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Meaningful Engagement in Social Change:
Choosing and Getting Involved with a Nonprofit
Minnesota Rising 2012 Un/Conference
September 22, 2012
Moderator & Panelists
Lynette Dumalag Moderator
Stephanie Payne Panelist
Katie Tharp Panelist
Katie Imholte Panelist
Lynette Dumalag
Stephanie Payne
THE GROWING POPULA RITY OF “ YOUNG PROFESSIONALS” GROUPS
Why do nonprofits care about young people?
My Story – Why propel?
YP’s overlooked because they were thought to be “low return”
Long term engagement strategy Build loyalty Infuse organization with new supporters Marketing opportunities
Why now? What has changed?
For the nonprofit organization:
Organizations need to build meaningful connections with younger donors
New strategies are necessary to reach the new generation of donors
Peer-to-peer influence is the most effective strategy. Concern for future health of organization and
community Opportunities for collaboration
Why now? What has changed?
For the individual:
The competitive job market has made networking and relationships more important than ever Valuable skills, experience and contacts are obtained through volunteering Increased opportunity to find professional mentor and references YP’s are seeking meaningful ways to engage
What do YP’s bring to the table?
New energy, excitement, commitment and passion. Time, talent, resources and outside the box thinking. Fresh, new perspective and insight on technology
and ways to engage young supporters. Can address cross generational challenges. Ability to make a great impact collectively. Build awareness. Peer-to-peer influence! Willingness to give.
What makes a great volunteer?
Passion for the mission. Commitment and follow through. Participation in events and activities. Willingness to spread the work and engage friends. Resourceful. Dedication to achieving goals. Energy, excitement and positive attitude. Generous in time and talent.
Katie Tharp
How do you choose where to get involved?
Two Options
OR
Things to Consider
Values
Areas of interest
Skills
Sample Values
Compassion Community Connecting Courage Creativity Empowerment Family Freedom Giving back Healing
Heritage Independence Innovation Justice Knowledge Leadership Learning Obligation/duty Opportunity Respect
Responsibility Risk-taking Security Self-sufficiency Service Spirituality/fait
h Tradition
Values Exercise
What is something you are very proud of? What motivated you to do it?
What is an experience that helped shape who you are today? Do you see some of your values there?
Who has expressed generosity to you and how? Why was it so meaningful to you?
Areas of Interest - Examples
Animals Arts Children/youth Civil rights Civic engagement Computer literacy Cultural heritage Curing a disease Disabled
populations Disaster relief Economic justice
Education Environment Faith/religion Health Homelessness Human rights Hunger Immigrant issues International
development Nutrition Parks and land use
Peace Poverty Public policy Science and
technology Seniors Violence prevention Issues for a specific
group – LGBT, women, etc.
Skills - Examples
Professional skills – legal, accounting, web design Marketing/communications Organizing people Teaching/coaching Writing Art/design Social media Language skills Connecting people Working with kids/seniors/a specific population Fundraising Event planning
How do you find it?
See what’s out there Network Try out an easy event Manage your commitments
While You’re Researching
Questions to consider: How much time do you want to commit? Do you want a short- or long-term
opportunity? What kinds of people do you want to
meet? Do you want a hands-on job, or more of
an advisory role?
Katie Imholte
Developing Professionally
Build your network Build a new skillset
Build your brand
Logistics of Networking
When to go vs. when to say no Going alone vs. with a friend Entering into and exiting from
conversations Continuing the relationship
Q & A