Meaning of Online Trading

8/2/2019 Meaning of Online Trading

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Chapter 1

Introduction


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INTRODUCTION

In most industrialized countries, a substantial part of financial wealth is not managed directly by

savers, but through a financial intermediary, which implies the existence of an agency contract

between the investor (the principal) and a broker or portfolio manager (the agent). Therefore,

delegated brokerage management is arguably one of the most important agency relationships

intervening in the economy, with a possible impact on financial market and economic

developments at a macro level.

In most of the metros, people like to put their money in stock options instead of dumping it in the

bank-lockers. Now, this trend pick pace in small but fast developing cities like Delhi,

Chandigarh, Gurgaon, Jaipur etc. My research is based on the residents of Delhi and its nearby

areas (NCR).

As the per-capita-income of the city is on the higher side, so it is quite obvious that they

want to invest their money in profitable ventures. On the other hand, a number of brokerage

houses make sure the hassle free investment in stocks. Asset management firms allow investors

to estimate both the expected risks and returns, as measured statistically. There are mainly two

types of Portfolio management strategies.

1. Passive Portfolio Strategy2. Active Portfolio Strategy

1. Passive Portfolio Strategy: A strategy that involves minimal expectation input, andinstead relies on diversification to match the performance of some market index. A

passive strategy assumes that the marketplace will reflect all available information in the

price paid for securities

2. Active Portfolio Strategy: A strategy that uses available information and forecastingtechniques to seek a better performance than a portfolio that is simply diversified broadly.


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BACKGROUND OF STOCK EXCHANGE IN INDIA

The emergence of stock market can be traced back to 1830. In Bombay, business passed in the

shares of banks like the commercial bank, the chartered mercantile bank, the chartered bank, the

oriental bank and the old bank of Bombay and shares of cotton presses. In Calcutta, Englishman

reported the quotations of 4%, 5%, and 6% loans of East India Company as well as the shares of

the bank of Bengal in 1836. This list was a further broadened in 1839 when the Calcutta

newspaper printed the quotations of banks like union bank and Agra bank. It also quoted the

prices of business ventures like the Bengal bonded warehouse, the Docking Company and the

storm tug company.

Between 1840 and 1850, only half a dozen brokers existed for the limited business. But during

the share mania of 1860-65, the number of brokers increased considerably. By 1860, the number

of brokers was about 60 and during the exciting period of the American Civil war, their number

increased to about 200 to 250. The end of American Civil war brought disillusionment and many

failures and the brokers decreased in number and prosperity. It was in those troublesome times

between 1868 and 1875 that brokers organized an informal association and finally as recited in

the Indenture constituting the Articles of Association of theExchange. On or about 9th day of

July,1875, a few native brokers doing brokerage business in shares and stocks resolved upon

forming in Bombay an association for protecting the character, status and interest of native share

and stock brokers and providing a hall or building for the use of the members of such

association.

As a meeting held in the broker Hall on the 5 th day of February, 1887, it was resolved to execute

a formal deal of association and to constitute the first managing committee and to appoint the

first trustees. Accordingly, the Articles of Association of the Exchange and the Stock Exchange

was formally established in Bombay on 3rd day of December, 1887. The Association is now

known as The Stock Exchange.

The entrance fee for new member was Re.1 and there were 318 members on the list, when the

exchange was constituted. The numbers of members increased to 333 in 1896, 362 in 1916and

478 in 1920 and the entrance fee was raised to Rs.5 in 1877, Rs.1000 in 1896, Rs.2500 in 1916


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and Rs. 48,000 in 1920. At present there are 23 recognized stock exchanges with about 6000

stockbrokers. Organization structure of stock exchange varies.

14 stock exchanges are organized as public limited companies, 6 as companies limited by

guarantee and 3 are non-profit voluntary organization. Of the total of 23, only 9 stock exchangeshave been permanent recognition. Others have to seek recognition on annual basis.

These exchange do not work of its own, rather, these are run by some persons and with the help

of some persons and institution. All these are down as functionaries on stock exchange. These

are

1. Stockbrokers2. sub-broker3. market makers4. Portfolio consultants etc.

1.StockbrokersStock brokers are the members of stock exchanges. These are the persons who buy, sell or deal

in securities. A certificate of registration from SEBI is mandatory to act as a broker. SEBI can

impose certain conditions while granting the certificate of registrations. It is obligatory for the

person to abide by the rules, regulations and the buy-law. Stock brokers are commission broker,

floor broker, arbitrageur etc.

2.Sub-brokerA sub-broker acts as agent of stock broker. He is not a member of a stock exchange. He assists

the investors in buying, selling or dealing in securities through stockbroker. The broker and sub-

broker should enter into an agreement in which obligations of both should be specified. Sub-

broker must be registered SEBI for a dealing in securities. For getting registered with SEBI, he

must fulfill certain rules and regulation.


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3.Market MakersMarket maker is a designated specialist in the specified securities. They make both bid and offer

at the same time. A market maker has to abide by bye-laws, rules regulations of the concerned

stock exchange. He is exempt from the margin requirements. As per the listing requirements, a

company where the paid-up capital is Rs. 3 crore but not more than Rs. 5 crore and having a

commercial operation for less than 2 years should appoint a market maker at the time of issue of

securities.

