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ZEE adjudged 1st runner up at the AIMA RK Swamy High Performance Brand of the Year ZEE bags the prestigious IMC Fusion 2013 Award for Excellence in Media MD and CEO’s desk A P P O R O O A R R M A A A M M N A A 01 Zee Entertainment Investor Newsletter March, 2013 Vol. 1 4 • Zee Entertainment Enterprises Limited was awarded the Indian Merchants Chamber Fusion 2013 Award for Excellence in Media at a glittering ceremony in Mumbai. • Mr. Amit Goenka, Director – Essel Group, accepted the award on behalf of the ZEE Family. • Hosted by Kabir Bedi, and organized by Mr. Niranjan Hiranandani, President IMC, the event also covered the contemporary developments in the ever evolving and dynamic sectors in Sports, Media and Entertainment. • Zee Entertainment Enterprises Limited was adjudged the 1st runner up for the AIMA - RK Swamy High Performance Brand of the Year, out of a total of 50 brands who were nominated for the award category. • The award was introduced for the Brands and Business Assets to be recognized for the financial impact they have created for their owners and not for ephemeral reasons such as perception, market buzz or feel good factors. • The AIMA – RK Swamy award follows a three step austere method before a brand is declared a winner or is qualified to enter the award category. • After creating a global footprint for the Indian film industry in places like Macau, Singapore, London, Mauritius and Dubai, the World's Biggest Viewers' Choice Awards, Zee Cine Awards returned home to where it belongs...Mumbai. • The dazzling Bollywood awards night saw the biggest stars, the brightest luminaries, the most talented personalities and some scintillating performances which garnered an impressive 3.5 TVR on telecast catapulting Zee TV to the No.1 Hindi GEC slot with 245 GRPs (CS4+) for the week Around ZEE ZEE Cine Awards takes ZEE TV to the No.1 position 670 Million+ viewers 169 Countries 32 Channels 23 International beams ZEE being a global entertainment conglomerate, interacting with diverse cultures and communities across the world, aiming to reach 1.2 billion viewers, needed a global brand statement, which starkly differentiates itself from the other global media brands and at the same establishes a strong connect. Inspired with this thought, “Vasudhaiva Kutumbakam” – The World is My Family, is the new positioning we thought would be most apt for Brand ZEE. Going forward you will see all our communication reinstating our global route. ZEE has delivered a stellar performance till now in this year and we expect to end it on a high. We celebrated the completion of 20 years of ZEE and received a slew of Brand awards and felicitations including the IMC Fusion 2013 Award for excellence in Media, 1st Runner-up at the AIMA RK Swamy High Performance ‘Brand of the Year’ and recognition by the BSE on completion of 20 years – confirmation that the ZEE is on its way to becoming an emerging market MNC. ZEE continues to outperform its competition and the media industry. The growth in revenue can be attributed to increase in advertising revenue and subscription revenue due to the impetus of the first phase of digitization. With the onset of the next phase in the coming months we anticipate a further upside in the subscription revenue. Digitization will also see a spur in the launch of niche channels catering awards targeted audiences. To be at the forefront of capturing such opportunities, ZEE launched ZEE Q, Indian’s first Edutainment channel and a revamped ZEE Khana Khazana in the last quarter. The KPMG report at FICCI Frames estimated the TV Broadcast Industry will grow at CAGR of 18% over 2012-17 to reach INR 848 Billion in 2017. ZEE on the other hand aims to double its revenue by 2020. We thank you investors for supporting Zee Entertainment as we continue to strengthen and consolidate our leadership position in the TV Broadcast Industry. We look forward to a path breaking and game changing year ahead.
