“One world, One Burger”- McDonald’s

1. Drive-Thru, Auto-Mac, Pay and Drive, or McDrive

2. Solid Gold McDonald's

3. McCafé

4. McExpress

5. McStop

TYPES OF RESTAURANTS

04/13/2023 consumer behavior 3

One’s upon a time

When I was a Baby

• WHY• VISION• HISTORY• Present AND Past

STRATEGY• segmentation• SWOT ANALYSIS

So, Let’s go, Listen toMy story, AGENDA of My story is

History About

Mcdonald’s COMPANY DESCRIPTION

Established in California during 1940s by two brothers, named Richard and Maurice McDonald.

The brothers used assembly line procedures in their kitchen for mass production. Prices were kept low. Speed, service and cleanliness became the critical success factors of the business.

By mid-1950s, the restaurant's revenues had reached $350,000.

The brothers’ success, in 1955, Entrepreneur Ray Kroc bought the right to franchise the McDonald’s System, and Renamed the McDonald's Corporation in 1960.

History about

Mcdonald’s Kroc focused his marketing effort on the family meal and children, spending heavily on television advertising which promoted the smiling clown face of its child-friendly brand mascot, Ronald McDonald.

Today, the McDonald’s franchise exceeds 30,000 restaurants globally and serves over 50 million people in more than 121 countries each day.

Mission statement

McDonald's

"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

COMPANY’S OBJECTIVES!

•Customer driven, global oriented•Achieving sustainable ,profitable growth•Designed to increase restaurant visits and grow brand loyalty among new & existing customers• McDonalds is committed to maintaining and developing the best food products in the quick service restaurant market.

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• 2004-world’s largest marketer of fast food

• Serves in 120 countries• 31,000 restaurants• Employs 360,000• 47 million customers per day

McDonalds-global Fast Food Powerhouse

WHY ? McDonalds McDonalds also provided hostesses who would keep on

circulating in the lobby by providing.

― Napkins― Soufflé cups― Helping children― Tissue papers ― Assistance required

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Product adaptation-the Indian challenge

• 40% vegetarians selections to suit Indian tastes.

• Respect for local culture-no beef or pork served.

• Soft serves and mc shakes are eggless

• Re-formulated own products using spices favored by Indians.

• Only vegetable oil used as cooking medium.

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• Entered in India in 1996

• McDonald's India is a 50 – 50

JV partnership between

MCDONALD’S CORPORATION

(U.S.A) and two Indian

businessman Amit Jatia and

Vikram Bakshi

• 90% of McDonald's business

is owned and run by

independent franchisees in

India

• Actively Involved in many

social activities like CHILD

EDUCATION, PULSE POLIO

etc.

McDonald’s History INDIA

Chak De

INDIA

McDonald’s in India

• 1996 …The first McDonald’s restaurant opened on Oct. 13, at Basant Lok, Vasant Vihar, New Delhi. It was also the first restaurant in the world not serving beef on its menu

• 1997…the first Drive –Thru restaurant at Noida • 1999…the first Mall location restaurant at Ansal Plaza – New Delhi • 2000…the first highway restaurant at Mathura • 2001…the first thematic restaurant at Connaught Place• 2002…the first restaurant in a food court at 3C’s, Lajpat Nagar and

the first restaurant at the Delhi Metro Station at Inter State Bus Terminus

History in India

mc -Strategies

International Growth

Forward Integration

-Distribution through Franchisees

Backward Integration

-Local Sourcing, Cold Chain, Suppliers

Market penetration & Development

- McDelivery

New Product Development

- Aloo Tikki, Salad

I Love Children- Happy Meal

Promotion

• Ranked as the 8th best employer• Ranked the best fast food chain of

restaurants • Ranked the 8th healthiest fast food eateries • Ranked 2nd for customer satisfaction.

ACHIEVEMENTS

• (RMHC) is an independent 501c3 organization whose mission is to create, find and support programs that directly improve the health and well being of children across the world. Programs are grass-roots driven to enable the Charity to offer help where children need it most - right in their own communities.

• RMHC makes an immediate, positive impact on children's lives through its global network of Chapters in 52 countries and its three core programs: the Ronald McDonald House, Ronald McDonald Family Room and Ronald McDonald Care Mobile.

Ronald MCDONALDS HOUSE CHARITIES

• Ecological damage  • Selling unhealthy food, • Contributing to suffering and exploitation

of livestock.  • McDonalds=junk food, high calorie food?

criticism

Declining market share Weak product development Quality and taste of products

Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries, Happy Meal, Aloo tikki, Egg McMuffin, Promotions Overseas market Balance sheet position

International expansion Only serving 1% of the world’s population Growing dining-out market

Mature/overstored industry Strength of competition More health-conscious consumers Fluctuation of foreign exchange rates; Economies

McDonald’s SWOT Analysis

BYE BYE SEE U AT McDonald’S

Made by:1. mehak sukhramani

presented by:

2. Amandeep oberoi

3. Avneet kaur gandhi

4. kaveri chopra

5. Mehak sukhramani

6. Neha gupta

7. Shriya mondal