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    ME -I

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    Managerial Economics

    sl no. unit 1:-introduction to

    managerial economics

    1 definitions 2

    2 prof. Spencer Singleman 2

    3 Prof.Hague 2

    4 prof.Joel Dean 2

    5 Prof,Mansfield 2

    6 Mc Nair and Meriam 2

    7 nature of managerial

    economics

    4

    8 micro economics 4

    9 forecasting 4

    10 applied branch of knowledge 5

    11 deductive logic 5

    12 scientific approach 5

    13 scope of managerialeconomics

    6

    14 demand analysis and

    forecasting

    6

    15 production function 7

    16 cost analysis 7

    17 inventory management 7

    18 advertising 7

    19 price system 8

    20 resource allocation 8

    21 capital budgeting 9

    22 subject matter of managerial

    economics

    9

    23 decision making 9

    24 forward planning 9

    25 significance of managerial

    economics

    10

    26 risk 10

    27 economic problems 11

    28 source of economic problems 11

    29 resource and scarcity 11

    30 land labour capital 11

    31 factors of production 11

    32 entrepreneurship 11

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    unit 9:- pricing and output

    determination under perfectcompetition

    1 concept of market 226

    2 national market 226

    3 modern view 227

    4 classification of market on thebasis of nature of competition

    228

    5 pure and perfect competition 229

    6 pure competition 229

    7 large number of buyers andsellers

    229

    8 homogeneous products 229

    9 free entry and free exit of firms 229

    10 perfect competition 230

    11 perfect knowledge 230

    12 no discrimination 230

    13 no cost of transportation 230

    14 mobility of factors of production 230

    15 automatic price mechanism 231

    16 demand curve under perfect

    competition

    232

    17 working of price mechanism

    under perfect competition

    233

    18 general rule of price

    determination

    233

    19 change in equilibrium price 234

    20 changes in demand 235

    21 changes in supply 235

    22 changes in demand and supply 236

    23 laws of demand supply and price 237

    24 Dr.Alfred Marshall'sclassification of market on the

    basis of time

    238

    25 market period 238

    26 short- run 239

    27 long run 240

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    28 equilibrium of firm and industry

    under perfect competition

    243

    29 concept of firm and industry 243

    30 concept of equilibrium 243

    31 equilibrium of firm 244

    32 equilibrium of firm with marginalcost and marginal revenue

    method

    244

    33 equilibrium of firm under perfect

    competition

    245

    34 short run equilibrium 247

    35 super normal profit 248

    36 normal profit 248

    37 losses 248

    38 closing down production 249

    39 long run equilibrium 250

    40 equilibrium of industry 251

    unit 10:- imperfect competition

    1 monopoly 258

    2 pure and perfect monopoly 258

    3 impure monopoly 258

    4 features of simple or limited

    monopoly

    258

    5 single producer 258

    6 no close substitute 258

    7 barriers of entry of firms 259

    8 demand curve under monopoly 259

    9 distinction between perfect

    competition and monopoly

    260

    10 determination of price and output-equilibrium under monopoly

    262

    11 short run 262

    12 normal profit 263

    13 supernormal profit 263

    14 long run equilibrium under

    monopoly

    264

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    15 price discrimination under

    monopoly

    266

    16 what is price discrimination 266

    17 when is price discriminationpossible

    266

    18 legal sanction 267

    19 nature of commodity 267

    20 geographical barriers 267

    21 ignorance of buyers 267

    22 conditions of pricediscrimination

    267

    23 when is it profitable 268

    24 conditions of equilibrium under

    price discrimination

    268

    25 equilibrium under discriminating

    monopoly

    270

    26 dumping 271

    27 degrees of price discrimination 271

    28 monopolistic competition

    features

    273

    29 fairly large number of firms 273

    30 product differentiation 273

    31 selling costs 274

    32 price differences within a price

    range

    274

    33 elastic demand 274

    34 price war 274

    35 gift articles 275

    36 unfair methods 275

    37 determination of price and output

    under monopolistic competition

    277

    38 short run equilibrium under

    monopolistic competition

    278

    39 short run equilibrium under monopolistic competition :profit

    278

    40 losses under monopolisticcompetition

    279

    41 long run equilibrium under

    monopolistic competition

    279

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    42 group equilibrium under

