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7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011
1/8
McDonalDs2011 Global sustainability
scorecarD
Nutrition & Well-Being
Sustainable Supply Chain
Environmental Responsibility
Employee Experience
Community
Qr coDe
A QR d (Qik Rss) is a h
rada ar d. I r smart h has a
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th 2011 Ga Sstaiaiit Srard.
This scorecard is printed with soybased inks on paper maderom 100% post-consumer waste fber.
It is certifed to the responsible orest management standards
o the Forest Stewardship Council.
htt://atmdads.m/md/sstaiaiit.htm
7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011
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2011 GlobAl SuSTAInAbIlITy ScoRecAR D 1
ceo letter
Masrigor prgrss
Drig MDads mr tha 55ars i siss, w hav m th mst rgizd radsard th wrd. This sss isth a rivig ad a rssiiit.
big sia rssi is art
MDads hritag ad w hav a g
rrd adrshi, ati ad artrig
t rat sitiv hag. Whi w at
a thigs t a , w kw w a
awas d mr. W wi ti t s
r siz, s ad if t mak a
sitiv dir r hidr, amiis ad
mmitis ard th wrd. Dig s
rats va r th r ma ad
r stakhdrs.
MDads strivs t mak a dir
takig ati i v k aras: triti
ad w-ig, sstaia s hai,
virmta rssiiit, m
xri ad mmit. W wrk at th
rstarat v, rm rdig th s
rg ad thr rsrs t srtig
th a mmit ad at th idstr
ad markt vs, rm vvig r m
t addrss aa ad hi t rmtig
th s sstaia srig.
I ths davrs, w ti t ist tr stmrs ad thr stakhdrs ad
t wrk with tsid xrts ad a arts
r Sstm t mak tagi rgrss. or
atis ar gidd r Vas, ad w
hd rsvs t high stadards hst,
airss ad itgrit.
This Ga Sstaiaiit Srard is a
xam wh I am rd t ad this grat
rad. I ths ags, d th rgrss
wv mad i th ast ar ad th gas
w ar trig t ahiv i th tr. What
wi s is MDads mmitmt t
awas strivig t ttr srv r stmrs
ad mmitis.
Jim Skir
Vi chairma ad ceo
MDads crrati
We will continue tour size, scope, antalent to make a pdifference for chifamilies and commaround the world.so creates value fboth our companyour stakeholders.
Jim Skinner, CEOMcDonalds Corpo
about this report: less is More
As mmiati has hav hagd, MDads has vvd th
gth ad rmat r rrat sia rssiiit rrts. Mr ad
mr r irmati ad stris ar dig a mr rad assi
hm th w at atmdads.m/md/sstaiaiit.htm.
This ar, w hav mvd t a shrtr, mr sd srard rmat that
ss rgrss ahivd i 2010-11. As i th ast, w ar rimari
rrtig r t i markts: Astraia, brazi, caada, chia, ra,
Grma, Jaa, th uitd Kigdm ad th uitd Stats. Wh takigat th MDads Sstm, w rr t r wr/ratrs, sirs
ad ma ms ard th wrd.
W hav atagd th tt i this srard i, ag with th rst
r Ga Sstaiaiit sit, sig th Ga Rrtig Iitiativ (GRI)
ramwrk atmdads.m.
MCDONALDs POES: Achieving Sustainable Success
NON &WELL-BEN
ENONMENALESPONSBL
SSANABLESPP CAN
OALES
EMPLOEEExPEENCE
COMMN
7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011
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2011 GlobAl SuSTAInAbIlITy ScoRecAR D 3
how were MakinG a Dierence
ruit aDDeD to all happy Meals
in u.s. anD latin aMerica
MDads ii Ha Mais hagig t mak artsad kids v hair. b Marh2012, rit wi atmatiaidd i vr Ha Masrvd i u.S. ad lati Amria
rstarats. Additia hags,idig a w siz rhris avaia i th HaMa, wi rst i th vrardti aris ad at.
u.S. rstarats wi ti t rmt
tis that mt th w ci
bttr bsiss bras d pdg
tritia stadards. I lati Amria,
a miatis th Ha Ma
wi hav ss tha 600 aris, whih
qats t -third th Wrd Hath
orgaizatis dai rqirmt r kids
ags 6 t 10.
