MDA Corporate Presentation

December 2010

““Strategy is important but execution is everything”Strategy is important but execution is everything”

MDA CONSULTING MDA CONSULTING South East AsiaSouth East Asia CORPORATE PRESENTATIONCORPORATE PRESENTATION

MDA Consulting S.E.A. Co., Ltd.MDA Consulting S.E.A. Co., Ltd.

MDA Consulting MDA Consulting S.E.A. Co. Ltd.S.E.A. Co. Ltd.

Suite 504 Tonson Building50 Soi Tonson Ploenchit

RoadBangkok 10330, Thailand

“Strategy is important but execution is everything”

About UsAbout Us

MDA Consulting South East Asia is an Italian-Thai Joint Venture established in 2005 operating in the consultancy business.Our mission is to assist Companies and Organization in their growth process providing highly qualified consultancy services.MDA Consulting srl in Milan has been advisor of Thailand Board of Investment (BOI) in Italy for 4 years.





NetworkNetwork MDA has developed a network of professional MDA has developed a network of professional relationships and cooperation with:relationships and cooperation with:

• Lawyers and Chartered Accountants• Private Companies• Private Investors• Thai-Italian Chamber of Commerce• B.O.I. (Board of Investment)• Foreign Chambers of Commerce• Italian Institute for Foreign Trade• Italian Embassy • Office of Small and Medium Enterprise

Promotion“Strategy is

important but execution is everything”





ActivitiesActivities

• International International ExpansionExpansionCompany growth through international expansion projects. Export of goods, acquisition and JV, production relocation, purchasing into low cost countries

• Management ConsultancyManagement ConsultancyStrategy, control and organizational structure to identify new opportunities, monitor the company and verify the results





International International Expansion Expansion ProductsProducts• BOI Investment Incentives in Thailand

• Market Research and Analysis

• Importers, Distributors and Agents Research

• Supplier Search

• Partner Research and Joint Ventures

• Analysis and Drawing-up of International Strategies

• Legal assistance to international transactions





International International Expansion Expansion

BOI Investment Incentives in ThailandBOI Investment Incentives in Thailand

• Investment incentives evaluation and strategy

• Board of Investment eligible activity identification

• BOI application submission and interviews sessions

• BOI License achievement (Blue Book)

• BOI License reports and follow up activities

• Company establishment in conjunction with BOI License

• BOI Working Permits related to foreign personnel





• Market research and analysis of major markets, competition analysis, laws and customs regulations

• Preliminary identification and expansion markets analysis

• Research and analysis for product compatibility with the identified market

• Competition analysis with price benchmarking and market leaders

• Laws and customs regulation

Market Research and AnalysisMarket Research and Analysis

InternationalInternational Expansion Expansion





• Identification of export expansion channel• Research, identification and selection of

potential commercial partners• Laws and Intellectual properties regulations

Importers, Distributors and Agents ResearchImporters, Distributors and Agents Research

International ExpansionInternational Expansion

• Identification and selection of suppliers for raw materials, semi-finished and finished products

• Reliability check of suppliers• Technical standards suppliers compliance• Logistic process evaluation

Supplier SearchSupplier Search





• Research, identification and selection of partners well-matched with the strategic development plans

• Assistance in JV contracts, definition of articles of association, shared capital and participation stakes

• Legal assistance in company establishment with overseas partners and maximum foreign capital allowed

Partner Research and Joint VenturePartner Research and Joint Venture

International International ExpansionExpansion





• Company assessment and identification of strategic expansion opportunities

• Product analysis in combination with identified strategies

• Identification of growth priorities well-matched with market and industrial opportunities

• Assessment of HR Skills and competences for international expansion

Analysis and Drawing-up of International Analysis and Drawing-up of International ExpansionExpansion






• Credits recovery

• Purchase and sale of properties

• Merging and acquisitions

Legal assistance to international transactionsLegal assistance to international transactions






Management ConsultancyManagement ConsultancyStrategyStrategy

• Management of the growth processes• Management of generational changes and restructuring• Evaluation of strategies and business plans

OrganizationOrganization• Evaluation of the coherence with company strategies• Structures, role definition, operations, HR management• Assistance on IT projects implementation and definition

Management ControlManagement Control• Evaluation and implementation of planning&control

tools, reporting, financial budgets and industrial cost control

• Monitoring and analysis of variancesSearch and Position AnalysisSearch and Position Analysis

• Products and market benchmarking• Competitive environment analysis• Competitors scouting





Working MethodWorking Method

The working method is the result of a mutual agreement through:

Projects are planned and managed by a team Projects are planned and managed by a team of consultants with specific expertise.of consultants with specific expertise.

• Joint brainstorming with the Entrepreneur and/or the Top Management

• Stages in project progress

• Temporary management





MDA S.E.A. TeamMDA S.E.A. TeamMDA Partner and Managing DirectorMDA Partner and Managing Director

Luca Vianelli has an industrial chemistry degree at University Statale of Milan and a master at S. Anna Superior School of Pisa. He worked for Unilever in Italy and Europe and Pirelli Group in Italy and Indonesia. In

2000 he joined Bain & Company Team in charge for the Fiat-GM Strategic Alliance Project (Turin and Rüsselsheim). In 2005 he established MDA Consulting South East Asia and lives in Bangkok, Thailand. Today is

Vice President of Thai - Italian Chamber of Commerce and Member of the Board of the European ASEAN Business Center committee (EABC).

