Date post: | 12-Jan-2017 |
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Social Media |
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SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Measurement that matters
NATALIE WILLIAMSNESTLE PURINA PETCARE
Checklist
Are you set to properly measure your goals?
• Actions on Site, Tags/Pixels placed, Link Tracking
Is your measurement structured for diagnosing
your performance?
• Performance data by segments (target, source, tactic, etc.)
Will your diagnosis be actionable?
• Can these insights lead to optimizations of your media in a timely manner?
Performance Diagnosis
VOLUME
(Total Registrations)
Effectivity(Lead Through Rate)
Efficiency(Cost per Registration)
Source
Target
Format
Creative
Device
The WOO Effect
15,700,000+Impressions
8.1KVideo Views
215,000+Post Engagements
90,000+Link Clicks
$1.77CPLC