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Malaysian Dutch Business Council, Second Issue of 2009
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MAGAZINE MDBC Malaysian Dutch Business Council Issue: 2 nd edition 2009 KDN No. PP11067/12/2009 (022915) Agriculture & Timber Truly Business. & more events NL/EU - MY collaboration Malaysia. Events MDBC Magz 2009-2 v5.indd 1 25/8/2009 6:03:35 PM
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Page 1: MDBC - 2009/2

MAGAZINEMDBCMalaysian Dutch Business Council Issue: 2nd edition 2009 KDN No. PP11067/12/2009 (022915)

Agriculture & Timber

Truly Business.

& more events

NL/EU - MY collaboration

Malaysia.

Events

MDBC Magz 2009-2 v5.indd 1 25/8/2009 6:03:35 PM

Page 2: MDBC - 2009/2

Drinkers of the world, unite. Everywhere you go, you find the familiar sight of people savouring their Heineken,

clanking the green bottles in merriment. Found in over 170 nations, Heineken is the world’s

No. 1 international premium beer. So come, the rest of the world awaits you.

C

M

Y

CM

MY

CY

CMY

K

MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2MDBC Magz 2009-2 v5.indd 2 25/8/2009 6:03:36 PM25/8/2009 6:03:36 PM25/8/2009 6:03:36 PM25/8/2009 6:03:36 PM25/8/2009 6:03:36 PM25/8/2009 6:03:36 PM25/8/2009 6:03:36 PM25/8/2009 6:03:36 PM25/8/2009 6:03:36 PM25/8/2009 6:03:36 PM25/8/2009 6:03:36 PM25/8/2009 6:03:36 PM25/8/2009 6:03:36 PM

Page 3: MDBC - 2009/2

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It has been a hectic and exciting first half of the year. In order to offer more information, more opportunities, more dialogues, more networking to our mem-bers, we have organised an even larger-than-usual number of ac-tivities. By the end of June, half-way 2009, MDBC would have organised not less than 15 events for its members, and through the asso-ciation with other partners, our members would have received invitations for yet another eleven activities to attend.

Numerous MDBC members have stepped up to the plate to assist in providing valuable informa-tion and assistance to their col-leagues. Event topics such as Tax Benefits, Business Development, Cash Management, Intellectual Property and What’s happening in KL were all supported by our experienced members and these briefings have attracted a wide range of participants.

By the time you read this, we will have launched our MDBC Card. Initially, 20 member-companies will provide discounts or added value services to colleague-mem-bers and we expect this mem-bership card to be a successful continuation of our “Members-for-Members” activities.

In the larger scheme of things, the Malaysian government has also considered various oppor-tunities to improve, or at least stablise the business climate in the country. New teams at vari-ous Ministries, including Interna-tional Trade & Industry, Finance and Tourism, have been actively promoting Malaysia as the right place for business, investments, healthcare and tourism or even retirement. These can be con-sidered positive efforts, judging by the number of Dutch busi-ness visitors which we have wel-comed in Malaysia, as well as by the establishment of several new Dutch companies in the country during the past few months.

Marco Winter

MDBC Executive Director speaks up

DEAr MDBC MEMBErs, friENDs AND CoNTACTs,

MEMBErs’ NEWs MDBC EVENTs QUArTErLY fEATUrEs

MOKVELD

TMF

PELORUS

7

7

7

AGM FY2008

TAX MATTERS

IPR BRIEFING

CASH MGMT

M4M BIZ DEVT

VISIT TO PKFZ

5

9

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11

11

EUMCCI NEWS

MDBC SOCIAL

MDBC SIP

FRANK

NEW MEMBERS

CALENDAR/BoD

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16

19

23

29

31

JAKARTA TRIP

NL - MY AGRI

FLEGT

CSR

MY in NL

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13

21

25

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CONTENTS

MDBC Magz 2009-2 v5.indd 3MDBC Magz 2009-2 v5.indd 3MDBC Magz 2009-2 v5.indd 3 25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM25/8/2009 6:03:38 PM

Page 4: MDBC - 2009/2

MDBC Magz 2009-2 v5.indd 4MDBC Magz 2009-2 v5.indd 4 25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM25/8/2009 6:03:40 PM

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SPECIAL E VENTS

KLM - MDBC trip to JakartaIn conjunction with the intro-duction of the Boeing 777 on the route Amsterdam - Kuala Lum-pur - Jakarta, Air France-KLM in-vited MDBC members for a 3-day familiarization trip to Jakarta last April. Nearly 25 MDBC mem-bers, family & friends made use of this interesting outing, which combined the various leisure and cultural aspects of Jakarta with undertaking some business meetings and connections.

Left and above: With old friends at the monthly Dutch business luncheon gathering in Jakarta.Below: Visit to the offices of the iNA (indonesian Netherlands Association) and Nuffic / NEso (Netherlands Education support office)

outings to Waterbom Jakarta, Batavia Cafe and the old Harbour. fortunately we flew by KLM Boeing 777 rather than this old KLM (?) boat we saw in the harbour!Below, bottom: Plenty of cultural shows, great food & drinks along this trip!

The B777. Photo by Capital Photos for KLM

NCH Chairman receptionThe Netherlands Ambassador hosted a re-ception for MDBC members and guests at his residence to welcome the Chairman of the Netherlands Council for Trade Promotion NCH, Jochum Haakma (centre, towering above Ambassador Lody Embrechts and MDBC Chairman Dato’ Jaffar indot). NCH maintains the secretariat of MDBC’s sister-organisation, the Netherlands Malaysian Business Council NMBC in The Hague. Pictures on page 17.

MDBC Annual General MeetingThe MDBC AGM over financial Year 2008 took place at the renaissance Kuala Lumpur Hotel on 25 May. resolutions on the financial audit and the (re)appointment of the Chairman and Directors were all passed unanimously.More pictures on page 16 and the overview of the current Board of Directors on page 31.

MDBC Magz 2009-2 v5.indd 5MDBC Magz 2009-2 v5.indd 5MDBC Magz 2009-2 v5.indd 5 25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM25/8/2009 6:03:50 PM

Page 6: MDBC - 2009/2

Natural cheese slicesReal cheese for real cheese lovers!

Emborg sliced cheesesEmborg™ sliced cheeses are the real deal. Tasty original cheeses, produced at fine dairies in Europe. Make your choice – try our delicious edam, gouda, and cheddar. Enjoy it in your sandwich, burger, or just the way you want it.

