Mc Donald's

Mc Donald's Corporation

Largest chain of hamburgers Major investor in the Chipotle

Mexican Grill Corporation’s revenues Restaurant chain Boston Market

•22.8 billions a year

58 million costumers a day 31 000 stores plus worldwide Employees 400,000 in USA plus

worldwide

Company president

Don Thompson Mr. Thompson received his B.S. in

Electrical Engineering from Purdue University

Thompson began his career at McDonald’s as anMr. Thompson received his B.S.

A proud family man, Mr. Thompson and his wife Liz have two children and reside in the Chicago area.

HeadquartersOakBrooks,Illinois

History

The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California.

1948 established the principles of the modern fast food restaurant.

Major Services

Types of Restaurants: Counter Services and Drive through.

Playground Aspects: Efficiency, calculability,

Predictable, control.

Products

McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare.).

Marketing

Franchiser of Restaurants and operator of restaurants.

Advertising- Extensive advertising campaign:

Usual media ( Television, radio, and newspaper)

Sponsors sporting ( from Little League to the Olympic Games)

Mc Donald’s

Home Away from Home The Ronald McDonald House program provides a

home near hospitals Staying Nearby The Ronald McDonald Family Room program

provides a comfortable place for family members to rest within the hospital

Helping Children in Need The Ronald McDonald Care Mobile program offers

essential medical, dental and educational services to more than 100,000 children annually.

McHappy Day Since 2002, we’ve brought our franchisees,

employees, suppliers and customers together in a worldwide annual fundraiser,

Controversy

McDonald's is the world's largest distributor of toy

McJob" was added to Merriam-Webster's Collegiate Dictionary in 2003

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