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WWW.MWSMAG.COM MEDIA PLANNER 2020
WWW.MWSMAG.COM
MEDIA PLANNER
2020
2020MEDIA PLANNER GET TO KNOW US 1
THE ONLY TRUE WORK TRUCK MAGAZINE COVERING CLASS 1-8 FLEET VEHICLES Modern WorkTruck Solutions (MWS) sends your message to the most active industries that use small, medium, and large work truck fleets. Every month MWS features articles about light-, medium-, and heavy-duty work trucks, providing in-depth commentary and solutions for readers to incorporate into their company operations. Editorial topics include maintenance, technology, telematics, upfitting, government regulations, tires, lubricants, fuels, and more. Unlike some magazines that cover vertical segments of the work truck industry or only publish four to six times a year, MWS covers the entire market in each issue. MWS is the work truck industry resource that fleet managers, owners, operators, and maintenance professionals can turn to when they need information and solutions.
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tiRe + RetRead issUewHAT You need To Know
Modern WorkTruck SoluTionS WWW.MWSMag.coM auguST 201926 AUGUST 2019 www.mwSmAG.com modern workTrUck SolUTionS 27
O P E R A T I O N S
A trailer is often one of the most used assets in construction, landscape, and other business fleets. Using ramps and rolling equipment onto your trailer
is a tedious, yet necessary and daily task. Load the trailer, then unload, then load again. It’s the same song and dance day by day.
DISADVANTAGES OF TRADITIONALThe traditional trailers employed in your fleet are necessary, but that doesn’t mean they come without problems and annoyances.
Above-Ground LoAdinGWhen loading a traditional trailer with equipment, ramps must be used to allow the vehicle to roll onto the trailer. Ramps come with their disadvantages and safety concerns—not to mention that they can be a pain. Ramps must be placed and removed each time they are used. They also take up valuable space on your trailer or in the bed of your truck.
unLeveLed equipmentMost equipment is designed to tackle reasonable grades for reasonable amounts of time. Yet adding steep grades while loading is more stressful and less safe. Above-ground loading causes equipment to become unlevel for a significant amount of time throughout the loading process and often while traveling on the road after the loading process.
difficuLt to LoAd certAin equipmentSome equipment is easy to maneuver. Other equipment is more tricky and requires more practice and patience. Some ramps, such as wheel ramps, leave little margin for error. Another problem with traditional trailers comes with low-clearance equipment. If one isn’t careful enough, they could easily damage their expensive equipment or send themselves to the emergency room.
requires coupLinGTo load a trailer properly, it should always be coupled to a truck to prevent it from moving or rolling away. However, this prevents other operators from using a truck elsewhere in the meantime.
requires two or moreMany operators are able to maneuver small equipment onto a trailer on their own relatively easily. But with larger equipment, multiple people are needed to monitor and help with the loading and unloading of equipment, which costs your company time and money.
empLoyee sAfety issueYour employees are your most valuable asset. An injured employee means time spent away from work, less productivity, and in worse cases, a lawsuit. Although it’s been briefly mentioned, traditional trailers can be breeding grounds for unsafe and risky work practices. An operator could slip off a ramp, a tilt bed could be improperly handled, and the list of what could go wrong while maneuvering equipment is extensive.
time-consuminGPull the equipment near the trailer. Grab the ramps. Align the ramps with the equipment’s wheels. Drive up the ramp. Level the equipment. Secure the equipment. Replace the ramps. And sometimes there are even more steps involved in the loading process than the
Traditional vs the AlternativeARE YOU GETTING THE MOST FROM YOUR TRAILER?
tHe ALternAtive
steps listed. That list alone is enough to show that loading with a traditional trailer is time-consuming.
rouGH rideA smooth trailer ride depends on a variety of factors: the trailer’s quality, the placement of the load, the road traveled, etc. But most trailers aren’t equipped with very good suspension systems, causing a bumpy ride for your truck and your equipment.
ALTERNATIVE ADVANTAGES Trailers are valuable assets. They get your equipment from the yard to the jobsite. Without them, your business would suffer. But the disadvantages listed show that this valuable asset is in dire need of a few upgrades for safer and easier operations.
One company seeks those upgrades through a hydraulic, ground-level solution. Air-tow Trailers engineered a trailer that completely lowers its deck to the ground for loading and unloading. An Air-tow comes with its advantages, both obvious and not so obvious.