    monopolistic competition

    280

    43 the number of sellers is large and

    there is free entry and exit of

    firms

    280

    44 comparison of long runequilibrium under perfectcompetition and monopolistic

    competition

    280

    45 monopsony 282

    46 oligopoly and duopoly 283

    47 features of oligopoly 283

    48 few sellers/ produces 283

    49 U shaped 283

    50 restrictions to entry 283

    51 advertisement 284

    52 price-control 284

    53 demand curve under oligopoly/duopoly

    284

    54 equilibrium under oligopoly 285

    55 kinked demand curve 286

    56 miscellaneous issues in

    monopolistic competition

    289

    57 selling costs 289

    58 selling cost is U shaped 290

    59 ASC decreases 290

    60 economies of specialisation 290

    61 economies of repetition 290

    62 difficulties in trying to influence

    the buyers preference

    291

    63 counter- advertisement by

    competitors

    291

    64 factors influencing selling costs 291

    65 type of product 291

    66 introduction of new goods 291

    67 technology changes 291

    68 other factors 291

    69 selling costs and the e demand-

    average revenue - curve of the

    firm

    291

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    70 effect of selling cost on the price

    of the product

    292

    71 non-price competition 292

    72 gift articles 293

    73 crossword contest 293

    74 wastes of monopolistic

    competition

    294

    75 selling costs 294

    76 excess capacity 294

    77 unemployment 295

    78 cross transport 295

    79 lack of specialisation 295

    80 inefficiency 295

    unit 11:-pricing methods or

    pricing practices

    1 full cost or cost plus pricing 302

    2 inadequacies of cost pricing 303

    3 justification of cost plus pricing 303

    4 role of cost plus pricing 304

    5 for product tailoring 304

    6 for refusal pricing 304

    7 for monopsony pricing 305

    8 for public utility pricing 305

    9 pricing of multiple products 305

    10 opportunities to produce multiple

    products

    305

    11 excess capacity 306

    12 seasonal variation 306

    13 cyclical changes 306

    14 secular shifts 306

    15 vertical integration 306

    16 research 307

    17 policy of adding products 30718 standards of profitability 307

    19 product strategy 308

    20 criteria for new products 308

    21 policy of dropping products 309

    22 cost of multiple product 310

    23 jointness of products 310

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    24 allocation of variable overhead 310

    25 going rate pricing 311

    26 marginal cost pricing 312

    27 some other approaches 314

    28 intuitive pricing 314

    29 experimental pricing 314

    30 imitative pricing 315

    31 some guidelines for fixation 316

    32 single product pricing 316

    33 pioneering price 316

    34 skimming price 316

    35 penetration price 316

    36 price in maturity 316

    37 cyclical price 317

    38 backward cost pricing 317

    39 refusal pricing 317

    40 psychological consideration 317

    41 product line pricing 318

    42 alternative policies of price

    relationship

    318

    43 price that are proportional to full

    cost

    318

    44 the price that are proportional to

    incremental cost

    318

    45 price with profit marginsproportion al to conversion costs

    318

    46 prices that produce contribution

    margins depend upon the

    elasticity of demand of differentmarket segment

    318

    47 prices that are systematically

    related to the stage of the marketand the competitive development

    of individual members of the

    product line

    319

    48 factors to be considered inpricing

    319

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    49 demand relationship in the