Mr tha 95% MDads rstarats
ard th wrd r Ha Mas with
sids rit, vgta r w-at dair as
a ti. b th d 2012, vr Ha
Ma rhas i caada wi atr a
grt, as w as a hi a w sma
r r as. carrt stiks ar rd i23 tris sh as Astraia ad ra,
whi r s ar rd i 13 markts.
Arss er, 2,800 rstarats r a
r-itm Ha Ma that ids a rit r
vgta sid. MDads Ita irasd
th kid aa rit rig d
kiwi a stik as a Ha Ma ti, a
rativ twist that dd th mr
Ha Mas sd with rit drig th iitia
rmtia rid.
By changing the apMeal to always inclufruit, McDonalds is it fun and easy for keat foods that are gthem. We want to suparents and be partsolution helping c
generations of healhappier kids.
reg Watson,ice President, Men& Nutrition StrategStakeholder EngageMcDonalds SA
As a member of theDietary uidelines ACommittee, applaucommitments madeMcDonalds. hey hacaptured the intentuidelines and havereasoned, evidence
approach that shoua positive health imthe millions of childadults McDonalds severy day.
oger Clemens, AdjProfessor of Pharmand PharmaceuticaSciences, niversitSouthern California
< As d a hm i r Ha
key peror Mance inDicators1
oerinG Menu choice
2006 2007 2008 2009 2010
6.1 6.1 6.4 6.92 6.9
9.9 10.9 11.4 11.92 15.8
1 Except as otherwise noted, fgures are or the ollowing markets: Australia, Brazil, Canada, China, France,Germany, Japan, the UK, and the U.S.
2
Does not include Brazil or France.
i , vg
d d d v
m
a d d d d vg
g d vg
m
MDads tis t rmt th awarss rit, vgta ad
w-at r at-r dair tis r hidr thrgh r advrtisig ad
rmtis. r xam, i Stmr 2010, MDads ra ad
Ita th itrdd r rit amaigs, drig whih rit ags (a
sis ad gras) wr rd r with vr Ha Ma std
das. I additi, MDads uSA has dgd t rmt triti ad/r
ativ ist mssags i 100% r atia mmiatis t kids,
idig mrhadisig, advrtisig, digita ad akagig.
MDads markts ard th wrd ti t xad th d ad
vrag his w r that tai rits ad vgtas. r xam,
stmrs a w hs rit n Ma oatma i th u.S., th
armr Saad i ra ad a sid saad as a art a extra VaMa i lati Amria.
+ ++ +++ met goal
+ ++ +++ met goal
Avrag mr itms, rmarkt m, that tai at ast srvig rit r vgtas
ntriti ad W-big
2011 GlobAl SuSTAInAbIlITy ScoRe cARD 2
Avrag mr itms, rmarkt m, that tai at ast srvig rit r vgtas
7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011
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prt akagig drivdrm rtid srs6
2011 GlobAl SuSTAInAbIlITy ScoRecAR D 5
how were MakinG a Dierence
Were proud to offeMSC labelled sh aaffordable price to of our customers acEurope. ts a recogindependent accredof McDonalds globasustainable sh sta
which has been in plfor 10 years.
Keith Kenny,Senior Director SupChain, McDonalds E
McDonalds led the in implementing a sustainability stratand continues to heindustry progress.
Jim Cannon, SustaiFisheries Partnersh
McDonalDs sources 99%
o ish worlDwiDe roM
Msc-certiieD isheries
ovr th ast 10 ars,MDads mmitmt tsstaia srig has st xmid r gaSstaia ishris rgram.
W hav ga rhasigstadards ad rrm aaassssmts a sirs th Sstaia ishrispartrshi (Sp). As a rst,99% r sh wrdwidms rm Mari Stwardshici (MSc)-rtid shris(100% i th u.S., Astraia,caada ad er).
or atis hav hd s m a
atast r idstr-wid hag. r
xam, MDads uSA has hasd
t th rhas Rssia pk
d t sstaia ratis. I Asia-
pai, MDads has srtd a
mr sstaia sh s idtiig
atrativ sis that mt r qait
ad tast stadards.
Mst rt, MDads er
rtid r 7,000 era rstarats
t th MSc chai cstd traaiit
stadard. As a rst, th amst 100
mii it-o-ish rtis srvd i
er wi w ar th MSc-rtid
a. MDads is th rst rstarat
ma t r MSc-rtid
sstaia sh thrght er.
The map above includes the MSC-certifed fsheries rom
which McDonalds Europe sources.