It’s possible you’ve worked with traditional trailers for decades. You’ve mastered the art of loading and unloading. You might think, “If it isn’t broke, don’t fix it.” But if there’s an alternate solution that is safer and requires less work, that could equate to bottom-line savings and employee retention.
On top of Air-tow Trailers’ obvious benefits, the brand also designs exclusive trailers to help you perform your best. Exclusive designs feature drop-deck/dump (ground loading with full dump capabilities) and dock height (ground loading with a deck rise of up to 60 inches for dock loading). We’re not telling you that your current method of towing equipment is bad, we’re just saying there could be a better solution.
for more information Find out more about Air-tow Trailers, visit www.airtow.com.
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eAsy to LoAd ALL equipment Loading with a dolly or hand cart is easy. Loading low-clearance and difficult-to-maneuver equipment is simple.
2LeveL equipment Equipment remains level throughout the loading and unloading process and during travel.
sAfer option Ground loading is a much safer option than conventional trailers, offering fewer chances to hurt oneself while loading and unloading.
4no coupLinG required Can be loaded while uncoupled with no risk of trailer moving or rolling away while loading/unloading trailer, which frees up your truck for other jobs.
one-mAn operAtion Only one person is needed for operation and loading/unloading with speed and ease, which saves on labor costs.
time sAvinG The hydraulically operated Air-tow trailers lift and lower in under 30 seconds.
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smootH ride Air-tow trailers feature self-adjusting air suspension, offering the smoothest suspension available and protecting sensitive equipment and the vehicle used to tow.
Ground-LeveL LoAdinG Air-tow Trailers lower flat to the ground and require no ramps.
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LAser-ALiGned And bALAnced Laser-aligned and balanced tires prevent premature tire wear and ensure the trailer is running at maximum efficiency.
9GreAt quALity Trailers are made of all steel and feature no fenders on a well-manufactured solid frame. The trailers also have a thick deck for less warping.
2020MEDIA PLANNER
2020 MWS MEDIA PLANNERAudience ........................................................ 3
Advertising Opportunities .............................. 4
Print and Digital Opportunities ...................... 5
Web Opportunities ........................................ 7
Lead Generation ............................................ 8
Special Opportunities .................................... 9
Rates ............................................................ 10
2020 Editorial Outline .................................. 11
Contact Us ................................................... 13
SPECIAL EDITIONSPECIAL EDITION
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MAY 2019
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CONTENTS 2
The staff at Modern WorkTruck Solutions is always such a joy to work with.
We have been given many unique opportunities to highlight our products.
We always know we are getting the best value possible for our media buys.
“
Heather HustonDigital Marketing & Graphic Design Specialist, Isuzu Commercial Truck of America, Inc.
2020MEDIA PLANNER AUDIENCE 3
*Publisher's projected data from 2020.
OUR REACH Modern WorkTruck Solutions puts you in front of almost any industry that requires fleets for daily operations. MWS caters to advertisers of products or services for use in a variety of industry segments, allowing you to hit all your marketing targets with one magazine. Qualified recipients include individuals who are in management including directors and general managers; operations such as operations executives and chief operations officers; corporate/executive management; vice presidents; owners; purchasing executives; and other professionals within the field served.*
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2020MEDIA PLANNERADVERTISING OPPORTUNITES 4
Modern WorkTruck Solutions sends your message to companies operating fleets in a wide range of industries such as construction, public works, HVAC, landscaping, electric utilities, and more through our print magazine, digital edition, custom eblasts, social media channels, and more. With the magazine’s 50,000 circulation, our social media impressions of 40,000+, a custom eblast sent to as many as 35,000 professionals, and up to 30,000+ eNewsletter recipients, you could potentially reach an audience of 155,000 in just one month.* Modern WorkTruck Solutions is an established leading monthly work truck industry resource for fleet managers and owners.*Publisher's projected data; numbers include single targets receiving multiple products
You could potentially reach an audience of
195,000 in just one month.*
50,000 print & digital
circulation
40,000+ social media impressions per month
Monthly and weekly eNewsletters
reach up to 70,000 recipients.**
Custom eblasts sent to as many as
35,000 professionals
**Includes monthly and weekly eNewsletters
2020MEDIA PLANNER PRINT & DIGITAL OPPS 5
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WHY MWS PRINT?After engaging with our readers, we learned people still love print. The majority of decision makers in the industries we serve are in their 40s, 50s, and 60s, and they prefer to hold a copy of the magazine rather than view it on a phone or tablet. Studies show print messages are retained easier and for longer periods of time. Modern WorkTruck Solutions’ print magazine can be read at the office, on the jobsite, in the truck, or at home with no internet connection or electrical outlet. The print edition of MWS can easily be passed along to colleagues as articles of interest are shared between fleet owners, managers, technicians, and tradesmen. This sharing of information allows our advertisers deep penetration at companies, creating stronger branding.
