Measuring social media metrics
Image via Matt Hamm
@RobmDyson
@WhizzKidz
What’s your strategy (small ‘s’)?
Define• What do you want to know?• What do you want to improve or do more of?
Evaluate• What creates most chatter already?• What’s been your best feedback?
Change and improve• Do more of the good stuff! • Feedback and thank people
What will you measure? – and how often?
Twitter Analyzer
Track follower
growth by
putting in
your @name
- which friends RT you most? And can you improve / increase?
Where in the world are your followers?
Facebook Insight page
No.s of Fans,
their ages,
gender,
& activity
on your Fan
Page.
• Where are you
Reaching across
the UK, & the world?
• Is regional spread
representative?
Twitalyzer – some useful, some not
Identify – and engage
Youtube – insights page
Twitter – counting @replies
Creating conversations in Twitter
…and creating an appetite for your own work…
Spreading conversations across networks
Talking widely and topically around your area of work
Creating a space for peer to peer advice & debate
Ask a simple question, get a simple answer…
Last words
• Don’t get hung up on ‘strategy’ – it’s a fluid media, not an exact science.
• Learn what you’re better off measuring and change accordingly through feedback.
• At simplest level, keep a note or collection (e.g. through Evernote) of ‘best’ exchanges, feedback and impact / reach to show senior staff the real impact SM has.
Thanks for listening
http://www.twitter.com/RobmDyson
http://robdyson.posterous.com/
http://www.twitter.com/thirdsectorPR
http://www.twitter.com/whizzkidz