1. MeasuringSocial Media
Engagement
@davidalston of @radian6

2. Social Mediais not a media.
3. Social Mediais a two-way communications channel.
4. Ideas
Compliments
Memes
Complaints
Crisis
Influencers
Competition
Crowds
Campaign
Needs
5. The New Framework:
The 5 Cs
6. Content
7. Community
8. Conversation
9. Collaboration
10. Connections
11. Social Media Maturity Model
Measurement & Analysis
Engagement
Values
12. How do I measure it?
13. Share
of Conversation
14. Share of Voice
15. Fan
Mentions
16. Point of NeedLeads
17. Community
Growth
18. Sentiment
Score & Deltas
19. Total Twitter
Followers
Impressions
20. Engagements per Day
21. Influencer
Mentions & RTs
22. Types of Conversations
23. Whats are the results from
listening & engaging?
24. Find & Build Communityon Passion
25. Propel Campaigns through Listening
26. Push leads into the Funnel
27. Track & Activate Advocates
28. Answer Questions In Your Field
29. Uncover ContenttheCommunity Needs
30. Find & Resolve
Complaints
2
31. Track Resonanceof Issues
32. Connect?
Twitter.com/davidalston
Linkedin.com/in/davidalston
www.radian6.com
david@radian6.com