IntroducingIn-store-Marketing

Revolution

©2015 Motion Display Scandinavia AB - All Rights Reserved

MOTION DISPLAYTESTED AND RESEARCHED BY RETAIL ACADEMICS RESEARCH INSTITUTE

Triangulation with the combining of multiple data sources is used to able to say not only what have happened but also why.

$$ What happened on sales?

How sales happened?

Why sales happened?

2

Three data sources:

Sales data

Interview data

Observations data

©2015 Motion Display Scandinavia AB - All Rights Reserved

o Latin-Square Design is used to be to clear the results from store- and time specific differences.

  Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

Store 1MD E-paper No Display MD E-paper Static No Display Static

Store 2No Display MD E-paper No Display Static Static MD E-paper

Store 3Static MD E-paper MD E-paper No Display Static No Display

Store 4No Display Static Static MD E-paper MD E-paper No Display

Store 5MD E-paper Static No Display MD E-paper No Display Static

Store 6Static No Display Static No Display MD E-paper MD E-paper

MOTION DISPLAYTESTED AND RESEARCHED BY RETAIL ACADEMICS RESEARCH INSTITUTE

©2014 Motion Display Scandinavia AB - All Rights Reserved

MOTION DISPLAYSTATIC SIGNAGE VS MOTION SIGNAGE – HEAT MAP - EYE TRACKING

STATIC SIGNAGE AND CATEGORY MOTION DISPLAY AND CATEGORY

- 100% Attention Guarantee- No cables – last for months- 180˚ viewing of screen - Works well in refrigerator- More information in small spaces- Brings life into printed information

©2014 Motion Display Scandinavia AB - All Rights Reserved

MOTION DISPLAYIT WORKS

Reinforces

Incentives

Shortens Search Time *

* Findings from a recent third party research study by RETAIL ACADEMICS

Increases Shopper’s Attention*

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4

4

©2014 Motion Display Scandinavia AB - All Rights Reserved

PRODUCT-LAUNCH, USAUsed by Zeiss to market Zeiss photo chromatic glasses.3 300 displays were used throughout all WalMart Vision Centers. 42% sales increase was measured year 1.

ZEISS glassesWALMART, USA

MOTION DISPLAY ANIMATED E-PAPER-DISPLAYSWALMART - PROGRAM

42 %SALES INCREASE

©2014 Motion Display Scandinavia AB - All Rights Reserved C O N F I D E N T I A L

PROVEN DRAMATIC SALES INCREASEEFFECTIVE SALES TOOL TO INCREASE SALES AND BUILD BRAND AWARENESS

PRIZE AWARDED STUDYBy Center for Retailing at Stockholm School of Economics

Organic crushed tomatoes – sales increased by 64% vs. static printMilk – sales increase of 24% vs. static printCustomer observations increased by 34%

RETAIL CASE STUDYBy Bacardi Brown-Forman Brands, Northern Ireland

79% sales increase on Bacardi Eristoff was measured in the UK during a two-month period when using animated e-paper displays.

©2014 Motion Display Scandinavia AB - All Rights Reserved C O N F I D E N T I A L

PROVEN DRAMATIC SALES INCREASEEFFECTIVE SALES TOOL TO INCREASE SALES AND BUILD BRAND AWARENESS

RETAIL CASE STUDYBy Center for Retailing at Stockholm School of Economics

122% pick-up increase vs. static print (same design) was measured at the sports retailer Intersport in Sweden.

©2014 Motion Display Scandinavia AB - All Rights Reserved C O N F I D E N T I A L

Variable Motion Display’s exposure

Regular exposure

Difference Increase Significance

Pass 100 % (n=163) 100 % (n=165) - - -

Watch 37.4% (n=61) 24.2% (n=40) 13.2% 54.5% 0.01**

Stop 30.7% (n=50) 15.8% (n=26) 14.9% 94.3% 0.001***

Examine 20.2% (n=33) 9.1% (n=15) 11.1% 122.0% 0.004***

** Significant on a 5 %-level, *** Significant on a 1 %-level122 % more

people touched the shoe

PROVEN DRAMATIC INCREASE OF OBSERVATION AND EXAMININGADIDAS, INTERSPORT STORES, SWEDEN

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SEVERAL OTHER STUDIES SHOW SIMILAR RESULTSVARIOUS RESULTS AND INDICATIONS

MAJOR SWEDISH RENOWNED RETAIL SUPPLIERBreakfast assortment

28 – 107 % sales increase measured.

INTERNATIONAL ORAL HYGIENE AND DENTAL CARE SUPPLIERToothbrush assortment

38 % sales increase measured.

INDIVIDUAL ICA STORESUsing various animated e-paper displays from the standard ICA assortment

30 % average sales increase indicated.

MAJOR SWEDISH RENOWNED RETAIL SUPPLIERDairy assortment

112 % sales increase measured.112%

38%

28-107%

30%

©2014 Motion Display Scandinavia AB - All Rights Reserved

Motion DisplayJakob Nilsson, EVP North Americajakob.nilsson@motiondisplay.com+1 479 366 8010