Available at leading supermarkets throughout Malaysia

MDBC Magz 2009-2 v5.indd 6MDBC Magz 2009-2 v5.indd 6MDBC Magz 2009-2 v5.indd 6MDBC Magz 2009-2 v5.indd 6 25/8/2009 6:03:54 PM25/8/2009 6:03:54 PM25/8/2009 6:03:54 PM25/8/2009 6:03:54 PM25/8/2009 6:03:54 PM25/8/2009 6:03:54 PM25/8/2009 6:03:54 PM25/8/2009 6:03:54 PM25/8/2009 6:03:54 PM25/8/2009 6:03:54 PM25/8/2009 6:03:54 PM

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mEmbErS’ NE WS

Pelorus Intelligence & Technolo-gy Academy Sdn Bhd, an organi-sation that embarks upon train-ing, research and consultancy services with a specific focus on the maritime and logistics indus-try, introduced Dutch company VSTEP to its Malaysian stakehold-ers last April. Pelorus is cooperating with VSTEP in a consortium called M.I.T.S. which is developing maritime - and logistics training courses in Malaysia.

Pelorus introduces VSTEP to MalaysiaDutch-based global manage-ment and accounting outsourc-ing group TMF is strengthening its presence in the Asia-Pacific region with the opening of its lat-est RM1.9mil office in Malaysia.

TMF has been in a shopping spree recently to strengthen its global presence; these deals have helped it to grow 35 % last year against 19 % in 2007, TMF managing director for Asia Pa-cific Clayton Hebbard said.“In 2002, we didn’t have any-thing outside Europe. Today, we have 15 offices in Asia-Pacific. In Malaysia alone, we have one of-fice each in Kuala Lumpur and Penang. Currently, TMF has 84 offices in 65 countries and over 3,000 professionals worldwide,” he added.

TMF expands APAC presence with KL officeThese environments are used in scenario training, procedure training and training simulators that increase the speed of learn-ing and reducing the cost of teaching. One example of this is VSTEP’s virtual fire fighting train-ing environment created for the Royal Dutch Navy featuring the ability to simulate incidents with-in a realistic rendition of the envi-ronment on board navy vessels. For the Port of Rotterdam, VSTEP created a simulation of incidents

Launch of Mokveld MalaysiaMokveld, which provides the oil & gas industry with expert knowledge and highly advanced engineered valve systems for critical control and safety appli-cations, had its official corporate launch of Mokveld Malaysia Sdn Bhd last April. This new factory in Shah Alam will produce the choke valves. Pres-ent at the launch were Selangor Senior State Executive Councel-lor Teresa Kok, Ambassador Lody Embrechts, Dato’ Mohd Jabar Ahmad Kembali of the Selangor State Investment Centre, and the management of Mokveld Valves BV in Gouda.After the speeches and an excit-ing lion dance, the guests en-joyed the factory tour.

“The opening of the new office in Kuala Lumpur reaffirms the group’s continuing commitment to this important market – an area of key strategic focus for us in South-East Asia,” Hebbard said. While other companies were downsizing and retrenching, TMF felt that it had to expand its business to provide clients with a global platform advantage. TMF Group is keen to buy more out-sourcing businesses and assets from its rivals including those in Malaysia.

The group’s third-party services include bookkeeping and re-porting, human resource and payroll, corporate secretarial, international licensing and col-lection and fund administration services.

At the TMf office launch: Ambassador Lody Embrechts, TMf Business Development Director Jochum Haakma, Hebbard and (former) TMf Malaysia Managing Director Mah Li Chen

VSTEP’s Dutch Technology was showcased to representatives of Malaysia’s maritime - and logis-tics industry, the fire brigade and port authorities. VSTEP creates 3D environments in which peo-ple can realistically move around and interact.

Left: Captain razali Yaacob of Pelorus exchang-ing a souvenir with Cristijn sarvaas of VsTEPBelow: Jacoba Bolderheij of the Netherlands Embassy with VsTEP’s John Legierse

that can occur in the port, which are discussed as part of a class on incident management. VSTEP also builds training simulators, for example those that help peo-ple to learn how to drive or sail a ship. It’s the next step in leaning and development.

Mokveld Malaysia’s Arnout Huiskens giving Kok and Embrechts a tour of the production facilities

right: the new factory in shah Alam

far right: guests inspecting the valves

MDBC Magz 2009-2 v5.indd 7MDBC Magz 2009-2 v5.indd 7MDBC Magz 2009-2 v5.indd 7MDBC Magz 2009-2 v5.indd 7 25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM25/8/2009 6:04:00 PM

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Negeri Sembilan Investment Centre5th Floor, Block B, Wisma Negeri, 70503 Seremban, Negeri Sembilan, MalaysiaTel: +606-765 9570 / 5980 Fax: +606-765 5982E-mail: [email protected], [email protected]: www.nsic.com.my

Negeri SembilanMalaysia

Opportunities AplentyThe state of Negeri Sembilan in Malaysia is anideal location for investors from around the world.The state is strategically located in PeninsularMalaysia, close enough to business hub in KualaLumpur or to Port Klang, KL International Airport,Putrajaya and the Multimedia Super Corridor. It isalso blessed with a range of natural resources,making it the perfect home for many internationalcompanies from around the world dealing in a widerange of industries.

All the right reasons to invest in Negeri Sembilan:• Strategic location• Low costs• Supportive / Pro-business State Government• Highly productive workforce• Attractive incentives• Good network of supporting industries /

proximity to supply chain• Excellent infrastructure facilities• Nilai Inland Port• Quality of life

Please contact:Negeri Sembilan Investment Centre (NSIC)your one-stop centre to make it all happen.

Mag.Ad_A4:NSIC_ad_A4 10/15/08 4:19 PM Page 1

MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8MDBC Magz 2009-2 v5.indd 8 25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM25/8/2009 6:04:05 PM

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ING Funds Berhad, the local affili-ate of ING Investment Manage-ment, with the support of KPMG Tax Services Sdn Bhd, invited MDBC members to their office in May for the ING Cash Manage-ment Solutions Seminar.

As one of the fastest growing companies, and ranked amongst the top 10 players in the private sector unit trust market, ING Funds provides individual inves-tors, corporate or institutional customers with experienced ad-vice. ING Funds Cash Management Solutions comprise of ING Funds’ range of short-term fixed income, money market and bond funds.

ING Cash Management Solutions

in conjunction with World In-tellectual Property Day, Shearn Delamore & Co hosted an all-inclusive briefing on Intellectual Property for MDBC members at their office in April. The briefing included in-depth information on the Enforcement of IP Rights by Wong Sai Fong, Trade Marks by Karen Abraham, Copyright and Confidential Infor-mation by Indran Shanmugana-than, and Patents and Industrial Designs by Timothy Siaw.

Shearn Delamore & Co.’s IP Briefing RSM’s Tax Briefing

RSM Robert Teo, Kuan & Co / RKT Tax Consultants Sdn Bhd or-ganised an extensive Tax briefing at The Gateway last March. Since this took place just 2 days after the presentation of the 2009 Mini Budget, it was a very timely and informative session.

Lee Voon Siong, Wong Yok Chin, Lynda Harun and Mayadevi Kar-payah made the presentations.

