Realism

Interest in or concern for the actual or real, as distinguished from the abstract, speculative, etc. Something that can occur in real life and doesn’t need any effects or transitions.

AA - You've Got A Friend - 30 seconds

Anti-Realism

Used to describe any position involving either the denial of an objective reality or the denial that verification-

uplifting statements are either true or false. Something that cannot occur in a real life situation, and can be

made using CGI and special effects.

Abbey - Super ISA - 30 seconds

Wall's - Alan The Talking Dog - Garage Lady - 30 seconds

AnimationA simulation of movement created by displaying a series of pictures, or frames. Cartoons

on television is one example of animation. Something that can be created in real life so you can only see it once processed and

edited.Different types of animation are:2D Animation - 2D animators use a combination of creative skills and specialty computer

programs to create images that have the appearance to movement. 2D animation works on a two-dimensional platform, unlike 3D, which adds depth perception to the work. To simplify the concept, consider a square to be two dimensional and a cube three dimensional.

3D Animation – 3D animation is made from CGI and must be three Dimensional. This is useful because more effective pieces of work can be made using 3D compared to 2D.

Claymation – This is a combination of stop motion animation and using clay models that are moved slightly before each image is taken to create an illusion of movement when the images are shown in sequence.

Stop Motion - A model or puppet (shadow puppets were used in early stop motion) is shot a frame at a time, with tiny changes in position being made between each frame.

Admiral - Go Direct Jack - 30 seconds

Documentary

Using pictures or interviews with people involved in real events events to provide a factual report on a particular subject. It reflects accurate information and provides a unique narrative for why it is being shown.

Actionaid - Sponsor A Child Appeal - 60 seconds

Talking Heads

A person on television, often a newscaster, who is shown only from the shoulders up, and speaks without the use of any illustrative material. An example if this is on head and shoulders adverts when the user talks about the product in a positive way. Another would be talking about how an accident has effected them and the help they received by a certain company.

National Accident Helpline - Ladder - 30 seconds

Stand Alone

A stand alone advertisement is a form of advert that is a one off, there will not be another advert by the same company that is related in terms of the story. A stand alone advertisement as a beginning and an end, no other advertisement from the same company will start the ad where the last one finished. Yell produced many stand alone advertisements in a three month campaign of adverts to tell their consumers their new phone number.

Yell - Dog Training School - 10 seconds

Series

An advert that is part of a series has a constantly developing story. The series usually has a main character and additional characters. BT uses a series of adverts. In each of their adverts we see a family consisting of a mother, her son, her daughter and her new husband. This family goes through some problems that audience members will be able to relate to and in the series, BT broadband helps the family to cope with trouble they face.

BT - Flat 6 - Hotspots - 40 seconds

BT - Flat 6 - Mum Visits - 40 seconds

Go Compare.com - Go Compare Dog - 30 seconds

Go Compare.com - Go Compare Dog - Piano - 30 seconds

Doritos - Mariachi Band - I Love Rock ´N´ Roll - 30 seconds

Doritos - Mariachi Band - Stay Another Day - 30 seconds