4.Portfolio consultantsA combination of securities such as stocks, bonds and money market instruments is collectively

called as portfolio. Whereas the portfolio consultants are the persons, firms or companies who

advise, direct or undertake the management or administration of securities or funds on behalf of

their clients.

Partial fulfillment for degree of M.B.A. programmed, we received the opportunity from

Sharekhan Ltd. for our summer training project report. It is basically a stock brokering

company which deals in security and derivative market, Commodity market, mutual funds and

Insurance etc.


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THE ROLE OF STOCK EXCHANGES

Stock exchanges have multiple roles in the economy, this may include the following:

Raising capital for businesses

The Stock Exchange provides companies with the facility to raise capital for expansion

through selling shares to the investing public.

Mobilizing savings for investmentWhen people draw their savings and invest in shares, it leads to a more rational allocation

of resources because funds, which could have been consumed, or kept in idle deposits with

banks, are mobilized and redirected to promote business activity with benefits for several

economic sectors such as agriculture, commerce and industry, resulting in stronger economic

growth and higher productivity levels and firms.

Facilitating company growthCompanies view acquisitions as an opportunity to expand product lines, increase

distribution channels, hedge against volatility, increase its market share, or acquire other

necessary business assets. A takeover bid or a merger agreement through the stock market is one

of the simplest and most common ways for a company to grow by acquisition or fusion.

PROFIT SHARINGBoth casual and professional stock investors, through dividends and stock price increases

that may result in capital gains, will share in the wealth of profitable businesses.

Corporate GovernanceBy having a wide and varied scope of owners, companies generally tend to improve on their

management standards and efficiency in order to satisfy the demands of these shareholders

and the more stringent rules for public corporations imposed by public stock exchanges and the


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government. Consequently, it is alleged that public companies (companies that are owned by

shareholders who are members of the general public and trade shares on public exchanges)

tend to have better management records than privately-held companies (those companies where

shares are not publicly traded, often owned by the company founders and/or their families and

heirs, or otherwise by a small group of investors). However, some well- documented cases

are known where it is alleged that there has been considerable slippage in corporate

governance on the part of some public companies. The dot- com bubble in the early

2000s, and the subprime mortgage crisis in 2007-08, are classical examples of corporate

mismanagement. Companies like Pets.com (2000), Enron Corporation (2001), One.Tel

(2001), Sunbeam (2001), Webvan (2001), Adelphia (2002), MCI WorldCom (2002), Parmalat

(2003), American International Group (2008), Lehman Brothers (2008), and Satyam

Computer Services (2009) were among the most widely scrutinized by the media.

Creating investment opportunities for small investorsAs opposed to other businesses that require huge capital outlay, investing in shares is open to

both the large and small stock investors because a person buys the number of shares they

can afford. Therefore the Stock Exchange provides the opportunity for small investors to

own shares of the same companies as large investors.

Government capital-raising for development projectsGovernments at various levels may decide to borrow money in order to finance

infrastructure projects such as sewage and water treatment works or housing estates by selling

another category of securities known as bonds. These bonds can be raised through the Stock

Exchange whereby members of the public buy them, thus loaning money to the government.

The issuance of such bonds can obviate the need to directly tax the citizens in order to

finance development, although by securing such bonds with the full faith and credit of the

government instead of with collateral, the result is that the government must tax the citizens

or otherwise raise additional funds to make any regular coupon payments and refund the

principal when the bonds mature.


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Barometer of the economyAt the stock exchange, share prices rise and fall depending, largely, on market forces.

Share prices tend to rise or remain stable when companies and the economy in general show signsof stability and growth. An economic recession, depression, or financial crisis could eventually

lead to a stock market crash. Therefore the movement of share prices and in general of the

stock indexes can be an indicator of the general trend in the economy.

Capital Market is divided into two categories.

1. Primary Market.

2. Secondary Market.

Primary Market.Securities generally have two stages in their lifespan. The first stage is when the company

initially issues the security directly from its treasury at a predetermined offering price. This

is a primary market offering. It is referred to as the Initial Public Offering (IPO).

In primary market, securities are offered to public for subscription for the purpose of raising

capital or fund.

Secondary Market.Secondary Market refers to a market where securities are traded after being initially offered

to the public in the primary market and/or listed on the Stock Exchange. Majority of the

trading is done in the secondary market. Secondary market comprises of equity markets and the

debt markets. Secondary market is an equity trading avenue in which already existing/pre-

issued securities are traded amongst investors Secondary market could be either auction or

dealer market


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CHAPTER 2

COMPANY PROFILE


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Introduction to the companySHARE KHAN

Sharekhan Ltd is Indias leading online retail broking house with its presence through

1288Share Shops in 325 cities and serving more than 8, 00,000 customers across the nation.

Launched on Feb 8th 2000 as an online trading portal, Sharekhan offers its clients trade

execution facilities for cash as well as derivatives, on BSE and NSE, depository services,

mutual funds, initial public offerings (IPOs), and commodities trading facilities on MCX

and NCDEX. Besides high quality investment advice from an experienced research team

Sharekhan provides market related news, stock quotes fundamental and statistical

information across equity, mutual funds, IPOs and much more.