The program started with a talk on Tax Benefits from Unit Trusts by Stefanie Low, Director KPMG Tax Services Sdn Bhd, and con-cluded with the presentation by Dato’ Steve Ong, CEO of ING Funds Berhad on Cash Manage-ment Solutions

The briefing included:(a) Expatriate employee tax mat-ters;(b) Schedular Tax Deductions (STD) - New rules: overview and employer’s responsibilities;(c) Corporate Tax: Extended scope of withholding tax under Section 109F (Section 4(f ) income), and Differences be-tween Sections 109F and 109B (special classes of income);(d) 2009 Mini Budget.

mDbC E VENTS

shearn Delamore’s Dato’ Johari razak (l) and s. radhakrishnan (c) welcoming guests;Below: the speakers rsM’s Managing Partner Dato’ robert Teo (l)

with his team of speakers

The speakers together with iNG fund’s Head Corporate Business William Cheong (r)

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Page 10: MDBC - 2009/2

MDBC Magz 2009-2 v5.indd 10MDBC Magz 2009-2 v5.indd 10MDBC Magz 2009-2 v5.indd 10 25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM25/8/2009 6:04:12 PM

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mDbC E VENTS

A group of 50 participants paid a visit to Port Klang Free Zone in April. Half the group consisted of students and supervising profes-sors of the Amsterdam Research Project (ARP) of the VU University Amsterdam who were on a study tour in Malaysia.

PKFZ is Malaysia’s largest port and its designated load centre, designed to promote entreport trade and manufacturing in-dustries involved in producing goods primarily for export. PKFZ offers consolidated facilities where factories and logistics firms can be located in the same zone so as to allow for easier co-ordination and smoother supply chain management.

MDBC had its previous visit to PKFZ over two years ago when it had just started operations, and the facilities have certainly wide-ly expanded. There has been a lot to do about PKFZ during the past one year. It has also been said that despite the bumps, PKFZ

Visit to Port Klang Free Zone

We have to acknowledge that we are living in economically challenging times. Business De-velopment needs to get more attention, and that’s why MDBC choose this topic for its Mem-bers-for-Members in March. Speakers shared experiences on busines models in changing times, on increasing sales poten-tial, and on improving the effec-tiveness and efficiency of various business processes.

M4M on Business Development

Chia and ArP Chairman stéphanie van Gerven

During this positive and informa-tive session, which was hosted by Montpelier Asia in the Etiqa Twins building and attended by nearly 50 guests, presentations were provided by:Montpelier Asia, Stuart William-son: Different approaches to de-velop business during challeng-ing times;rsM strategic Business Advi-sors, Girish Ramachandran: Ef-fective strategies in financial planning and budgeting;CEVA Logistics, Siva Indran: Increased efficiency and op-erations excellence in logistics - Lean Projects;ABeam Consulting, Noor Has-maddi Noor Hamid: Application maintenance and outsourcing to reduce IT cost and investment;rsM Profit improvement, Ste-phen Seah: Improving profits in challenging times.

The VTMs as seen from the outside, inside, and inside looking out

has grown and shown improve-ments in terms of the number of investments, jobs provided and total cargo moved.

MDBC members and VU students received video presentations on PKFZ and Port Klang Author-ity (PKA), a talk by PKFZ General Manager Chia Kon Leong, a PKFZ site visit, a Westports Tour of the Cargo Terminal and the Tour of the Vessel Traffic Management System (VTMS).

PKfZ site tour

The speakers, clockwise from left:Host stuart Williamson (r) with stephen seah; According to Noor Hasmaddi there is still big fish in the pond!Girish ramachandran is more conservative;siva indran talking about Lean Projects.

PKFZ Authority, Jalan FZ 2 – P5 / KS 12, Port Klang Free Zone, Pulau Indah, 42920 Selangor

Tel : 03 – 3101 5568 Fax : 03 – 3101 5096 email : [email protected]

Road Map

Page 1 of 1 6/11/2008

Property Department

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Customs Building MISC

Elevated Water Tank

Westports

Indah Point

Indah Point

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Note: Plan is not to scale

Flyover works in progress

Flyover works in progress

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Authority Office

PKFZ Authority Office Port Klang Free Zone, Precinct 5 42920 Pulau Indah Selangor Darul Ehsan

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Jalan Perigi Nanas 8/8

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Aker Kvaerner Process Systems Asia Pac Sdn Bhd

KL Supreme

Kontena Nasional

4th traffic light from Star Cruise

3.5 km

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D L s h i n e _ M D B C n w s l t t r . p d f P a g e 1 1 0 / 1 3 / 0 8 , 5 : 2 5 P M

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Malaysian-Netherlands agricultural collaboration

Over the last five or six years, Ma-laysia has shown a lot of interest in the Netherlands agricultural business. Former Prime Minister Tun Abdullah Badawi visited The Netherlands along with Ministers such as Tan Sri Muhyiddin Yassin, Datuk Mustapha Mohamed and Datuk Peter Chin, all of whom found their way to The Nether-lands during their term as Minis-ter of Agriculture or Plantations. Apart from politicians, many civil servants and business represen-tatives travelled to The Nether-lands for orientation or business.

The special interest that Malaysia has shown in The Netherlands may be surprising but can be eas-ily understood if it is kept in mind that in the 9th Malaysian Plan, agriculture has been presented as the 3rd pillar of economic growth. This means that Malay-sia is keen on developing its ag-ricultural industry and bringing it to higher standards in terms of quality, production volumes and competitiveness in interna-tional markets. The Netherlands is a good example to follow as it is the 2nd largest exporter of ag-ricultural products in the world, only the United States exports more. The Netherlands exports an amount to the value of 50bn euro which is mainly quality and technology driven. With that in consideration, Malaysia and The Netherlands are a perfect match in agricultural collaboration.

In January of 2006 a Malaysian agricultural office in The Neth-erlands was established and in September of the same year a Netherlands office in Kuala Lumpur was inaugurated. Both offices facilitate bilateral agricul-tural business but are also inten-sively working on government to government partnerships. At the moment there are three of this kind of partnerships: a palmoil partnership together with Indo-nesia, scientific collaboration on carbon emissions resulting from peatland and a bilateral agricul-tural partnership.

NEThErLANDS Emb ASSy NE WS

Adrie de roo in Cameron Highlands

Since 2004, the trilateral palmoil partnership (between Malaysia, The Netherlands and Indosnesia) has conducted research activi-ties with regards to residuals in palmoil, organized training pro-grams and seminars and paid at-tention to the position of small-holders and landrights of the indeginous population.

At the moment, talks are ongo-ing about the continuation of this partnership which is of im-portance to all three countries. Indonesia and Malaysia control 85% of global production of pal-moil and seek alliances in Europe in the discussion on sustainabili-ty criteria for production, biofuels and the food versus fuel issue.

The Netherlands is often one of the leading EU-members in defining these kinds of policies. The Netherlands also has eco-nomic interests in this matter as it is importing some 5% of the total production volume and has three Malaysian owned palmoil refineries within its borders.

