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Measuring Social Media Success

Date post: 19-Sep-2014
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A recent presentation I made to the Conference Board of Canada.
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Page 1: Measuring Social Media Success

mike

kuja-what

kujawski

pronounced cooh-jaw-ski in english or

cooh-yav-ski in polish

marketing

is not advertising

The process of planningand executing the conception pricing promotion and distribution of ideas

goods and services to create

exchanges that satisfy individual

and organizational objectives

ldquoa shift of the Internet from a publishing environment to a participation environmentrdquo

- Tim OrsquoReilly

web 20

ldquointernet-based applications that build on the ideological and technological foundations of web 20 and that allow the creation and exchange of user-generated contentldquo

-Wikipedia 2010

social media

Word

of mouth

on

STEROIDS

ldquoPeople will never be replaced by machines In the end life and business are abouthuman connections computers are about trying to murder you in a lakerdquo

- Michael Scott

the global internet population is

17 BILLION

the Canadian internet population is

28 MILLION

the number of Canadian content creators is

6 MILLION

httpbitlyforresterlink

37 BILLIONgoogle searches per month in Canada

(92 of Canadian internet users visit search engines regularly)

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 2: Measuring Social Media Success

kujawski

pronounced cooh-jaw-ski in english or

cooh-yav-ski in polish

marketing

is not advertising

The process of planningand executing the conception pricing promotion and distribution of ideas

goods and services to create

exchanges that satisfy individual

and organizational objectives

ldquoa shift of the Internet from a publishing environment to a participation environmentrdquo

- Tim OrsquoReilly

web 20

ldquointernet-based applications that build on the ideological and technological foundations of web 20 and that allow the creation and exchange of user-generated contentldquo

-Wikipedia 2010

social media

Word

of mouth

on

STEROIDS

ldquoPeople will never be replaced by machines In the end life and business are abouthuman connections computers are about trying to murder you in a lakerdquo

- Michael Scott

the global internet population is

17 BILLION

the Canadian internet population is

28 MILLION

the number of Canadian content creators is

6 MILLION

httpbitlyforresterlink

37 BILLIONgoogle searches per month in Canada

(92 of Canadian internet users visit search engines regularly)

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 3: Measuring Social Media Success

marketing

is not advertising

The process of planningand executing the conception pricing promotion and distribution of ideas

goods and services to create

exchanges that satisfy individual

and organizational objectives

ldquoa shift of the Internet from a publishing environment to a participation environmentrdquo

- Tim OrsquoReilly

web 20

ldquointernet-based applications that build on the ideological and technological foundations of web 20 and that allow the creation and exchange of user-generated contentldquo

-Wikipedia 2010

social media

Word

of mouth

on

STEROIDS

ldquoPeople will never be replaced by machines In the end life and business are abouthuman connections computers are about trying to murder you in a lakerdquo

- Michael Scott

the global internet population is

17 BILLION

the Canadian internet population is

28 MILLION

the number of Canadian content creators is

6 MILLION

httpbitlyforresterlink

37 BILLIONgoogle searches per month in Canada

(92 of Canadian internet users visit search engines regularly)

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 4: Measuring Social Media Success

The process of planningand executing the conception pricing promotion and distribution of ideas

goods and services to create

exchanges that satisfy individual

and organizational objectives

ldquoa shift of the Internet from a publishing environment to a participation environmentrdquo

- Tim OrsquoReilly

web 20

ldquointernet-based applications that build on the ideological and technological foundations of web 20 and that allow the creation and exchange of user-generated contentldquo

-Wikipedia 2010

social media

Word

of mouth

on

STEROIDS

ldquoPeople will never be replaced by machines In the end life and business are abouthuman connections computers are about trying to murder you in a lakerdquo

- Michael Scott

the global internet population is

17 BILLION

the Canadian internet population is

28 MILLION

the number of Canadian content creators is

6 MILLION

httpbitlyforresterlink

37 BILLIONgoogle searches per month in Canada

(92 of Canadian internet users visit search engines regularly)

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 5: Measuring Social Media Success

ldquoa shift of the Internet from a publishing environment to a participation environmentrdquo

- Tim OrsquoReilly

web 20

ldquointernet-based applications that build on the ideological and technological foundations of web 20 and that allow the creation and exchange of user-generated contentldquo

-Wikipedia 2010

social media

Word

of mouth

on

STEROIDS

ldquoPeople will never be replaced by machines In the end life and business are abouthuman connections computers are about trying to murder you in a lakerdquo

- Michael Scott

the global internet population is

17 BILLION

the Canadian internet population is

28 MILLION

the number of Canadian content creators is

6 MILLION

httpbitlyforresterlink

37 BILLIONgoogle searches per month in Canada

(92 of Canadian internet users visit search engines regularly)