MDA StaffMDA StaffExperienced managers three languages speaking with familiarity on

western management approach

External Partners External Partners Trusted Layers and Chartered Accountants





• LIKA (Encoders assembly, under implementation 2010)

• USI Italia (Spray Boots, I.P.O. under implementation

2010)

• U.S.A. Investor (I.P.O., under negotiation 2010)

B.O.I. License AchievementB.O.I. License Achievement

Recent References and Recent References and ProjectsProjects





• Kami SPA (T.I.S.O., December 2009)

• Danieli Far East (5 B.O.I. applications, 2007-2009)

• Amonn & L’Aquatech (Chemical sector, 2007-2008)

• SIAE Microelettronica S.E.A. (R.O.H., 2007)

• Convergence (R&D Industrial Design, 2007)

• Legor S.E.A. (Jewelry Sector, 2006-2007)

B.O.I. License AchievementB.O.I. License Achievement






• CAMA Thailand Rep. Office (Under implementation 2010)

• Kami SPA (December 2009)

• Techno Ceramic Thailand CO. Ltd (2009)

• Kasikorn Cereal Co., Ltd (2009)

• Amonn & L'Aquatech (2008)

• Italservice (2008)

• Italian Fine Wines (2008)

Company EstablishmentCompany Establishment






• Jewelry Hand Tools (Corradi, Italy, 2010)• Food Ingredient (Sacco e Clerici, Italy, 2010)• Metalworking Laser Machines (Prima & Finn, 2010)

• Professional Tools (Cembre, Italy, 2010) • International Recruitment Agencies (Rebaioli, Italy,

2010)• Chemical Addictives for A/C systems (Errecom, Italy,

2010)• Chillers Solutions (Novafrigo Engineering, Italy, 2010)• Hair Fashion (Itely, Italy, 2010)• Cosmetic products (Revivre, Italy, 2010)

Distributors Search in Thailand - 1Distributors Search in Thailand - 1






• Industrial Pumps (Rovatti, Italy, 2010)• Wine producer (Provenza, Italy, 2009)

• Engraving Laser Machines (Sisma, Italy, 2009)

• Aluminum Ingot (Capra, Italy, 2009)

• Cosmetics products (Albanevosa, Italy, 2009)

• Italian Leather Shoes (JP Hiton, Italy, 2008)


Distributors Search in Thailand - 2Distributors Search in Thailand - 2





• Metalworking Laser Machines (Prima & Finn, 2010)

• Food Ingredient (Sacco e Clerici, Italy, 2010 - 2011)

• Chemical Addictives for A/C systems (Errecom, 2010-2011 Singapore and Malaysia)


Distributors Search in ASEANDistributors Search in ASEAN





• Motorbike sector in 5 A.S.E.A.N. Countries (2009, Brembo)

• Thailand Yachting Industry (2009, ICE)

• Mega Projects in Thailand (2009, TICC)

• Thailand Food Processing Industry (2009, TICC)

Market Research and AnalysisMarket Research and Analysis


• “Thailandia: Gateway per l’Asia – Guida al Commercio e agli Investimenti” (Confindustria Vicenza, Club dei 15, Banca Popolare di Vicenza, MDA S.E.A.)

PublicationsPublications





• Biomass Cogeneration (Turbomass, 2010 Thailand)

• Photovoltaic Roof (Marcegaglia, 2010 Thailand)

• Chemical Addictives for A/C systems (Errecom, 2010 ASEAN)

• Professional Ovens (Garbin, 2009 ASEAN)

• Renewable Energies (Merloni Progetti, 2005, Thailand)

Market Business DevelopmentMarket Business Development


Business PlanBusiness Plan• Encoders (Lika, 2010, Thailand)• Spray and paints booths (USI Italia, 2010)





• CLUB of 15 (2008, 10 members of Confindustria Vicenza, Brescia, Reggio Emilia and Bologna)

• CO Export (2008, 7 Italian SME’s from Lombardy Region)

Entrepreneurial Missions: Business Entrepreneurial Missions: Business MatchmakingMatchmaking


Suppliers SearchSuppliers Search• Super Refined Sugar (C.S.A.P.O., 2008)• Trading Services (Luxottica USA, 2010)

Credit RecoveryCredit Recovery• Saati (Italy, 2010)

FairsFairs• “To know, to grow” Matching, Milan 22 – 24

November 2010





Contact UsContact Us

MDA MDA ConsultingConsulting Srl Srl Via Sondrio 5, 20125 Milano Via Sondrio 5, 20125 Milano Tel. +39 (0) 2 43353912 Tel. +39 (0) 2 43353912 Fax +39 (0)2 43981574Fax +39 (0)2 43981574Email: [email protected]: [email protected]

MDA Consulting S.E.A. Co., MDA Consulting S.E.A. Co., LtdLtdSuite 504 Tonson BuildingSuite 504 Tonson Building50 Soi Tonson Ploenchit Road50 Soi Tonson Ploenchit RoadBangkok 10330Bangkok 10330Tel: +662 6522447 Tel: +662 6522447 Fax: +662 6522448Fax: +662 6522448email: email: [email protected] Web site: Web site: www.mda.co.thSkype: mdasaraSkype: mdasara

mailto:[email protected]

http://www.mda.co.th/

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MDA Corporate Presentation

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