< rsh ath t i at MSc
key peror Mance inDicators1
enVironMental iMpacts o consuMer packaGinG2
2006 2007 2008 2009 2010
11.334 11.614 11.74 11.565 11.55
33.1%4 29.8%4 30.8% 28.7%5 29.3%
n/A n/A n/A 31% 36.9%
aniMal welare
n/A 99% 97% 100% 100%
n/A 99% 99% 100% 100%
supplier workplace accountability7
93.5% 92% 95% 79%8 95%8
n/A n/A n/A 91%9 74%9
s g d m g g
d dfd MDd
s ld Mgm cmmm
w d
g m G c s b
rd vm m d
g s
evm sd
mvm
MDads is mmittd t srig a r d ad akagig rm
sstaia srs, with a iitia s , tr, , am
i, sh ad r. I 2010, mr tha 36% th virgi r sd i r
smr akagig am rm rtid srs. I th ara ,
w ar artiiatig i mti-stakhdr iitiativs srtig mr
sstaia i er, Astraia, Sth Amria ad ga. or
2011 evirmta Srard rsts idiat that ma sirs ar
vragig this t t imrv thir virmta rrma.
+ ++ +++ met goal
+ ++ +++ met goal
+ ++ +++ met goal
Amt akagig sd, wight, r thsad its (i s) 3
% sir mat (idig, rk ad tr)
rssig ats aditd
% sir mat rssigats that rivd a assigsr thir rst r sd adit
% d, akagig, qimt,dvmt ad marktigsirs that hav sigd thcd cdt
% sir aiitis mtigthir i assssmts shd
% akagig matria that ismad rm rd tt
Sstaia S chai
2011 GlobAl SuSTAInAbIlITy ScoRe cARD 4
1 Except as otherwise noted,
or the ollowing markets: ABrazil, Canada, China, Fran
Germany, Japan, the UK an
2 Does not include pre-packa
such as salad dressings.
3 In 2010, we changed our w
rom pounds per transactio
current metric because the
transactions varies signifca
market to market. By usingthousand units, we are ab
more accurate and air asse
perormance across marke
4 Not including China.
5 Not including Brazil.
6 Includes additional Europe
Pacifc markets: Spain, Hon
Korea, Taiwan, Philippines,
Indonesia, Malaysia, India,
and South Arica. Does notLatin America.
7 Our Supplier Workplace Aprogram has expanded and
between 2009 and 2011.
number o suppliers participthe program has grown sig
impacting the percentages
suppliers signing our Code
and acilities completing thassessments between 200
We expect both metrics to
improve in 2011.
8 Total number o suppliers a
2009: 547; 2010: 1602.
9 2009: 1737 o 1913 acilit1989 o 2675 acilities.
7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011
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Sustainable initiativsuch as the Prograde Energia ABC+ [AEnergy Program], geactual results that cbe used to quantifybenets both for thenvironment and ou
business. Our planenatural resources abut can be responsimanaged based on dmade within our resand our production and in our daily choi
Flvia igio,ice President,Corporate CommunArcos Dorados
McDonalds ongoinenergy efciency wincluding its particiin EDFs Climate Co
program, shows thecompanys understathat reducing energis as good for businit is for the environWe look forward tocontinuing to work wMcDonalds in the fu
ictoria Mills, ManaDirector, EnvironmeDefense Fund
2011 GlobAl SuSTAInAbIlITy ScoRecAR D 7
how were MakinG a Dierence
brazil restaurants lower
enerGy costs to pre-2007 leVels
btw 2008 ad tda,MDads amst 600rstarats i brazi (ratd is Ars Drads)hav rdd virmtaimat ad imrvd rstarat
rtaiit thrgh th prgramad ergia Abc+. Th rgramimrvs rg-ratd ratisi rstarats, ais wthg ad ttr maagsmmria rg tratsad agrmts.
Rstarats immtd hags
ragig rm traiig ad th s
leD ights ad sar widw m t th
istaati rg maagmt as.
As a rst, brazis tr-wid ad
r-rstarat rg sts as Agst
2011 wr w 2007 vs, dsit
a dramati iras i rstarat ratig
hrs ad m itms, as w as markt
rg rat irass 12%. Witht
th rgram, r-rstarat sts wd
hav mr tha 20% highr.
MDads is as addrssig this iss
a ga sa, idig masrmtad st rati sharig rts d
Wrdwid erg Dirtr R bhrt.
