MeasuringYour Social Media Impact

Social Media Action Center

Is social media an extension of business ethics?

should there even be a return?

Then what returns should we expect?

How do we measure those returns?

Measurements That Matter

in Social Media

• Volume

?

Measurements That Matter

in Social Media

• Volume!

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• Influence!

Measurements That Matter

in Social Media

• Volume!

!

!

!!

!

!

!

!

• Influence

• Engagement!

Influence + Engagement

=

?

Influence + Engagement

=

Impact

These Measurements

Create Success Stories

Loyalty

..and build ambassadors

Trust Satisfaction

Use metrics that actually translate into a business context and ROI for your organization

Action & Insights

• Sales Leads• New Registrations• Risk Mitigation• ROI

Reach

• Visits/Views/Mentions/Posts

• Volume of Comments• Navigation Paths• Links• Etc.

Engagement & Influence

• Base & Viral Sentiment (RT, Likes & Dislikes, +1's, Extended Conversations)

• Post Authority/Influence (Influencer Metrics)

• Potential Impact on Audience

ROI• Value of a Single Social Media Conversation• Cost Per Conversation• The Net Value of Impressions

So, we know what to measure

Then, how do We Measure it?

Social Media Action Center

© 2012 Kana Digital. All rights reserved.

Measuring Audience Impact in SMAC

Potential Impact Index

Sentiment(Avg Sentiment)

Viral Effect(RT’d Reach)

Base Impression Volume(Original Reach)

Discovering Key Opinion Leaders

SOV is on Topic NOT generalSOV on Topic

Total Impressions

© 2012 Kana Digital. All rights reserved.

Pinpoint Conversation Hotspots

© 2012 Kana Digital. All rights reserved.

Location clustering, get conversations down to street level

Tracking Key Opinion LeadersTrack KOLs impact daily, which posts mattered the most

Impressions indicate reach, mentions are merely volume

© 2012 Kana Digital. All rights reserved.

Analyze the Issues

Keyword mentions by volume

© 2012 Kana Digital. All rights reserved.

Daily sentiment graph

Going “On-The-Fly”Hourly post volumes

Find out what’s Trending withinYour topic

© 2012 Kana Digital. All rights reserved.

Generating Reports

Generate PDF Reports directly from SMAC interface

© 2012 Kana Digital. All rights reserved.

Getting Trial AccessVisit www.smac.me to request a free 14 day trial

© 2012 Kana Digital. All rights reserved.

Thank You