The scientific collaboration on carbon emissions is a result of the visit of Dutch Minister of En-vironment, Jacqueline Cramer in December of 2007. As a result of discussions between Miss Cram-er and Minister Chin, research in Sarawak is being conducted on the impact that the CO2 output of oil palm on peatland will have on the environment.

The heart of this agricultural col-laboration is undoubtedly the partnership between both Min-isteries of Agriculture. Annual meetings in one of the capitals hace been taking place since 2004 where decisions are made on projects and activities. Ex-amples are training programs for laboratory employees, consul-tancy in dairy and horticulture and scientific programs. Since last year, several projects have been picked up by Malaysian and Dutch parties on fruit logistics, cold chain management in fish-eries and on the development of new food products.

Although a lot has been achieved over the last couple of years, there is still room for more. Ma-laysian visibility in the Dutch ag-ricultural industry and decision making within the Malaysian bucreaucracy can be improved. Nevertheless, both parties are still convinced and committed to bilateral collaboration which can only lead to win-win results.

Contributed by Adrie de Roo,Agricultural Counsellor Netherlands Embassy

Datuk Peter Chin hosting a visit by Minister Cremer to sime Darby’s palm oil plantation at Carey island

former Prime Minister Tun Abdullah Badawi visiting the Malaysian - Dutch Agro project in Terengganu

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Who’s the biggest exprWho’s the biggest exprWho’

ess

freight compans the biggest expr

freight compans the biggest expry in China?s the biggest expry in China?s the biggest expr

freight company in China?freight compans the biggest expr

freight compans the biggest expry in China?s the biggest expr

freight compans the biggest expr

We have more depots in China than all our competitors put together, and our air freight services

connect more than 500 cities to the world. TNT’s dedicated Boeing 747 - 400 ER Freighter f ies between

our effi cient South East Asian hub in Singapore and Shanghai, connecting businesses in South East Asia

with others all over China and beyond. TNT’s big on choice too with Express Freight, Economy Freight and

and Freight Plus services. How big? Visit www.tntn.com/freight today for the big picture.

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The EU - Malaysia Chamber of Commerce & Industry organised its 2nd Europa Awards 2009 in Kuala Lumpur last May. In the midst of this year’s economic and financial difficulties, the European - Malaysian business community took some time out to acknowledge the special ef-forts that have been undertaken in order to minimize the effects of the global financial crisis on their organisations and maintain company earnings.

Guest of Honour, newly ap-pointed Minister of International Trade and Industry (MITI), Dato’ Mustapa Mohamed, acknowl-edged that this was his first en-gagement with EUMCCI. The Minister praised EUMCCI’s initia-tive to recognize excellence, and also encouraged those present to continue to support trade be-tween the EU and Malaysia. He said that in 2008, the EU was Ma-laysia’s 4th largest trading partner and that he hoped this would continue even though under present circumstances both re-gions face difficult challenges.

MITI recently announced plans to liberalize 27 of the services and financial sectors, which is expected to encourage foreign participation and investments in these sectors. The minister encouraged the guests to take advantage of these new oppor-tunities and reiterated that EU-MCCI members could approach the Ministry if they had any is-sues or problems.

The winner of this category was Standard Chartered Bank Ma-laysia Berhad, which has been operating in Malaysia for many decades before the country’s in-dependence and has “sustained” itself for the past 134 years. The judges mentioned Standard Chartered’s consistent, impres-sive returns on investments over the past 3 years, its commitment to sustainability, and its commit-ment to their key stakeholders – their employees.

Europa Awards 2009

One of EUMCCI’s more promi-nent and active industry com-mittees is the Logistics Commit-tee, it holds frequent meetings for their members and dialogues with relevant government au-thorities and agencies to discuss issues.Recently, MDBC member Marco Tieman of LBB Teams (M) Sdn Bhd was elected as Chairman of the Logistics Committee. Other MDBC members in the Commit-tee include: Felix Relocations, Asian Tigers Transpo, TNT and Santa Fe Relocations.

EUMCCI Logistics Committee

EUmCCI NE WS

Europe, namely: Sweden, Neth-erlands, Finland, Switzerland and Germany.

2. Highest Excellence: Trade / investment into Malaysia by a European investorThe surprise decision not to present the second award, for the Highest Excellence: Trade / Investment into Malaysia by a European Investor, occured be-cause the judges felt that none of the contenders reached the strict excellence standards.

3. Long Term Excellence in EU – Malaysia Trade / investment This award is to recognize the EUMCCI member company who has shown exemplary business excellence for the past 3 years. This company has to show that it has had a business presence in Malaysia for at least 10 years.

Along the same lines, EUMCCI Chairman David Jones urged the local business community to look beyond traditional Euro-pean markets to the potential in smaller EU member states, add-ing that Malaysia should take ad-vantage of its position as an im-portant business partner within the ASEAN framework.

This year’s Europa Awards Gala Dinner recognized enterprises which have made a significant contribution towards initiating and sustaining trade and invest-ment between the European Union and Malaysia. In order to ensure that strict standards and guidelines were met, the judging procedure was conducted by an independent auditor and an in-dependent selection committee. There were three award catego-ries:

1. Highest Excellence: Trade / investment into the EU by a Malaysian investorThis award is given to a Malay-sian member company (Head-quartered in Malaysia) investing / trading into the EU, who has shown exemplary business excel-lence. Judging for this award was based on the past 12 months as per the fiscal year.

The winner of this category is in the travel and tour business, Mayfower Acme Tours Sdn Bhd. Mayfower has a string of proud achievements and the Europa Awards judges recognized May-fower for its substantial expan-sion into overseas markets. A substantial portion of its in-come is derived from the over-seas markets and major custom-ers comprise of travel agents in

Partner:

Celebration of EU-Malaysia Trade andInvestment Relations

For more information:Tel: +603 2162 6298E-mail: [email protected]

15 May 2009 | Sheraton Imperial19:00 - 23.00

The Europa Awards string orchestra entertaining the guests with its European classics

Marco Winter, Tan sri Mustafa Mansur (fMM) and Dato’ Noharuddin Nordin (Matrade)

EUMCCi Chairman David Jones (l) passing the Committee Chairmanship to Marco Tieman

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mDbC SOCIAL

International SuperNetworking,

21 May

MDBC’s AGM over FY2008,

Renaissance Hotel, 25 May

Europa Awards 2009, 15 May

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mDbC SOCIAL

Reception with NCH Chairman,

26 March

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MDBC SIP briefing

The Malaysian Agrifood Corpora-tion (MAFC) has been an active participant in the MDBC Student Internship Program for the past few years. MAFC has employed a variety of students, from Business to Life Sciences. At this moment, three Dutch students are under-taking their internships at MAFC. Here are their stories:

Anita Luten works on a gradua-tion project at MAFC to finish her study Food & Business at Hanze University of Applied Sciences Groningen. MAFC is acting as an agent of change in the agricul-ture business. The company was

The Interns Interview

STUDENT INTErNShIP PrOgr Am

stephan van de Bunte and Gerbert van den Hoek are the first students from Windesheim University of Applied Sciences who have found an internship in Malaysia under MDBC’s SIP. The students, who are graduate students in Business Logistics, experience this as a worthwhile challenge. Their graduation project consists of several smaller assignments which all contribute to one goal, working on supply chain im-provement. MAFC strives to de-liver products of high quality to its customers. Temperature and humidity are of high importance, due to the climate in Malaysia. Gerbert and Stephan explain that this was a big challenge because the circumstances in Malaysia can’t be compared with those in the Netherlands.