Sharekhan has set category leadership through pioneering initiatives like Speed Trade, a

net based executable application that emulates a broker terminal besides providing information

relevant to Day traders. Their second initiative, First Step is targeted at empowering first time

investors. Sharekhan has also set their global footprints through the India First initiative,

a series of seminars conducted by Sharekhan to help NRIs participate and benefit from the

huge investment opportunities in India.


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(FIG.1 PRODUCTS AND SERVICES OFFERED BY SHAREKHAN)


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SHAREKHAN- ONE OF THE FASTESTGROWING FINANCIAL SERVICES COMPANY IN INDIA

(FIG.2 SHAREKHAN NETWORK)


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WORK STRUCTURE OF SHAREKHAN

Sharekhan has always believed in investing in technology to build its business. The company has

used some of the best-known names in the IT industry, like Sun Microsystems, Oracle,

Microsoft, Cambridge Technologies, Nexgenix, Vignette, VeriSign Financial Technologies

India Ltd, Spider Software Pvt Ltd. to build its trading engine and content. The Citi Venture

holds a majority stake in the company. HSBC, Intel & Carlyle are the other investors.

On April 17, 2002 Sharekhan launched Speed Trade and Trade Tiger, are net-based executable

application that emulates the broker terminals along with host of other information relevant

to the Day Traders. This was for the first time that a net-based trading station of this caliber was

offered to the traders. In the last six months SpeedTrade has become a de facto standard for

the Day Trading community over the net.

Sharekhans ground network includes over 1288+ Shareshops in 325+ cities in India. The

firms online trading and investment site - www.sharekhan.com - was launched on Feb 8, 2000.

The site gives access to superior content and transaction facility to retail customers across the

country. Known for its jargon-free, investor friendly language and high quality research,

the site has a registered base of over 3 Lacs customers. The number of trading memberscurrently stands at over 8 Lacs. While online trading currently accounts for just over 5 per

cent of the daily trading in stocks in India, Sharekhan alone accounts for 27 per cent of

the volumes traded online.

The Corporate Finance section has a list of very prestigious clients and has many firsts to

its credit, in terms of the size of deal, sector tapped etc. The group has placed over US$ 5

billion in private equity deals

Some of the clients include: BPL Cellular Holding, Gujarat Pipavav, Essar, Hutchison, and

shoppers stop. Finally, Sharekhan shifted hands and Citi venture get holds on it.


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(FIG.3 SHAREKHAN PRODUCTS)


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Sharekhan offers the following products.

CLASSIC ACCOUNT

This is a User Friendly Product which allows the client to trade through websitewww.sharekhan.com and is suitable for the retail investors who is risk-averse and hence

prefers to invest in stocks or who does not trade too frequently.

Features

Online trading account for investing in Equity and Derivatives viawww.sharekhan.com

Live Terminal and Single terminal for NSE Cash, NSE F&O & BSE. Integration of On-line trading, Saving Bank and Demat Account. Instant cash transfer facility against purchase & sale of shares. Competitive transaction charges. Instant order and trade confirmation by E-mail. Streaming Quotes (Cash & Derivatives). Personalized market watch. Single screen interface for Cash and derivatives and more. Provision to enter price trigger and view the same online in market watch.

SPEEDTRADE

SPEEDTRADE is an internet-based software application that

enables you to buy and sell instantly. It is ideal for active traders and jobbers who transact

frequently during days Session to capitalize on intra-day price movement.

FEATURES Instant order Execution and Confirmation. Single screen trading terminal for NSE Cash, NSE F&O & BSE. Technical Studies.

Multiple Charting. Real-time streaming quotes, tic-by-tic charts. Market summary (Cost traded scrip, highest clue etc.) Hot keys similar to brokers terminal. Alerts and reminders. Back-up facility to place trades on Direct Phone lines. Live Market debts


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DIAL-N-TRADE

Along with enabling access for trade online, the CLASSIC and SPEEDTRADE ACCOUNT also

gives Dial-n-trade services. With this service, one can dial Sharekhans dedicated phone lines 1-

800-22-7500, 3970-7500.

Beside this, Relationship Managers are always available on Office Phone and Mobile to resolve

customer queries.

ShareMobile

Sharekhan had introduced ShareMobile, mobile based software where one can watch Stock

Prices, Intra Day Charts, Research & Advice and Trading Calls live on the Mobile.

PREPAID ACCOUNT

Customers pay Advance Brokerage on trading Account and enjoy uninterrupted trading in their

Account. Beside this, great discount are also available on brokerage (UPTO 50%).

Prepaid Classic Account : - Rs. 2000

Prepaid Speed trade Account : - Rs. 6000

IPO ON-LINE

Customers can apply to all the forthcoming IPOs online. This is quite hassle-free, paperless and

time saving. Simply allocate fund to IPO Account, Apply for the IPO and Sit Back & Relax.

Mutual Fund Online

Investors can apply to Mutual Funds of Reliance, Franklin Templeton Investments, ICICI

Prudential, SBI, Birla, Sundaram, HDFC, DSP Merrill Lynch, PRINCIPAL and TATA with

Sharekhan.


