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Bigger, Better, Sexier Marketing for B2B Overview prepared for everyone through SlideShare
Bigger, Better, Sexier Marketing for B2BOverview prepared for everyone through SlideShare
Marketing that Accelerates Sales
MCG is...A Strategically creative marketing firm that...
“Working with the team at MCG has been a terrific experience. They get the whole B2B space, and with their experience and creativity they were able to take fairly complex business concepts and turn them into something very engaging and visually compelling on our website. They took the time to get to know us and really hit the mark with our brand. MCG has really helped Oniqua to break from the pack, and we are looking forward to continuing our work with them on a wide variety of other marketing projects.”
-Steve Herrmann, Vice President, Marketing and
Strategic Alliances,Oniqua Enterprise Analytics
Builds BrandsAccelerates SalesCreates Value
with results-driven programs for our B2B client partners.
Marketing that Accelerates Sales
We do these six things REALLY well
StrategicMarketing
Interactive Demand Gen
Web & Corporate Design
Messaging &
Copywriting
Search & Social Media
Product Innovatio
n & Launch
Market, Strategy:
Brand, Positioning &
Research
“MCG is our go-to team for everything from market research and strategic planning, to web development and demand generation. They have an in-depth understanding of our business, and we can count on them to always deliver a measurable ROI.”
-Kazutaka (Kobby) Kobayashi, Director of Marketing, Verio
Marketing that Accelerates Sales
How It All Comes Together
PlanExecution Next
Strategy
• Automation and Tracking Systems
• Creative• Brand & Identity• Demand Generation• Online Marketing
• Measurement• Decisions• Repeat Successes• Nurture
• Research• Persona &
Use Cases
• Customer Interviews
• Marketing Roadmap Development
• Tactical Execution Plan
You are a talented bunch that blends brain-numbing strategy with the most powerful creative execution I have seen in a while. What a fit! It has been my pleasure to witness your work and be on the receiving end of your talent. We look forward to some ass-kicking creative strategy and execution.
- Yvonne Anderson, Marketing Manager, National CineMedia
Marketing that Accelerates Sales
Over 50 B2B Customers Tell the Best Story
“We had a significant amount of planning and work, and very little time to get our company launched to market. The Market Creation Group provided just the right amount of strategic planning and execution abilities to get us launched successfully, and get our company into the market!”
- James Hietala, Director of Product Marketing, ControlPath
“MCG is smart, and brings a deep knowledge of marketing. They understand the needs of early stage companies, and can help prioritize strategy, tactics and budgets, knowing that they typically face significant demands without never-enough resources. We have worked with MCG on different projects, and MCG consistently translates complicated technology into clear, understandable and compelling messages.”
- Norman Birnbach, President, Birnbach Communications
Marketing that Accelerates Sales
Successful Client Transactions
Marketing that Accelerates Sales
COUNTDOWN!
Marketing that Accelerates Sales
Award Winning, Nationally & Locally Recognized
• Denver’s Fastest Growing Private Company, 2009 & 2010 by the Denver Business Journal (961% growth 2006-2008)
• Doubled revenue in 2008 – without adding new clients
• Winner of Business Marketing Association Gold Key Award
• Featured in December, 2009 Entrepreneur Magazine – Great employee practices and client loyalty
• CBS News Beating the recession through smarter marketing
Our client partners keep referring us to other clients!
Countdown: Why Companies Hire MCG: #9
Marketing that Accelerates Sales
“Our experience with the Market Creation Group was excellent. Through the project the team worked on, they proved to be responsive, smart, great at developing and communicating status on project plan, and on time and on budget.”
-Cynthia Carpenter, President & COO at SinglePipe Communications
Building an Effective Strategy
Let the Personas & Use Cases drive the strategy/planFocus on audienceFocus on competitive advantages/strengthsFocus on strategy that can easily be executed!
Countdown: Why Companies Hire MCG: #8
Marketing that Accelerates Sales
"When VisionTEK needed marketing assistance for our largest tradeshow event of the year we turned to MCG, and they delivered. In a few short weeks, MCG developed a comprehensive marketing plan, implemented a direct mail campaign and built a dynamic, database-driven website for us. I don't know of any other agency that could have made all of this happen so quickly without sacrificing quality. "
- Frank Traylor, President/CEO, VisionTEK
Product Launch CapabilitiesDedicated resources are not impactedGenerate great ideas for launching and promotingCollateral Development (with message development)Demand Generation Programs for new product launchesLaser focus on ROI
Countdown: Why Companies Hire MCG: #7
Marketing that Accelerates Sales
“We are pretty demanding on our partners at Level 3, and the Market Creation Group delivers flawlessly. We confidently rely on them to provide a range of marketing services from strategic consulting to tactical campaign execution. They are consistently on time and on budget for their deliverables to us. I would recommend the Market Creation Group highly to anyone in the technology or telecommunications marketing space.”
-Barbara Dondiego, VP Marketing, Level 3 Communications
Overall Product Marketing ExpertiseMessage DevelopmentCollateral DevelopmentSite DevelopmentCampaign creationLaser focus on ROI
Countdown: Why Companies Hire MCG: #6
Marketing that Accelerates Sales
Focus on Demand GenerationSales Driven Marketing (not just conversions but more on results)SEO/PPCOnline creative expertiseCost-effective demand generation programs for maximum impactClosely watch new opportunities and Pipeline acceleration programsLaser focus on ROI
“Our new websites are driving sales and taking our business to the next level, thanks to the team at MCG. We definitely got our money's worth and more. I highly recommend them for any company looking for marketing help. MCG came to the table with great ideas and implemented them quickly and efficiently.”
