McAfee Proteccion FamiliarMarzo, 2009

CONFIDENCIAL

Confidential McAfee Internal Use OnlyTitle of presentation

Source: 1 Internet Safety Technical Task Force, Dec 2008

Children Have Unique Threats

14% to 23% may be a victim of sexual solicitation 14% to 23% may be a victim of sexual solicitation

42.4% of youth who report being cyberbullied also report being bullied at school 42.4% of youth who report being cyberbullied also report being bullied at school

42% of youth report exposure to problematic content42% of youth report exposure to problematic content

These all result in negative psychological or behavioral effectsThese all result in negative psychological or behavioral effects

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Source: www.wiredsafety.org

Top Risks to Children Face

Access to inappropriate content such as porn and violenceAccess to inappropriate content such as porn and violence

Harassed by people who are insulting and bullyHarassed by people who are insulting and bully

Post personal and confidential information such as phone numbers, passwords, addresses, etc.Post personal and confidential information such as phone numbers, passwords, addresses, etc.

Lured by strangers who want to meet in personLured by strangers who want to meet in person

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McAfee Family Protection

Target Audience

• Families with children ages 5 to 17 years

What Is It?

• Protects children of all ages from online risks while

allowing them to explore

Timing

• 5/6 Launch – English

• 5/30 Launch – Brazilian Portugese, Spanish

Geo

• United States

• United Kingdom

• Australia

• Canada (English)

• Brazil

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McAfee Family Protection Position

Easy

Complete

Empowering

Protects children of all ages from inappropriate content, social networking risks, strangers, and other threats

Lets you say “yes” to your children's online interests while keeping them safe as they learn and explore

Fast, simple set up so you can start protecting your children within minutes

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Family Protection – características claves

April 11, 20236

Filtrado Web y de Aplicaciones• Bloqueo de contenido web

basado en categoría de URL y palabras clave

• Filtrado web basado en la lista de usuario blanca y negra

• Bloqueo de aplicaciones basado en tipos de aplicaciones

• Ofrece búsqueda apropiado por la edad

Protección de Interacciones Sociales

• Mensajería Instantánea: Bloquea o monitora charlas en la Mensajería Instantánea para proteger contra predadores.

• Email: Soporta lista de amigos para enviar mensajes

• Rede Sociales: Filtra información personal de sitios populares como: MySpace, Facebook

Reporte y Manejo• Recibe email, alerta de texto

cuando accede materiales cuestionables son intentados.

• Ofrece reporte de actividades accesibles localmente o por la Web

• Ofrece política y configuración centralizada fácil de instalar en múltiplas máquinas

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Product Features and Benefits

Web BlockingBlock up to 35 categories of Inappropriate content.

Time LimitsManage the amount of time your children use the Internet.

Instant MessagingMonitor and record IM chats to inform parents of improper dialogue as well as understand if strangers are trying to communicate with their children.

Email BlockingBlocks unknown email addresses so children are not communicating to strangers.

Social NetworkingRecord when inappropriate or personal information is posted.

Program BlockingBlock games, peer to peer file sharing or any other program.

Usage ReportingProvides parents a total view all internet and IM activity and used as conversation starters to educate their children.

Instant AlertsReceive email or text alerts when access to objectionable material is attempted and when confidential info is posted on social network sites.

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McAfee Family Protection Feature ComparisonFeature Family Protection MIS/MTP Parental

Controls

Image Filtering X Web Site Filtering Keyword Filtering (Web) Internet Filter (Category) (35 categories) X

Internet Filter (Keyword/phrase) X

Search Engine (Filtering) X

Age Appropriate Search Filtering X Time Limits Instant Messenger Program Blocking X

IM Reporting X

Internet Usage Management & Monitoring X

Email Blocking X

Social Networking Protection and Reporting X

Program Blocking X

Usage Reports X

Configurable Instant Alerts X

Confidential McAfee Internal Use OnlyTitle of presentation

Experiencia del usuario

• Interfase amigable con navegación simples para ambos, administrador y niños

• Trial y alertas de expiración siguen la metodología tradicional de McAfee• En la primera configuración

– Después de la instalación, usuario y clave son solicitados para generar la cuenta administrativa inicial

– Defecto: una lista de categorías web son pré seleccionadas para el filtrado, ningún otro control es habilitado.

– Icono Desktop y Ícono SysTray estám disponibles para acceder la interfase de principal/ de configuración – entretanto, este producto hace el filtrado en el background sin alertas intrusivos al usuario.

– Herramienta en la barra de herramienta del navegador es disponible para búsqueda segura y filtrado web.

• Tiempo de ejecución:– Navegación en sitios prohibido llevan a una página de bloqueo– Popups de alertas son ofrecidos con otros tipos de violaciones, por ejemplo, una aplicación de

Mensajería Instantánea es bloqueada.– Reportes son accesibles por el icono SysTray– Usted puede generar cuantas cuentas (usuarios) desee para configurar los controles de su familia

• Cada cuenta tiene su política asociada por los padres• Caso contrario, la política por defecto es aplicado.

– Todas las actualizaciones del producto ocurren automáticamente a través de la web.

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Overview del Producto

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Admin Screen

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Main Configuration Page

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Web Blocking – First Level

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Web Blocking – Category Filtering Setup

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Blocking Landing Page

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Web Blocking –Keyword Filtering Setup

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Web Blocking & Filtering for YouTube

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IM Protection

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Time Limits

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Time Limits View 2

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Email Blocking Setup

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Social Protection Filtering

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Program Blocking

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Usage Report Reporting Setup

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Usage Reports

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Usage Reports Dashboard

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Alert Example

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Product Help