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Zero Balance ICICI Saving Account

Sharekhan had tied-up with ICICI bank for Zero Balance Account for Sharekhans

Clients. Now their customers can have a Zero Balance Saving Account with ICICI Bank after

your demat Account creation with Sharekhan.

CHARGE STRUCTURE

Fee Structure for General Individuals: -

Charge Classic Account Speed Trade Account

Account Opening Rs. NIL Rs. NIL

Monthly

Commitment

Rs. NIL Rs. NIL

Brokerage Intra-day0.05 %

Delivery - 0.50 %

Intra-day - 0.05%

Delivery - 0.50%

* Taxes as per govt.


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Depository Charges

Account Opening Charges

Rs. NIL

Annual Maintenance Charges Rs. NIL first year.

Rs. 300/= p.a. from second

calendar year onward

EXPOSURE: 4 TO 6.7 TIMES (ON MARGIN MONEY)


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MAJOR PLAYERS IN THE REGION

(FIG.4 COMPETETORS OF SHAREKHAN)


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KARVY

KARVY is a premier integrated financial services provider, and ranked among the top five inthe country in all its business segments, services over 16 million individual investors invarious capacities, and provides investor services to over 300 corporate, comprising the who iswho of Corporate India. Karvy has a professional management team and ranks among the best intechnology, operations and research of various industrial segments.

History of Karvy :- The birth of Karvy was on a modest scale in 1981. It began with thevision and enterprise of a small group of practicing Chartered Accountants who founded theflagship company, Karvy Consultants Limited. They started with consulting and financialaccounting automation and carved inroads into the field of registry and share accounting by 1985.Since then, karvy utilized its experience and superlative expertise to go from strength tostrength, to better their services, to innovate, diversify and in the process, evolved as one of

Indias premier integrated financial service enterprise.

PRODUCT AND SERVICES OF KARVY GROUP

1. Karvy comtrade.2. Karvy consultant ltd.3. Karvy merchant banking.4. Karvy global service limited


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ICICI DIRECT

ICICI Web Trade Limited (IWTL) maintains www.icicidirect.com (herein after referred to as the

"Website") whereas IWTL is an affiliate of ICICI Bank Limited and the Website is owned by

ICICI Bank Limited. IWTL has launched and established an online trading service on the

Website.

PRODUCTS AND SERVICES OF ICICI DIRECT

1. Investing in Mutual funds

2.

Personal Finance

3. Customer Service Features4. IPOs5. Margin Trading6. Margin PLUS Trading7. Call Trade8. Trading on NSE/BSE9. Trade in derivatives
http://funct2%28%29/http://marginplus%28%29/http://marginplus%28%29/http://funct2%28%29/


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INDIAINFOLINE SECURITY PRIVATE LTD

India Infoline.com Securities Pvt. Ltd. is a wholly owned subsidiary of India Infoline.com Ltd

and is the stock broking arm of India Infoline.com. The subsidiary was formed to comply with

regulatory guidelines. www.5paisa.com is a focused website for online stock market trading.

5paisa.com is a trade name owned by the India Infoline.com group. IILSPL has applied for

trading membership of the BSE under Securities and Exchange Board of India (Stock Brokers

and Sub-Brokers) Rules 1992.

IILSPL is in the business of providing broking services online via the Internet ("E-broking

Services") and has been permitted by the NSE by way of registration permission no:

NSEIL/CMO/INET/1103/2000 dated 03/July/2000, and will be applying for permission tothe BSE, to provide E-broking Services to its clients. IILSPL is a TRADING MEMBER of

the National Stock Exchange of India.

PRODUCT OFFERED BY IILSPL

Stock market:-IILSPL deals in stock market by trading in equity and derivatives.

Personal finance:- It Deals In Mutual Fund And Insurance.

Online Trading :- It provides services in stock and commodity trading (through Internet).


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HDFC SECURITY

HDFC security is the subsidiary of HDFC (Housing Development Financial Corporation).

www.hdfcsec.com would have an exclusive discretion to decide the customers who would beentitled to its online investing services. www.hdfcsec.com also reserves the right to decide on

the criteria based on which customers would be chosen to participate in these services .The

present web site (www.hdfcsec.com) contains features of services that they offer/propose to

offer in due course. The launch of new services is subject to the clearance of the regulators. i.e.

SEBI, NSE and BSE.

PRODUCT OFFERED BY HDFC SECURITY

Online trading for Resident & Non Resident Indians. Cash-n-Carry on both NSE and BSE. Day trading on both NSE and BSE. Trade on Futures & Options on the NSE. Online IPO's. Telephone-based Broking (Equity & Derivatives).

INDIABULLS SECURITIES LIMITED

Indiabulls Securities Limited was incorporated as GPF Securities Private Limited on June

9, 1995. The name of the company was changed to Orbis Securities Private Limited on

December 15, 1995 to change the profile of the company and subsequently due to the

conversion of the company into a public limited company; the name was further changed

to Orbis Securities Limited on January 5, 2004. The name of the company was again

changed to Indiabulls Securities Limited on February 16, 2004 so as to capitalize on the

brand image of the term Indiabulls in the company name. ISL is a corporate member of


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capital market & derivative segment of The National Stock Exchange of India Ltd. At

present, ISL accounts for approximately 3% of the total daily turnover of the Exchange

with 32,359 client relationships and 70 branches spread across the country as of April 30,

2004.

