MEDIA IS THE MIXED BLESSING

Group 4

Athira VenugopalBetsy SebastianBibin BalanBijo JosephBinumon JosephChristie Jose George

Introduction

Media is about all the ways you can get information – Books, E-Media, Magazine, TV, News Papers.

In Present Generation Media isplaying an important role.

Media has both positive and negative side.

PURPOSE OF MEDIA:

Media can be used for various purposes: The purpose is to get people talking about a product

or any new ideas so that they’ll in turn tell others about it and start a viral growth pattern.

The main purpose of social media is to find ways for

individual people or groups of people or organizations or businesses to connect with and network with each other.

The Local Media

Newspapers

Radio

Television

Social Networking Sites

Magazines

Is Media ‘Good’ or ‘Bad’..?

Why Media is ‘Good’

Media played a big role in getting independence to India as it created awareness in people.

Though media, we can know about the things happenings around as.

We can have news even from remote areas of the world.

Why Media is ‘Good’ We can know the jobs availability

and various products availability It helps peoples to realize their

duties. Through media we can update our

knowledge and information

Why Media is ‘Good’ Help to fight against terrorism. Media is reducing corruption by

creating fear to take bribe. Media helps to solve many problems

related to country. Media can reveal scams

Why Media is ‘Bad’ Media creates a hype of everything Through media rumours are

spreading on Film industry, politics..etc

Most of the times their allegations are not true .this puts lives of many people and their career at stake

Why Media is ‘Bad’ News channels want to create a

sensation in order to gain audience attension instead of giving actual information.

The number of criminals increases day by day, by viewing the criminal contents in media

Why Media is ‘Bad’ Some peoples or groups use media

to show contents in their favour.they mislead people.

Different media says same matter differently

It makes criminals as celebrities

The Social Media

Possible advantages:

Allows to discuss ideas, post news, share links and ask questions .

Facilitates open communication, leading to enhanced information discovery and delivery.

Provides an opportunity to widen business contacts.

The Social Media

Possible advantages:

Targets a wide audience, making it a useful and effective recruitment tool.

Improves business reputation and client base with minimal use of advertising.

Delivers communications and directs interested people to specific web sites.

The Social Media

Disadvantages:

Opens up the possibility for

hackers to commit fraud and

launch spam and virus attacks.

Increases the risk of people falling prey to online scams

that seem genuine, resulting in data or identity theft.

The Social Media

Possible disadvantages:

Potentially results in negative comments

from employees about the company or potential legal

consequences if employees use these sites to view objectionable,

illicit or offensive material.

Potentially results in lost productivity, especially if employees are

busy updating profiles, etc.

How to remedy the situation Encourage public rather than private

ownership of media Accept smaller profit margins Exploit improvements in technology Cultivate trust with reliable/good

content Demonstrate “good will” Balance service with profitability

Summaryo Media has both good and bad

characteristics. o Media plays an important role in the

presento It influence our day to day lifeo We cannot think about a world

without media.

Thank you…