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• Product Variation: Variety in products ranging

from Burgers to softies

• McDonalds continuously innovates its products 

• Product Innovation: Adapting to Indian

conditions creating the “CHIKEN MAHARAJA” 

• Product Elimination: Removal of Beef flavored

products

Menu: Veg, Non Veg, Frozen Desserts, Beverages

Successes: Fries, Happy Meal, Big Mac, paneer wrap , Pizza McPuff

Failures:, Fajita, Carrot Sticks, McLean, and the Arch Deluxe

4P AnalysisProduct

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Price

•Pricing includes the list of prices & discount available

•The most important part of marketing mix

•Price determines profit of the product

•Special offer such as happy meal ,Value meal

Combo meal

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Place

• McDonald's has opened its door in India in October 1996 since then its has open hisrestaurants in all the major cities like Mumbai, Delhi,Ahemdabad and many more

•Fully owned outlets :- Directly selling from McDonalds

•Franchise owned outlets that does selling from different places

•McDonald's mainly consists of the distribution channels the product is available to the

customer at the right place, at the right time and in the right quantity •Offers hygienic environment good ambience and great service

•Started giving internet facilities

•Areas for children where they can play and enjoy with their

Family and friends

•Spend some quality time together

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Promotion

Individual communication - Word of mouth, peer group

Mass communication – Advertisements and child

amusement activities at outlets, drives and campaigns

Free distribution of children toys. With every happy meal

Some of the most famous marketing campaigns of McDonald’s are: 

“You Deserve a break today, so get up and get away- To McDonald’s” 

 “Aap ke zamane mein ,baap ke zamane ke daam”. 

“Food, Folks, and Fun” 

“I’m loving it”. 

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Segmentation 

Demographically :-

1]Cater to kids

2] youth

3]Urban upper & Middle class families.

Geographically :-

1]Mostly in urban towns and cities

2]Now opening in 2 and 3 tiers cities

3]Mostly situated in malls having independent franchises

Psychographic:-

1]Place to chill out with friends and families

2]Place for enjoyment of the kids

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TARGET MATKETS • Initial focus on Metros,Malls,Multiplex,Highways,Stations & Airports.

• Exposure to Western food & Culture.

• Move to smaller satellite towns like Gurgaon,Pune.

•

Jaipur & Agra to attract foreign tourists..• Relatively High Income Groups.

POSITIONING

• MacDonald mein hain kuch baath -a place for an entire family to

enjoy.

• To aaj Mac Donald’s ho jaye. 

• Mac Donald I’m lovin it. 

DIFFERTATION

• Highlighting Brand, Food & Variety.

TARGETING POSITIONIGDIFFERENTATION

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SWOT ANALYSIS

PLEASE ADD UR POINTS

STRENGHTS

•Strong brand recognition

•Strongest International Presence

•Customer Intimacy

•Product innovation

•Supply Chain

OPPORTUNITIES

•Expand into Tier1 and Tier 2

cities

•Entry into breakfast category

•Acquisition of other restaurants

WEAKNESS

•Low depth and width of product

•High overall costs than rivals

THREATS

•Changing customer lifestyle

•Increase in competition

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McDonalds Jumbo King Pizza hut

Mc Aloo Tikki - 20 Regular Vada Pav - 7 Simple Veg pizza-195

Mc Veggie - 45 Brown Bread Vada Pav-10 Veggie Supreme -345

Mac Chiken Maharaja-99 Butter Vada Pav - 10 Chicken Supreme-360

Value Meal - Chollee vada Pav - 13 Garlic bread platter-90

Happy Meal- Cheese Vada Pav - 16 Soup’s-45 to 80

French fries-38 Schezwan vada pav - 15 Pasta’s-110

Cold Coffee-39 Lassi - 10 Pepsi/7up/Mirinda -40

Iced tea - 25 Mango Lassi - 15 Pizza hut –Royale-80

Soft Serve - 20 Pepsi - 10 Almond Praline-45

COMPETITORS ANALYSIS

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McDonald’s the Future..!! 

McDonald’s has built his strength in strong brand Customer intimacy

Product innovation & Supplier integration

It has its independent franchisee models in 2 tiers & 3 tiers cities i.e.

Pune,Jaipur and many more

McDonald’s undertakes expansion; plans 40 new stores at Rs 150 cr

investment in 2009

Coming up with new schemes that suits to every pocket

Mc-delivery has been started so everyone can be at home and enjoy

McDonald's food

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BYE BYE SEE YOU AT

McDonald's