- Beverly Berry, VP of Business Development, ProtoTest
Countdown: Why Companies Hire MCG: #5
Marketing that Accelerates Sales
Web Design that nails itIntegration with data-driven systemsMarketing Automation, CRM systems, other proprietaryBalance of look/function/navigation
“Within an extremely tight timeframe, they developed a well-designed site that integrates with our proprietary software, has a full CMS on the back-end and leverages the power of social networking on the front end. I don't know of any other agency that could have made all of this happen so quickly without sacrificing quality.”
- Frank Traylor, President/CEO, VisionTEK
Countdown: Why Companies Hire MCG: #4
Marketing that Accelerates Sales
“I would highly recommend the MCG team to other companies in need of marketing services, web design and web development.”
-Frank Traylor, President/CEO, VisionTEK
Advanced Integration ExperienceIntegration with complementary systemsMarketing Automation Systems such as: Eloqua, Manticore, Neolane, MarketoIntegration with CRM systems (Salesforce.com, others)Integration with back-end systems:CMS: Drupal, WordPress, Custom DevelopmentCustomer/Partner portalsOther Databases
Countdown: Why Companies Hire MCG: #3
Marketing that Accelerates Sales
Ability to take complex technology concepts and capabilities and turn it into a Human-Focused StoryBrand Development | Message Development
“We thoroughly enjoyed working with MCG on branding, marketing strategies, and design for our two new websites. They are fun, creative, and extremely good at what they do. We love our new websites. I would highly recommend MCG for the vast talent and exceptional results that they offer.”
- Kim Noble, President, ProtoTest
Countdown: Why Companies Hire MCG: #2
Marketing that Accelerates Sales
The Team!Senior level executives from the B-to-B tech marketing world, who know how to roll-up their sleeves
Brett Schklar, President & Founder
Cory Nickerson, Strategy & Research
Laurel Brozovich, Web Copywriter & Project Specialist
Erin Lombardi, Account Manager
Keith McCurdy, Art Director
Mark Stiltner, Copywriter & Creative Strategy
Virginia Roper, Interactive Develop
Jennifer Saldanha, Office Operations
Marketing that Accelerates Sales
Focus our efforts on pipeline growth and sales… not just conversions.
Complete marketing capabilities with nearly ALL B-to-B technology background
We are not an agency
Focus on: • Strategy Development• Product Launch• Product Marketing• Demand Generation
Tackle Strategic Planning, while managing andexecuting the tactics to support the strategy
Marketing that Accelerates Sales
THE DETAILS
Marketing that Accelerates Sales
Marketing = Art + Science
Success = Strategy + Implement
ation
Have a great
Product
Know Your Audience
Winning = Different x
Better
Measure or DIE
Our Principles That Guide Your Results
The Details
Marketing that Accelerates Sales
What MCG Can Do for You
Measuring the Results
Track and Analyze Compare to Goals Reporting Integrate with Existing Technology/Systems
Telling the StoryIdentity Sales Materials Web/Interactive Demand Generation
Building the StoryMessage Platform Content Development Position Identification in
the Marketplace Differentiation
Setting the StageGo-to-Market Planning Market Research Customer Analysis New Market Identification
The Details
Marketing that Accelerates Sales
Market Assessment Customer AnalysisMetrics ImplementationSegmentationMarket AnalysisDetermine the Definition of a Qualified Lead
Build-out of Marketing PlanDetermining the right Marketing MixCompetitive AssessmentTargeted and Measured Demand GenerationChannel Marketing
The most effective way to spend limited marketing dollars is to understand the world in which your prospects and customers play.
Setting the Stage - The Strategy
The Details
Marketing that Accelerates Sales
Building the Story
Demand Generation FrameworkBrand DevelopmentMessaging PlatformPositioning StrategyCompetitive Differentiators
Determine Lead Qualification LevelsRoutes for Marketplace OutreachProduct Launch PlansInfluencer Programs (Analysts & Bloggers)
Want prospects to connect with you, your product, services, brand or know-how? You must have a cohesive story to tell.
The Details
Marketing that Accelerates Sales
Demand Generation Tool Development and Design Direct MailSales Tools and Collateral Search Engine MarketingWeb BannersCase StudiesCustom Business Card CD’s
Complete Website Design and DevelopmentWebsite Re-DesignsMicro-sites and Landing PagesInteractive DemosContest DevelopmentWeb and Print DesignBrand Identity
Telling the Story – Creative & ContentThe right framework, execution and tools drives new opportunity to your front door.
The Details
Marketing that Accelerates Sales
MCG will integrate with existing (or implement) systems such as Salesforce, Eloqua, Excel, Google Analytics etc.
The best way to manage marketing budgets in a tight economy is to focus on activities where results can be measured.
Measuring Results – Tracking & Analysis
• Lead Quantity / Quality• Cost per impression• Cost per lead• Cost per sale
• Total sales per campaign• Year-over-year
comparisons• Quarterly comparisons • Qualitative surveys
The Details
