Leap into the Social Web

Demetrio P. Maguigad, Community Media Workshop

“Understand the tools that will work best for you. Have a way to measure your impact. ”

“Have a plan and craft messages and content that speaks to your audience”

“Explore the social web, find shared interests and listen in on conversations”

Social Media can be like any social gathering or party. You present yourself, listen in, chat with new people, as well as interact in groups of other like minded people.

Types of Social Media

• Social Networks• Broadcasting – Blogs, Micro-Blogs, Podcasts• Sharing Platforms – Documents, Photos,

Videos, Tagging• Collaboration Tools – Wikis, CMS, Basecamp• Discussions – Forums, Chatrooms, VOIP• Live Broadcasting – Qik, Livecastr, Live Blogs

What do you need to fix a broken sink?

Have a Plan

• Understand your Organizational goals.• Have a communications plan that supports

your goals.• Identify your audiences on the ground and

online.• Identify the tools and resources you will need.• Measure your impact.

Online goals for your website

• Persuade

• Inform

• Educate

• Entertain

Listen in on your audiences

• Loyal Fans & Supporters• Potential Supporters• Others