W rt artiiatd i evirmta
Ds ds cimat crs wshi
rgram i whih a sia traid
MbA adidat hd rat th rst
svra vids dsigd t dat
ms MDads mmitmt
t sstaiaiit, ad additia was t
rd a avrag rstarats rg
smti t 10%.
< Gr rstarat, Sa pa, b
key peror Mance inDicators1
enerGy usaGe in the restaurant
2006 2007 2008 2009 2010
1.15 1.15 1.763 1.684 1.775
1 Except as otherwise noted, fgures are or the ollowing markets: Australia, Brazil, Canada, China, France,
Germany, Japan, the UK, and the U.S.
2 The data and methodology or calculating the energy KPI or 2008 -2010 dier rom years prior. Unlike 2006
and 2007, the 2008 2010 data include estimated energy usage beyond electricity, such as natural gas,
propane and uel oil.
3 Does not include data rom Australia, Brazil or China. Restaurants or which data are reported represent
approximately 19% o total restaurants as o December 31, 2008.
4 Does not include data rom Australia, Brazil or China. Restaurants or which data are reported represent
approximately 18% o total restaurants as o December 31, 2009.
5 Restaurants or which data are reported represent approximately 36% o total restaurants as oDecember 31, 2010.
i d g-f
qm d g
imv g g
m d
i g d d
sm
vg m d f
vm
I 2011, MDads dvd ttr, mr ria rg-ratd
mtris, with a s ma-wd rstarats. A t i
markts hav mad masra rgrss i rg data gathrig
ad rrtig aaiitis.
W as itrdd rg ds akags rmmdd
rstarat imrvmts that mi sim hags ik rg-it
ightig with wr ts sh as a ssrs. Wrkig with
sirs, w mad avaia r rhas mr tha 90 is mr
rg-it qimt. Arss a markts, r rdti rts
ar aig r rstarat rg s t rmai stad, dsit irass
i rstarat hrs, qimt ad m itms. W as ti
t rgiz ad shar st ratis thrgh r MDads Ga
bst Gr wsit, whih wi datd r th third tim i 2012.
evirmta Rssiiit
+ ++ +++ met goal
+ ++ +++ met goal
+ ++ +++ met goal
Kiwatt hrs sd rtrasati t (kWh/Gc)2
2011 GlobAl SuSTAInAbIlITy ScoRe cARD 6
7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011
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2011 GlobAl SuSTAInAbIlITy ScoRecAR D 9
Whether people joinMcDonalds for two work eperience or time job, the aim is tthem build their congain transferable skfulll their potentiawant to attract and
the most talented pand we recognise thpeople are looking fthan just a job. Our get the opportunityour ever-epandingladder and we offeruniquely broad and array of qualicatiowhich they can gainthe job, alongside thon-going training.
Jez Langhorn, ChiefOfcer, McDonalds
Leaders, managers
trainers at all levelseceptionally commto the apprenticeshprogramme. t is vahighly and seen as ban important qualifor staff and in helpto improve businessperformance. Sincethe apprenticeshipstarted, productivitefciency have incrand staff condencand competencies himproved... he progis an integral part of
career developmenMcDonalds.
Ofce for Standardin Education, ChildrServices and Skills(OFSED), Octoberinspection report
McDonalDs uk Makes crew
traininG count
MDads rw ad rstaratmaagrs i th uitd Kigdma ar atia rgizddatia qaiatis thatiras thir maiit. Thrgram as ms t
wrk tward egish ad mathitra rtiats, artishisi hsitait ad dimas ishit maagmt. Startigi 2011, MDads is asrig rstarat maagrs thrtit t gai a vatiadati Dgr i Maagigbsiss oratis.
T dat, 8,800 rw mmrs hav
mtd artishis, 4,300 shit
maagrs hav mtd thir dimas
ad mr tha 50 rstarat maagrs hav
g wrkig tward thir dati
Dgr. Th qaiatis rgram was
a imrtat atr i MDads rt
rakig i th Sda Tims 25 bst
cmais t Wrk r i th uK ist.
MDads ms i sv thr
tris ard th wrd a tai sm
rm g rdit r thir traiig. r
xam, i th u.S., th avrag rstarat
maagr mts th qivat
arximat 21 rdit hrs
smstr g that a trasrrd
t ma i ad rivat shs ad
aid tward a tw- r r-ar dgr.
how were MakinG a Dierence
key peror Mance inDicators1
opportunity, traininG anD DeVelopMent
2006 2007 2008 2009 2010
n/A n/A 93.3% 96.2% 96.2%
82% 84% 85%2 83%3 86.9%4
82%5 83%3 82%2 83%6 85.1%4
ManaGeMent opportunities or woMen
26.4% 26.7% 27% 26.5% 28.1%
46.2% 49% 47% 49%7 50.7%8
1 Except as otherwise noted, fgures are or the ollowing markets: Australia, Brazil, Canada, China, France,Germany, Japan, the UK, and the U.S. Data or restaurant employees are or company-operated restaurants.
