M.COMMERCE

PRESENTED BY:

• ARSALAN AHMAD

• FAROOQ AZAM

• ABID ZAMAN

• FATIMA IQBAL

• HINA NAZ

Introduction

• M-Commerce is a type of e - commerce conducted

Through mobile devices such as mobile phones, personal digital assistants (PDAs) and other devices with a wireless connection. It is quite different from traditional of E-commerce

What is M. Commerce?

• Mobile commerce is any business transaction which is initiated by using a mobile device, such as mobile phone. It is buying and selling of goods and services through a wireless handheld device such as PDA

• (Personal digital assistance), mobile phone or pocket pc etc……..

• Or

• M - Commerce is the process of paying for services using a mobile phone or personal organizer .

• M - Commerce is the use of mobile devices to communicate, inform, transact and entertain using text and data via a connection to public and private networks .

Difference betweenE.commerce & M.commerce

• E-commerce means doing business transactions on the Internet using computers or laptops. M-commerce means doing business transactions on the Internet through the use of mobile devices.

But you cannot always bring with you your computer or laptop anywhere. On the other hand M-commerce is very portable because mobile phones are very easy to carry.

Services by M.commerce

Ticketing

Services provided by M.commerce

• Mobile Money Transfer

• Mobile money transfer services in Pakistan are now provided by the several companies under the names Easy Paisa, UBL Omni etc…….

• Mobile ticketing

• Tickets can be sent to mobile phones using a variety of technologies. Users are then able to use their tickets immediately, by presenting their mobile phone at the ticket check. Most number of users are now moving towards this technology.

Services cont…..• Mobile vouchers, coupons and loyalty cards

Mobile ticketing technology can also be used for the distribution of vouchers, coupons, and loyalty cards. These items are represented by a virtual token that is sent to the mobile phone. A customer presenting a mobile phone with one of these tokens at the point of sale receives the same benefits as if they had the traditional token.

• Information services

• A wide variety of information services can be delivered to mobile phone users in much the same way as it is delivered to PCs. These services include:

• News

• Stock quotes

• Sports scores

• Financial records

• Traffic reporting

Services cont…….

• Mobile Banking

Banks and other financial institutions use mobile commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting money

• Mobile brokerage

• Mobile browsing(a World Wide Web browser on a mobile device—customers can shop online without having to be at their personal computer

• Mobile marketing and advertising etc…….

Merits of M.commerce

• Cover wide distance

Mobile is the only technology which is now become necessary for any person in social and business life so it is easy to reach user through M.commerce

• Consumer deals

As more users use Mobile commerce so a lots company use M.commerce sites to reach them by giving different and better deals in comparision of their competitors

Merits cont……..

• Savings

Companies try to reach to the consumer directory through M.commerce so users have no need to far to the store physically and at the end it save time and money

• Easy to use

• There is no need of skilled consumer every can access M.commerce

Demerits of M.commerce

• Smart phone limitations

• Mobile has no big screen like laptops so sometime user try to navigate more and more to choose one item from thousands

• Connectivity

• M.commerce needs high speed connectivity of 3g(4g).

• Security is not protected

• Habituate: every new technology have some problem at the starting phase.

• Here M.commerce is new technology so sometime people avoid to change

Future of M.commerce

• No doubt M.commerce need some development in specific area like secure transaction, better shopping experience and enhance graphics

• Other than this mobile commerce open new era of shopping

Future trends in M.commerce

• Small screens will grow and tablets will shrink to converge at a 7-inch (“Smart Tab” form factor)

• Mobile Commerce: M-Commerce is expected to grow over the next 4 years, as already 90% of consumers are using their smartphones for 'pre-shopping'. Did you know that more than 50% of Amazon shoppers bought their purchases online in the first quarter of this year!

• Mobile is mainstream now and will grow to dominate client computing for e-commerce.

Examples of M.commerce

• Mobile Banking

• Cell phone users can check their bank account balances through text messaging.

• Cell phone users can check their bank account balances through text messaging.

• Mobile banking is a popular form of mobile commerce because it allows consumers to check their bank account balances wherever they are. Many banks provide a free service that allows customers to check their balance via text message. Applications for smart phones provide alerts when money starts to run low and allow depositors to transfer money without a visit to the bank.

Example of M.commerce cont………..

• Mobile Purchases

• Some stores allow customers to pay with phones instead of credit cards.

• Smart phones allow consumers to shop just as they would on a regular computer. Customers can purchase goods using a mobile Web browser or using one of the many applications online retailers make available for download. In 2008, Amazon launched a service called TextBuyIt that allows shoppers to checkout using text messages.

e.g. cont…….

This is an example of a utility that becomes more useful the more it is used. MizPee is a mobile site that, according to its tagline, tells you where to go on the go. It allows you to input a street address in several major cities and search for the nearest listed public parks and other popular places name.

Recommendation's forM.commerce

• Small screens of most devices still limit types of file and data transfer (i.e. Streaming videos, etc.)

• Standards guiding applications and technology development and connection(s) still work-in-progress

• Less functionality for mobile internet over mobile phones and existing generation of handhelds

• User interface is often difficult to learn how to use

• Technology constraints of mobile devices (memory, processing power, display capabilities, input methods)

• Security of data moved across some mobile and wireless networks is a big concern for many consumers.

• Connectivity: mobile commerce needs high speed connectivity. Otherwise it is become hectic for user to go through entire product purchase process.