WHY MWS DIGITAL?Although the digital edition of Modern WorkTruck Solutions mirrors our print edition, it offers unique advantages you can’t get with print. The MWS digital edition gives you a place to share your company videos with the work truck industry—videos that you have spent time and money to produce. We can have your video play from a command button on your advertisement in the digital edition that is sent monthly to 35,000 professionals operating work truck fleets. Another great advantage of the digital edition is that everything in your advertisement can be a hyperlink—your website, email address, almost anything. Let MWS help you by sending interested fleet owners and managers directly to you at the peak of their interest in your product or company.
2020MEDIA PLANNER PRINT & DIGITAL OPPS
PRINT AND DIGITAL AD SPECS• PDF is the preferred file format PDF X-4 export setting.
• Image files (PDF, JPG, TIF, PSD) must be 300 dpi, CMYK mode.
• Videos: 5 minutes or fewer, any format, or supply a valid YouTube link.
• For cloud upload instructions, visit www.mwsmag.com/ftp.
• Questions concerning ad specs or file transfer?
Contact MWS art director, Lisa Avery: [email protected] or call direct 205.795.0237.Publisher's mail date each month is the 20th
FULLPAGE
1/12 PAGE
1/3 PAGEISLAND
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½ PAGEHORIZONTAL
½ PAGEVERTICAL
1/3VERT
1/6 PAGEVERT
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DIGITAL AD DIMENSIONS BUILD TO TRIM SIZE (W X H)
Use TRIM dimensions in chart above.
PRINT AD DIMENSIONS
BLEED SIZE (W X H)
TRIM SIZE (W X H)
Two-page spread 16.75" x 11.375" 16.25" x 10.875"
Full page 8.625" x 11.375" 8.125" x 10.875"
Half page (horizontal) No Bleed 6.875" x 4.5"
Half page (island) No Bleed 4.5" x 7.5"
Half page (vertical) No Bleed 3.325" x 9.125"
Third page (island) No Bleed 4.5" x 4.5"
Third page (vertical) No Bleed 2.125" x 9.125"
Quarter page No Bleed 3.325" x 4.5"
Sixth page (horizontal) No Bleed 4.5" x 2.25"
Sixth page (vertical) No Bleed 2.125" 4.35"
Twelfth page No Bleed 2.125" x 2.125"
Please submit ads without crop marks. Full page ads and two-page spreads need a .25 inch bleed on all all sides. Se
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2020MEDIA PLANNER WEB OPPORTUNITIES 7
WEBSITE Visit www.mwsmag.com, featuring aesthetics and a layout that enhances user experiece and promotes ease of use. Visitors to the MWS website scan an average of more than 13,000 pages per month.* This creates prime opportunity for advertisers to promote their brand amid relevant information.
WEB AD SPONSORSHIP By putting your brand in front of our visitors of www.mwsmag.com each month, you can immediately share your brand message with professionals who want information about your products and services.
WELCOME AD/VIDEO Showcase your company or product by video or graphic by taking advantage of our premium Welcome Ad space. This space allows you to touch on key specifications of your company/product and to keep your brand fresh on the minds of those visiting the home page of www.mwsmag.com.
WELCOME AD SPECS • If static image: 640x480px• JPG and PNG supported• 72 dpi• RGB color mode• If video: refer to Web video specs
SKYSCRAPER300 X 600
BUTTON300 X 250
WALLPAPER312 X 647
WALLPAPER312 X 647
bottom banner642 X 90
top banner642 X 90
scrolling down
scrolling down
SKYSCRAPER300 X 600
WEB AD SPECS • JPG, PNG, and animated GIF
supported• 72 dpi• RGB color mode• Various sizes shown above
WEB VIDEO SPECS • Youtube or Vimeo link accepted• If no link can be provided, must be
submitted in .mp4 format to be hosted on the MWS youtube channel
• 5 minutes or less recommended length
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*Publisher's projected data from 2019
2020MEDIA PLANNER LEAD GENERATION 8
BANNER SPECS • 325x125px• JPG • 72 dpi• 150kb max• RGB color mode
EBLASTSContent marketing is a strategic way to reach work truck industry professionals and generate leads. Modern WorkTruck Solution's dedicated eblast program is the perfect channel to help promote your company's products and services.
