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Measuring Your Social Program

Date post:29-Jun-2015
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2. What is [email protected] / GregGerik.com 3. Who Benefits From Social [email protected] / GregGerik.com 4. Who Manages Social [email protected] / GregGerik.com 5. [email protected] / GregGerik.com 6. [email protected] / GregGerik.com 7. [email protected] / GregGerik.com 8. [email protected] / GregGerik.com 9. MEASUREMENT & YOUR SOCIAL PROGRAM5 Myths 1. 2. 3. 4. 5.!9Standardized Metrics (Industry Standard) Accuracy (Truth) & Perfection Technology & Tools Solve Everything Social = Soft Metrics / You Cant Measure Social There Is One Way To Measure [email protected] / GregGerik.com 10. MEASUREMENT & YOUR SOCIAL PROGRAM5 Truths ! 1. Social Is Not A Strategy 2. We Are Going Back To Business 3. You Move What You Measure 4. Measure What Matters 5 Impressions Do Not [email protected] / GregGerik.com 11. ( (2 -things))THINGS JUST GOT [email protected] / GregGerik.com 12. [email protected] / GregGerik.com 13. 1. The Business Purpose [email protected] / GregGerik.com 14. 1. The Business Purpose Examples: ! Increase Customer Intimacy Increase Customer Satisfaction & Retention Increase Customer Loyalty Increase Customer Acquisition Increase Market Share Increase Web Traffic & Conversion Increase Customer Feedback / Reviews Decrease Customer Time-To-Decision Optimize Human Capital Acquire Customer / Product / Use [email protected] / GregGerik.comNOT Examples: ! Increase New Fans Or Followers Increase / Maintain / Measure Sentiment Increase Share of Voice Increase Customer Engagement Increase RTs, Shares, Likes, etc. Increase Reach (of any variety) Garner X# Impressions ! 15. 1. The Business Purpose Examples: ! Increase Customer Intimacy Increase Customer Satisfaction & Retention Increase Customer Loyalty Increase Customer Acquisition Increase Market Share Increase Web Traffic & Conversion Increase Customer Feedback / Reviews Decrease Customer Time-To-Decision Optimize Human Capital Acquire Customer / Product / Use Information [email protected] / GregGerik.comImplementation Example: !Create Top-Of-Mind Awareness of Our New ProductAwareness Types: Awareness & Knowledge Top of Mind Ad awareness Product Knowledge / Recall ! *Attitudes / Purchase Intent / Usage 16. 2. The Data2. Data Assets & Capabilities [email protected] / GregGerik.com 17. Know Your Sources [email protected] / GregGerik.com 18. Avoid Black Holes @ggerik / GregGerik.com 19. Look Beyond [email protected] / GregGerik.com 20. [email protected] / GregGerik.comPrivateShared 21. Recorded @ggerik / GregGerik.comReported 22. Validate [email protected] / GregGerik.com 23. Tools [email protected] / GregGerik.com 24. [email protected] / GregGerik.comGoodBetterBest 25. 3. Frame the Implementation @ggerik / GregGerik.com 26. [email protected] / GregGerik.com 27. Define Roles [email protected] / GregGerik.com 28. [email protected] / GregGerik.com 29. [email protected] / GregGerik.com 30. [email protected] / GregGerik.com 31. Adam Cohen, http://img.gawkerassets.com/img/18ixee9ggv60fjpg/ku-xlarge.jpg4. Actionable Insights [email protected] / GregGerik.com 32. 5. Execution [email protected] / GregGerik.com 33. Deer in field - Moving TargetMoving Target [email protected] / GregGerik.com 34. Connect Silos [email protected] / GregGerik.com 35. Accelerate [email protected] / GregGerik.com 36. Tell A Story [email protected] / GregGerik.com 37. 5 second [email protected] / GregGerik.com 38. celebrate [email protected] / GregGerik.com 39. celebrate [email protected] / GregGerik.com 40. THINK [email protected] / GregGerik.comInternal Marketing 41. 6. Optimization &Exploration [email protected] / GregGerik.com 42. MEASUREMENT & YOUR SOCIAL PROGRAMQuestions? Greg Gerik, Social Media Leader ! @ggerik GregGerik.com 651-408-4466 [email protected][email protected] / GregGerik.com

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