THE RISE OF THE MECHANICAL DESIGNER

Adobe Design Summit 2010, Bangalore Deepak Pakhare

Principal Interaction Designer, Yahoo!

deepux@gmail.com

Twitter: @deepux

WANTED: USER EXPERIENCE DESIGNER

You must worry about meeting deadlines

and adhering to guidelines. You have a

robotic memory and remember everything

on the cheat-sheet without having to glance

at it!

You are a transformer! You transform functional

requirements into designs. You are obsessed with

learning new design tools. As UX designer, you are

focused on making designs LOOK pretty based on

existing templates.

HOT JOB!

...AND INTO THE BOX YOU GO!

NO ROOM FOR ‘BLUESKY’

ISN’T USER-CENTERED GOOD ENOUGH?

WELL YES…USER-CENTERED IS GOOD ENOUGH ONLY FOR INCREMENTAL INNOVATION

Why User-Centered Innovation Is Not Sustainable?

• Designers have learnt that user motivations need to be probed. Most often asking what they want may be misleading because users may not know what they want!

• Design-driven innovations do not come from the market; they create new markets.

• They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers.

MAKING A CASE FOR DESIGN DRIVEN RADICAL INNOVATION

http://www.designdriveninnovation.com/author.html

Market pull (user-centered) Incremental

Change

Radical

Change

Technology

Incremental

Change

Radical

Change Meaning

Technology push

Design-driven

SO WHY DESIGN-DRIVEN RADICAL INNOVATION?

• Management literature points to 2 major findings in

the past decades

1. Radical innovation, albeit risky, is one of the major

sources of long-term competitive advantage.

2. People do not buy products but meanings. People

use things for profound emotional, psychological,

and socio-cultural reasons - not only utilitarian

ones.

TO DRIVE AND LEAD RADICAL INNOVATION THROUGH

DESIGN

CREATIVITY POWER

Government

Business Design education

Technology

Arts

PSSST…HEY, UX

ROCKS!

DEVELOPER-DESIGNER BHAI

BHAI!! (BROTHER’S IN ARMS)LONG LIVE THE USER!

FIND A ‘JAAGA’ TO NURTURE YOUR CREATIVITY

http://jaaga.in/

http://www.designwala.org/

HOW TO BE ALONE

A video by fiilmaker, andrea dorfman, and

poet/singer/songwriter, Tanya Davis.

http://www.tanyadavis.ca/

THE WORLD NEEDS THINKING DESIGNERS AS MUCH AS IT NEEDS DESIGN THINKERS!

THANK YOU!

Presented by: Deepak Pakhare

Twitter: @deepux | blog: http://acrossthinlines.com | deepux@gmail.com