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 6: Measuring Social Media Success

ldquointernet-based applications that build on the ideological and technological foundations of web 20 and that allow the creation and exchange of user-generated contentldquo

-Wikipedia 2010

social media

Word

of mouth

on

STEROIDS

ldquoPeople will never be replaced by machines In the end life and business are abouthuman connections computers are about trying to murder you in a lakerdquo

- Michael Scott

the global internet population is

17 BILLION

the Canadian internet population is

28 MILLION

the number of Canadian content creators is

6 MILLION

httpbitlyforresterlink

37 BILLIONgoogle searches per month in Canada

(92 of Canadian internet users visit search engines regularly)

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 7: Measuring Social Media Success

Word

of mouth

on

STEROIDS

ldquoPeople will never be replaced by machines In the end life and business are abouthuman connections computers are about trying to murder you in a lakerdquo

- Michael Scott

the global internet population is

17 BILLION

the Canadian internet population is

28 MILLION

the number of Canadian content creators is

6 MILLION

httpbitlyforresterlink

37 BILLIONgoogle searches per month in Canada

(92 of Canadian internet users visit search engines regularly)

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 8: Measuring Social Media Success

on

STEROIDS

ldquoPeople will never be replaced by machines In the end life and business are abouthuman connections computers are about trying to murder you in a lakerdquo

- Michael Scott

the global internet population is

17 BILLION

the Canadian internet population is

28 MILLION

the number of Canadian content creators is

6 MILLION

httpbitlyforresterlink

37 BILLIONgoogle searches per month in Canada

(92 of Canadian internet users visit search engines regularly)

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 9: Measuring Social Media Success

ldquoPeople will never be replaced by machines In the end life and business are abouthuman connections computers are about trying to murder you in a lakerdquo

- Michael Scott

the global internet population is

17 BILLION

the Canadian internet population is

28 MILLION

the number of Canadian content creators is

6 MILLION

httpbitlyforresterlink

37 BILLIONgoogle searches per month in Canada

(92 of Canadian internet users visit search engines regularly)

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 10: Measuring Social Media Success

the global internet population is

17 BILLION

the Canadian internet population is

28 MILLION

the number of Canadian content creators is

6 MILLION

httpbitlyforresterlink

37 BILLIONgoogle searches per month in Canada

(92 of Canadian internet users visit search engines regularly)

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 11: Measuring Social Media Success

the Canadian internet population is

28 MILLION

the number of Canadian content creators is

6 MILLION

httpbitlyforresterlink

37 BILLIONgoogle searches per month in Canada

(92 of Canadian internet users visit search engines regularly)

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 12: Measuring Social Media Success

the number of Canadian content creators is

6 MILLION

httpbitlyforresterlink

37 BILLIONgoogle searches per month in Canada

(92 of Canadian internet users visit search engines regularly)

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 13: Measuring Social Media Success

37 BILLIONgoogle searches per month in Canada

(92 of Canadian internet users visit search engines regularly)

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 14: Measuring Social Media Success

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 15: Measuring Social Media Success

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 16: Measuring Social Media Success

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 17: Measuring Social Media Success

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 18: Measuring Social Media Success

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 19: Measuring Social Media Success

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 20: Measuring Social Media Success

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 21: Measuring Social Media Success

Gauging Blogoshpere Influence

wwwblogsearchgooglecom

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 22: Measuring Social Media Success

Gauging Twitter Influence

wwwkloutcom

wwwsearchtwittercom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 23: Measuring Social Media Success

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 24: Measuring Social Media Success

Gauging Link Performance

bitly

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 25: Measuring Social Media Success

Gauging Social Bookmarking

wwwdeliciouscom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 26: Measuring Social Media Success

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 27: Measuring Social Media Success

Competitive Intelligence

wwwcompetecom

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 28: Measuring Social Media Success

Gauging Overall Social Influence

wwwsocialmentioncom

wwwbacktypecom

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 29: Measuring Social Media Success

Tracking Specific Content

wwwgooglecomreader

wwwnetvibescom

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 30: Measuring Social Media Success

Tracking Specific Keywords

wwwgooglecomalerts

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 31: Measuring Social Media Success

Gauging Inbound Links

wwwgooglecaadvanced

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 32: Measuring Social Media Success

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 33: Measuring Social Media Success

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 34: Measuring Social Media Success

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 35: Measuring Social Media Success

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 36: Measuring Social Media Success

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 37: Measuring Social Media Success

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 38: Measuring Social Media Success

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca

Page 39: Measuring Social Media Success

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Website wwwpublicsectormarketingca


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