INDIABULLS CREDIT SERVICES LIMITED:- Indiabulls Credit Services has been valued

at Rs. 263 crore with the Rs. 87.6-crore infusion. Indiabulls Credit Services Ltd,

the recently formed subsidiary of broking firm, Indiabulls Financial

Services Ltd. Faralon Capital, a San Francisco-based private equity

fund, and its affiliates have acquired 33.3 per cent stake for Rs 87.6

crore.

INDIABULLS REAL ESTATE:-

Indiabulls through its group companies has entered Indian Real Estate

business in 2005. It is currently evaluating several large-scale projects

worth several hundred million dollars. Indiabulls became the first

company to bring FDI in Indian Real Estate through a JV with Farallon

Capital Management, a respected US based investment firm.


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PRODUCT OFFERED BY INDIA BULLS

Equity & Debt Stock BrokingInsuranceCommodity tradingDepository ServicesDerivatives Broking ServicesEquity Research servicesMutual Fund DistributionIPO Distribution


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SWOT ANALYSIS (SHAREKHAN)

(FIG5.5 SWOT ANALYSIS)

S TRENGTHS Employees are highly empowered. Strong communication network. Management philosophy and commitment to maximize shareholders returns Upgraded product design and development facilities to develop new products and aid

diversification.

Ongoing activities to support up gradation of operational performance and rise inproductivity

Team of talented and committed professionals available to improve companysperformance weakness.

Good co-operation between employees. Number 1 registrar and transfer agent in India. Number 1 dealer of investment products in India


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W EAKNESS Competition from cheap imports Low customer base. High employee turnover.

O PPORTUNITIES

Growth rate of mutual fund industry is 40 to 50% during last year and it expectedthat this rate will be maintained in future also.

Marketing at rural and semi-urban areas.

T hreats, Risks & Concerns Increasing number of local players. Constant pressure to be cost competitive to meet customer expectations. Relentless pressure to maintain profitability due to rising input/raw material prices.


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Chapter5

Literature Review


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REVIEW OF LITERATURE

According to SEBI, Professional Rating of market intermediaries, as a concept, is a matter ofdebate and discussions. The need for rating is felt not only from the point of view of greater

disclosure requirements for investors interests, considering the important role such

intermediaries play, being an interface between investors and exchanges but also from the point

of view of measuring the adequacy of systems and controls to meet internal as well as external

compliance requirements.

So that need for Intermediaries Rating services (Brokers), In view of the developments that are

taking place in the capital markets, the need to constantly upgrade and improve systems and

procedures in operation as well as skill sets has gained considerable importance. Besides

compliance with regulatory requirements both in letter and spirit has assumed significance so as

to mitigate risk and ensure adequate protection of investors interest.

And Rating objectives / benefits are rated entity would be in a position to brand its image andcapitalize the same for generating more business. In a nutshell, the product may accrue

significant benefits to all stakeholders including the investors, stock brokers themselves, the

regulator and others who will benefit from the transparency and the consequential focus on

efficiency.

According to SEBI and Intermediaries Regulation and Supervision Department, different factors

are consider for rating process Organization structure, Policy on Investors interest, Risk

Management Policy and System, Organization process and procedures, Management policy on

compliance, Financials, History/Background, Firms positioning.


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According to Michal Parness, Founder & CEO

Investors dont Make Money in the Stock Market. One reason the institutions make so much

money is that they are trading. They make money every time you buy or sell. They make

money whether you win or lose. That means that when youre investing, youre basically just

sitting there. Youre not going anywhere. Youre not making money as an investor.

Trading the Trend: The Only Way to Make Money in the Market

If you dont know this already, Trend Trading means trading trends based on human emotions.

Not lagging indicators. Not complex statistical analysis and not Ph.D. level mathematical

equations. With trend trading, you look for market movement. That could mean stocks that are

going to move up or down during the course of a day (intraday). Youll play the gaps up and

down, often several days a week.

The Trend trading means being aware and taking advantage of trends like the run-ups that

happen around earning sessions. These are trends that have worked time and time again in the

market. They consistently yield results.


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Chapter6

RESEARCH

METHODOLOGY


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RESEARCH METHODOLOGY

Objective Of Research

Each research study has its own specific purpose. It is like to discover to Question through the

application of scientific procedure. But the main aim of our research to find out the truth that is

hidden and which has not been discovered as yet. Our research study has two objectives:-

PRIMARY OBJECTIVE: -

How Sharekhan Ltd is best service provider as a stock broker in theDelhi(NCR) region.

SECONDARY OBJECTIVE: -

1. To know about the awareness towards stock brokers and share market.2. To study about the competitive position of Sharekhan Ltd in Competitive Market.3. To study about the effectiveness & efficiency of Sharekhan Ltd in relation to its competitors4. To study about whether people are satisfied with Sharekhan Services & Management System

or not

5. To study about the difficulties faced by persons while Trading in Sharekhan.6. To study about the need of improvement in existing Trading system.


