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Quality Assurance

at Meat One

Muhammad Salman KhalidAshar Kamil

Arieb EkhlaqueOsama Ahmed

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Introduction

The objective of this report is to analyze that howPakistani organization ensure quality in theiroperations and whether the quality management

at the Pakistani organizations is comparable tothe global standards The scope of this report is limited to Al Shaheer

Corporation which is a wholly Pakistani

organization and it is the parent company of Meat One which is the largest meat retailer inPakistan.

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Literature Review

We reviewed the literature that has examinedthe overall management culture of Pakistanand Quality management structure inPakistani organizations with special emphasison quality management in slaughter houses

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Management Culture in Pakistan

The corporate culture of Pakistan is driven bycollectivism and cooperation.

The culture has high power distance and highuncertainty avoidance.

According to (Trompenaars, 1994) and (Hofstede,1980) Pakistan is half way feminism, therefore

there is strong competition, aggressiveness,ambitions but people are also modest, nonambitious and care for others.

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(Zakaria, 1994) and (Khilji, 2006) haveobserved that Pakistani managers want tofollow American Management style.

American management is considered moreprogressive and result oriented as comparedto British management style, which is morebureaucratic and slow.

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About Meat One Al Shaheer Corporation formed in 2008 Meat One is a specialized chain of meat- Subsidiary of Al Shaheer

Corporation Exports meat to the Middle Eastern and GCC countries.

Currently 11 retail outlets in Karachi Employs more than 200 workers The outlets offer a wide range of product categories which include:

Beef cuts Mutton cuts Chicken cuts Marinated Deli

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Research Methodology

Journal Articlesrelated to thearea of research

Articles andsurveys relatedto theorganizationand theindustry

Interview withtheOrganization'srepresentative

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Findings and Analysis

Quality is the core value of the Operations Management structure

Quality assurance production and store level through customers through external auditing and certification through employee participation

Halal standards and Shariah compliance

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General Management structure

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General Management structure

No clear boundaries within departments Decentralization Smooth flow of Ideas

Collectivist culture (family oriented) Team based operations

Centre point is in Karachi

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Quality assurance

The mission of meat one: to provide highquality meat

Charge premium price Premium within the range of Rs.50 to Rs.1001. Factory level:

Medical checkup of animals in labs

Specific suppliersConsumption testsInternal control

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2. Store level:Cooling machineries are highly specialized(imported from Australia)

Packaging done according to defined standards

Internal audit team

Department head also keep a check and are

required to formulate a quality report

Quality assurance

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Quality assurance via customers

Complain management system Customers concerns are addressed within 3

days Take regular feedback from customers (20%) Higher customer satisfaction= higher profits

Target is to reach 99% customer satisfactionlevel Current level is 90+ customer satisfaction level

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Quality assurance via external auditing &certification

Hazard Analysis Critical Control Point(HACCP) help assure safe food productionand check at microbiological level

ISO 90001 certification External auditors visit the factory and conduct

thorough check

URS also audits These standards help them meet export

standards

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Quality assurance via employeeparticipation

Employees play a very important role tocontrol quality

Food technologist and food scientists providetraining to employees at all level of theorganization

Butchers are trained after recruitment andgiven CIA certification courses

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Halal standards and Shariahcompliance

Check if slaughtering is done properly Proper product packaging and labeling

No misrepresentation (e.g. weight correctlylabeled) Independent shariah auditor

Auditors from Middle East countries also visitto perform Shariah checks

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Conclusion

State of the art meat production facility Emphasis on the quality has enabled the

company to compete internationally The company shows that with enough capital

and expertise it is possible to achieveinternational level quality in Pakistan

Others companies must learn from Al Shaheer,Economic way forward for Pakistan

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However the findings can not be generalizedto all the Companies in Pakistan as theanalysis is only based on Al ShaheerCorporation.

Conclusion