From the Largest to Strongest Market-- Trade Fairs in China and the World
Chen Xianjin
UFI President, 2013
Contents
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• The State of Venues in China
• The State of Exhibitions in China
• UFI and China
Ⅰ. The State of Venues in China
Part Ⅰ
UFI World Map of Venues
• 1,197 venues (with a minimum of
5,000 sqm indoor exhibition space)
identified worldwide
• Total indoor exhibition space:
32.6 million sqm
In 2011
Main Global Results of the
World Map of Venues
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496 venues15.6 million sqm
(48%)
184 venues6.6 million sqm
(20%)
389 venues7.9 million sqm
(24%)
70 venues1.3 million sqm
(4%)33 venues
0.8 million sqm(2%)25 venues
0.5 million sqm(2%)
5 million sqm
Scale
Venues and indoor exhibition space in 2011
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National indoor exhibition space available from 2006 to 2011(Venues with a minimum of 5,000 sqm indoor exhibtion space)
NO Country Total (in sqm) World (%) Growth since (%)
1 USA 6 712 342 21 % + 5 %
2 China 4 755 102 15 % + 48 %
3 Germany 3 377 821 10% + 2 %4 Italy 2 227 304 7 % + 3 %5 France 2 094 554 6 % + 3 %6 Spain 1 548 057 5 % + 13 %
7 The Netherlands 960 530 3% + 15 %
8 Brazil 701 882 2% + 6 %9 United Kingdom 701 857 2 % + 13 %10 Canada 684 175 2 % + 6 %
UFI World Map of Venues
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- 500 000 1 000 000 1 500 000
China
USA
Spain
The Netherlands
South Korea
Turkey
United Kingdom
Singapore
Germany
Russia
France
Italy
Mexico
new venue(s)
venue extension(s)
15 countries have increased their total indoor capacity by at least 50,000 sqm between 2006 and 2011.
China accounts for 46% of the global increase and 69% of the Chinese increase is related to new venues.
Additional indoor exhibition space between 2006 and 2011(Venues with a minimum of 5,000 sqm indoor exhibition space)
UFI World Map of Venues
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NO Region City Exhibition CenterTotal gross
Indoor size (M2 )
1 China GuangzhouChina Import & Export Fair Complex (Pazhou Complex)
338,000
2 China ShanghaiShanghai New International Expo Center (SNIEC)
200,000
3 China Wuhan Wuhan International Expo Center 190,000
4 China Chongqing Chongqing International Expo Center 184,000
5 Thailand BangkokIMPACT Arena, Exhibition and Convention Center
137,000
6 China Yiwu Yiwu International Expo Center 120,000
7 China ChengduChengdu New International Convention and Exhibition Center (Century City)
110,000
8 Korea Seoul Korea International Exhibition Center 108,049
9 China Shenyang Shenyang Exhibition Center 105,200
10 China Shenzhen Shenzhen Convention & Exhibition Center 105,000
* BSG report- Trade Fair Industry in Asia (9th edition)
Top Venues in Asia 2013
8
Growth of Venues in China since 2006
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Growth of venues in China
Year 2006
Year 2013
% change 2006 vs. 2013
% average growth
Number of Venue 57 101 77 11
Indoor Exhibition Space (million m2)
2.23 4.53 103 14.7
Ⅱ. The State of Exhibitions in China
Part Ⅱ
The Exhibition World
Approximately
30700 Exhibitions
per year corresponding to
103 million sqm
of total net exhibition space and where
2.8 million direct
Exhibiting companies
welcomed
260 million visitors
Based on events with a minimum of 500 sqm held in 2011, the updated will be
conducted in 2013
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The global top 10 net space rented (between 2008 and 2011 )
(in million net sqm) Trend since 2008
1 USA 23,3 -7%
2 China 13,0 +13%
3 Germany 8,8 -5%
4 Italy 6,2 -5%
5 France 5,4 -8%
6 Spain 3,5 -24%
7 Japan 3,2 -3%
8 UK 2,8 -6%