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TYPES OF RESEARCH

On the basis of theoretical study a research has many types. All of these are distributed on the

nature of research. Some of these are like

1. Descriptive and Analytical

2. Qualitative and Quantitative

3. Conceptual and empirical

4. Applied and fundamental

5. One time research

Our research is based on Descriptive, Qualitative and Quantitative research.

Descriptive Research: -Descriptive research includes surveys and fact finding enquires

of different kinds. The major purpose of descriptive research is description of the state of affairsas it exists at present. Researcher has no control over the variables of this type of research.

Qualitative Research: - In our research we need comparison between different stock

brokers. So this based on all qualitative data. In short, Qualitative research is especially

important in the behavioral sciences where the aim is to discover the underline motives of human

behavior. Through such research we can analyses various factors which motivate to people to

behave in a particular manner or which make people like or dislike a particular thing.

Quantitative research: -Quantitative research is based on the measurement of quantity

or amount. It is applicable to phenomena that can be expressed in terms of quantity. So we can

use it in our research for collection of all the numerical data.


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SAMPLE DESIGN

A sample design is a definite plan for obtaining a sample from a given population. It refers to

the technique or the procedure the researcher would adopt in selecting item for the sample

Generally Sample designs are two types

1. PROBABILITY RESEARCH DESIGN2. NON PROBABILITY RESEARCH DESIGN

We used the probability research design.

SAMPLING UNITS

Sampling unit may be a geographical one, such as state, district, village etc. The researcher will

have to decide one or more of such units that he has to select for his study.

SIZE OF SAMPLE

This refers to the number of items to be selected from the universe to constitute a sample

The sample size in this project is 50.

But we also study the 5 stock broker companies related to security & commodity market like

India-infoline, ICICI direct, HDFC securities, Karvy consultant ltd. for the appropriate collection

of the information.


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SOURES OF DATA COLLECTION

While deciding about the method of data collection to be used for the study the researcher should

keep to types of data.

1. Primary

2. Secondary Data.

1. Primary Data

The Primary Data Is Collected Using Sampling Method And By Survey Using

Questionnaire.

2. Secondary Data

Secondary data includes information regarding present market scenario, information regarding

mutual funds and competitors are collected by internet, magazines and news papers and

books.

Survey Method: - Survey refers to the method of securing information concerning

phenomena under study from all or selected number of respondents of the concerned area. In a

survey the investigator examines those phenomena which exist in the universe independent of his

action. We used the Scheduling Method.

Scheduling: - In this method the enumerators along with schedules, go to respondents,

put to them the questions from the Performa in the order the questions are listed and recorded

the replies in the space meant for the same in the Performa.


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Chapter7

COMPARATIVE ANALYSIS


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COMPARATIVE ANALYSIS

After the whole study, we find out the following results:

Results on the Basis of charges

There are the two type of the transaction:-

1. Intra-day based

2. Delivery base

(FIG.6 CHART SHOWING BROKERAGE CHARGED BY DIFFERENT BROKERAGE

HOUSES)

All the figures are in paisa/100 rupees.

Comment: - According to the survey HDFC securities charge maximum

brokerage as compare to others whereas India Infoline Ltd. charges only

0.20 paisa on maximum investment.

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.050.1

0.35

0.05 0.050.1

0.25

0.75 0.75

0.5

0.2

0.5

INTRA-DAY

DELIVERY


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38

Results On the basis of Account opening charges

HDFC securities ltd:-

Account opening charges w.e.f. April 2005 are as follows:- Rs.749, if the customer has an

existing relationship with HDFC

Sharekhan ltd: -

There is no ACCOUNT OPENING CHARGES but require margin money of Rs 5000 for trading

purposes.

ICICI direct: -

A one-time charge of Rs. 750 at the time of account opening will be charged. You may later

upgrade your Invest account to an ICICI direct.com share trading account when you desire to

trade in equity.

India Infoline: -

There is a nominal charge of Rs. 500 only towards stamp duty, legal and processing fees for

opening the account. This includes the registration and account opening charges. Bank and

Depository Participant (DP) account opening charges, if applicable, are payable separately.

KARVY consultants ltd: -


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Account Opening Charges Are 452 But now SEBI banned on opening of new demat account of

Karvy.

Indiabulls: -

Account opening charges are Rs. 900. There is no AMC and no margin money is required.

Comment:-

India Bulls charge maximum account opening charges but there are no such charges in

Sharekhan pvt. Ltd.


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40

Results on the basis of customer preferences

1. According to survey 70 % peoples are satisfied with Sharekhan Ltd because of their RMs

facility and power of Sharekhan Ltd software.

2. According to survey, Sharekhan Ltd open new branches for individually handle to their

customer, but in ICICI direct, HDFC security there is no separate offices for this .So people

prefer Sharekhan Ltd.

Results On The Basis Of Facilities

Basis of

difference

Sharekhan

Ltd.

