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Co-creating culture for continued success

June, 2017

Jim Whiting, NokiaSteven Ramirez, Beyond the Arc

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Agenda

1. Who we are and what we stand for

2. The case, acquisition of Alcatel-Lucent

3. Nokia corporate culture beliefs and convictions

4. Approach and plan for 2016 integration work

5. What we discovered and learned during 2016

6. Conclusions

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We create the technology to connect the world

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We create the most sophisticated technology that’s effortless and intuitive to use

We solve your future needs

We obsess about integrity, quality and security

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Making an impact, from smart networks to smart devices

Internet of Things

Ultra-broadband IP interconnectivity Cloud Virtual reality& digital health

Enabling IoTwith low energy access for billions of devices

Driving access and performance for near instantaneous communication, anywhere

Creating the high-performing IP and optical networks that underpin the digital world

Transforming network intelligence through theuniversal cloud

Innovatingtransformative experiences

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Our cultural beliefsPublic

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Nokia Values

Our values of Respect, Challenge, Achievement and Renewal stem from our Finnish roots

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Our culture vision

• Values

• Brand

• Leadership

• Employee Experience

• Learning & growth

• Wellbeing

• Smart workplace

• Support people to perform in a knowledge intensive environment

• Creativity, innovation

• Quality

• Holding to promises

We maintain a strong foundation

Fostering behaviors for winning in the market

Making Nokia the best place to work

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High performance with high integrity

Our cultural learning journey 2016

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2016

Q1 Q2 Q3 Q4

We collaborated across the entire organization

BUILD the culture foundation and awareness

Culture Direction

Leaders Embracing Change toolkit

Culture Cohesion Tracking

EMBED culture into business groups and functions

Mobilization

Roadmap finalization

and approvalsRoadmap development

Establishing and activation of culture network Deployment of unit/function specific 2016 initiatives

Planning and preparation for 2017 initiatives

Culture Strategy CreationCulture Strategy Approval Culture Roadmap Creation

Culture Roadmap Approval

Comms Themes

Values and associated monthly topics Culture Ambitions and associated monthly topics

Coffee and Connect

Applied neurosciences - Pilot

Virtual co-creation

Coffee and Connect

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Culture integration during 2016

Stay true to our values

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Use a fact based approach

2

Learn, adjust pragmatically

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Objectives and motivationsAt a glance

Values and Culture alignment

Maximize chance to make positive difference

Enable results visibility

Enhance decision making

Increase speed of integration effectiveness

Rapid feedback loops

RebirthAddress BG, functional interests

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Risks and factors we had to take into accountAt a glance

Scale and complexity

Calculated risk taking

Volume and speed of information

AccuracyHigh visibility

Multiple BG, location dimensions

How to communicate

Partnering internally to build trust

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Expectation setting used for projectAt a glance

A pilot, a pilot, a pilot…

Predictive models to understand main drivers

Transparency

Downplay internal competition

Text analytics used for contextual feedback

Downplay “top down” approach

Results use based on business readiness

Ethical and responsible use of data

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For cohesion, we set out to understand the following questions

• Do employees “buy into” common One Nokia mindset?

• How well do we seem to be doing against our strategic aspirations?

• How well do we seem to be doing in establishing our mode of operation?

• How are we doing in the culture integration, engagement and interventions?

• How well are we doing in co-creating our culture?

• How well are we doing in communicating with our employees?

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What we found …

83.0% of employees understood and bought into new Nokia mindset and way of working together

82.5% of our people said they connected with Nokia’s brand purpose

89.9 % understood Nokia mindset on ethics

77.0% confident of reporting ethical incident without retaliation

84.2% excited about Nokia’s growth potential

80.5% favorable of Nokia’s positioning vs. competitors

Over 80,000 voices engaged

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We seek to continuously improve

Career development and professional growth

People want to collaborate more, understand personal development opportunities

Learning & renewal, team based innovation

Trust … we need to invest time and effort in continuously building trust in our new culture

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Our culture integration is successful; we have achieved positive momentum

We were able to successfully use predictive analytics in a responsible way to help us learn and adapt quickly, at scale

We were able to use the information to enhance our decision making and make course corrections as an organization during a time of major change

We are inspired about Nokia, and hope you are too

Conclusions

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Wrap-up

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A diverse toolkit of analytical solutions to HR’s key business

challenges

Business challenge Analytics solution ROI measured in…

Employee acquisition Employee lookalike targeting

Reduced recruitment cost

Employee retention Propensity analysis Decreased employee attrition

Wellness Propensity analysis More people stick with the program, positive KPIs

Employee experience Employee journey mapping

Increased satisfaction

Targeted HR marketing

Employee segmentation Less clutter and distraction, decreased outreach costs

A tasting menu of predictive analytics for HR

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A little about Beyond the Arc

Highlights and credentials

• Recognized by Forrester Research in over 30 reports for our work in culture change, analytics, and customer experience transformation

• Guest lecture on predictive analytics, Haas School of Business, UC Berkeley, 2016

• Featured speaker on analytics best practices, Predictive Analytics World 2017

• Featured speaker, BAI Retail Delivery Annual Conference 2012-2016

Recent press

• Consumer Reports, 2016

• Bloomberg, 2015

• Fortune, June 2014

• Fox Business, January 2014

• CIO Review, 2016

• Destination CRM, 2015

• Bank Innovation, 2016

AnalyticsStrategy Insights Action

Beyond the Arc is recognized as a leader in the field of culture transformation. The agency combines

strategy consulting with advanced analytics to help companies identify insights and act on them.

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Thank you!

Jim Whiting, Nokia

Steven J. Ramirez, Beyond the Arc

Office 877.676.3743

Email sramirez@beyondthearc.com

Web beyondthearc.com

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