MC 14-15 strategy 1

1351Presentation to Joe Smith June 24, 2014


1. WHAT WE ENVISION IN A LONG TERM

2. TODAY’S CONTEXT

3. TEAM PURPOSE

4. TEAM PRINCIPLES

5. VISION 6. GOALS

7. DRIVERS 8. OD MODEL9. FOCUS

AREAS10. DRIVERS’

STRATEGIES

11. BEHAVIORS WE NEED


1. WHAT WE ENVISION IN A LONG TERM


Answering the question «How do you envision the future?» we buildthe pictures of the world we want to live in. But the main thing is not just toimagine but to be able and willing to make this future real.

ACHIEVING AIESEC 2015 vision and goals, AIESEC will become a better version of itself, being able to provide more leadership experiencesto young people from Russia and from all over the world, boosting the changes that we want to see to make our future the way we want it to be.

THIS is the POWER of choice.


2. TODAY’S CONTEXT



• Strengthen of BRICS union across different sectors

• Revolution in Ukraine. Media war against Russia across different channels

• Worldwide Educational issue

• Russia’s known for it’s «volunteering» movement after the Sochi 2014

• IT specialists demand worldwide

• World Expo 2020 is going to be held in Russia. Topic: Globalization



• Sunshine has grown for summer, Explore Russia dropped. Overall weare on the way to achieve 2014 summer goal in iGCDP

• Growing GCPs for LTP raising. Omsk has raised for winter alreadyahead of timeline

• oGCDP: missed timeline. Have shown great results in Matching butlater than the main peak. Issue with expectations for Europe preventedthe growth

• Increased conversion rate for GC due to new brand, drop in applications. Strong demand to cover more of our target audience through online channels mostly


• Drop in both GIP programs. Together with results we have dropped inmembers efficiency there. Need strong L&D strategy to grow GIP

• Huge demand for Russia GIP teaching and marketing EPs. Smart ODmodel and country partnerships management can become anadvantage

• Misunderstanding of Global Talents sub-products within the brand.Business Administration sub-product needs to become more clear forthe customer

• iGIP – potential to grow in Marketing with specific country-partners as Mainlaind of China


• We are slow in our process and need further optimization of online resources. AIESEC in Russia – GIS Pioneer.

• Promoters is the main source of applications. We did not have any strategy to use this advantage. Blogs creation by EPs are showingresults. Showcasing initiatives need further improvement

• AIESEC is not clear for our customer. The value of what we do needsto be expressed in a simple way based on example: stories and sharings of our members and leaders

• iGCDP is close to MATURITY. oGCDP and oGIP do not cover even 0,0005 of the market

• AIESEC 2015 is on the way to become a reality witha help of GEN2015


3. TEAM PURPOSE

4. TEAM PRINCIPLES


Considering the FUTURE

WE ENVISION and the

CURRENT CONTEXT

we have, MC 14|15 came up

to the specific purpose and

principles for the team, three

things that we are standing for,

three things that define our term

as «successful»


5. VISION


After 1 full day of dreaming,

arguing, creating, analyzing,

laughing, smiling, screaming…

MC 14|15 has created a vision

that fully reflects the role of

AIESEC in Russia: to empower

and connect young people for a

better Russia.

Compass there is our Youth

and they way AIESEC can

become bigger, faster and

simpler to provide more

leadership experiences to

Russian youth


6. GOALS


07-12 2014 – I01-06 2015 - II

12 (I) 12 (II) 13 (I) 13 (II)

iGCDP 294 477 35 805

oGCDP 189 316 498 259

iGIP 30 44 256 66

oGIP 93 168 80 159

60%c

+ambition


13 Re 14 Goal 15 goal RG

iGCDP 1254 1700 2000 17%

oGCDP 474 600 1000 66%

iGIP 146 155 188 21%

oGIP 268 453 752 66%


3764oGIP

669oGCDP

810iGIP

185iGCDP

2100


7. DRIVERS


Having a VISION there were no questions on the table regarding which

programs have to become bigger and bring a bigger impact and thus, to become the

DRIVER for the term 14|15

Make it JUMPoGIP oGCDP

Get it DONE


8. OD MODEL


LC

LC

LC

LC

LC

LC

Based on the SET GOALS and DEFINED

DRIVERS we have checked the Growth Path

and defined the ORGANIZATION

DEVELOPMENT MODEL that will ensure the

goals realization and thus, vision fullfilment


9. FOCUS AREAS


To ensure that the OD model will work and each DRIVER will grow in the way

AIESEC in Russia needs, we have defined two key FOCUS AREAS that will impact

both drivers strategic plans as well as overall performance of AIESEC in Russia.

L&DBIG

AIESEC ONLINE


10. DRIVERS’STRATEGIES


Exchange projects (Peaks)RE: 810

Expansions development

Integrated Experience

Marketing(Online & Offline)

University Relations

oGCDP


Peak management

by sub-products

RE: 669

Listening to the customer

Learning & Development

Partnerships Management

Marketing(Online & Offline)

University Relations

oGIP


Partnership management

#RE, NPS

MC2MC#MA, NPS

LC2LC#MA, NPS

Learning & DevelopmentRR, efficiency

Department managementRR, efficiency

Marketing#appl, #RA

Interseliger

#appl, #RA

External events

#appl, #RA

Online campaign#appl, #RA

LLC Raising

#appl, #RA

Personal approach#appl, #RA

SMM Days#appl, #RA

Repackaging

#RA

BD division#RA

Materials creation

done/ndone


NPS, CR

Servicing standards

CR, NPS MA

Professional standards

CR, NPS MA

Logistical support|

NPS



#RE, NPS

MC2MC#MA, NPS

CEED#RA, #MA

LC2LC#MA, NPS

UR#RE, NPS

Sub-products packaging for

practice

Sub-products packaging for UNI

Massive sales

#agreements + #RA


T+X#RA

Leadership development#appl for TL

Efficiency boost

efficiency


Marketing#appl, #RA

Interseliger

#appl, #RA

External events

#appl, #RA


LLC Raising

#appl, #RA


SMM Days#appl, #RA

Selection optimization

#RA

New customer flow

CR, MA rate

New selection critera

CR, MA rate


NPS, CR

Servicing standards

CR, NPS MA


CR, NPS MA

Logistical support|

NPS



#RE, NPS

MC2MC#MA, NPS

CEED#RA, #MA

LC2LC#MA, NPS

UR#RE, NPS

Sub-products packaging for

practice

Sub-products packaging for UNI

Massive sales

#agreements + #RA


T+X#RA

Leadership development#appl for TL

Efficiency boost

efficiency


Marketing#appl, #RA

Interseliger

#appl, #RA

External events

#appl, #RA


LLC Raising

#appl, #RA


SMM Days#appl, #RA

Selection optimization

#RA

New customer flow

CR, MA rate

New selection critera

CR, MA rate


NPS, CR

Servicing standards

CR, NPS MA


CR, NPS MA

Logistical support|

NPS


VISIONTEAM PURPOSE

TEAM PRINCIPLES

GOAL

FOCUS 1

FOCUS 2

DRIVERDRIVERPROJECT 1

PROJECT 2

PROJECT 3

PROJECT 4

PROJECT 1

PROJECT 2

PROJECT 3

PROJECT 4

BEHAVIORS WE NEED

IMPLEMENTAITON PLAN

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