During his recent trip to the Netherlands, Marco Winter also further developed the coopera-tion with our SIP partner univer-sities of applied sciences, and visited a new partner school.

We are pleased to welcome and introduce our new partner school, the Hogeschool Arnhem Nijmegen (HAN). The HAN was established in 1996 after a merg-er of three schools located in the two neighboring cities (Arnhem and Nijmegen) and is now one of the fastest growing universities of applied sciences in the Neth-erlands.

The HAN is our 8th partner uni-versity of applied sciences and will take part in SIP offering stu-dents from the Life sciences study area. This study focuses on biology, biochemistry, bioin-formatics, immunology, research strategies, and the physiology of plants and animals.Graduates from this study field can be found in regional labs for health care, food and health agencies or in a management position. The first HAN Life Sci-ence students can be expected in Kuala Lumpur by early 2010.

HAN new partner

In order to assist more MDBC members with their interest in employing a Dutch student in-tern, and to explain the various study fields which we can now offer as well as what these stu-dents can deliver to their com-pany, MDBC will provide a spe-cial briefing on the Internship Program. Partner AIESEC will also talk about students from Universities of Scientific and Academic Edu-cation.This briefing is scheduled on 20 August, and is meant to prepare for the intake in early 2010.

save moneySoftware Web Development &

enhance security boost performance increase reliability

A D R E N A L I NI N T E R N E T S Y S T E M S

. . .w w w . a d r e n a l i n . c o m . m y

save moneySoftware Web Development &

enhance security boost performance increase reliability

A D R E N A L I NI N T E R N E T S Y S T E M S

. . .w w w . a d r e n a l i n . c o m . m y

only established in 2006 and is therefore still on its way to be-coming a multinational. Accord-ing to Anita, working at MAFC is than at a similar company in the Netherlands, where everything is automated and up and running, especially because the whole ag-riculture and horticulture indus-try in Malaysia is still so new. It is great to see the company devel-oping itself and trying to change the agriculture industry in Malay-sia, while also gaining work expe-rience. “The project I am working on is more on the business side, I am helping MAFC to reach over-seas markets by writing a report on how to develop and mar-ket a global brand,” Anita said. Anita explains that being in Ma-laysia is a big experience for her, not only because of the differ-ent work environment, but also because of the interaction with people from so many different cultures. “Another advantage of MDBC’s placement is the contact you have with other students from the Netherlands; we can support each other when and where necessary, and there is al-ways a good party around!”, Anita concluded.

With their internship nearly end-ing, these students have already seen a lot of the country (both for business and sightseeing), learned a lot about the culture and the company. They noted that their knowledge of logistics has grown considerably. “Hope-fully this experience will contrib-ute to our future career. After all, we’ve learned a lot in these past months so we are quite sure it will. Doing our internship/gradu-ating in Asia gave us a life-time experience, which we will never forget”, Stephan and Gerbert highlighted.

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Combating climate change and illegal logging

With the climate change confer-ence coming up in Copenhagen in December, one can expect a steady growth in attention on climate change. Deforestation in the tropics is a major contributor to climate change and address-ing tropical deforestation is an important target for the EU to reduce the emissions of green-house gases.

One of the ideas proposed is to put a value on the carbon in standing trees that are at risk of destruction. By doing so, the economic incentives for defor-estation can be lowered and ul-timately, reversed. Carbon-based payments could compensate for the opportunity cost of retain-ing forests as well as reduce the economic incentives for the con-version of forests to other uses.

Economic incentives are only part of the picture; uncontrolled forest exploitation is a major cause of forest loss and degra-dation. Unless these underlying causes are addressed and gov-ernance capacity improved, it is unlikely that economic incen-tives alone will be successful.

Interestingly, the underlying causes of deforestation con-tributing so heavily to climate change are also addressed by the European Union Forest Law Enforcement, Governance and Trade (FLEGT) Action Plan and the related Voluntary Part-nership Agreements (VPAs).

Malaysia and the European Com-mission are very familiar with FLEGT and a VPA. They started negotiating a VPA in January 2007 and are in the last stages of concluding the agreement.

Under a VPA, Malaysia will imple-ment a licensing scheme that at-tests to the legality of their tim-ber exports to the EU. This will help assure the EU markets that products they buy from Part-ner Countries like Malaysia have been legally produced.

EU market incentives for fLEGT licensed timber

The FLEGT VPA’s will be sup-ported by EU legislation obliging timber traders on the EU market to avoid trading in illegally har-vested timber. This legislation is known as the Due Diligence Regulation. Timber from FLEGT partner countries will have a favourable position on the EU market once the Due Diligence Regulation kicks in.

Countries that cannot demon-strate legality will find it harder to sell their timber to traders on the EU market. This piece of new legislation has passed the Euro-pean Parliament and is now be-ing discussed in the EU Council of Ministers of Agriculture. The European Parliament and several EU Member States Governments are requesting the strengthening of this regulation and it should be clearer by the end of this year. A strong legislation is in line with the Malaysian desire to support FLEGT licensed timber on the EU market. In addition, EU Member States are actively encouraged to accept FLEGT licensed timber in their public procurement policies.

Legislation and public procure-ment will provide the necessary market incentives for FLEGT li-censed timber on the market.

The VPA negotiations between Malaysia and the EU

Malaysia is without any doubt, technically able to implement the FLEGT ambitions. This is demonstrated with the recent international acknowledgement of the Malaysian certification scheme covering the forests of Peninsular Malaysia and with the sustainable forest management ambitions of Sabah aimed to be in place by 2014.

Trends in timber trade sup-porting sustainable forest management

EU and other markets are closing for illegal timber products as a

result of new procurement poli-cies and/or new trade legislation. Other like-minded countries i.e. Japan, Australia and New Zea-land (and indeed also China and Russia) are looking into improv-ing their timber procurement policies and legality assurance systems along the FLEGT line.

The legality of timber will be a minimum requirement for trad-ing timber and timber products in the EU. This applies not only to Malaysian timber products on the EU market, but also to wood products imported from any other country made of Malaysian timber. This means that furni-ture manufactured in China from Malaysian timber and sold to the EU market will also be affected.