2 Not including Canada.
3 Not including China and France.
4 Not including Canada and Brazil.
5 Not including Canada and Japan.
6 Not including China, France, and Canada.
7 Not including Brazil.
8 Not including Brazil and China.
eg d mg d
d MDd m
g d gd
g em V p
id g MDd V v, g
m mmm d m
MDads ga em Va prsiti (eVp) tis t th
s as arss r markts. I 2011, mr tha 70 tris
ga sig th em Va Idx, a masr drivd rm th crw
cmmitmt Srv that asssss hw w markts ar xtig ard
th attrits th eVp rids ad ami, fxiiit ad tr. I th
ara vas, r t markts wi hav mtd as t ativat th
vas i thir rstarats th d th ar.
I 2011, MDads was rakd #8 i rts bst Ga cmais
t Wrk r ad bst cmais r ladrs ists. W wr as a
rd riit th rstigis catast Award, rgizig rgrssi wms arr dvmt ad advamt.
+ ++ +++ met goal
+ ++ +++ met goal
% ma-wd rstaratswith Hu-rtid maagrs
% rw mmrs satisd thatth riv th traiig ddt d a gd j
% maagrs wh thrs th rrt t srtsthir rssia dvmt
% wrdwid t maagmttam (Vp ad av) wh ar wm
% ma-wd rstaratmaagrs wh ar wm
em exri
< Srvig datia rt
2011 GlobAl SuSTAInAbIlITy ScoRe cARD 8
7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011
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2011 GlobAl SuSTAInAbIlITy ScoRecAR D 11
how were MakinG a Dierence
As we recovered froearthquake, all couwas to reopen McDostores as early as pso could bring backto the faces of custand staff, even for awhile. After facing a
death situation, my the McDonalds braneven stronger.
idenobu osoda, OOperator, Japan Miyprefecture
was so grateful forrelief supply and mosupport that McDonprovided right afterdisaster of March 11made me thankful twas a McFamily mereceiving support aencouragement fro
McDonalds head ofthe community.
Sachiko Endo, SwinManager, MinatoKazuma oke Benimrestaurant, Japan
McDonalDs Japan owner /
operator supports coMMunity
ater earthQuake
MDads wr/ratrsgiv ak t thir mmitisvr da, t thir r mssia imrtat i th wak atra disastrs. I Marh 2011,
a magitd 9.0 arthqakad tsami asd sigiatdamag ad ss i iJaas Thk rgi. HidHsda ratd 27 MDadsrstarats i th ara at thattim. H sd iitia rmig th sat his sta,rstarat rw ad thir amiis.Wrkig with MDads Jaaad sirs, h distritdd ad watr amg his ad shard th srs witha vaati trs.
Hsdas tam d th rst rstrd
MDads rstarat jst 12 das atr th
arthqak. Mr tha 100 id i
rt th str, ad rw mmrs srvd
d with a smi dsit ig atd
th disastr. Rgizig this as a wr
sm rsii i th mmit,Hsda ad his tam wrkd diigt t
his rmaiig strs .
Hsdas tam did t wrk a.
MDads Jaa srtd wr/
ratrs arss th tr with sis,
ri tams ad thr assista. I
additi, MDads Jaa datd 100
mii ad MDads crrati
tritd uS $2 mii t th Rd
crsss arthqak ri rts.
< Dvastati i th wak dis
key peror Mance inDicators
philanthropic actiVities (worlDwiDe)
2006 2007 2008 2009 2010
$13.6m $10.6m $15.2m $19m $24m
local econoMic iMpacts1
$1.7b $1.8b2 $1.8b2 $1.5b2 $1.5b2
1 Except as otherwise noted, fgures are or the ollowing markets: Australia, Brazil, Canada, China, France,
Germany, Japan, the UK, and the U.S.