    product line

    319

    50 competitive difference 320

    51 cost estimates 320

    52 some problem of product line

    pricing

    320

    53 pricing product that differ in size 320

    54 pricing product that differ inquality

    320

    55 charm prices 321

    56 pricing special design s 321

    57 charging different prices at

    different times

    321

    58 pricing repair parts 321

    59 pricing in public sector undertaking-PSU

    322

    60 responsibility for pricing 323

    61 features of pricing in publicenterprises

    323

    62 price policies of publicenterprises in India

    324

    63 profit as the basis of price policy 324

    64 no profit basis 325

    65 import parity price 32566 guidelines on pricing policy 325

    67 pricing in co-operative societies 326

    68 cost based pricing 327

    69 subsidized pricing 327

    70 demand based pricing 327

    71 competitive pricing 327

    unit 12:-cost benefit analysis

    1 public goods vs. private goods 336

    2 product divisibility 336

    3 externalities 338

    4 market external effects 339

    5 non- market- external effects 339

    6 marginal cost 340

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    7 average cost 340

    8 impure public goods 340

    9 steps in cost benefit analysis 341

    10 identification of a project 341

    11 formulation of the project 342

    12 appraisal and selection of theproject

    342

    13 comparison of cash-flow 342

    14 selection and implementation 342

    15 mid term project evaluation 343

    16 justification of the use of cost

    benefit analysis

    343

    17 social costs and benefits 343

    18 intangible factors 344

    19 overall profitability 344

    20 certain uncertainty vs. uncertain

    certainty

    344

    21 social scale of preference 344

    22 national industrial policy 345

    23 future disposable value 345

    24 unforeseen circumstances 345

    25 cost benefit analysis: private and

    social

    346

    26 Private vs. social goals 347

    27 partial contradiction between

    interest

    347

    28 valuation of costs and benefits 348

    29 methods of valuation 349

    30 marginal social damage 350

    31 marginal private damage 350

    32 marginal cost of abatement 350

    33 policies to reconcile private and

    public costs and benefits

    351

    34 private action providing

    correctives

    351

    35 negotiation 351

    36 liability rules 352

    37 government action 352

    38 externality taxes 353

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    39 cost benefit analysis and overall

    resource allocation

    354

    40 correctives for chock and

    disturbances

    354

    41 speeding up the pace of the

    economy

    354

    42 weeding out economic evils 354

    43 structural changes in the

    economy

    355

    44 fine tuning of the economy 355

    45 cost benefit considerations at themacro level

    355

    46 production possibility curve 356

    47 advantages of cost -benefitanalysis

    357

    48 limitations 35849 overall resource allocation -

    market mechanism

    359

    50 assumption of market or price

    mechanism

    360

    51 criticism of market or price

    mechanism

    360

    52 foundations of market system of economy

    361

    53 individual , the best judge of self

    -interest

    361

    54 consumers sovereignty 362

    55 freely fluctuating price

    mechanism

    362

    56 private enterprises 362

    57 private profit motive 362

    58 institution of private property 363

    59 existence of cooperation 363

    60 harmony between individual

    interests and interests of thecommunity

    363

    61 no interference by the state-

    Laissez Faire

    363

    unit 13:- macro economic

    analysis

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    1 J.M Keynes 370

    2 General theory of employment,interest and money

    370

    3 importance of macro-economic

    studies

    371

    4 empirical evidences 371

    5 policy -orientation 371

    6 national income 371

    7 income and employment theoryand monetary theory

    371

    8 dynamic science 371

    9 Keynesian macro-economic

    theory

    372

    10 full employment 373

    11 determination causes solution 373

    12 basis assumption of the theory 373

    13 short run equilibrium 373

    14 technology stock of capital 373

    15 perfect competition 373

    16 increasing costs 373

    17 closed economy 374

    18 government 374

    19 effective demand 374

    20 aggregate supply function 374

    21 aggregate demand function 374

    22 concept of effective demand 374

    23 deficient aggregate demand 375

    24 aggregate supply function 376

    25 aggregate supply schedule 376

    26 aggregate demand function 377

    27 aggregate demand schedule 378

    28 autonomous consumptions 38029 determination of equilibrium

    level of output/employment

    380

    30 effective demand 380

    31 cost of production 380

    32 revenue 380

    33 determination of equilibrium atless than full employment

    382

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    34 importance of aggregate demand

    function

    383

    35 consumption demand 383

    36 investment demand 383

    37 fiscal policy measures 383

    38 Keynesian remedy to

    unemployment: government

    intervention

    385

    39 fiscal policy measures 385

    40 consumption function 386

    41 investment function 386

    42 marginal efficiency of capital 386

    43 rate of interest 386

    44 liquidity preference 387

    45 quantity of money supply 387

    46 transactions motive 388

    47 precautionary motive 388

    48 speculative emotive 388

    49 business fluctuations 389

    50 definitions of business or trade

    cycle

    390

    51 phases of business cycle 390

    52 line of cycle 390

    53 prosperity: expansion and peak 392

    54 Turning point and recession 393

    55 depression and trough 393

    56 recovery or revival 395

    57 inflation 396

    58 Prof. Samuelson 396

    59 causes of inflation 397

    60 increase in public expenditure 398

    61 increase in private expenditure 398

    62 increase in foreign demand 398

    63 reduction in taxation 399

    64 repayment of internal debts 399

    65 changes in expectations 399

    66 factors from supply side 399

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    67 scarcity of factors of production 399