MWS sends your message in these types of eblasts:
• Advertiser-provided HTML message• Video• White Papers
Sponsors of these exclusive eblasts receive contact information for all the recipients who click through and access the message as qualified and actionable sales leads.
What do you get with MWS eblasts?
• A dedicated eblast to our digital audience of 35,000 work truck industry professionals
• Hosting of your white paper or video on www.mwsmag.com
• Lead generation that does not intrude on user experience
SPONSOR SPECS • Ad banner: 642x90px• Roadblock: 300x250px• JPG • 72 dpi• 150kb max• RGB color mode
WEEKLY ENEWSLETTERSModern WorkTruck Solutions produces a weekly eNewsletter based on a wide variety of interest topics to our audience. As our exclusive eNewsletter sponsor, your message will help you gain awareness, educate readers, and generate leads. The MWS staff selects relevant content from a vast number of product releases and articles published on www.mwsmag.com.
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CLICK HERE
IMAGE OFPRODUCT
OR SERVICEMaximum 240 pixels wide
LOGO HEADER IMAGE550 Pixels Wide
MONTHLY ENEWSLETTERSThe Modern WorkTruck Solution's monthly eNewsletter highlights key stories from the current issue of the magazine. Take advantage of the sponsorship opportunities available alongside these focused articles with advertisement banners.
2020MEDIA PLANNER SPECIAL OPPORTUNITIES 9
FEATURED PRODUCTThis special promotional section allows a single manufacturer to display its product or service for the work truck market in a half-page or full-page editorial write-up with photo(s). This featured showcase allows you to fully explain what your product or service is, how it works, and more importantly, why companies need it. If you are selected as the “Featured Product” of the month, your write-up is displayed in our print and digital editions going to our circulation of 50,000, as well as home page placement on www.mwsmag.com. It will also be included in our monthly eNewsletter going to 20,000 professionals in a banner ad that links back to your featured showcase. Contact your media consultant to see if your product or service qualifies for this exclusive promotion.
TRADE SHOW PROMOSTake advantage of our special promotional sections leading up to key industry trade shows by featuring your company’s presence. Prior to the most important trade shows for our industry, MWS will highlight the top exhibits we suggest work truck industry professionals make a point to see through this special promotional section. It will give you the opportunity to announce what products you are showing, special announcements, and your booth location so you can make the list work truck industry professionals build each year of must-see companies. Contact your media consultant for details and how to qualify.
SPECIAL ISSUESModern WorkTruck Solutions produces two special issues a year: the "Products and Services Guide" in April and the "Buyers Guide" in December. The goal of the Products and Services Guide is to act as a resource for industry professionals looking for product information and service options for their business. The December issue highlights work truck product manufacturers to help our readers find exactly what they need. Both issues allow an elite group of manufacturers to describe their company and/or product in an editorial piece accompanied by their ad.
COVER EARMagazines are often placed on desks, racks, and shelves with the cover facing up, allowing passersby to see the cover as well as the intended recipient. A cover is seen by more eyes than any other page of a publication, which ensures any image or wording placed on a cover is most likely to be seen. Imagine your company name and logo on the cover of an industry-leading magazine. That's possible with Modern WorkTruck Solutions. Take advantage of this cover-placement branding opportunity.