A number of other Asian timber-producing countries, such as Chi-na and Vietnam, have recognised the benefits of a FLEGT Voluntary Partnership Agreement and are eager to negotiate FLEGT agree-ments with the EU.

The Netherlands (together with the UK and Germany) is actively supporting the FLEGT negotia-tions between Malaysia and the EU. The final round of negotia-tions is likely to take place in the Netherlands, sometime after the European summer holidays.

Contributed byVincent van den Berk,Advisor Forest Law Enforcement Governance and Trade (FLEGT)European UnionDelegation of the European Commission to Malaysia

Malaysia and the European Union in FLEGT

Legally harvested logs transported to a log pond in Temengor, at the Thai border

EC NE WS

The Netherlands – Malaysian fLEGT team in the early stages of the negotiations. Central and sit-ting Andre van der Zande (secretary General of the Netherlands Ministry of Agriculture, Nature and food Quality) and Aimi Lee (Director of the Malaysian Timber Council). right behind them is Vincent van den Berk

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The world knows that Malay-sia is Truly Asia. But does the world know that Malaysia is also Truly Business? Probably not. We recently compiled facts to de-termine how well Malaysia is per-forming as a business & invest-ment destination. The facts came from respectable sources like the World Bank, Reuters, research agencies, various universities, international consultants, etc. The results were surprising; in re-ality, the world viewpoint is that Malaysia is actually performing much better than its image sug-gests. In the 2009 Forbes 4th an-nual Best Countries for Business ranking amongst 127 countries, Malaysia shot up 13 spots to number 25! The United Nations ranked Malaysia 13th in the Com-petitive Industrial Index, ahead of the BRIC countries and ahead of France and Canada!

We found 166 other reasons why Malaysia is a great country to invest in. Here is a selection.

World-class infrastructureIMD concluded that the Malay-sian government is the 19th most efficient in the world, ahead of India and Brazil, as well as the UK, US, France and Germany. Malay-sia ranks 25th in corporate gover-nance ahead of the BRIC coun-tries as well as Spain and Japan (by the World Economic Forum).

Malaysia is ranked 9th in terms of judiciary, as stated by Trans-parency International. Did you know that KLIA was voted the 2nd Best Airport in the world in 2007? To top it all off, 7.4 million Malaysians speak, read and write English.

Political and financial stabilityThere is, and has been political stability since independence. Malaysia has a relative low level of external debt and a high level of international reserves (ranked 15th in the world). In-fation is relatively mild due to strong fiscal policies (BNM).

Exceptional standard of LivingQuality of life for expats is high and Malaysia is the 13th best re-tirement haven for expats. Cost of living is low compared to Singapore and Hong Kong for instance. UBS ranked KL as the most inexpensive city out of 71 global cities surveyed. Other similar research shows the same result. CondeNast readers in the UK chose Malaysia as the best value for money tourist destina-tion.

Global LeaderMalaysia leads the world in sec-tors like palm oil, rubber and Islamic finance. According to EMAsia, Malaysia is one of the world’s largest exporters of elec-tronics and semi-conductor de-vices.

Business-minded Starting a company in Malaysia is faster, easier and cheaper than in many of its competitors accord-ing to The World Bank. Malaysia ranks 22nd in the world for so-phistication of company opera-tions and strategy, well ahead of

CAN I bE frank WITh yOU

Malaysia Truly Business

Contributed by

frank NelwanVice President Brand LeadershipTBWA\TEQUiLA Malaysia

the BRIC countries (by the World Economic Forum). In addition, according to IMD, Malaysia ranks 13th in terms of business efficien-cy even outranking UK, US and Germany. Its 2008 GDP growth of 4.7% was way ahead of some industrial nations (Trading Eco-nomics).

All 168 reasons why Malaysia is a preferred business and invest-ment destination are listed at www.malaysiatrulybusiness.com.

frank NelwanVice-President Brand Leadership

TBWA’s President Austen Zecha with the previous Tourism Minister and officials of the Tourism Ministry during the launch of www.malaysiatrulybusiness.com

A Malaysian Healthcare Travel Council will be set up to promote the healthcare tourism industry in the country. This was announced by Health Minister Datuk Seri Liow Tiong Lai during the launch of the Malaysia Healthcare logo and website at the Renaissance Kuala Lumpur Hotel this June.

Malaysia promotes Healthcare

www.myhealthcare.gov.my

MDBC Magz 2009-2 v5.indd 23MDBC Magz 2009-2 v5.indd 23MDBC Magz 2009-2 v5.indd 23MDBC Magz 2009-2 v5.indd 23 25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM

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24

SPECIAL E VENT - C Sr CAfE

As the global population grows and energy demand increases, we all need to use energy more efficiently.

With the Shell Eco-marathon we support teams from schools around the world as they explore ideas to push fuel economy to the extreme.

The winner of last year’s competition produced a vehicle capable of travelling 3,382km on the equivalent of one litre of fuel.

To find out how Shell is helping prepare for the new energy future visit www.shell.com/realenergy

OIL

IN THE NEW ENERGY FUTURE WE’LL NEED TO THINK SMALL.

MDBC Magz 2009-2 v5.indd 24MDBC Magz 2009-2 v5.indd 24MDBC Magz 2009-2 v5.indd 24MDBC Magz 2009-2 v5.indd 24MDBC Magz 2009-2 v5.indd 24MDBC Magz 2009-2 v5.indd 24 25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM25/8/2009 6:05:01 PM

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25

Some consider the subject of ethics as philosophical and far removed from daily practices. Yet most international businesses are regularly confronted with ethi-cal problems such as small scale bribery, gift giving, unfair differ-ential pricing, under declaring of goods, price fixing agreements, tax evasion via transfer pricing to affect profit allocation, environ-mental pollution and maintain-ing unsafe working conditions.

C Sr

Getting ethicalAttitudes to business ethics also vary from country to country due to differences in the political climate, the functionality of the legal system and the national culture. What is considered a questionable business prac-tice in one country may not be viewed as such in another coun-try. Sharing of insider informa-tion for example is considered illegal in many Western countries but accepted in family business characteristic in some countries.

The same is true for giving preference to a family mem-ber over a stranger to run the financial department, which is nepotism for some and business sense to others.

Then there are the ‘grey areas’ or those practices that are not real-ly considered illegal, but are not completely right as well. These grey areas include behaviours such as making a private phone call using the company phone, divulging confidential informa-tion, claiming credit for someone else’s work or concealing one’s errors.

A formal company code of con-duct can clarify what is grey and illegal behaviour and what ac-tions to take when confronted with questionable business prac-tices or the grey areas. Usually it is in the form of a formal, distinct, written document containing

Mirella soyer and Brian Lariche of TLC

moral standards used to guide employee or corporate behaviour. However, having the code alone is insufficient. Research has found non-compliant behaviour to be caused by self-interest, dissatis-faction with the job or the remu-neration system and ignorance.