    68 bottlenecks 400

    69 natural calamities 400

    70 hoarding by merchants 400

    71 rise in costs 401

    72 consequences of inflation 402

    73 effects on production 402

    74 through investment 402

    75 switchover of business 402

    76 uncertainty 403

    77 change in composition of

    production

    403

    78 poor quality of output 403

    79 public unrest 403

    80 distortion of price 403

    81 effect on distribution 404

    82 creditor and debtor 404

    83 wage and salary earners 404

    84 entrepreneurs as a class 404

    85 investors as a class 404

    86 farmers 405

    87 other consequences 405

    88 financial institutions 405

    89 foreign trade 40590 price structure 405

    91 reduction in developmentexpenditure

    405

    91 effect on currency 406

    92 non -economical effects 406

    93 macro policies 407

    94 full employment 407

    95 economic stabilization 408

    96 fiscal policies 408

    97 monetary policy 409

    unit 14:- government and private

    business

    1 value added tax 420

    2 need for government

    intervention

    421

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    3 shortcomings of market system/

    limitations or defect of marketsystem

    421

    4 inequalities of income and wealth421

    5 emergence of monopolies 421

    6 competitive monopoly 421

    7 failure to provide full

    employment

    422

    8 instability 422

    9 wastages of market economy 423

    10 overproduction 424

    11 underproduction 424

    12 indifference to and sacrifice to

    social welfare

    425

    13 poverty in the midst of plenty 425

    14 undesirable psychological and

    social effects

    426

    15 exploitation of backward

    countries and world rivalry

    426

    16 causes of rise in price in India 428

    17 demand pull factors 428

    18 mounting governmentexpenditure

    428

    19 non plan and plan expenditure 428

    20 deficit financing and increase in

    money supply

    428

    21 role of black money 429

    22 uncontrolled growth of population

    429

    23 cost- push factors 429

    24 fluctuations in output and supply 430

    25 taxation as a factor in rising costs 430

    26 administered pricing 430

    27 hike in oil prices and global

    inflation

    430

    28 other factors 431

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    29 causes of inflationary pressure in

    the 90's and after 2000

    431

    30 higher fiscal deficit 431

    31 sharp reserve money 431

    32 supply demand imbalances 431

    33 price controls in India 432

    34 demand management 432

    35 fiscal measures 432

    36 revenue deficit 432

    37 fiscal deficit 432

    38 monetary measures 433

    39 supply management 434

    40 fixation of maximum prices 434

    41 the system of dual prices 435

    42 increase in supplies of food

    grains

    435

    43 problem of oilseeds and edible

    oils

    435

    44 public distribution system-PDS

    and consumer protection

    435

    45 control over private trade in food

    grains

    435

    46 other relevant measures by

    government of India to control

    inflation

    436

    47 direct government role 436

    48 administered prices 436

    49 the system of dual prices 437

    50 support/procurement prices 437

    51 public distribution system 439

    52 rationale of PDS 439

    53 supplies to the public distribution

    system

    439

    54 protection of consumer interests 441

    55 countervailing power 441

    56 consumer protection Act,1986 441

    57 protection from hazardous

    commodities

    441

    58 right to information 441

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    59 right to competitive price 441

    60 right to be heard 441

    61 right to information regarding

    protection

    442

    62 consumer protection Act 442

    63 sales of goods act 442

    64 Indian contract act 442

    65 negotiable instrument act 442

    66 banking regulation act 442

    67 companies act 442

    68 the new industrial policy 1991 444

    69 industrial licensing policy 444

    70 industrial licensing is compulsory

    for

    445

    71 list of industries to be reserved ofthe public sector

    445

    72 foreign investment 446

    73 foreign technology 446

    74 public sector policy 447

    75 MRTP Act 448

    76 BIFR 448

    77 DE-reservation -further

    liberalization

    448

    78 economic liberalization 450

    79 the process of disinvestment:

    needs and methods

    454

    80 need for disinvestment 454

    81 phased privatization 454

    82 professionalism 454

    83 reducing deficits 454

    84 reallocation of resources 455

    85 capital support to plans 455

    86 substitute for taxation 455

    87 methods of disinvestment 45588 partial transfer of ownership 455

    89 total denationalization 456

    90 liquidation 456

    91 management buy-out 457

    92 disinvestment without

    privatization

    457

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    93 methods of implementation 457

    94 sale of stocks and allotment 458

    95 negotiating joint ownership 458

    96 open auction 458

    97 informal approach 458

    98 pre-planned transfer 458

    99 systematic denationalization 459

    100 liquidation 459

    101 disinvestment of public sectorshareholding-Indian experience

    460

    102 disinvestment of PSU shares 460

    103 IPCL BALCO ITDC 461

    104 Indian airlines 462


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