2 Not including Brazil.
lvg d g v
g m d, m d
mm
i f d v
rd MDd h c gmm
i
v gm
MDads srts Rad MDad Hs charitis (RMHc) i
mti was. Si 2002, tris ard th wrd hav raisd mr
tha $170 mii drig MHa Da/Giv a Had vts. I 2010,
artiiatig rstarats i th u.S. ga makig a triti rm
th sa ah Ha Ma ad Might Kids Ma. I 2011, RMHc
Dati bxs i th u.S. ar rjtd t rah mr tha $27 mii
i stmr tritis.
partiiati rats i MDads rma rrat vtr rgram
ti t ris ad rrt stad at s t 35%. I rarati r
th 2012 omis, MDads uK is rvidig xrtis, matriasad aiitis t h th ld orgaizig cmmitt attrat, st
ad trai th 70,000 vtrs dd t mak th Gams a sss.
+ ++ +++ met goal
+ ++ +++ met goal
+ ++ +++ met goal
Tta aita xditrs it 9 markts (ivstmts iw ad xistig rstarats)
cmmit
2011 GlobAl SuSTAInAbIlITy ScoRe cARD 10
Tta rrat ash ad i-kidtritis
7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011
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2011 GlobAl SuSTAInAbIlITy ScoRecAR D 13
MDads aims t mak rt rgrss thwig gas tw w ad th d 2012:
nutrition anD well-beinG
Iras awarss rit, vgtas ad dair tis r
hidr avaia th m
Arat ad xad d ad vrag his taiig
rits ad vgtas arss th m
sustainable s upply chain
St gas ad mak tagi rgrss r ririt rdts
as idtid i MDads Sstaia lad
Maagmt cmmitmt
Wrk with thr stakhdrs xt atis rstig rm
th Ga cr Sstaia b
Rd virmta imats dirt sirs
tiig t tiiz th Sir evirmta Srard as
a tis imrvmt t
enVironMental responsibi lity
Iras adti rg-it qimt ad thg
i rstarats
Imrv trakig rstarat rg smti data
Iras rg awarss ad dati arss th Sstm
t ti t raiz savigs t th ttm i ad ts
t th virmt
eMployee expe rience
ergiz rstarat rw ad maagrs ad dirtiat
MDads as a mr hi thrgh tisad aigd s th ga em Va prsiti
Idti was t rig MDads Vas t i at th
rstarat v, haig m mmitmt ad th
stmr xri
coMMunity
lvrag a ad ga rsrs t hav gratr imat
hidr, amiis ad mmitis
Iras aia ad vtr srt t Rad MDad
Hs charitis thrgh mmiati trah
Iras artiiati i th rrat vtr rgram
2011-2012 Global
SuStainability GoalS
W asir t r stmrs avrit a adwa t at t ahiv this missi, r atis asidividas ad as a Sstm, mst rft r vas.
we place the custoMer experience
at the core o all we Do
or stmrs ar th ras r r xist. W dmstratr ariati rvidig thm with high-qait d ad srir
srvi, i a a, wmig virmt, at a grat va.
or ga is Qait, Srvi, caiss ad Va (QSc&V) r
ah ad vr stmr, ah ad vr tim.
we are coMMitteD to our people
W rvid rtit, rtr tat, dv adrs ad rward
ahivmt. W iv that a tam w-traid idividas
with divrs akgrds ad xris, wrkig tgthr i a
virmt that strs rst ad drivs high vs gagmt,
is sstia t r tid sss.
we are coMM itteD to the McDonalDs systeMMDads siss md, ditd th thr-ggd st
wr/ratrs, sirs, ad ma ms, is r
dati, ad th aa itrsts amg th thr grs is k.
we operate our business ethically
Sd this is gd siss. At MDads w hd rsvs
ad dt r siss t high stadards airss, hst ad
itgrit. W ar idivida ata ad tiv rssi.
we GiVe back to our coMMunities
W tak sris th rssiiitis that m with ig a
adr. W h r stmrs id ttr mmitis, srt
Rad MDad Hs charitis ad vrag r siz, sad rsrs t h mak th wrd a ttr a.
we Grow our b usine ss proitably
MDads is a i tradd ma. As sh, w wrk t
rvid sstaid rta grwth r r sharhdrs. This rqirs
a tiig s r stmrs ad th hath r Sstm.
we striVe contin ually to iMproVe
W ar a arig rgaizati that aims t atiiat ad rsd
t hagig stmr, m ad Sstm ds thrgh stat
vti ad ivati.
our values
2011 GlobAl SuSTAInAbIlITy ScoRe cARD 12