Facebook is spent in the news feed!


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What brands post the most is what people like the LEAST


Be strategic

• Use timeline effectively

• Post outside of business hours (20% higher engagement rates)

• Consider your target audience and when they Consider your target audience and when they will mostly be online


Look after your community


• 500 million users worldwide

• 1 million new accounts added each day

• 175 million tweets sent each day© gen Y advantage 2013

Twitter Profile Health Check

• You have a bio

• You have a photo

• Your bio includes your key words

• You’ve included your city/countryYou ve included your city/country

• You have a link to your blog or website


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Tweeting?

• Inform people about updates (blogs, products)

• Giveaways

• Competitions

• Events• Events

• Tips

• Follow the influencers

• Get latest news and updates (industry)

• Strategic networking


Twitter Tips• You have 140 characters (use 100)

• Shorten your links by using bit.ly

• @ mention

• # tag

• Retweet

• Useful valuable content

• Be trendy

• Keep an eye on your brand

• Use Twitter Search!



Listen to your audience It costs nothing to follow your tweets



• 2 billion video views per day

• 11 million Australia

• 2nd most popular search engine after p p gGoogle

• 5% of time spent on the internet is on YouTube

• 24hrs worth of video uploaded every minute


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YouTube for business

• 6/10 prefer video

• 85% more likely to buy

• 4% (small), (5% med), 14% large

• 1‐6 minutes


What to YouTube?

• Marketing

• PR

• Recruitment

• Staff Trainingg

• Customer Service

• Brand Engagement

• Sales/Conversions

• How To/Tips/Ideas

• Adding Value



• Most popular social networking sites when it comes to online “business networking”g

• Allows business people and professionals all over the world, regardless of their industry, to connect with other professionals


What is LinkedIn

• Personal business profile

• Showcase your skills and expertise (digital CV)(digital CV)

• Meet people you’d never meet

• Leverage and expand your business connections


Power of LinkedIn

Image: www.prdaily.com

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LinkedIn Profile


Company Pages


Groups


Networking


Your online presence

• People go where there is the most recommendations

• Be aware of what people are saying about your business

• Google alerts© gen Y advantage 2013

What do customers want?

• Discounts 64%

• Giveaways 54%

• Tips/advice 41%

• Coupons 41%

• Feedback forums 31%

• Information about your biz 30%

• Industry information 22%


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Being visible

• Join groups

• Create events

• ‘Like’, ‘Share’, ‘Comment’, ‘Tweet’, ‘RT’

• Give recommendations/introductions

• Share expertise

• Reward followers/fans

• Who is that person behind the computer?

• Be interactive/fun/helpful

• Add value

• Network strategically!


Some visibility is better than NONE

• Use Hootsuite/Outsource• Divert Facebook to Twitter (or

th )other way)

• Automate LinkedIn to Twitter

• Stay on top of people’s minds

• Consider Pinterest/Instagram


Case Study


THANK YOU!

Linda Le

Social Media Ghost

w: www.genYadvantage.com.au

E li d l @ Y dE: [email protected]

F: www.facebook.com/genYadvantage

T: @genYadvantage

L: www.linkedin.com/in/profilelinda


Best Practice Apology

• Provide a detailed account of the situation/s

• Acknowledge the hurt/frustrations or damages done

• Take full responsibility for the situationp y

• Recognise their role (CEO) or the role of the company in this situation

• Include a statement of regret

• Ask for forgiveness

• Promise that this would not happen in the future

• Provide a form of restitution if possible


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MBuilders Social Media - gen Y advantage...6/27/2013 6 Tweeting? • Inform people about updates...

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