9 Russia 2,6 -13%
10 Brazil 2,6 +4%
The Exhibition World
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65
70
75
80
85
90
95
100
105
110
115
120
2008 2009 2010 2011 65
70
75
80
85
90
95
100
105
110
115
120
2008/9 2009/10 2010/11
in Europe in Asia
ChinaIndia
Japan
Germany
Spain
Italy
France
Turkey
Russia
Korea
Trends in the net space rented in several major national markets (in sqm, UFI estimations)
UTILIZED SPACE
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Top 10 fairs ranked by space sold in Asia, 2012
Location Trade Fair Net size (m2)
1 China China Import and Export Fair (Canton Fair) 549,953
2 China China International Furniture Fair (Guangzhou) 340,000
3 China Furniture China / Office Furniture China / Home Furnishing China / Kitchen & Cabinet China /Design of Designers
165,000
4 China China (Guangzhou) International Building Decoration Fair 160,000
5 China International Famous Furniture Fair 130,000
6 China Shanghai International Automobile Industry Exhibition 115,000
7 China Beijing International Automotive Exhibition 110,000
8 China Guangzhou International Lighting Exhibition 97,500
9 China Shenzhen International Furniture Exhibition 80,000
10 China Intertextile Shanghai Apparel Fabrics 75,000
Source: BSG research & analysis14
Large scaled exhibitions in China from 2007 to 2012
(based on exhibitions above 30,000 gross sqm)
Year 2007 2008 2009 2010 2011 2012
Number of scaled exhibitions
226 256 254 298 368 401
Gross space rented of scaled exhibitions(in million sqm)
14.9 18.2 19.3 22.9 28.8 31.4
Total space rented(in million sqm)
34.3 36.8 38.8 45.1 51.8 60.7
% 43% 49% 49% 50% 55% 51%
Top 10 Cities by the Number of Trade Fairs in China
61
46
36
23
14 1412 11 11 11 11
0
10
20
30
40
50
60
70
Shanghai Beijing Guangzhou Shenzhen Chengdu Xi'an Nanjing Qingdao Shenyang Xiamen Tianjin
Year: 2012
59570705714552
3357003
1793500
1067850878000 847800 775300 775000 724396
0
1000000
2000000
3000000
4000000
5000000
6000000
Guangzhou
Shanghai
Beijing
Shenzhen
Chengdu
Dongguan
Shenyang
Nanjing
Xi'an
Tianjin
Top 10 Cities by Space Rented of Trade Fairs in China
Year: 2012
Unit: Billion Yuan
Revenue of booth sales from 2007 to 2012 in China
13.2
14.514
17
21
24.3
0
5
10
15
20
25
30
2007 2008 2009 2010 2011 2012
Ⅲ. UFI and China
Part Ⅲ
UFI is the Global Association of the Exhibition Industry, uniting the industry’s
organizers, venues, associations and partners of the industry
What is UFI?
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UFI Global membership
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September 2013
639 members in 85 countries
204 members with “venue” activity
(32%)
458 members with “organizer” activity (71,5%)
52 “Associations”(8.1%)
48 “Partners ofthe Industry” (7.5%)
81 “Venuesonly” (12.7%)
123 “Venue& Organizer”
(19,2%)
335 “Organizer only” (52,5%)
What does UFI mean for me?
Top 10 Regions by UFI Members
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85
45
37
3230
27 27
2321
19
0
10
20
30
40
50
60
70
80
90
MainlandChina
Germany Russia Turkey France Italy USA India UK Korea
UFI membership development in mainland China
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UFI approved events in mainland China
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UFI membership in mainland China, by city
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UFI Seminar, Shanghai in 1997
UFI Activities in China
UFI Congress in Beijing, 2006
UFI Open Seminar in Shenzhen, 2012
UFI Focus Meetings in Shanghai, 2013
ⓒ UFI 2013
What Does the future hold?
Multi-dimensional events
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www.ufi.org
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