Implementation is also impor-tant, which requires managers to role model ethical behaviour and intervene in peer dynam-ics in order to create an ethical climate. Codes infuence behav-iour by acting as a ‘rule book’ to explain what is expected from employees, as a ‘sign-post’ to check if behaviour is ap-propriate or not, and to lead employees to the appropriate authorities to report violations.

It is common knowledge that some industries need to be more vigilant than others. After the re-cent turmoil in the financial mar-kets, this industry is now lumped in with the ranks of the construc-tion industry, pharmaceuticals and the petrochemical industry, to be monitored carefully by in-ternational ‘watch dogs’ such as PharmedOut, Healthy Skepticism, The Oil Watchdog, The Australian Building and Construction Com-mission.

Companies exporting to the Eu-ropean Union also need to pay attention to the European Com-mission. Intel for example, was slapped with a 1.06 billion euro fine on the 13th of May, 2009 for engag-ing in illegal anticompetitive practices to exclude competitors from the market for computer chips.

A good code of conduct must be crisp, clear beyond doubt, ex-plain consequences of violations, and contain processes for report-ing violations. Further, it is com-municated along every possible channel and included in all main business processes. When this is implemented properly, the issue of ethics will be dealt with in the right way.

Contributed by: The Liaison Combination Sdn Bhd

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Page 26: MDBC - 2009/2

Mokveld provides innovative control and safety solutions to the oil and gas industry. Based on many years of expertise and high quality integrated valve systems we aim to add value to the sustainable exploitation of oil and gas reserves. Mokveld counts over 300 staff worldwide and has next to its head office in the Netherlands a worldwide network of offices. For the realization of our growing ambitions we have recently opened a new production facility in Shah Alam, Malaysia.

Mokveld provides innovative control and safety solutions to the oil and gas industry. Based on many years of expertise and high quality integrated valve systems we aim to add value to the sustainable exploitation of oil and gas reserves. Mokveld counts over 300 staff worldwide and has next to its head office in the Netherlands a worldwide network of offices. For the realization of our growing ambitions we have recently opened a new production facility in Shah Alam, Malaysia.

MDBC Magz 2009-2 v5.indd 26MDBC Magz 2009-2 v5.indd 26MDBC Magz 2009-2 v5.indd 26 25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM25/8/2009 6:05:04 PM

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27

my in NL

Minister of Tourism Ng Yen Yen conducting seminar for top Dutch tour operators

Ng Yen Yen with Dutch Tour Operators and media at Intercontinental Amsteel, Amsterdam

The mission to woo Dutch tour-ists to Malaysia got off on a good and positive start as top tour op-erators and local tourism consul-tants gave encouraging reports to newly appointed Tourism Min-ister Dato Seri Ng Yen Yen, who was on a working visit to hold trade seminars in Amsterdam and The Hague last May.

The seminars had given the min-ister an insight into the Euro-pean tourism mindset and she said Malaysia needed a creative approach to lure tourists from Holland, considering their close historical and cultural ties with

Minister of Tourism woos Dutch touristsLast January, eight lucky Dutch artists escaped the bitter winter in the Netherlands to embark on a two-week tour in Malaysia.

The visit is part of the public di-plomacy programme by the Ma-laysian Ministry of Foreign Affairs (Wisma Putra).

Late 2008, the Embassy of Malay-sia in The Hague, in cooperation with the Netherlands-Malaysia Association, selected the eight Dutch artists based on their di-verse and artistic talents in paint-ings and sculptures. Wisma Putra then prepared a full two-week trip for the artists to visit Sabah, Sarawak, Kuala Lum-pur, Putrajaya, Melaka, Penang, Langkawi, Kelantan and Tereng-ganu.

The varied locations gave them an overview of Malaysia’s diverse tourist attractions, fora and fauna, culture, culinary, weather, people, arts and environment.

Dutch Artists visit MalaysiaFor most of the Dutch artists, it was their first time in Malaysia and even in Asia. Upon returning to the Netherlands, the artists

will paint or produce sculptures based on their observations and experiences in Malaysia. The aim of this project is to pro-mote Malaysia in a different way – not through the usual medium of advertisements and the me-dia, but through artistic impres-sions of people from different backgrounds and cultures. It is a showcase of Malaysia through the eyes of the Dutch artists.

At the end of this year, all the paintings and sculptures on Ma-laysia by the Dutch artists will be exhibited at the prestigious Pul-chri Studio in The Hague. A coffee table book will also be published based on the finished works of the artists. The Malaysian Minis-ter of Foreign Affairs is expected to officiate the art exhibition and the book launch in December 2009.

Courtesy call by the artists on sarawak Chief Minister Dato’ sri Haji Abdul Taib Mahmud

Braving the Malaysian rain

Dutch genealogy award for Dennis de Witt

neighbouring country Indonesia. Package deals for Malaysia and Indonesia will be developed. Other initiatives presented:* Opportunities and value-for-money with Malaysia My Second Home (MM2H) and Golden Third Age (G3A - retirees) programs;* To invite more students to stay and learn in Malaysia;* Experience a good lifestyle in Malaysia with ecotourism, diving and sailing, food and the culture.

The Minister, who also visited the Keukenhof, announced that a new Malaysia Tourism Desk will be opened in Amsterdam.

The Minister (centre) with Dutch Tour operators and media in Amsterdam

Malaysian Dennis De Witt, a fifth generation Dutch descendant, became the first foreigner to be recognised for his work entitled “The History of the Dutch in Ma-laysia” when he was awarded the prestigious Nederlandse Aan-moedigingsprijs voor Genealo-gie or Dutch Incentive Prize for Genealogy during a ceremony at the Central Bureau of Genealogy in The Hague last April.

De Witt spent 15 years research-ing his roots and local Dutch history before his work was pub-lished in 2007, chronicling the history of The Netherlands and Malaysia during the 160 years of Dutch rule in Malacca.

Ambassador Dato’ Dr Fauziah Mohd Taib, Netherlands-Malay-sia Association secretary Pim ten Hoorn and MDBC’s Marco Winter attended the ceremony.

Dennis de Witt (3rd left) with dignitaries and jury after the award presentation

Malaysian Ambassador to the Netherlands Dato’ Dr fauziah Mohh Taib (2nd right) organised a cocktail reception for the members of the Netherlands-Malaysia Association recently. Present were (from right) Gerard van den oetelaar, former Netherlands Ambassador to Malaysia Conrad van Tooren, Kasper de Gouw and Marco Winter.

Contributions for these articles from Ambassador Dato’ Dr Fauziah Mohh Taib, Malaysia Tourism, Dennis de Witt, The Star and Irene Reydon of Reydon HR and Malaysia Promotion.

