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MC Case Week 5

Date post:	06-Apr-2016
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Week 5： Nutripremium Nutripremium is a very well-known premium nutrition food company in Europe (,1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany. The CEO of Nutripremium thinks that the market in Europe is starting to get saturated and wants you to analyze the Chinese market. What are the key areas you would explore to determine whether this is a good idea? Solve this case now with a partner: http://www.preplounge.com?f=lse

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Topic Market entry | Market sizing Type Interviewer-led

Transcript

Page 1: MC Case Week 5

TopicMarket entry | Market sizing

TypeInterviewer-led

Page 2: MC Case Week 5

Page 3: MC Case Week 5

Exhibits Case “Nutripremium”

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