Date post: | 14-Jan-2017 |
Category: |
Marketing |
Upload: | hinal-shah |
View: | 26 times |
Download: | 1 times |
BRAND ELEMENTS
Brand character is a special type of brand symbol, that in turn enhance likeability and tag the brand as interesting and fun.
Interesting Facts75 Burgers every second.
Feeds 68 million people everyday.Opens new restaurant every 14.5 hours. Makes 75 million US$ everyday.
RisksNew generation fear obesity.
Customers moving towards healthier and customizable menu.Difficult to update menu while keeping prices reasonable.
Interestingly McDonald’s was one of the company
whose market share price rose during the worldwide
Recession in 2008