Karvy India

Infoline

ICICI

direct

Indiabulls HDFC

Share

trading

Yes Yes Yes Yes Yes Yes

Commodity

trading

Yes Yes Yes Yes Yes Yes

d-mat

opening

rights

Yes No Yes Yes Yes No

Karvy and HDFC securities are not providing complete range of trading facilities.


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41

Chapter8

FINDING AND ANALYSIS


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FINDINGS & ANALYSIS

1.Do you know about investment options available?

KNOWLEDGE %AGE

Yes 80%

No 20%

TOTAL 50

(FIG.7 CHART ASKING IVESTMENT OPTIONS AVAILABLE)

COMMENT

Only 80% people know the exact meaning of investment. Because of remaining

20% take his/her residential property as an investment. According to law purpose

this is not an investment because of it is not create any profit for the owner.

80%

20%

Yes

No


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43

2.Most preferable investment scenario.INVESTMENT

SCENARIO

%AGE

Banks 24%

Derivatives & securitiesmarket

28%

Insurance 4%

Bonds 20%

Real estate 20%

Others 4%

TOTAL 50

(FIG.8 MOST PREFFERED INVESTMENT OPTION)

COMMENT

Today in the changing scenario, people are more interested in derivatives & securitiesmarkets. According to the above graph, it can be seen that out of total responses, 28%goes in favor of derivatives & securities market. 24% are interested in bank securities, 20% areinterested in bond and real estate, and a very small amount of consumers are interested toinvest into insurance securities.

24%

28%

4%

20%

20%

4%Banks

Derivatives &

securities market

Insurance

Bonds


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3.What is the basic purpose of your investment?INVESTMENT

PURPOSE

PERCENTAGE

Liquidity 30%

Returns 25%

Capitalappreciation

10%

Tax benefits 20%

Risk covering 5%

Others 10%

TOTAL 50

(FIG.9 CHART SHOWING BASIC PURPOSE OF INVESTMENT)

COMMENT: - 75% people are interested in liquidity, returns and tax benefits. And

remaining 25% are interested in capital appreciations, risk covering, and others.

30%

25%10%

20%

5%10%

Liquidity

Returns

Capital appreciation

Tax benefits

Risk covering

Others


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45

4. Most important things you take into your mind while makinginvestments?

FACTOR %AGE

Risk 8%

Returns 17%

Both 75%

TOTAL 50

(FIG.10 SHOWING CONSIDERATION TAKING INTO ACCOUNT WHILE INVESTING)

COMMENT:-

75% people are considered the both factors risk as well as returns but, only 25% considered the

risk or returns factor.

8%

17%

75%

Risk

Returns

Both


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5.Awareness related to security marketsKNOWLEDGE PERCENTAGE

Complete 8%

Partial 75%

Nil 17%

TOTAL 50

(FIG.11 SHOWING AWARENESS RELATED TO SECURITY MARKET)

COMMENT

On that basis, we conclude that 17% people know nothing about the securities investments and

75% people have partial knowledge about it, so, some promotional activities are required for

increasing the awareness about security market.

8%

75%

17%

Complete

Partial

Nil


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47

6. Do you have any de-mat & trading account?ACCOUNTS PERCENTAGE

Yes 60%No 40%

TOTAL 50

(FIG.12 SHOWING PERSONS HAVING TRADING ACCOUNT)

COMMENT

Only 75% respondents have de-mat and trading account and remaining 25% says no because

they dont know why shares move up and down.

60%

40%

Yes

No


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48

7. In which company you have demat and trading account?COMPANY PERCENTAGE

SHAREKHAN 38%

INDIAINFOLINE 20%

ICICI DIRECT 14%

INDIA BULLS 12%

KARVY 9%

Others 7%

TOTAL 50

(FIG.13 SHOWING COMPANIES IN WHICH PEOPLE HAVE TRADING & DEMAT

ACCOUNT)

COMMENT

In Sharekhan Ltd 38% respondents have de-mat & trading account because of better services andno annual maintenance and other charges, 20% are with indiainfoline because of their webportal 5paisa.com, 14% are with ICICI Direct because they have their accounts in ICICIbank.

38%

20%

14%

12%

9%7%

SHAREKHAN

INDIAINFOLINEICICI DIRECT

INDIA BULLS

KARVY

Others


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49

8.Are you satisfied with your present broking firm?SATISFACTION PERCENTAGE

YES 58%

NO 42%

TOTAL 50

(FIG.14 SHOWING STAISFACTION WITH YOUR BROKING FIRM)

COMMENT

Result shows that 58% of the customers are satisfied with their brokerage house remaining 42%

of the customers include those who dont use their account very much or use it very rarely it also

include person who are looking for a better option.

58%

42%

YES

NO


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50

9.Specify the reason of satisfaction with the current broking house.SATISFACTION PERCENTAGE

Operating expenses 18%

Services 25%

Brokerage 57%

TOTAL 50

(FIG 15 SHOWING REASONS FOR CHOOSING YOUR BROKING FIRM)

COMMENT

According to the above graph it shows that 57% of the clients are satisfied because of thebrokerage that they charge, 25% of clients are satisfied because of the services that they are

given, and 18% because their operating expenses are low.

