McGahee_Sarah_INDS2215_Pop_Up_FinalFinalPresentation_The Taste

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Sarah McGaheeINDS 2215

Design Studio IISummer Semester, 2015Faculty: Phillip C. Myer

A Pop Up Retail Decadent Experience

Table of Contents1. Schematic Design

2. Concept Statement

3. Inspirational Imagery

4. Precedent Analysis

5. Site Analysis

6. Design Development

7. SketchUp Models

8. Sources

The Taste: A Pop Up Retail Decadent Experience

Schematic Design


Schematic Design:

Mind Map I


Schematic Design:

Mind Map II


Concept Statement


Concept Statement

This pop-up wine and cheese retail experience

includes tantalizing tastings and culinary

demonstrations where the user (Generation Y) can learn various gourmet

uses of wine and cheese.


Inspirational Imagery


Inspirational Imagery:

Wine


Inspirational Imagery:

Cheese


Precedent Analysis


Precedent Analysis Part I:

Shiraz• Project Type: Retail Store

• Project Location:

–675 Pulaski Street #400 Athens, Georgia 30601

–A part of the Leathers Building• The Leathers Building is an adaptive re-use

of a 1940s manufacturing facility.

• A loft-style commercial condominium development near Downtown Athens.

• Chastain, Jenkins, and Leathers owns it

• Project Size: Small suite attached on a big building



Shiraz• Offerings:

–Products:

• Red Wine

• White Wine

• Champagne

• Dessert Wine

• Sake

• Beer

• Gourmet Cheese

• Olive Oil



Shiraz• Offerings:

–Other:

• Tastings

• Monthly Wine Club

• Hosts and Caters Events

• Recipe Suggestions with

Every Wine Purchase



Shiraz• Unique Aspects:

– Regulated Temperature Cases for Wine

• Positives:– Local

– Intimate

– Comfy Loft Style Lounge Area

• Negatives:– Small

• Storage and Lounge Area



Shiraz• Design of the Building:

–Public vs. Semi Private to Private

• Public-

–Open front design

»Welcoming

• Semi Private-

–Lounge Area

»Sometimes Private and Intimate

»Sometimes Public

• Private-

»Bathroom

»Lounge



Shiraz• Circulation

»Poor Space Planning

»Crowded Space

• Interior vs. Exterior»Outdoor Patio Seating

• Spacious

• Comfortable

• Compared to interior

• Only used with tolerable weather



Shiraz

• Solutions to Design:– Bigger Square Footage

• Expand

– Better Storage Ideas in Back Room

– Better Storage Ideas in Main Room

– Better Space Planning

– Expanding the loft area

– Another loft area built


Precedent Analysis Part II:

The Cheese Store of Asheville

“In November 2014 The Cheese Store of Asheville became a mobile store in order to cater to a wider audience. The goals of being mobile were to be out in the community and to bring cheese to neighborhoods that were interested by partnering with local

businesses. ”



The Cheese Store of Asheville• “Artisan cheese, meat and

gourmet products with a local flair”

• Project Type: Pop Up Retail Store

• Project Location: Asheville, North Carolina– Popping up at local neighborhood

businesses with our products

– Currently at Cork & Keg• Beer, wine, & cheese store

• Project Size: Small Store

• Unique Aspects: Mobile Store

• Positives: Can travel to where business might prosper



The Cheese Store of Asheville• Offerings:

-regional and international cheese

-meats

-gourmet foods

-party platters

-catering

-creative gift baskets

-private parties

-home tastings

-other local products

-Cheese Club

-1/2 lb of cheese monthly

-discounts

-cheese delivery



The Cheese Store of Asheville


Site Analysis


Site Analysis:

Portland Saturday Market


Site Analysis:

Portland Saturday Market• Location:

»Portland, Oregon

• About:»Outdoor arts and crafts market

»Largest operated outdoor market in the United States

»Currently in its 42nd season in 2015

»Operating every Saturday and Sunday from March through December 24th

»252 spaces for local artisans right now

• Always growing

»Located in Tom McCall Waterfront Park

»South of the Burnside Bridge


Site Analysis:

Portland Saturday Market• Address:

»Governor Tom McCall Waterfront Park, 2 SW Naito Pkwy, Portland, OR 97204

• Streets:

»S.W. Naito Parkway, S.W. Ashe Street, S.W. Ankeny Street, West Burnside Street

• Pedestrian Path:

»Straight paths are formed with the booths

»Path becomes chaotic with the crowd

• Vehicular Path:

»No cars allowed inside the market

»Streets are formed around the market


Site Analysis:

Portland Saturday Market• Boundaries/Edges:

»Streets,

»Burnside Bridge

»Willamette River

»City parking lot

• Trees:

»Trees all around

»Firs, Maples, Dogwoods

• Noise/Sound:

»Noisy with the crowd and traffic

• Mass Transit:

»Feet, bicycles, car, buses, taxis


Site Analysis:



Site Analysis:



Burnside Bridge

Naito Parkway

Willamette River


Site Analysis:




Burnside Bridge

Ankeny Pump Station

City Parking

Site Analysis:



Site Analysis:




Skidmore FountainMAX Station

Thirsty Lion Pub & Grill Downtown

Kells Irish Pub

SW Ash St Waterfront Bicycle

Waterfront Park Trail

W Burnside St

SW Naito PKWY

Portland Fire & Rescue

Skidmore Fountain

Mercy Corps Action Center

SW Ankeny St

Site Analysis:

Portland Saturday Market• Surrounding Competition within 200 Miles:

–Restaurants:

• Thirsty Lion Pub & Grill

• Dan & Louis Oyster Bar

• Kells Irish Pub & Bar

• E-San Thai Cuisine

• Portland Prime

–Bars:

• The Rose

• Shanghai Tunnel


Site Analysis:

Portland Saturday Market• Sun Path

– Important:

• Wine not in direct sun

• Cheese not in direct sun

• Shade is preferable– Under trees

– Under the covered pavilion

• Determines store location

• Determines store direction


Design Development


Design Development:

Inspiration• Trees

• Flowers

• Pacific Ocean

• Cascade Mountains

• Grapes

• Water

• Leaves

• Pacific Crest Trail

• Bicycle

• City life• Big buildings• Music• Art• Wine glass• Flowing wine• “The City of Roses”• Cheese

– Swiss• Holey

– Colby• Marbleized

– Bleu• Crumbly


Design Development:

Imagery• Pacific Northwest


Design Development:

Imagery• Portland, Oregon


Design Development:

Imagery• Portland Trees


Design Development:

User Defined & User Actions


Design Development:

Section Needs


Design Development:

Zoning I


Design Development:

Zoning II


Design Development:

Circulation


Design Development:

Floor Plan


Design Development:

Elevation


Design Development:

FF&E: Wine SectionFlooring

-Laminate

Furniture

-Wooden bagging station

-Fake barrels with removable top

-Wood grid structure wine rack

Lighting

-Pendant Lighting

-Natural Lighting


Design Development:

FF&E: Lounge SectionFlooring

-Gray Carpet Tiles

Furniture

-Charcoal Metallic Couch

-Gray Chairs

-Crate Coffee Table

Lighting

-Pendant Lighting

-Natural Lighting


Design Development:

FF&E: Cheese SectionFlooring

-Laminate

Furniture

-Glass cheese refrigeration

Lighting

-Pendant Lighting

-Natural Lighting


SketchUp Store Design


SketchUp Store Design:

Floor Plan



Front Elevation I



Front Elevation II



Elevation I



Elevation II



Elevation III



Elevation IV



Perspective I



Perspective II



Perspective III



Perspective IV



Perspective V


Sourceshttp://www.shirazathens.com/

http://vineandcheese.homestead.com/

http://www.csasheville.com/#!history/csgz

http://www.clickz.com/clickz/news/2396861/cellarmaster-wines-trials-virtual-pop-up-store-in-hong-kong-subway

http://www.portlandsaturdaymarket.com/

http://suncalc.net/#/45.5231,-122.6765,12/2015.07.08/17:05



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McGahee_Sarah_INDS2215_Pop_Up_FinalFinalPresentation_The Taste

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