MDBC Magz 2009-2 v5.indd 27MDBC Magz 2009-2 v5.indd 27MDBC Magz 2009-2 v5.indd 27MDBC Magz 2009-2 v5.indd 27 25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM25/8/2009 6:05:06 PM

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29

NE W mEmbErS

Laan van Scheut 2 6525 EM NijmegenThe Netherlands

Tel: +31 (0)24 353 1900Fax: +31 (0)24 353 1902Email: [email protected]: www.han.nl

Corporate Representatives:Hanny Kuiper,Project Manager InternationalPaul Smeets,Project Manager International

Business Activity:

HAN University of Applied Sci-ences is situated in the eastern part of the Netherlands. The twin cities of Arnhem and Nijme-gen (only 15 kms apart) - accom-modate HAN, one of the fastest growing and top rated larger universities of applied sciences in the country. Two modern city campuses facilitate the ex-change of knowledge between more than 27,000 students and 2,500 staff members and 2,100 international students.

HAN University of Applied Sci-ences offers almost every type of professional higher educa-tion. Students can choose from over 60 Bachelors and Exchange Programmes and 15 Masters Pro-grammes.

HAN’s Institute of Applied Sci-ences (“Higher Laboratorium Ed-ucation”) participates in MDBC’s Student Internship Program.

Ground Floor, Office Tower, One ResidencyJalan Mesui, off Jalan Nagasari50250 Kuala Lumpur

Tel: 603 - 2144 6545Fax: 603 - 2144 6532Email: [email protected]: www.delucca.com.my

Corporate Representatives:Firas Sowiedan,Director - OperationsFrederiq Ries, Director

Business Activity:

Delucca, the Italian restaurant, is a new concept of dining in the heart of Kuala Lumpur.

Delucca offers unique Italian cui-sine, charming atmosphere, an is-land bar and live jazz during the weekends.

At Delucca, every meal is a jour-ney. A meal is more than just about food, it’s an experience; an event to be shared. We serve au-thentic Italian fare with a modern twist, featuring fresh ingredients and masterful preparation.

With us, you truly discover the art of lingering over dinner with family and friends, making con-versation and enjoying wine in a setting that is vibrant, casual yet upscale.

We put a spin on classics that brings a modern sense of style in every single thing that we do.

Hogeschool Arnhem Nijmegen

DELUCCA, The Italian Restaurant

36th Floor Menara MaxisKuala Lumpur City Centre50088 Kuala Lumpur

Tel: 603 - 2615 7222Fax: 603 - 2615 0088Email:[email protected]:www.dri-malaysia.org

Corporate Representatives:Carol Chia,Program ManagerBryan Wah,Marketing Director

Business Activity:

Malaysia’s premier professional Business Continuity Manage-ment (BCM) education and certi-fication body.

DRI International (Disaster Re-covery Institute International) is a non-profit organization. It is the oldest, the largest, and the most globally recognized organization of its kind in the world. For more than 20 years, DRI International has set the standard for profes-sionalism in business continuity planning and has provided the profession’s premier certification and education. There are over 7,500 active business continu-ity professionals from various industries and business sectors maintaining DRI International certifications worldwide.

DRI Malaysia was established to promote and complement DRI International’s professional copyrighted BCM education and certification programs within the region.

DRI Malaysia Sdn Bhd

Ritze Perdana Business CentreBlock D1, Unit D-2-09, Jln PJU 8/2Damansara Perdana47820 Petaling Jaya

Tel: 603 - 7728 4770Fax: 603 - 7728 6770Email:[email protected]:www.uhrenholt.com

Corporate Representatives:Morten Staal,Senior Key Account ManagerKennet Paulsen,Key Account Manager

Business Activity:

Uhrenholt A/S is a leading world-wide food company with a turn-over of 560 million Euro, supply-ing primarily dairy, seafood and meat products.

More than 570 people are em-ployed around the world with 200 based in Denmark. We have local offices and representatives in key markets, e.g. Atlanta, Bue-nos Aires, Barcelona, Dubai, Kiev, Kuala Lumpur, London, Moscow, Oslo, Prague and Shanghai.

On 1 January 2009, Uhrenholt merged with its sister company Emborg Foods A/S. Emborg will continue as a global key brand across the product portfolio. This portfolio includes a wide range of Meat, Cheese (including Gou-da and Edam), Butter & Cream, Seafood (chilled and frozen), Vegetables and French fries.

Uhrenholt A/S

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31

CALENDEr Of E VENTS

Thursday 27 August

Thursday 18 June

Tuesday 30 June

Thursday 18 June

July

Thursday 20 August

september

Networking Night with MABC (Australian Council)

Dutch Wine Vodka & Cheese sampling eveningDelucca Restaurant

EUMCCI - CSR Book launch

Launch of The MDBC CardDelucca Restaurant

MDBC

MDBC Student Internship Program - briefing

Members-for-Members

4.00pm

7.00pm

0.00pm

6.30pm

MDBC Board of Directors

Dato’ Jaffar Indot (Jepamajosa Sdn Bhd), Chairman Mr. Hans Laarakker (Dutch Lady Milk Industries), Vice Chairman Mr. Hans Bodewes (Shell Global Solutions), TreasurerMr. Marco Winter, MDBC Executive DirectorDato’ Lim Say Chong (Lanjut Setia Sdn Bhd)En. Azizi Meor Ngah (Malaysian Agrifood Corporation Berhad)Mr. Gerry Power (TNT Malaysia)Ms. Jacoba Bolderheij (Embassy of the Kingdom of the Netherlands)Mr. Jack Ang (Markant (M) Sdn Bhd)Mr. Harm Bots (Royal Bank of Scotland Berhad)Mr. Isold Heemstra (ING Insurance Berhad)Mr. Remco Koster (Woodwing Asia Pacific Sdn Bhd (MSC))

Honorary Board MemberH.E. Mr. Lody Embrechts, Netherlands Ambassador

MDBC PatronY.B. Dato’ Seri Rafidah Aziz, Member of Parliament

Malaysian Dutch Business Councilmailing address:MDBC @ The GatewayThe AmpWalk, Lot 2.01, 2nd foor,218 Jalan Ampang50450 Kuala LumpurTel : 603 - 7492 1077Fax : 603 - 7492 5166 Email : [email protected] Website : www.mdbc.com.my

MDBC members will receive personal invitations for the above functions by email once all details are confirmed. All events to be reconfirmed.

6.30pm

The MDBC Board of Directors at our recent AGM. from left: Dato’ Jaffar indot, Ambassador Lody Embrechts, Harm Bots, Gerry Power, remco Koster, Marco Winter, isold Heemstra, Hans Bodewes, Jack Ang, Azizi Meor Ngah and Hans Laarakker

Dato’ Lim say Chong and Jacoba Bolderheij were overseas during the AGM

6.00pm

bOArD Of DIrECTOrS

Dato’ Jaffar thanking Pie-ter Leyssius for his contri-bution to the MDBC Board during a recent farewell reception at Parkroyal KL

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