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McBru Video Series: McBru Video Series: How Isilon drove to acquisition How Isilon drove to acquisition via influencer relations and via influencer relations and social media social media
| Date post: | 28-Nov-2014 |
| Category: |
Technology |
| Upload: | mcclenahan-bruer |
| View: | 4,096 times |
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McBru Video Series: McBru Video Series:
How Isilon drove to acquisition via How Isilon drove to acquisition via influencer relations and social mediainfluencer relations and social media
Lucas Welch, PR manager of Isilon (a division of EMC), discusses how tech B2B agency McClenahan Bruer (McBru) helped craft and tell the storage company's turnaround story through an integrated influencer relations and social media program. In November 2010, Isilon was acquired by EMC for $2.25 billion.
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