2020MEDIA PLANNER RATES 10
PRINT AD SIZE 1x 3x 6x 9x 12x
Two-page spread
$14,000 $12,880 $11,760 $10,640 $9,520
Full page $7,750 $7,130 $6,510 $5,890 $5,270
Half page $5,075 $4,669 $4,263 $3,857 $3,451
Third page $4,150 $3,818 $3,486 $3,154 $2,822
Quarter page $3,479 $3,197 $2,919 $2,641 $2,363
Sixth page $1,950 $1,794 $1,638 $1,482 $1,326
Twelfth page $995 $915 $836 $756 $677
WEBSITE AD SIZE PLACEMENT MONTHLY RATE
Featured video home page/static $1995
Banner home page/static $1,500
Banner run-of-site $995
Middle banner home page/static $1,200
Bottom banner home page/static $1,000
Skyscraper home page/static $1,500
Skyscraper run-of-site $1995
Button home page/static $500
Button run-of-site $350
Wallpaper run-of-site $3,500
DIGITAL EDITION AD SIZE RATE
Full page ad $1,500
Half page ad (horizontal) $995
Quarter page ad $600
Burst video (added to existing print)
$500
Leadoff video $1,500
MONTHLY ENEWSLETTER PLACEMENT RATE
Top banner $2,500Banner $1,500Featured video $995
WEEKLY ENEWSLETTER SPONSOR RATE
Logo & banner/roadblock $995
EBLAST DEPLOYMENT RATE
15,000 $2,39525,000 $2,99535,000 $3,595
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2020MEDIA PLANNER EDITORIAL OUTLINE 11
Editorial coverage and deadlines are subject to change
• Diesel• Truck buying• Truck technology
Content Due: 10/16/19
Ads Due:12/11/19
SPECIAL FOCUS: Heavy Haulers
JANUARY 2020
*Featuring: NTEA Showcase*
• Apps• Systems• Video camera• Training
Content Due: 11/20/19
Ads Due:1/15/20
FEBRUARY 2020
*Featuring NTEA Showcase**Featuring ConExpo Preview*
SPECIAL FOCUS: Telematics + Fleet Management
• Non-slip coatings• Shop maintenance• Truck maintenance• Driver safety products
Content Due: 12/18/19
Ads Due:2/12/20
SPECIAL FOCUS: Maintenance + Safety
MARCH 2020
*Featuring The Work Truck Show Review*
Content Due: 1/15/20
Ads Due:3/11/20
SPECIAL FOCUS: 2020 Products and Services Guide
APRIL 2020
*Telematics Feature*• Autogas• Electric• Renewable diesel• Natural gas Content Due:
2/19/20
Ads Due:4/15/20
MAY 2020SPECIAL FOCUS: Green Fleet + Alternative Fuels
• Vehicle branding• Exterior maintenance• Exterior paints
Content Due: 3/18/20
Ads Due:5/13/20
SPECIAL FOCUS: All About Exteriors
JUNE 2020
*Telematics Feature*
Editorial coverage and deadlines are subject to change
• Retreading• Tire maintenance• Brake maintenance
Content Due: 04/15/20
Ads Due:06/10/20
SPECIAL FOCUS: Tires + Brakes
JULY 2020
• Snow plow• Winter maintenance• Salting equipment• Working below 0
Content Due: 05/20/20
Ads Due:07/15/20
AUGUST 2020
*Telematics Feature*
SPECIAL FOCUS: Winter Equipment
• Equipment solutions• HVAC for commercial and residential
Content Due: 06/17/20
Ads Due:08/12/20
SPECIAL FOCUS: Trucks in HVAC
SEPTEMBER 2020
• Best trailers for equipment• Best truck for the size of your job• Asset tracking Content Due:
07/15/20
Ads Due:09/16/20
SPECIAL FOCUS: Trucks in Landscaping
OCTOBER 2020
*Telematics Feature*• Hauling equipment• Construction cargo solutions• Air compressors
Content Due: 08/19/20
Ads Due:10/14/20
NOVEMBER 2020SPECIAL FOCUS: Trucks in Construction
Content Due: 09/16/20
Ads Due:11/11/20
SPECIAL FOCUS: 2021 Buyers Guide
DECEMBER 2020
2020MEDIA PLANNER EDITORIAL OUTLINE 12
2020MEDIA PLANNER CONTACT US 13
Val Carrier • Media [email protected]
Jade Brasher • [email protected]
Randy Moon • Associate [email protected]
In no other place can one gain a more insightful view into the work truck industry.For advertising opportunities, contact us today.
Mail Modern WorkTruck SolutionsP.O. Box 660197
Birmingham, AL 35266
Phone
866.251.1777 or 205.795.0223
Email [email protected]
Tim O'Hara • Media [email protected]
We are delighted with the attention Stertil-Koni USA has garnered from Modern WorkTruck Solutions.
Our press releases are featured regularly and our advertisements—with print and digital placement—have generated
leads. The video option for online advertising is an excellent opportunity for us to feature products with our target
audience. MWS has shared our content on their social media outlets, giving us more bang for the buck.”
“
Jill Zarend-KubatkoMarketing Manager, Stertil-Koni USA
Gary Barker • Media [email protected]
