mCMO Conference 2013 – Evolution in Mobile User Experience

From Mobile App To Mobile Business

Group Chief Information Officer, Next Media

Michael Yung

mCMO Conference 2013 – Evolution in Mobile User Experience

The Apps

mCMO Conference 2013 – Evolution in Mobile User Experience

The Apps

mCMO Conference 2013 – Evolution in Mobile User Experience

More Apps …

mCMO Conference 2013 – Evolution in Mobile User Experience

Some Numbers …

Over 6 million downloads

iOS, Android, Windows Mobile, Blackberry

Phones, Tablets, Smart TV, PDF, mobile websites

In any given day, mobile services deliver

Over 8 million video views

Even more views in news article

Life is Crime and Barcode Footballer

No. 1 games in RPG, Action, Sport

No. 1 in Grossing

mCMO Conference 2013 – Evolution in Mobile User Experience

Mobile – User – Experience

mCMO Conference 2013 – Evolution in Mobile User Experience

Mobile – User – Experience

Better Hardware

Bigger screen size

Better processing power

Touch screen

Better Network Infrastructure

Network speed, above and below the ground

Data plan

Better Interaction

Gesture change

Geolocation

Social sharing

Input method – Keyboard, Camera

mCMO Conference 2013 – Evolution in Mobile User Experience

Mobile – User – Experience

Different age groups but all with short time span

Better content discovery

Limited time and Time sharing

More variety of contents

Different behavior in

Different times of the day

Different places

Different devices

Multiple platforms, multiple devices

Comply with the UI standards, yet provide similar user experience

mCMO Conference 2013 – Evolution in Mobile User Experience

Mobile – User – Experience

Relevancy of news

Text and images, Video news

Animated news

Breaking news, Live broadcast

Info-graphics, “Topical Games”

In search of speed

Speed of the news

Speed of the delivery

Speed of the app

Quality of videos

Ad technology – Banner, Splash, Flip, Targeted, Video, HTML 5

mCMO Conference 2013 – Evolution in Mobile User Experience

From App to Business

mCMO Conference 2013 – Evolution in Mobile User Experience

Mobile Business Considerations

Consider subscription if

you have great digital

content and fully

understand your target

audiences

Consider various ad

solutions – Banner,

Video, HTML5

interactive Ads

M-Commerce like Shopping

/ Data intelligence but usual

considerations like

shopping, payment, delivery

experiences and data

privacy

Virtual goods, virtual coins

but need to observe rules of

the game

mCMO Conference 2013 – Evolution in Mobile User Experience

Key Lessons Learnt

• Innovation is our culture

(often forced by market

changes)

• Focus on building

a service, not just an app

• Multi-platforms, SoLoMo,

Personalization, UGC,

HTML 5

mCMO Conference 2013 – Evolution in Mobile User Experience

THANK YOU !!

mCMO Conference 2013 – Evolution in Mobile User Experience