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PRESENTATION

ON

PRESENTED BY:

VIJAY MUNDHRA

GOSSPY THAKUR

KANCHAN GUPTA

SHUBHLAXMI SINGHAL

KOMAL MAKHIJANI

KANCHAN JETHWANI

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One world, One Burger- McDonalds

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WELCOME TOTHEWORLD OF McDonalds

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CONTENTS

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Began in 1940

Located in 122 countries

31000 Restaurants

51 million people are served a day at 31000different locations

Independent local business people own andoperate more than 80% of McDonalds Globally

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` COCA-COLA

` BARBIE

` HOTWHEELS

` CADBURY

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` Focus on overall experience

` Brand globally and act locally

` Overall it is doing what it does the best

` I

ntensive advertising aimed at childrens` Paper mats on tray ensures about new

schemes going on.

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` FACETO FACE INTERACTION

` FLEXIBILITY

` PERSUASSION

` PROMOTIONONSALES

` SUPPLYOF INFORMATION

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` McDonalds use the public relation through

the internet media such as MSN to updatethe new product and hot promotion on it, so

its easy way for the person who is

interested in McDonalds. Actually, an

interesting activity is a good way ofMcDonalds public relation to promote

brand image.

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` TELEVISION

` DIRECTMAIL

` TELEPHONE

` ONLINECOMPUTERSHOPPING

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IMLOVINIT.

ADVERTISINGISTOSUPPORTSALESPROMOTIONCAMPAIGN.

SPEEDYSERVICE

OFFERINGGIFTSTOCHILDREN.

PROMOTIONAL STRATEGY

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MARKETINGMIX

The marketing mix is a term used to

describe the four main marketing tools

(4Ps): Product

Price

PromotionAnd the Place through which product

are sold to customers.

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PRODUCT

Product is the physical product or serviceoffered to the consumer. Product includes

certain aspects such as packaging,

guarantee, looks etc.,

It dropped ham, beef and mutton burgersfrom the menu. India is the only country

whereMcDonalds serve vegetarian menu

McDonalds continuously innovates its

products according to the changingpreferences and tastes of its customers

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` McDonalds came up with a very catchy punch lineAap ke zamane mein ,baap ke zamane ke daam.This was to attract the middle and lower classconsumers

` McDonalds has certain value pricing and bundling

strategies such as happy meal, combo meal, familymeal etc to increase overall sales volumes.

` Pricing strategies used:

` Premium Pricing

` Penetration Pricing

` Economy Pricing

` Price Skimming` Psychological Pricing

` Optional Product Pricing

` Product Bundle Pricing` Geographical Pricing

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ADVERTISEMENTS-tv,social media,mobile

ordering

PRIZES

PRODUCTSAMPLE

CUPONS

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PLACE

The place mainly consists of the

distribution channels.

It is important so that the product

is available to the customer at the

right place, at the right time and

in the right quantity

McDonalds offers hygienic

environment, good ambience and

great service.

Delivery services are also available

now

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Increasingseatingcapacity

Highways &Petrol pump

ISBT Terminal Delhi

Airport & Railway station-Mumbai & Jaipur

Enter new cities- Ludhiana,Ahmedabad, Baroda- lower

spending power, population density

Malls & Multiplexes- lower outletinvestments than traditional

GROWTHSTRATEGIES

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Declining market shareDeclining market share

Weak product developmentWeak product developmentQuality and taste ofproductsQuality and taste ofproducts

Brand EquityworldBrand Equityworld--widewide

42% ofUS fast42% ofUS fast--food hamburgerfood hamburger

businessbusiness

Consistency offoodConsistency offood

Successful items: Fries, HappySuccessful items: Fries, Happy

Meal,Meal, AlooAloo tikkitikki,, EggEgg McMuffinMcMuffin,,PromotionsPromotions

Overseas marketOverseas market

Balance sheet positionBalance sheet position

International expansionInternational expansion

Only serving 1% of the worldsOnly serving 1% of the worlds

populationpopulation

Growing diningGrowing dining--out marketout market

Mature/overstored industryMature/overstored industry

Strength ofcompetitionStrength ofcompetitionMore healthMore health--consciousconscious

consumersconsumers

Fluctuation offoreign exchangeFluctuation offoreign exchange

rates; Economiesrates; Economies

McDonalds SWOT Analysis

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BYE BYE SEE U AT

McDonaldS