Date post: | 08-Feb-2017 |
Category: |
Marketing |
Upload: | ashim-aryal |
View: | 16 times |
Download: | 1 times |
Ray Krock, a multimixer salesman franchised a hamburger resturants from the McDonald’s brothers in 1995
Just 10 years later, McDonald’s had expanded to more than 700 U.S restaurants.
In 2008, McDonald's, was one of the companies in the Dow Jones industrial average whose share price rose during the world wide recession.
In 2012, McDonald’s experienced record revenues of $27 billion.
So what made it so successful?
Demographic Segmentation
Family MealKid’s Meal
Geographic Segmentation
Bacon roll Breakfast Sandwich, in UK
Premium Burger in France
Psychographic Segmentation
So
Many
Customers???
?
Customer Knowledge
The expansion of menu over fancy stuffs.
Big MacQuarter Pounder Eggmuffin
Customer Satisfaction
Consumer needs$1 Menu wooohooooooo!
The 5 p’s1. People2. Products3. Promotions4. Price5. Place
How the Brand Equity though?
Branding
through
Organization
Charitable Cause to help Children with leukemia.
Branding through Service
Man loses over four stone eating just McDonalds, becomes brand ambassador
Branding
through
People
Major Areas of segmentation followed :
1. Geographic
2. Demographic
3. Psychographic
Scope of Branding:
1. Physical Goods2. Services3. People4. Organizations
DISCLAIMERCreated by Ashim Aryal, VIT Vellore, during a Marketing Internship by prof. Sameer Mathur ,IIM Lukow