18%

25%57%

Operating expenses

Services

Brokerage


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51

FINDINGS

According to the survey most of the customers of Sharekhan Ltd says that it is pocketfriendly.

Coming to faith 70% say Sharekhan Ltd is better than others stock brokers due to customerssatisfaction.

Lack of promotional activities undertaken by Sharekhan securities Ltd. in Delhi Region. Main purposes of investments are returns & liquidity. Investors take risk as well as returns into their mind while making the investment. Businessmen are more interested in the stock market than the others. Commodity market is less preferred by the investors as it needs huge capital base. People want to invest their money in the security market but most of them dont have proper

knowledge.

People are not aware of hedging in stock market. People pay more emphasis on brokerage than service provided by brokerage houses.


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Chapter10SUGGESTIONS


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SUGGESTIONS

Commitment should be equalized for every person in terms of commission and all otherservices regardless of their margins deposited as every person invest according to his

pocket and amout of money invested is worth for him/her.

Provide the facility of free demonstrations for all. SHAREKHAN actively does this byarranging online training facilities for every customer.

Improvement in the opening of De-mat & contract notice procedure is required.

There should be a limited number of clients under the relationship manager. So that he canhandle new as well as old customer properly.

Some promotional activities are required for the awareness of the customer. People at young age should be encouraged to invest in stock market. Seminars should be held for providing information to prospective and present customers.


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54

Chapter11

LIMITATIONS


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LIMITATIONS

As only Delhi dealt in survey so it does not represent the view of the total Indian market. Size of the research may not be substantial. There was lack of time on the part of respondents. The survey was carried through questionnaire and the questions were based on

perception.

There may be biasness in information by market participant.

Complete data was not available due to company privacy and secrecy.


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Chapter12

CONCLUSION


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CONCLUSION

On the basis of the study it is found that Sharekhan Ltd is better services provider thanthe other stockbrokers because of their timely research and personalized advice on what

stocks to buy and sell. Sharekhan Ltd. provides the facility of Trade tiger as well as

relationship manager facility for encouragement and protects the interest of the

investors. It also provides the information through the internet and mobile alerts that

what IPOs are coming in the market and it also provides its research on the future

prospect of the IPO.

Study also concludes that people are not much aware of commodity market and whileits going to be biggest market in India.

The company should also organize seminars and similar activities to enhance theknowledge of prospective and existing customers, so that they feel more comfortable

while investing in the stock market.


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BIBLIOGRAPHY

BERI G C.-MARKETING RESEARCH NEW DELHI, TATA Mc GRAW-HILL PUBLISHING

COMPANY LIMITED 1

st

EDITION PG 288 4

TH

EDITION PG 70

KOTHARI C.R. - RESEARCH METHODOLOGY NEW AGE INTERNATIONAL LTD.

Magazines

VALUELINE (SHAREKHAN MONTHLY RESEARCH MAGAZINE)

CAPITAL MARKET (5PAISA.COM), NEW DELHI.

THE FINAPOILS (YOUR PERSONAL FINANCE ADVISOR FROM KARVY)

Webliography

http://WWW.MONEYCONTROL.COM

http://WWW.CAPITALINE.COM

http://WWW.SHAREKHAN LTD.COM

http://WWW.INDIAINFOLINE.COM

http://WWW.ICICIDIRECT.COM

http://WWW.HDFCSECURITY.COM

http://WWW.KARVY.COM

http://WWW.BSEINDIA.COM

http://ECONOMICTIMES.INDIATIMES.COM
http://www.moneycontrol.com/http://www.capitaline.com/http://www.indiabulls.com/http://www.indiainfoline.com/http://www.icicidirect.com/http://www.hdfcsecurity.com/http://economictimes.indiatimes.com/http://economictimes.indiatimes.com/http://www.hdfcsecurity.com/http://www.icicidirect.com/http://www.indiainfoline.com/http://www.indiabulls.com/http://www.capitaline.com/http://www.moneycontrol.com/


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ANNEXURE

QUESTIONAIRE

DATE:

NAME

OCCUPATION

AGE

CONTACT NO.

1) Do you know about Investment options available?

a) Yes b) No

2) Do you know about the different types of investment alternatives?

a) Insurance & mutual funds b) Banks

c) Real estate d) Share market

e) Commodity f) Others

3) What is the basic purpose of your investment?

a) Liquidity b) Returns

c) Capital appreciation d) Risk covering e) Tax benefits


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4) What are the most important things you take into account, while making any investment?

a) Risk b) Returns c) Both

5) Do you have any knowledge of share markets?

a) Partial b) Complete c) Nil

6) Do you have any D-mat & Trading account?

a) Yes b) No

7) In which company you have D-mat & Trading account?

a) Sharekhan Ltd b) Karvy

c) Indiainfoline d) ICICI direct

e) Indiabulls f) HDFC securities

g) Others

8) Are you satisfied with you present broking company?

a) Yes b) No


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9) What is the reason? Please specify.

a) Services:

b) Brokerage:

c) Operating expenses:

d) Others:

10) What is your trading exchange preference?

a) NSE b) BSE

c) MCX d) NCDEX

12) Do you know about Sharekhan Ltd?

a) Yes b) No

Suggestion:-

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